HOGS & HEIFERS SALOON LAS VEGAS

What HOGS & HEIFERS SALOON LAS VEGAS does

Hogs & Heifers Saloon Las Vegas is a privately held bar and nightlife venue currently operating as Hogs & Heifers OUTPOST, a pop-up location inside the Plaza Hotel & Casino at 1 S. Main Street in downtown Las Vegas. The establishment originated in New York's meatpacking district in the 1990s and expanded to Downtown Las Vegas in 2012 on Third Street; following a recent closure, it relaunched in 2025 in its current outpost form while it has entered escrow for a new permanent venue. The company is female-owned and operated by co-owners Michelle Sandler and Michelle Dell and is positioned around an iconic biker-bar brand identity with documented cultural heritage.

The core product is a physical bar open daily from 1pm to 4am, serving alcoholic beverages, themed-event programming (Take a Shot Tuesday, St. Patrick's Day firefighter games, SLAP News tailgate parties, country music tie-ins such as Moonshine Bandit's 'Boots On Bars'), and live entertainment. Revenue is generated through three streams: on-premise alcohol sales (with localized promotions such as $2 off drinks for Nevada ID holders on Mondays and $6 select shots on Tuesdays), a Shopify-powered branded merchandise e-commerce store carrying 300+ hand-selected items, and private events and venue rental. Distribution is anchored by the hotel partnership, which bundles room discounts, $5 validated parking, and pool access for the Plaza's Friday fireworks show.

The underlying technology stack is minimal: standard web and e-commerce infrastructure plus Shopify, with no proprietary platform, app, or API. Marketing is conducted across an unusually broad social footprint (Facebook, X, Instagram, Pinterest, Reddit, Tumblr) and the 'Herd on 3rd' email newsletter. Pricing is purely transactional (pay-as-you-go, no cover charge) with no subscription, contract, or recurring-revenue layer, and there are no disclosed enterprise customers, no AI capabilities, and no venture or institutional investment on the cap table.

Name

HOGS & HEIFERS SALOON LAS VEGAS

Legal name

Hogs & Heifers Saloon Las Vegas

Website

https://hogsandheifers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hogs & Heifers Saloon Las Vegas operates a pop-up bar and nightlife venue inside the Plaza Hotel & Casino in downtown Las Vegas, serving nightlife seekers, Nevada locals, and the biker community with drinks, themed events, and branded merchandise.

Ownership category

akta.pro rank

Product category

Bar and Nightlife Entertainment

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Biker bar services
• Nightlife entertainment venue
• Alcohol beverage service
• Branded merchandise sales
• Themed event hosting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Alcohol beverage sales: Primary revenue from selling alcoholic beverages, cocktails, and shots to patrons at the bar. Special pricing events drive sales (e.g., $6 select shots on Tuesdays).
2. Merchandise sales: Online shop selling branded merchandise including over 300 hand-selected items. Dedicated Shopify storefront at hogsandheifersshop.myshopify.com.
3. Private events and venue rental: Hosting private events, themed parties, and special gatherings generates additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hogs & Heifers Saloon Las Vegas operates a biker-themed bar and nightlife venue, currently trading as Hogs & Heifers OUTPOST inside the Plaza Hotel & Casino at 1 S. Main Street in Downtown Las Vegas. The venue serves alcoholic beverages, hosts themed parties and live music events, and sells branded merchandise through a Shopify-powered online storefront with over 300 items. Operating hours are daily from 1pm to 4am for patrons aged 21 and over, with no cover charge.

Product overview

Hogs & Heifers Saloon Las Vegas is a bar and nightlife venue operating as a pop-up outpost inside the Plaza Hotel & Casino at 1 S. Main Street. The establishment offers bar services with drink specials (including $2 off drinks for Nevada locals on Mondays and $6 select shots on Tuesdays), hosts events such as themed parties and live music, and sells branded merchandise through a Shopify-powered online shop. The company also operates an email newsletter (Herd on 3rd) to communicate promotions and events to patrons.

Differentiator

Problem solved

Functional benefit

Products and services

• Hogs & Heifers OUTPOST Bar Primary physical bar and nightlife venue operated inside the Plaza Hotel & Casino at 1 S. Main Street, Las Vegas. Open daily 1pm-4am, 21+ with ID, no cover charge. Serves alcoholic beverages including drink specials ($2 off drinks for Nevada locals on Mondays, $6 select shots on Tuesdays) and provides late-night entertainment.
• Hogs & Heifers Merchandise Shop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Plaza Hotel & CasinocoreStrategic or Co-development PartnerHogs & Heifers OUTPOST operates inside the Plaza Hotel & Casino at 1 S. Main Street. Partnership includes co-marketing for room packages (20% off rooms), discounted parking validation, pool access for events, and Friday fireworks show. This is a venue partnership essential to operations.
• The Beast UnleashedminorGTM or Marketing PartnerBeverage brand providing drinks for tailgate party events at Hogs & Heifers OUTPOST.
• HeadrushminorGTM or Marketing PartnerBrand providing swag/promotional items for events at Hogs & Heifers OUTPOST.
• SlapnewsminorGTM or Marketing PartnerMedia/news outlet co-hosting tailgate party events featuring Hogs & Heifers, with promotional cross-collaboration.
• Moonshine BanditminorGTM or Marketing PartnerCountry music artist who filmed music video 'Boots On Bars' at Hogs & Heifers Saloon, featuring bartenders and promoting the venue.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Frankie's Tiki Room: Independent Downtown Las Vegas bar with a strong thematic identity and cult following. Comparable as a single-location, identity-driven Las Vegas bar that competes for nightlife-seekers in the Downtown market.
• Coyote Ugly Saloon: Iconic female-led dance-on-the-bar saloon chain with biker-bar-meets-nightlife positioning. Mirrors Hogs & Heifers' irreverent, counterculture-driven identity and merchandise-driven brand extensions.
• Double Down Saloon: Long-standing Las Vegas dive bar with a strong counterculture and punk identity. Comparable as a single-location, late-night Las Vegas bar that competes for the same alternative nightlife crowd.
• Atomic Liquors: Historic Downtown Las Vegas bar recognized as the city's oldest freestanding bar. Comparable as a heritage-driven, icon-status Downtown Las Vegas bar that relies on brand legacy and local/visitor traffic.
• Sloppy Joe's Bar: Historic bar in Key West with strong cultural legacy and tourism-driven foot traffic. Comparable as a long-standing, heritage-driven bar that has expanded its brand identity through events and merchandise.
• Hogs & Heifers (NYC Meatpacking District): Original Hogs & Heifers location in NYC's meatpacking district, founded in the 1990s. Sister venue shares identical brand identity, biker-bar heritage, and female-owned leadership, making it the most directly comparable anchor.
• The Peppermill Restaurant & Lounge: Iconic Las Vegas restaurant and lounge that operates 24/7 and famously appeared in the movie Casino. Comparable as a well-known Las Vegas bar/lounge with strong cultural cachet, late-night hours, and loyal mixed demographic of locals and tourists.

Broad incumbents

• Hooters: Iconic national casual bar-and-grill chain with globally recognized brand and merchandise. Comparable as a broad-incumbent bar operator that monetizes distinctive brand identity through apparel and licensed merchandise worldwide.
• Twin Peaks Restaurant: National casual-dining sports bar chain with strong brand identity and merchandise program. Comparable as a larger, scaled bar operator that monetizes brand through merchandise, events, and themed environments.
• Tilted Kilt Pub & Eatery: National sports-bar chain with themed branding and merchandise. Comparable as a broader-incumbent bar operator that competes in the casual nightlife segment and uses branded merchandise as a revenue extension.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookhogsandheiferslasvegas.com/?share=facebook
• Xhogsandheiferslasvegas.com/?share=twitter
• Pinteresthogsandheiferslasvegas.com/?share=pinterest
• LinkedInlinkedin.com/company/hogs-&-heifers-saloon-las-vegas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOGS & HEIFERS SALOON LAS VEGAS