PBR Rock Bar & Grill

What PBR Rock Bar & Grill does

PBR Rock Bar & Grill, doing business as PBR Rock Bar Las Vegas, operates a single full-service bar and restaurant inside the Miracle Mile Shops at Planet Hollywood Resort and Casino on the Las Vegas Strip. The venue carries the PBR (Professional Bull Riders) brand affiliation and offers food, cocktails, beer, and live entertainment, including nightly band performances on the patio beginning at 9:30 PM and holiday weekend programming. Customer acquisition is primarily direct-to-consumer via walk-in foot traffic from hotel guests, casino visitors, and Strip tourists, supplemented by event-driven draw for evening and weekend crowds.

The business generates revenue through two primary streams: food and beverage sales to walk-in customers and transactional revenue tied to live entertainment events and private bookings. No online ordering, delivery, or third-party distribution channels are referenced. Marketing is constrained to organic social (Instagram @pbrrockbar), an email newsletter signup on the website (which is being repurposed to announce a new or relocated location), and a basic Squarespace-based website designed by Agency 702. No public pricing for menu items or cover charges is disclosed.

The firm is privately held, employs approximately 34 people, and has no disclosed subsidiaries, parent company, funding rounds, ownership structure, or financial statements. Strategic positioning rests on three pillars: prime Strip real estate providing built-in tourist demand, the PBR brand license for differentiation, and a recurring live-music programming cadence. The single most material operational signal is an ongoing venue relocation, evidenced by 'PBR Relocating' promotional assets and an email capture form soliciting contacts for updates on the new site.

Name

PBR Rock Bar & Grill

Legal name

PBR Rock Bar

Website

https://pbrrockbar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PBR Rock Bar & Grill is a single-location bar and restaurant inside Planet Hollywood Resort's Miracle Mile Shops on the Las Vegas Strip, operating under a PBR (Professional Bull Riders) brand license and serving food, cocktails, and live music to Strip tourists, hotel guests, and locals.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industry

Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Sports bar restaurant
• Live music venue
• Casual dining
• Cocktail bar
• Las Vegas nightlife

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food and beverage sales: Primary revenue from selling food, beverages, cocktails, and beer to walk-in customers at the bar and restaurant.
2. Live entertainment events: Revenue from live music events and private bookings, potentially including cover charges for special performances.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

PBR Rock Bar & Grill operates a single bar and restaurant venue at Planet Hollywood Resort and Casino on the Las Vegas Strip, inside the Miracle Mile Shops. The venue serves food, cocktails, and beer to walk-in customers and features live music entertainment with bands performing on the outdoor patio starting at 9:30 PM. It targets tourists, hotel guests, casino visitors, and locals seeking nightlife and social entertainment on the Las Vegas Strip.

Product overview

PBR Rock Bar & Grill operates as a single bar and restaurant establishment located at Planet Hollywood Resort and Casino on the Las Vegas Strip. The venue offers food, cocktails, and live entertainment with bands performing nightly. It is not a technology product platform but rather a hospitality venue.

Differentiator

Problem solved

Functional benefit

Products and services

• PBR Rock Bar Las Vegas A bar and restaurant located at Planet Hollywood Resort and Casino on the Las Vegas Strip, part of the Miracle Mile Shops. Offers cocktails, food, and live entertainment including bands performing on the patio, serving tourists, hotel guests, casino visitors, and local nightlife patrons.
• Live Music Events on the Patio Scheduled live band performances on the outdoor patio beginning at 9:30 PM, creating evening entertainment draw for tourists, locals, and group celebrations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Planet Hollywood Resort and CasinocoreStrategic or Co-development PartnerPBR Rock Bar operates as a venue within the Planet Hollywood Resort and Casino property on the Las Vegas Strip. The location within the resort's Miracle Mile Shops provides built-in customer foot traffic from hotel guests and casino visitors.
• Miracle Mile ShopscoreStrategic or Co-development PartnerPBR Rock Bar is located within Miracle Mile Shops, a large shopping mall connected to Planet Hollywood Resort. This partnership provides exposure to shoppers and convention attendees.
• Agency 702minorOthersAgency 702 designed the PBR Rock Bar website (noted in footer: 'Website Designed By: Agency 702').

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Fat Tuesday: Casual cocktail bar chain with multiple Las Vegas Strip locations serving frozen drinks and a party atmosphere. Comparable to PBR Rock Bar's cocktail-focused, tourist-oriented bar model.
• Señor Frog's Las Vegas: Themed bar and restaurant on the Las Vegas Strip featuring cocktails, food, and high-energy entertainment. Same target customer (tourists, groups, bachelor/bachelorette parties) and similar GTM as PBR Rock Bar.
• Toby Keith's I Love This Bar & Grill: Country-themed bar and grill with live music, similar in spirit to PBR Rock Bar's sports-and-entertainment branding. Operates in tourist destinations with a country/casual dining atmosphere.
• Hofbräuhaus Las Vegas: Beer hall and restaurant on the Las Vegas Strip with live music and high-volume drink service. Comparable theme-venue model with live entertainment and tourist traffic.
• Coyote Ugly Saloon: Themed bar with high-energy entertainment and tourist appeal. Comparable to PBR Rock Bar as a nationally-recognized brand operating a Las Vegas Strip venue focused on drinking and live performance.
• Rockhouse Las Vegas: Rock-and-roll themed bar on the Las Vegas Strip with live music and DJ programming. Directly comparable to PBR Rock Bar in venue concept, music focus, and target audience.
• Margaritaville Las Vegas: Branded bar/restaurant on the Las Vegas Strip offering cocktails, food, and live music. Same customer base (Strip tourists, locals) and similar concept of combining a national brand with Strip location.

Broad incumbents

• Hard Rock Cafe Las Vegas: Iconic global bar/restaurant brand with memorabilia and live music. Comparable as a music-branded Las Vegas Strip venue with broader international presence and merchandise operations.
• House of Blues Las Vegas: Restaurant and live music venue at Mandalay Bay on the Las Vegas Strip. Comparable as a Strip-based live music venue combining food, drinks, and ticketed performances.

Emerging players

• Brooklyn Bowl Las Vegas: Bowling alley, restaurant, bar, and live music venue at The LINQ Promenade on the Las Vegas Strip. Comparable as a multi-format entertainment venue targeting tourists and locals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/pbrrockbar
• LinkedInlinkedin.com/company/pbr-rock-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBR Rock Bar & Grill