Giltrap Audi

What Giltrap Audi does

Giltrap Audi Grey Lynn operates as a single-location authorized Audi dealership and service centre at 150 Great North Road, Grey Lynn, Auckland, New Zealand. It is a subsidiary of the Giltrap Group, a family-owned New Zealand automotive conglomerate that has operated since 1966 and represents multiple premium and luxury marques including Audi, Aston Martin, Bentley, Lamborghini, McLaren, and Porsche. The dealership's customer base spans individual retail buyers and corporate/small-business fleet customers, with reputation supported by a 4.6-star Google rating across 302 reviews.

The business operates a standard franchised-dealership revenue stack: new vehicle sales across the full Audi model range (including electric vehicles and plug-in hybrids), certified pre-owned sales through the Audi Approved :plus programme, manufacturer-spec servicing and maintenance, parts and accessories retail, and finance and insurance product distribution through affiliated providers. Service operations have been extended to include specialized EV servicing capability, reflecting Audi's broader electrification roadmap. A dedicated fleet and business sales channel addresses corporate demand alongside traditional retail. Online channels support test-drive booking and service appointment scheduling, providing digital entry points into the dealership's sales and aftersales funnels.

As a regulated franchise operation under the manufacturer agreement with Audi New Zealand, the dealership is constrained in how it sells and services vehicles, but benefits from the brand allocation, manufacturer marketing, and warranty infrastructure. Its competitive position rests on the Giltrap Group's multi-decade brand reputation, the prime Grey Lynn location, the parent group's cross-brand customer ecosystem, and the technical training required to certify as an authorized Audi service centre. The entity has no disclosed AI/ML capabilities and is best understood as a mature, operationally steady franchised retail and aftersales business tied to the New Zealand premium-automotive market cycle.

Name

Giltrap Audi

Legal name

Giltrap Audi (as a trading name of Giltrap Group)

Website

https://giltrapaudi.co.nz

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Audi dealership and service centre in Auckland, New Zealand, operated by the family-owned Giltrap Group since 1966. Sells new and certified pre-owned vehicles, provides manufacturer servicing including EV capability, and serves retail and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (44112), Tire Dealers (44134)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Automotive dealership services
• Luxury vehicle sales
• Vehicle maintenance servicing
• OEM parts accessories
• Fleet business sales

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and pre-owned Audi vehicles, including Audi Approved Plus certified pre-owned vehicles. Revenue generated from vehicle transactions with various financing options available through Giltrap Finance.
2. Vehicle Servicing and Maintenance: Maintenance services including servicing, tyre replacement, wheel alignments, and fitting accessories. Provided by Audi Trained technicians using OEM parts.
3. Parts and Accessories: Sale of Audi-approved accessories and OEM parts for vehicle enhancement and maintenance.
4. Finance and Insurance Products: Finance solutions through Giltrap Finance, Audi Future Value Guarantee, and Audi Motor Vehicle Insurance products.
5. Fleet and Business Sales: Business fleet sales for corporate customers requiring multiple vehicles across automotive brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Giltrap Audi Grey Lynn operates as an authorized Audi franchise dealership in Auckland, New Zealand. It sells new and certified pre-owned (Audi Approved :plus) Audi vehicles, performs factory-authorized servicing including EV servicing by Audi Trained technicians, supplies OEM parts and accessories, and provides finance, insurance, guaranteed future value, and 24/7 roadside assistance products. The dealership is part of the family-owned Giltrap Group and serves both individual consumers and corporate fleet customers.

Product overview

Giltrap Audi Grey Lynn is an authorized Audi dealership and service centre operated by Giltrap Group. The offering consists of a core vehicle sales and servicing business with multiple integrated modules: new and used Audi vehicle sales, comprehensive maintenance services including EV-specific servicing, OEM parts and accessories, and financial products including Giltrap Finance, Audi Future Value Guarantee, and Audi Insurance. Supporting services include the Audi Approved :plus certified pre-owned program, Audi First Rescue 24/7 roadside assistance, fleet and business solutions, and online booking for test drives and service appointments. The portfolio operates as a unified dealership experience where sales, service, parts, and finance functions are seamlessly connected through the Giltrap Group's multi-brand network.

Differentiator

Problem solved

Functional benefit

Products and services

• New Audi Vehicles

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Audi New ZealandcoreChannel Partner/ Reseller/ DistributorOfficial Audi dealership franchise representing the Audi brand in New Zealand. Giltrap Audi Grey Lynn is authorized to sell new Audi vehicles, provide factory-authorized servicing, and offer genuine Audi parts and accessories. Operates under Audi brand standards and programs including Audi Approved Plus certified pre-owned program, Audi Future Value Guarantee financing, and Audi Insurance products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ebbett Group: New Zealand family-owned multi-brand automotive dealership group operating across multiple locations with premium and mainstream brands. Comparable as a similarly structured private NZ dealer group with overlapping Audi/premium brand representation.
• Continental Cars (Sime Darby): New Zealand premium automotive retailer representing BMW, MINI, and other premium marques across Auckland. Directly comparable as a multi-brand premium dealer operating in the same Auckland market with similar sales/service/parts model.
• Archibald & Shorter North Shore: Premium automotive dealership group operating under the Giltrap Group umbrella, representing Audi and other premium brands at a separate Auckland location. Directly comparable for sales/service operations and explicitly referenced in Giltrap Audi's own fleet offering.
• Euro City Motor Group: Auckland-based premium European vehicle dealer with Audi, Mercedes-Benz, and other marques. Directly comparable Audi competitor operating showroom, service, and parts in the same Auckland metro.
• Armstrong's Group: New Zealand family-owned automotive dealership group with premium brand representation and full sales/service operations. Comparable private NZ dealer with similar multi-brand model and customer-focused heritage.

Broad incumbents

• Lithia Motors (Driveway): One of the largest US automotive retailers with broad premium and mainstream franchise representation including full sales, service, parts and F&I operations. Comparable broad incumbent demonstrating scale economics in the dealership model.
• Pendragon plc: Large UK-listed automotive retailer operating premium franchise dealerships with full sales, service, parts and finance operations. Comparable broad incumbent in premium auto retail with similar integrated business model.
• Group 1 Automotive: US-based large multi-brand automotive retailer with premium franchise representation and full aftersales operations. Comparable as a scaled dealership operator with similar revenue mix across new vehicles, service, and F&I.
• Inchcape plc: Global premium automotive distributor and retailer operating across multiple markets including Australasia. Comparable as a larger incumbent in the premium automotive retail space with similar OEM franchise relationships and aftersales models.

Others

• Cox Automotive (Manheim): Global automotive services platform providing remarketing, dealer software, and aftersales solutions. Relevant ecosystem participant that supports parts/service logistics and used-vehicle remarketing that dealerships like Giltrap Audi depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Giltrap.Garage
• LinkedInlinkedin.com/company/giltrap-audi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giltrap Audi