GIG creative film production

What GIG creative film production does

GIG creative film production is a Dutch video agency founded in 2010 by Maarten Verhey, headquartered in Breda with a second office in Eindhoven (Strijp-S) and operating with approximately 25 employees. The company produces commercials, brand films, documentaries, employer branding content, corporate video, and live event coverage for enterprise clients and creative agencies across the Netherlands. Its service offering is organized around three pillars: Video Creatie (storytelling-driven content), Video Strategie (planning and ROI consulting), and Video Productie (full-service production), plus the GIG live subsidiary for livestreaming and shopstreaming e-commerce solutions developed with Bluebird Day.

GIG monetizes primarily through a fixed-fee project pricing model with a transparent service menu, supplemented by a Strategic Video Partnership subscription model for long-term clients and performance guarantees that include free re-edits if view metrics underperform post-launch. A Multi-Asset Delivery methodology generates up to 42+ deliverables from a single production shoot, structurally reducing per-asset cost and enabling multi-channel campaign deployment. The company has introduced Hybrid AI Video Production capabilities combining traditional filmmaking with AI tools for automated subtitling, multilingual lip-sync translation, audio enhancement, and content resizing.

The client roster spans major Dutch and international brands including Philips, Yamaha, Mercedes-Benz, Red Bull, Jumbo, Booking.com, ASML, Europcar, Interpolis, MTV, KNVB, and the State Lottery, alongside long-running relationships such as the 9-year NAC Breda partnership now extended into a Content House. GIG is structured as a cooperative (GIG Coöperatie U.A., KVK 67626114) with a parallel B.V. entity (KVK 81384289), is privately held with no disclosed external funding, and has accumulated extensive industry recognition including Viddy Award Platinum, dotCOMM Platinum Awards, Videographer Awards, Groene Reiger, Bonk Awards, and a #1 Fonk ranking for Dutch video production in 2022.

Name

GIG creative film production

Legal name

GIG Coöperatie U.A.

Website

https://gig.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GIG creative film production is a Dutch video agency founded in 2010, producing commercials, brand films, documentaries, and live-streamed content for enterprise clients and creative agencies across the Netherlands, operating from Breda and Eindhoven with a fixed-fee plus partnership subscription model.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• Creative video agency
• Brand film production
• Corporate video content
• Live streaming solutions

Headquarters

HQ city

Breda, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Fixed-fee project-based video production including commercials, brand films, corporate videos, documentaries, and social content. Clients select from a clear service menu with transparent pricing and no hidden costs.
2. Strategic Video Partnership: Long-term partnership model offering ongoing video content production with benefits for extended collaborations. Designed for brands seeking consistent video strategy and scalable content.
3. Livestream Solutions: Live streaming production services through GIG live subsidiary, including complete shows, online events, and shopstreaming capabilities for retail engagement.
4. Video Strategy Consulting: Strategic advisory services helping clients develop video strategies, optimize content for platforms, and maximize ROI from video investments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

GIG creative film production is a Dutch creative video agency that produces storytelling-driven video content for brands, agencies, and government clients. The company offers three core service pillars—Video Creatie (creative concept and storytelling), Video Strategie (strategic video planning), and Video Productie (full-service production)—alongside a live-streaming subsidiary (GIG live) and a circular livestream studio (The New Block Studio). It sells fixed-fee project work and long-term video partnerships, with a performance guarantee that covers additional edits if viewing metrics fall short post-launch.

Product overview

GIG creative film production is a Dutch video agency offering a comprehensive suite of video production services organized around three core pillars: Video Creatie (storytelling-driven content creation), Video Strategie (strategic planning and optimization), and Video Productie (full-service production). The company operates alongside subsidiary GIG live for live streaming solutions and manages The New Block Studio facility in Eindhoven. Services span commercials, brand films, documentaries, employer branding, corporate content, and AI-enhanced hybrid production. The company works with a fixed-fee pricing model and positions itself as a long-term strategic partner for brands and agencies, emphasizing the 'Goed verhaal' (Good Story) philosophy. The portfolio includes over 20 service categories ranging from personalized video to social media content, with a focus on multi-asset delivery to maximize client budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Creatie Storytelling-driven video creation service focused on capturing audience attention through compelling narratives and creative concepts. Designed for brands and agencies seeking attention-grabbing video content across channels.
• Video Strategie Strategic video consulting service that aligns video content with marketing goals and target-audience engagement to maximize ROI. Designed for brands seeking a strategic video roadmap and performance optimization.
• Video Productie Full-service video production covering pre-production, filming, and post-production with professional grading, sound design, and audio mixing. Designed for brands, agencies, and government clients needing complete video execution.
• GIG live (Livestream Solutions) Live streaming solutions label offering real-time broadcast capabilities, interactive streaming shows, shopstreaming, and technical streaming services for events and retail. Operates from The New Block Studio in Eindhoven.
• Hybride AI Video Productie Hybrid AI-enhanced video production service combining human creative direction with AI tools for automated subtitling, language translation with lip-sync, audio enhancement, and multi-format content resizing. Designed for brands needing efficient multi-language and multi-channel video delivery.
• Personalized Video Customized video content creation service tailored to specific audience segments, platforms, or individual client requirements. Designed for brands running personalized marketing and targeted campaigns.
• Corporate Film Professional corporate video production service including brand films, company overviews, and internal communications content. Designed for enterprise clients such as Philips, ASML, and Yamaha.
• Documentaire Long-form documentary production service for sports, corporate, and storytelling-focused narratives. Designed for clients such as NAC Breda (9-year documentary partnership) and ESPN (NAC/ESPN documentary 'Als de machines draaien').
• Employer Branding Video Recruitment and employer branding video content service to attract talent and showcase company culture. Designed for HR and talent acquisition teams facing competitive labor markets.
• Commercials and Campagnes Television and online advertising video production for brand campaigns across multiple channels and formats. Designed for consumer-facing brands such as Jumbo, Staatsloterij, Red Bull, Jupiler, and Hulphond Nederland.

Quantifiable outcome

• Seizonkaart sales exceeded 12,200 before 2019/2020 season, breaking 2015/2016 record
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GoedzooicoreStrategic or Co-development Partner · 1 January 2026Creative agency partnership for Bonk Awards-winning campaigns 'Als je het mij vraagt' and 'Dus pak de bus'. GIG served as video production partner while Goedzooi provided creative concept.
• Weekend Creative AgencyminorStrategic or Co-development Partner · 1 January 2026Collaboration partner for award-winning campaigns, mentioned in Bonk Awards recognition.
• FightclubminorStrategic or Co-development Partner · 1 January 2026Agency partner for 'Uitgelaten' Hulphond Nederland campaign that earned Gouden Loeki nomination.
• ESPNcoreStrategic or Co-development Partner · 1 January 2025Collaboration for NAC Breda documentary 'Als de machines draaien' about Ben van Bilzen and club volunteers, nominated for Gouden Reiger 2025.
• Circle8 / Aston Martin Formula One TeamcoreStrategic or Co-development Partner · 1 January 2025Partnership for film 'Accelerate the people who drive innovation' in collaboration with Aston Martin F1 Team, nominated for Gouden Reiger 2025 in Production category.
• Bluebird DaycoreTechnology or Integration · 1 January 2022Partnership to bring Chinese Shopstreaming trend to Netherlands, implementing mobile-first livestream e-commerce without app requirements. GIG live streaming solutions and Bluebird Day collaborated on technical implementation.
• The New Block Studio (Strijp-S)coreStrategic or Co-development Partner · 1 January 2022Circular livestream studio facility on Strijp-S in Eindhoven, developed as living lab project focusing on collaboration and innovation in circular and biobased construction. GIG live streaming solutions operates from this location.
• Gert Duson / Morocco Desert ChallengeminorStrategic or Co-development Partner · 1 January 2022Ongoing collaboration with Morocco Desert Challenge organizer Gert Duson for documentary production including 'We are rally' and annual coverage.
• NAC BredacoreStrategic or Co-development Partner · 1 January 20159-year ongoing partnership as official video partner to NAC Breda football club. GIG produces documentaries, campaigns, and content including 'Avondje NAC', Gudelj family documentary, and season ticket campaigns. Recently announced content house collaboration.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Streamgo: UK-based livestream and virtual event production company; comparable to GIG live for live streaming and virtual event production services.
• VTProDesign: Creative studio specializing in immersive, livestream, and hybrid event production; comparable for the live/shopstreaming adjacency that GIG live targets.

Direct peers

• Vidua: Dutch video production agency offering corporate video, brand films, and commercial production; closely comparable in customer segment, geography, and service mix.
• Wefilm: Amsterdam-based creative film and commercial production agency; directly comparable as a Dutch full-service video production house serving enterprise brands with concept-to-delivery creative.
• Caviar Amsterdam: Amsterdam-based film and commercial production company with both Dutch and international reach; comparable for commercials, brand films, and documentaries serving premium brands.
• New Dawn Creative: Dutch creative agency specializing in video and brand storytelling for enterprise clients; comparable in offering, customer segment, and Dutch market focus.
• DROPR: Dutch creative film production studio producing brand films, commercials, and content for enterprise clients — directly overlapping GIG's core service offering in the Netherlands.

Broad incumbents

• MediaMonks: Global digital production and creative agency (now S4 Capital / Monks) with significant Dutch presence; comparable at the enterprise brand content and campaign production layer.
• TBWA\NEBOKO: Large Dutch full-service advertising agency producing video, campaigns, and brand content as part of a broader creative and media portfolio; competes for the same enterprise brand budgets.

Regional players

• ACE (A Company in Eindhoven): Brabant-based creative and production agency operating in the same regional market as GIG's Eindhoven office; comparable for commercial and corporate video production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/g-i-g-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIG creative film production