GILDE Handwerk

What GILDE Handwerk does

GILDE Handwerk (legal entity: GILDE HANDWERK Macrander GmbH & Co. KG) is a Bocholt, Germany-based B2B wholesale distributor of gift articles, home décor, and creative living accessories, including small furniture. Founded in 1960, it operates as the largest entity within the GILDE Gruppe, a consortium of independently operating companies. The company self-develops the majority of its assortment and maintains a catalog of over 15,000 articles, refreshing more than 5,000 new SKUs each year. Its offering is organized into Wohnen (living), Schenken (gifting), and Saison (seasonal) categories, supported by a permanent showroom in Bocholt where the full assortment is on display.

Distribution is built around a hybrid sales model: a field sales team that visits retail customers, an inside sales team for remote order processing, a self-serve B2B e-commerce platform (shop.gildegruppe.com), and a free mobile application available on iOS and Android. The company also maintains a recurring presence at six European trade fairs — Frankfurt, Munich, Hamburg, Paris, Gorinchem, and Salzburg — to drive customer acquisition and relationship management. Additional retail-facing services include a Shop-in-Shop merchandising program that helps customers deploy dedicated GILDE sections inside their stores.

Revenue is generated exclusively through one-time wholesale product sales to business customers, with pricing handled via quote-based or shop-based transactions rather than public price lists. The customer base spans gift shops, home décor retailers, lifestyle stores, and hospitality businesses across Germany, Austria, and France, with the corporate website offered in German, English, French, Italian, and Spanish. GILDE is privately held under a German GmbH & Co. KG structure, and no investor, ownership-percentage, or revenue disclosures are available.

Name

GILDE Handwerk

Legal name

GILDE HANDWERK Macrander GmbH & Co. KG

Website

https://gildehandwerk.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

GILDE Handwerk is a Bocholt-based B2B wholesaler and the largest entity of the GILDE Gruppe, supplying over 15,000 self-developed gift, home décor, and small-furniture articles to retailers across Germany, Austria, and France since 1960.

Ownership category

akta.pro rank

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: GILDE operates as a wholesale distributor selling gift items, home décor, and creative living accessories to retailers and businesses. The company develops and sells over 15,000 articles and introduces more than 5,000 new products annually. Revenue is generated through product sales to B2B customers via their online shop, field sales team, and trade fair presence.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

GILDE Handwerk is a B2B wholesale distributor that develops and sells more than 15,000 home accessories, gift articles, and small furniture items — including Wohnen (living), Schenken (gifting), and Saison (seasonal) collections — to retailers, gift shops, and hospitality businesses across Europe, introducing over 5,000 new products each year. The company self-develops the majority of its articles and distributes them through a B2B online shop, mobile app, field and inside sales teams, a permanent showroom in Bocholt, and major European trade fairs.

Product overview

GILDE Handwerk operates as a wholesale company offering a unified product portfolio centered on creative living and gifting. The core offering comprises over 15,000 articles across three main product categories: Wohnen (living accessories), Schenken (gift articles), and Saison (seasonal items). The company self-develops the majority of its articles, introducing over 5,000 new products annually. Distribution is facilitated through a B2B Online Shop, a mobile application for iOS and Android, and physical services including a permanent showroom in Bocholt, Shop in Shop retail display services, and presence at major European trade shows. The products are available to business customers through a B2B-only sales model.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Online Shop B2B e-commerce platform at shop.gildegruppe.com providing wholesale customers with access to the full catalog of over 15,000 articles through an intuitive interface for quick and easy ordering to support day-to-day business operations.
• GILDE Mobile App Free smartphone application available on iOS and Android that allows customers to browse the entire catalog of over 15,000 articles, navigate products, access special offers, and maintain an exclusive wishlist.
• Shop in Shop Service Retail display and merchandising service that helps B2B customers set up dedicated GILDE product sections within their stores.
• Showroom Bocholt Permanent showroom display of the full product assortment located in Bocholt, Germany, where B2B customers can view products in person.

Quantifiable outcome

• Over 5,000 new products launched annually
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Authentic Models B.V. Dutch-style home accessories and decorative-object wholesaler serving lifestyle and gift retailers via B2B channels across Europe. Comparable to GILDE on distributor role within the home décor / gift assortment category.
• Kaemingk B.V. Large Dutch B2B wholesaler of home decoration, seasonal products and gifts supplying retailers across Europe with a broad catalogue and trend-driven new launches. Closely comparable on breadth of assortment, B2B distribution model, and European multi-country retailer reach.
• Bloomingville A/S: Danish design-driven home and lifestyle brand selling through B2B wholesale into European retailers of décor and seasonal goods. Comparable on target customer (independent home/lifestyle retailers), product breadth in living & gifting, and seasonality-led launch cadence.
• IB Laursen A/S: Danish design wholesaler of home accessories and seasonal décor distributed B2B to specialty retailers across Europe. Directly comparable on product mix (home living + seasonal gifting), launch frequency of new SKUs, and independence/owner-led operating model.
• Edzard GmbH & Co. KG: German specialist in giftware and home accessories, including silver-plated and decorative pieces, distributed B2B to specialty retailers. Comparable on German B2B wholesale heritage, gift/home category overlap, and independent-retailer focus.
• Madam Stoltz ApS: Scandinavian design wholesaler of home accessories and lifestyle gifts sold B2B to retailers across Europe. Comparable in channel model (B2B wholesale to independent gift/home stores) and product aesthetic in the creative-living category.
• Philippi GmbH: European design giftware brand (German/Danish roots) offering lifestyle gifts and home accessories to specialty retailers through B2B distribution. Comparable because it sells into the same retailer categories (gift shops, lifestyle boutiques) with a curated creative-living assortment.
• Räder Design GmbH: German design-led giftware and home accessories brand with a similar product architecture (self-developed home living and gifting articles) and B2B focus. Directly comparable as a German Vollsortimenter in the same creative-living / seasonal assortment served to independent retailers.
• Remember GmbH / Remember Group: Dutch-origin design giftware and home accessories brand with a comparable product DNA (design-forward gifting and seasonal articles) sold via B2B wholesale channels across Europe. Operates with a similar self-developed portfolio positioned to specialty retailers.

Broad incumbents

• Butlers GmbH & Co. KG: German lifestyle home and gift retailer operating its own store chains across Europe with a similar curated home-accessories and gifting assortment. Adjacent comparable: a vertical retail buyer of roughly the same product universe rather than a wholesale peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gilde.group
• LinkedInlinkedin.com/company/gilde-handwerk
• Instagraminstagram.com/gilde_1960
• Pinterestpinterest.de/gilde_gruppe/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GILDE Handwerk