What Проект 111 does

Проект 111 is a Russian B2B wholesale supplier of promotional merchandise and corporate gifts, founded in 1993 and headquartered in St. Petersburg with a secondary office in Moscow. The company serves corporate buyers, retailers and distributors (including museum and theater shops), and individual consumers through a tri-channel model: 3,000 official dealers across Russia and CIS countries, direct sales offices in Moscow and St. Petersburg, and the gifts.ru e-commerce platform, which processes up to 1,500 orders per day.

The core offering combines custom logo application across 12+ technologies — silk-screen printing, flex, embroidery, UV printing, laser engraving, sublimation, DTF/DTG printing, UV DTF, tampography, 3D printing, all-over printing, and machine knitting — with a merchandise catalog spanning clothing, bags and luggage, writing instruments, umbrellas, drinkware, electronics, home goods, gift sets, awards, and notebooks. Production and warehousing run across 9 production sites within a 43,300 m² facility, supported by 200 equipment units and 25,000 pallet positions of storage. The brand portfolio exceeds 80 lines, mixing proprietary trademarks (Адъютант, Контекст, «Соль», «Принтэссенция») with exclusive Russian B2B distribution of Echolac (Japan, since 2024), Delsey (France, since 2024), and Doppler/Knirps (Austria, since 2019).

Revenue is generated primarily through one-time wholesale transactions priced per unit in rubles, supplemented by service revenue from custom branding and bespoke manufacturing. The 2024 disclosed sales reached 11.28 billion rubles inclusive of VAT. Certain premium categories carry minimum order thresholds (60,000 RUB for electronics, 90,000 RUB for premium luggage), and OEKO-Tex certification applies to textile lines. The company is an LLC that nonetheless maintains an investor-relations program with securities-disclosure infrastructure, indicating outstanding bond issuance.

Name

Проект 111

Legal name

ООО «Проект 111»

Website

https://gifts.ru

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Проект 111 is a Russian B2B wholesale supplier of promotional merchandise and corporate gifts, founded in 1993. It serves corporate buyers, dealers, and retailers through 3,000 dealers, two direct offices, and gifts.ru, offering custom logo application across 12+ technologies and 80-plus brands.

Ownership category

akta.pro rank

Product category

Promotional Products and Corporate Gifts

NAICS

Packaging and Labeling Services (56191), Apparel Accessories and Other Apparel Manufacturing (3159), Printing and Related Support Activities (3231)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Corporate gifts
• Promotional merchandise
• Branded apparel
• Custom printing services
• Business gifts wholesale

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Promotional Products Sales: Core revenue stream from wholesale supply of promotional merchandise, corporate gifts, and branded products to B2B customers. The company operates as a federal supplier of promotional products with 3000 dealers across Russia and CIS countries. 2024 sales reached 11.28 billion rubles including VAT.
2. Custom Branding and Logo Application Services: Revenue from logo printing and customization services using various technologies including silk-screen, embroidery, laser engraving, UV printing, DTF/DTG printing, and others. Services are priced based on method, complexity, and quantity.
3. Custom Manufacturing: Revenue from made-to-order production including custom knitwear, custom gift sets, custom packaging, and bespoke merchandise production.
4. Dealer Network Sales: Revenue generated through the network of 3000 dealers who officially represent the company in major Russian cities and neighboring countries. Dealers assist customers with selection and order processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Проект 111 is a Russian federal wholesale supplier of promotional products and corporate gifts, offering branded merchandise across more than 80 international and own brands. The company combines in-house production facilities (9 production sites, 200 branding equipment units) with extensive warehousing and a dealer network of 3,000 partners across Russia and CIS countries. It provides comprehensive custom logo application services (screen printing, embroidery, laser engraving, UV printing, sublimation, DTF/DTG printing, 3D printing) applied to apparel, bags, luggage, writing instruments, umbrellas, drinkware, electronics, gift sets, and awards.

Product overview

Проект 111 is a leading Russian B2B supplier of promotional products and corporate gifts, operating since 1993. The company offers a comprehensive portfolio combining its own manufactured products with distributed international brands. Core offerings include custom logo printing services (screen printing, embroidery, UV printing, laser engraving, sublimation, DTF/DTG printing, 3D printing) applied to diverse merchandise categories: clothing and apparel (t-shirts, jackets, knitwear, sportswear), bags and luggage (backpacks, laptop bags, suitcases), writing instruments, umbrellas, drinkware, electronics (action cameras, power banks, smart devices), home goods, gift sets, corporate awards, and notebooks. Distributed international brands include Echolac (Japan, travel accessories), Delsey (France, luggage), Doppler (Austria, premium umbrellas), and Digma (electronics). The company operates extensive production facilities with 200 equipment units and maintains a dealer network of 3,000 partners across Russia.

Differentiator

Problem solved

Functional benefit

Brands

• «Адъютант»: Own trade mark - premium business gifts and accessories
• «Контекст»
• Арт-проект «Принтэссенция»
• «Соль»
• Sochi 2014
• Яндекс

Products and services

• Custom Logo Printing and Branding Services In-house custom logo application services using multiple technologies (silk-screen, flex, embroidery, tampon, UV, laser engraving, sublimation, DTF/DTG, 3D printing) for promotional products and corporate gifts.
• Clothing and Apparel T-shirts, polo shirts, jackets, windbreakers, hoodies, sweatshirts, fleece jackets, knitted apparel, scarves, hats, gloves, sportswear, aprons, and children's clothing with custom printing.
• Bags and Luggage Shopping bags, backpacks, waist bags, laptop bags, document bags, travel bags, vanity cases, suitcases, and picnic bags.
• Writing Instruments Plastic pens, metal pens, eco pens, pencils, pen cases, and pen sets suitable for corporate branding.
• Doppler Umbrellas Austrian Doppler-branded walking-stick and folding umbrellas marketed as premium business gifts and promotional merchandise.
• Echolac Travel Accessories Japanese Echolac-branded premium luggage, backpacks, and travel accessories distributed in Russia for B2B corporate gifting.
• Delsey Travel Accessories French Delsey-branded premium suitcases, travel bags, and laptop backpacks distributed in Russia for B2B corporate gifting.
• Digma Electronics Consumer electronics including Digma-branded action cameras, digital photo frames, and other electronic devices offered for corporate gifting.
• Drinkware and Kitchenware Mugs, thermal mugs, water bottles, tea sets, coffee sets, glasses, beer mugs, thermoses, lunch boxes, and kitchen accessories.
• Gift Sets Pre-packaged business sets, leather sets, welcome packs, travel sets, thermal mug sets, blanket sets, wine sets, cheese sets, and themed gift combinations.
• Electronics Power banks, charging devices, mobile accessories, speakers and headphones, flash drives, humidifiers, lamps, smart home devices, and action cameras.
• Home and Interior Blankets, towels, home textiles, aromatic diffusers, care products, candles, clocks, interior accessories, toys, and aprons.
• Corporate Awards Award steles, trophies, plaques, medals, and badges for corporate recognition and commemorative purposes.
• Notebooks and Diaries Diaries, notebooks, diary calculators, custom diary design, and packaging for stationery products.
• Custom Manufacturing (Made-to-Order) Custom production services including custom knitwear, custom blankets, custom diaries, full-print gifts, custom drinkware, custom bags, custom clothing, 3D printed souvenirs, and custom packaging.

Quantifiable outcome

• 11.28 billion rubles in sales revenue for 2024
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

20 partnerships are on record, tiered core and minor.

• EcholaccoreChannel Partner/ Reseller/ Distributor · 1 January 2024Since 2024, Проект 111 has been the official representative of Echolac (Japanese premium luggage and travel accessories brand) on the B2B market in Russia. Echolac is a world market leader in travel accessories, one of few companies that develops and manufactures luggage at its own production facilities. The brand is known for premium materials, special coatings, and patented technologies.
• DelseycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Since 2024, Проект 111 is the official representative of Delsey (French premium luggage brand) on the B2B market in Russia. Delsey was created in 1946 from the merger of two companies producing leather cases for cameras and record players. The brand is known for patented technologies, combination of French elegance with innovative features, and commitment to responsible tourism using recycled materials.
• DopplercoreChannel Partner/ Reseller/ Distributor · 1 January 2019Since 2019, Проект 111 represents Doppler brand umbrellas on the B2B market in Russia. Austrian company Doppler is one of the leaders in umbrella production with worldwide reputation for quality and reliability. The company owns several major brands including Knirps, Doppler, and Derby, targeting different market segments from premium to budget. Annual turnover is approximately 55 million euros, selling nearly 4 million umbrellas annually. Doppler has production facilities in Austria, Czech Republic, Slovakia, Romania, and Hong Kong.
• KnirpscoreChannel Partner/ Reseller/ DistributorKnirps umbrella brand is owned by Austrian company Doppler and distributed through Проект 111's dealer network in Russia. Knirps is a premium umbrella brand within the Doppler portfolio.
• BugatticoreChannel Partner/ Reseller/ DistributorBugatti brand products including premium bags and travel accessories are distributed through Проект 111's catalog and dealer network in Russia.
• ThermoscoreChannel Partner/ Reseller/ DistributorThermos brand thermoses and drinkware are distributed through Проект 111's catalog and dealer network in Russia.
• Sol'scoreChannel Partner/ Reseller/ DistributorSol's brand clothing and textiles are distributed through Проект 111's catalog and dealer network in Russia.
• TroikacoreChannel Partner/ Reseller/ DistributorTroika brand writing instruments and leather accessories are distributed through Проект 111's catalog and dealer network in Russia.
• SenatorcoreChannel Partner/ Reseller/ DistributorSenator brand writing instruments are distributed through Проект 111's catalog and dealer network in Russia.
• PininfarinacoreChannel Partner/ Reseller/ DistributorPininfarina premium brand products are distributed through Проект 111's catalog and dealer network in Russia.
• Bric'scoreChannel Partner/ Reseller/ DistributorBric's premium luggage and travel accessories brand are distributed through Проект 111's catalog and dealer network in Russia.
• PhilippicoreChannel Partner/ Reseller/ DistributorPhilippi brand premium gift items and souvenirs are distributed through Проект 111's catalog and dealer network in Russia.
• VictorinoxcoreChannel Partner/ Reseller/ DistributorVictorinox Swiss Army knives and travel accessories are distributed through Проект 111's catalog and dealer network in Russia.
• LeathermancoreChannel Partner/ Reseller/ DistributorLeatherman multi-tools and pocket tools are distributed through Проект 111's catalog and dealer network in Russia.
• StanleycoreChannel Partner/ Reseller/ DistributorStanley brand outdoor and travel drinkware, food containers are distributed through Проект 111's catalog and dealer network in Russia.
• Mandarina DuckcoreChannel Partner/ Reseller/ DistributorMandarina Duck brand bags and travel accessories are distributed through Проект 111's catalog and dealer network in Russia.
• XiaomicoreChannel Partner/ Reseller/ DistributorXiaomi electronics and gadgets are distributed through Проект 111's catalog and dealer network in Russia for promotional products with branding.
• DigmacoreChannel Partner/ Reseller/ DistributorDigma brand electronics including action cameras and digital photo frames are distributed through Проект 111's catalog and dealer network in Russia for promotional products with branding.
• YandexminorChannel Partner/ Reseller/ DistributorYandex brand promotional products are distributed through Проект 111's catalog.
• OEKO-TexminorOthersOEKO-Tex certification for textile products ensuring materials are tested for harmful substances. Company holds OEKO-Tex certificates for certain textile products.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 4imprint: Large US-based direct distributor of promotional products offering custom-branded merchandise to B2B customers; comparable in product breadth (apparel, drinkware, bags, writing instruments, tech accessories) and B2B/wholesale distribution model.
• Boundless / National Pen: Direct-to-business provider of custom-branded promotional writing instruments, drinkware, and apparel with strong e-commerce ordering; overlaps directly with Проект 111's pens, drinkware, and promotional merchandise categories.
• Crestline Promotional Products: US-based promotional products distributor operating across corporate gift categories with in-house decoration capabilities and multi-channel ordering; directly comparable business model and product mix to Проект 111.
• Marvel Group (Toppers/Numo): Mid-tier US promotional products and custom apparel decorator with decoration services for corporate clients; directly comparable in terms of in-house decoration capabilities and B2B custom branded merchandise sales.
• HALO (HALO Branded Solutions): One of the largest US promotional products distributors with a national sales force and multi-channel fulfillment serving corporate B2B clients with custom-branded merchandise directly comparable to Проект 111's offering.
• Häagen-Dazs Japan / European Merchandise concept equivalent: PF Concept: European-based, multi-brand promotional products distributor carrying hundreds of brands across apparel, drinkware, bags, writing instruments, and tech accessories; a near-direct competitive analogue to Проект 111's catalog and B2B distribution model.

Emerging players

• Zazzle: Online marketplace and on-demand custom-print platform for promotional merchandise, apparel, and gifts; competes with Проект 111 for small-order and self-serve custom branded merchandise buyers globally, including Russia.
• Branders.com (Discount Mugs): Online-focused promotional products platform specializing in decorated apparel, bags, drinkware, and writing instruments with self-service ordering; competes with Проект 111's e-commerce channel gifts.ru and on branding/printing services.

Broad incumbents

• Cimpress (Vistaprint parent): Mass-customization platform operator for marketing materials, signage, apparel, and promotional products via multiple brands; serves as the broader incumbent competing for corporate gift and branded merchandise spend that Проект 111 also addresses.

Regional players

• Senator Group (writing instruments): European manufacturer and supplier of branded writing instruments, bags, and lifestyle promotional products; already a partner brand distributed by Проект 111, but independently competes as a regional promotional goods supplier in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@proekt111
• LinkedInlinkedin.com/company/%D0%BF%D1%80%D0%BE%D0%B5%D0%BA%D1%82-111

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Проект 111