REMEMBER
REMEMBER is a German design house founded in 1995, selling colorful home décor, lighting, textiles, outdoor games, and lifestyle accessories directly to consumers across eight European countries via localized online storefronts and a wholesale dealer network.
- Company typePrivate
- Founded1995
- HeadquartersKrefeld, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What REMEMBER does
REMEMBER is a privately-held German design house headquartered in Krefeld, Germany, founded in 1995 and now celebrating its 30th anniversary. The company designs and sells colorful lifestyle and home décor products — including portable LED lighting, home textiles (bedding, cushions), kitchen and tableware, outdoor games, children's furniture, fashion accessories (scarves, bags), and seasonal decorations (Easter, Christmas) — distributed under the distinctive 'Wir machen die Welt ein bisschen bunter' color-block aesthetic. Product catalog spans price points from approximately €7.90 (e.g., Eierkerzen sets) to €99.90 (e.g., premium bedding), with FSC-certified rubberwood used in select outdoor game lines.
The business operates a direct-to-consumer e-commerce model as its primary channel, with localized online storefronts serving eight European markets: Germany and Austria (remember.de), Switzerland (remember-design.ch, with CHF pricing and Swiss Post delivery), and Belgium, France, Italy, Netherlands, and Spain. The storefronts support German, English, Spanish, French, Italian, and Dutch languages, accept payments including PayPal and Apple Pay, and integrate DHL Packstation delivery. A parallel wholesale distribution channel routes products through independent retail dealers searchable via the website's 'Händlersuche' tool. The 'World of REMEMBER' loyalty program captures points, early sale access, and surprise-item benefits to drive repeat purchases; email marketing with a €10 signup incentive supports top-of-funnel acquisition.
Revenue mechanics are unit-priced consumer goods sales (one-time purchase model) plus wholesale distribution to dealers. No revenue, headcount detail, parent company, venture backing, M&A, or leadership team information is disclosed in the available data; the company appears founder-controlled and independently operated. With 11-50 employees, multi-country European reach, and a 30-year operating history, REMEMBER is a small-to-mid-sized specialty consumer brand sustained by design-led differentiation and a diversified long-tail customer base rather than concentrated anchor accounts.
REMEMBER firmographics
Firmographics- Name
- REMEMBER
- Website
- https://remember.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REMEMBER is a German design house founded in 1995, selling colorful home décor, lighting, textiles, outdoor games, and lifestyle accessories directly to consumers across eight European countries via localized online storefronts and a wholesale dealer network.
- Ownership category
- akta.pro rank
REMEMBER industry classification
Industry- Product category
- Home Décor & Lifestyle Products
- NAICS
- Home Furnishings Retailers (44912), All Other Home Furnishings Retailers (449129), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where REMEMBER is headquartered
LocationHeadquarters
- HQ city
- Krefeld
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
REMEMBER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online retail sales of colorful home accessories, lifestyle products, and seasonal décor items through the company's German and Swiss online stores.
- Retail/Distribution: Wholesale distribution through dealer network (Händlersuche/retailer search) of lifestyle and home décor products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
REMEMBER product offering
Product offeringCore offering
REMEMBER designs, produces, and sells colorful lifestyle and home décor products — including decorative lighting, paper and textile home accessories, cushion covers, bedding, children's furniture, outdoor/indoor games (KUBB, Cornhole, Boccia, Roll-Up), and fashion accessories such as scarves — through its own e-commerce stores and a European retail dealer network.
Product overview
REMEMBER is a German design brand offering colorful lifestyle products across multiple categories including lighting (LED lamps, lanterns, tealight holders), home textiles (bedding, cushions, bathroom textiles), outdoor games (Cornhole, Kubb, Boccia, balls), children's furniture (shaped bookshelves), travel accessories, and fashion accessories (scarves, bags). The product portfolio spans seasonal decorations (Easter, Christmas), kitchen and tableware, and storage solutions. The core offering is colorful, design-focused consumer goods for home and outdoor use, with the brand emphasizing vibrant colors and contemporary design across all product lines. Products are available through the official online shop and include the World of REMEMBER loyalty program.
Differentiator
Problem solved
Functional benefit
Brands
- World of REMEMBER: Loyalty program offering exclusive benefits and points collection for customers
Products and services
- Papierkranz 'Grace' Decorative paper wreath ('Grace' design) sold to lifestyle/home décor consumers for seasonal decoration.
- Bettwäsche 'Mateo' Designer bed linen ('Mateo' pattern) sold to consumers seeking colorful, characterful bedroom textiles.
- Halstuch 'Lucienne' Colorful fashion scarf/foulard ('Lucienne') sold to consumers as a wearable lifestyle accessory.
- Kinderbettwäsche 'Animals' Children's bed linen with 'Animals' motif, targeted at parents shopping for kids' bedroom textiles.
- Bücherregal Ameisenbär Edgar Character-shaped (anteater 'Edgar') children's bookcase sold to parents furnishing kids' bedrooms or playrooms.
- Bücherregal Raupe Frieda Character-shaped (caterpillar 'Frieda') children's bookcase sold to parents furnishing kids' bedrooms or playrooms.
- KUBB KUBB lawn game set sold to consumers and gift buyers for outdoor leisure and garden play.
- Cornhole Cornhole bean-bag toss set sold to consumers for outdoor leisure, garden parties, and gifting.
- Boccia Boccia ball game set sold to consumers for outdoor/indoor leisure play and gifting.
- Freizeit-Ball Colorful leisure/beach ball sold to consumers for outdoor play, beach, and pool use.
- Textiles Brettspiel 'Roll-Up' Roll-up textile board game sold to consumers and families seeking portable, fabric-based indoor games.
- Leuchte Ole Designer decorative lamp/luminaire ('Ole' design) sold to consumers for home interior lighting.
- Sitzkissen 'Wasabi' & 'Cranberry' Colorful seat cushions in 'Wasabi' and 'Cranberry' designs, sold to consumers for home seating décor.
- Sitzkissen 'Peanut' Colorful seat cushion in 'Peanut' design, sold to consumers for home seating décor.
Companies that use REMEMBER
Customer profileSegments2 records
Ideal customer profiles2 records
REMEMBER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
REMEMBER partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
REMEMBER competitors and assessment
Company assessmentDirect peers
- Sass & Belle: UK-based design home accessories and lifestyle brand offering colorful, whimsical décor, lighting, and gifts via DTC and wholesale — closely mirrors REMEMBER's category breadth, aesthetic, and DTC-plus-dealer distribution model.
- Rice (RICE Denmark): Danish home accessories and lifestyle brand known for colorful melamine, textiles and seasonal décor, sold DTC and through European wholesale partners — overlaps directly with REMEMBER's colorful aesthetic, product categories (kids, kitchen, seasonal) and multi-channel GTM.
- Boltze Gruppe: German wholesaler and brand-owner of design-led home accessories and seasonal décor with strong dealer-distribution across Europe — competes head-to-head with REMEMBER for shelf space in independent home and gift retailers.
- Butlers (Home & Living): German home accessories and lifestyle brand with omnichannel retail and DTC store base across Europe — analogous positioning (mid-priced, design-forward home accessories, gifts) and similar brand-building heritage.
- KARE Design: German design furniture, lighting and home accessories brand with international DTC and wholesale presence — competes in adjacent price tiers with REMEMBER for design-led consumers seeking bold, colorful home pieces.
Broad incumbents
- H&M Home: Mass-market European home and lifestyle retailer operating in the same gift, seasonal and home-textile categories — vastly larger scale and lower price points, compressing margins for design-led independents like REMEMBER.
- Zara Home: Inditex-owned home concept covering textiles, lighting, tableware and seasonal décor across Europe — directly addresses the same design-conscious mid-market shopper, with significantly larger brand and supply-chain resources than REMEMBER.
- Westwing Group: European pure-play home and lifestyle e-commerce platform with curated, design-led assortment — peers with REMEMBER on customer type and online discovery model, but at far larger scale.
Emerging players
- Ferm Living: Danish design home brand focusing on Scandinavian aesthetics across textiles, lighting and accessories — comparable premium positioning and DTC-driven growth narrative to REMEMBER's design-led approach.
- House of Hackney: UK-based design-led home and lifestyle brand with bold prints across textiles, lighting and home accessories — comparable mid-priced design brand using DTC plus premium wholesale to expand European presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
REMEMBER social profiles
Digital presenceREMEMBER compliance and trust
Trust signalCompliance1 record
REMEMBER financial estimates
Financial estimateRevenue estimate
Valuation estimate
REMEMBER leadership team
Management profileNumber of profiles
REMEMBER funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REMEMBER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REMEMBER
What does REMEMBER do?
REMEMBER designs, produces, and sells colorful lifestyle and home décor products — including decorative lighting, paper and textile home accessories, cushion covers, bedding, children's furniture, outdoor/indoor games (KUBB, Cornhole, Boccia, Roll-Up), and fashion accessories such as scarves — through its own e-commerce stores and a European retail dealer network.
Is REMEMBER a public or private company?
REMEMBER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REMEMBER founded?
REMEMBER was founded in 1995. It employs 11 to 50 people.
Where is REMEMBER based?
REMEMBER is headquartered in Krefeld, Germany, in the Europe region.
How does REMEMBER make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Distribution.
Who are REMEMBER's main competitors?
Direct peers on record are Sass & Belle, Rice (RICE Denmark), Boltze Gruppe, Butlers (Home & Living) and KARE Design. Broad incumbents are H&M Home, Zara Home and Westwing Group. Emerging players are Ferm Living and House of Hackney.
Does REMEMBER have an API?
No public API is recorded for REMEMBER.
What industry is REMEMBER in?
REMEMBER's product category is Home Décor & Lifestyle Products. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 44912 and its SIC code is 5700.