Gilley’s

What Gilley’s does

Gilley's Las Vegas is a single-location, country-western themed entertainment complex operated by Treasure Island, LLC within Treasure Island Hotel & Casino on the Las Vegas Strip at 3300 S. Las Vegas Blvd. The venue combines four integrated experiences — a frontier-style saloon, a dance hall (honky-tonk), a full-service mesquite BBQ restaurant with oversized retracting windows overlooking the Strip and Sirens Cove, and a mechanical bull riding arena. Programming runs nightly with live country, rock, blues and folk performers, a resident DJ, free line dancing lessons (Mon–Thu 7PM), weekly karaoke (Tue 8PM), and bull-riding competitions including Toughest Cowboy/Cowgirl (alternating Thursdays) and Bikini Bull Riding (select Sundays) with $200–$500 cash prizes.

Revenue is generated entirely through on-premises consumer transactions: F&B sales ($8 chili to $41 rib-eye), $10 per-person bull rides (daily from 6PM), $5 weekend cover charges for Nevada locals, drink specials, and a group/private events line with custom catering menus handled via a dedicated phone channel. Go-to-market is event-driven and location-driven — the venue depends on Strip foot traffic, Treasure Island hotel guest capture, a Nevada locals repeat-customer program (20% off BBQ, themed weekday nights), and a public event calendar showing ~94 events per month. Marketing channels are limited to the website calendar, organic social (Twitter, Facebook, Instagram), and an email newsletter; there is no e-commerce, no delivery, and no digital product.

The underlying business is a real-estate-anchored hospitality asset rather than a technology or scalable consumer brand. The unit is privately held under Treasure Island, LLC, has no venture funding history, no app or API surface, and no disclosed financial figures. The Gilley's name itself traces to the original Pasadena, Texas honky-tonk made famous by the 1980 film Urban Cowboy, providing cultural brand equity that the Las Vegas location leverages without independent IP ownership evidence in the available materials.

Name

Gilley’s

Legal name

Treasure Island, LLC

Website

https://gilleyslasvegas.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilley's Las Vegas operates a single country-western entertainment complex — saloon, dance hall, BBQ restaurant, and mechanical bull riding — within Treasure Island Hotel & Casino on the Las Vegas Strip, serving Strip tourists, Nevada locals, and group event bookers via on-premises F&B, bull rides, and private catering.

Ownership category

akta.pro rank

Product category

Hospitality Entertainment

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Karaoke Bars & Entertainment Bars (THAFAEAH)

akta.pro secondary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Country western entertainment
• BBQ restaurant
• Mechanical bull riding
• Honky tonk dance hall
• Las Vegas saloon

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Gilley's generates revenue through its full-service BBQ restaurant and saloon, offering menu items ranging from $8 (chili) to $41 (rib-eye steak), plus beverages and drinks. Open daily with doors opening at noon.
2. Bull Riding Fees: Daily mechanical bull riding at $10 per person, with competitions offering cash prizes ($200-$500) to winners. Additional revenue from cover charges on weekends ($5 for Nevada locals on Fridays and Saturdays).
3. Group Events & Private Parties: Gilley's Dining Room available for group reservations and private parties, with custom catering menus for banquets. Group reservation phone line: 702-894-7371.
4. Local Specials & Promotions: Nevada locals receive exclusive discounts including 20% off BBQ, drink specials, and reduced cover charges, driving repeat customer visits from the local market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gilley's is a country western entertainment venue at Treasure Island Hotel & Casino on the Las Vegas Strip that sells full-service BBQ food and beverage, saloon drinks, mechanical bull riding experiences ($10 per ride), live music and dance hall entertainment, and group/private event catering. The venue combines a frontier-style saloon, smoked meats restaurant, dance hall with line dancing lessons and karaoke, and mechanical bull riding with cash-prize competitions into a single integrated entertainment destination.

Product overview

Gilley's Las Vegas is a country western-themed entertainment complex located at Treasure Island Hotel & Casino on the Las Vegas Strip. The venue operates as a unified destination featuring four interconnected experiences: Gilley's Saloon (a frontier-style bar serving cold beer and drinks), Gilley's Dance Hall Honky Tonk (with live music and dance floor), Gilley's BBQ (smoked meats restaurant), and the Bull Riding Experience (mechanical bull with competitions). The venue also offers Gilley Girls hospitality staff, free line dancing lessons, karaoke nights, and group/private event catering services. Entertainment runs nightly with live country, rock, blues, and folk performers, plus resident DJ sets.

Differentiator

Problem solved

Functional benefit

Products and services

• Gilley's Saloon A frontier-style saloon at Treasure Island featuring leather saddle seats, a polished bar, and Gilley Girls service staff, serving ice cold beer including domestic favorites and draft beers to walk-in customers on the Las Vegas Strip.
• Gilley's Dance Hall (Honky Tonk) A dance venue with a wood dance floor for two-step, line dancing, and country waltz, offering nightly live entertainment and a resident DJ spinning country and western music for Las Vegas visitors and locals.
• Gilley's BBQ Barbecue restaurant overlooking the Las Vegas Strip with oversized retracting windows, featuring smoked meats, brisket, ribs, and classic BBQ sides with mesquite-smoked flavors, with menu items priced from $8 to $41 and a 20% discount for Nevada locals.
• Bull Riding Experience Mechanical bull riding available daily starting at 6PM for $10 per rider, including Toughest Cowboy/Cowgirl competitions on alternating Thursdays and Bikini Bull Riding on select Sundays at 9:30PM with $200-$500 cash prizes to winners.
• Line Dancing Lessons Free line dancing lessons offered Monday through Thursday at 7PM, taught by expert instructors for beginners and experienced dancers as part of the venue's nightly entertainment programming.
• Karaoke Night Weekly karaoke event every Tuesday night at 8PM hosted by Kirk Johnson, 'The Urban Cowboy,' as part of the venue's recurring entertainment calendar.
• Group Parties & Private Events Private group reservations and catering services in the Gilley's Dining Room overlooking the Las Vegas Strip with retractable windows, featuring custom catering menus for banquets, corporate events, and group celebrations booked via phone (702-894-7371).

Quantifiable outcome

• 94 events per month on calendar
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Treasure Island Hotel & CasinocoreOthersGilley's is operated as an entertainment venue within Treasure Island Hotel & Casino on the Las Vegas Strip. Treasure Island LLC (parent company) owns and operates Gilley's as part of its hotel and casino property. Copyright © 2026 Treasure Island, LLC. The venue benefits from Treasure Island's location on the Las Vegas Strip, providing access to hotel guests and Strip visitors.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hogs & Heifers Saloon: Biker/country themed downtown Las Vegas saloon with live music and an interactive, high-energy atmosphere. Comparable in entertainment-bar positioning though it serves a different neighborhood demographic.
• Carnaval Court Bar: Outdoor Strip bar at Harrah's Las Vegas offering live music and a high-energy street-facing atmosphere. Comparable in Strip entertainment-bar positioning and outdoor-feel dynamic, though without the country-western brand.
• Coyote Ugly Saloon: Branded themed bar with high-energy hospitality staff performances and a dance-floor focus. Comparable in the themed-entertainment-bar space though lacking the country-western and mechanical-bull differentiation.
• PBR Rock Bar & Grill: Country-themed bar and grill at Planet Hollywood on the Las Vegas Strip, featuring mechanical bull riding, live music, and a barbecue-influenced menu. Closest direct competitor to Gilley's in terms of concept, location, and Strip tourist positioning.
• Stoney's Rockin' Country: Las Vegas country-western bar and dance hall offering live music, line dancing, and a mechanical bull. Directly comparable concept to Gilley's though operating as a locals-focused off-Strip venue rather than a Strip tourist destination.

Emerging players

• Toby Keith's I Love This Bar & Grill: Country-themed chain restaurant and bar concept that operated on the Las Vegas Strip. Historically the most direct concept competitor to Gilley's; current operating footprint is reduced but the format remains comparable.
• Saddle N Spurs Saloon: Country-western themed bar with a mechanical bull, live music, and casual food service. Comparable entertainment-bar format targeting a similar country-music audience.

Others

• Treasure Island Hotel & Casino: Parent company and host property for Gilley's. While not a peer in the competitive sense, TI's Strip positioning, brand, and marketing channels directly drive customer flow into Gilley's and shape its commercial terms.

Broad incumbents

• Whiskey Pete's Hotel & Casino: Hotel and casino property at Primm, Nevada, just south of the Las Vegas Strip, with its own bars and entertainment offerings. Comparable in Las Vegas market entertainment-bar space though operating as a broader gaming and lodging destination.

Regional players

• The Nerd: Themed nightclub and entertainment bar in the Las Vegas area. Comparable as a Strip-area entertainment venue though operating with a different thematic positioning than Gilley's country-western focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tigilleys
• Facebookfacebook.com/TIgilleys
• Instagraminstagram.com/tigilleys
• LinkedInlinkedin.com/company/gilley%E2%80%99s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilley’s