Ginger Ad
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Ginger Ad firmographics
Firmographics- Name
- Ginger Ad
- Legal name
- ginger.ad
- Website
- https://ginger.ad
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ginger Ad industry classification
Industry- Product category
- Programmatic Advertising
- NAICS
- Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Ginger Ad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Programmatic Advertising: Revenue generated from programmatic ad campaigns across the publisher network, using CPM or performance-based pricing for video, display, and native advertising formats.
- Solidarity Coupons: Revenue sharing model for the coupons solidaires solution where platforms earn revenue when users activate coupons from e-commerce partners.
- Publisher Monetization Services: Revenue from providing publishers with competitive programmatic bidding to maximize CPM and yield optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No minimum spend requirement for advertisers |
| Transaction based/ take rate | Pay-as-you-go | Zero-fee publisher integration for solidarity coupons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ginger Ad product offering
Product offeringCore offering
Ginger Ad operates a programmatic advertising platform (régie programmatique) that sells video, display, and native ad placements across a network of 2,000+ French publisher sites, using real-time bidding, cookieless/contextual targeting, and an integrated creative studio. It bundles these media services with mandatory solidarity contributions to partner NGOs, eco-diffusion carbon measurement, and — as a distinct monetization line — Coupons solidaires, an embedded coupon widget that generates shared revenue for impact-focused platforms.
Product overview
Ginger Ad operates as a next-generation programmatic advertising platform that combines advertising performance with social impact. The core product is the Programmatic Advertising Platform offering video, display, and native advertising with real-time optimization and audience planning capabilities. Supporting modules include the Studio créatif intégré for ad creative production, the Publisher Bidder for yield optimization, and Éco-diffusion for carbon footprint measurement. A distinct offering is Coupons solidaires, a monetization solution for positive-impact platforms that generates shared revenue through e-commerce coupon activation with a 30-minute integration. All advertising services include built-in solidarity commitments directing budget percentages to partner associations.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic Advertising Platform Core programmatic advertising platform offering video, display, and native ad placements across a network of 2,000+ French publisher sites, using real-time bidding, semantic and cookieless/contextual targeting, and real-time optimization. Sold to advertising agencies and direct advertisers, with activations via direct deals (gré à gré) or programmatic auction and no minimum spend thresholds.
Quantifiable outcome
- +5 pts completion rate vs French market benchmark
- +5 more outcomes
Companies that use Ginger Ad
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Ginger Ad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ginger Ad partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Wings of the OceancoreCharitable partner for solidarity campaigns. A portion of campaign budgets supports ocean conservation initiatives. Featured on homepage and campaign pages as a key partner.
- Action contre la FaimcoreInternational humanitarian organization fighting hunger worldwide. Supported through campaign solidarity allocations for advertisers seeking humanitarian impact.
- Plastic OdysseycoreEnvironmental initiative combating plastic pollution. Ginger Ad allocates campaign budgets to support the project's mission through solidarity KPIs.
- SOS PrémacoreCharitable organization supporting premature infants and their families. Campaigns can direct funding to support SOS Préma's mission.
- EntouragecoreSocial inclusion charity supporting people in precarity. Advertisers can allocate campaign budgets to support inclusion initiatives.
- Fondation GoodPlanetcoreEnvironmental foundation promoting ecological transition. Campaigns support the foundation's environmental education and action programs.
- Médecins du MondecoreInternational medical humanitarian organization. Supported through solidarity campaign allocations for advertisers supporting healthcare access.
- WWFcoreGlobal conservation organization protecting wildlife and natural habitats. Advertisers can direct campaign budgets to WWF's conservation initiatives.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ginger Ad competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: Global independent programmatic DSP with broad EMEA presence. Competes for the same French and pan-European advertiser spend but at vastly greater scale and with a much larger product portfolio.
- Google Ad Manager (DV360): Google's end-to-end programmatic ad server and DSP. Dominant incumbent competing for the same publisher supply and agency budgets across France and EMEA as a much broader portfolio play.
Direct peers
- Weborama: French ad-tech and data company providing semantic audience targeting, contextual data, and programmatic activation. Highly comparable due to its semantic/contextual technology overlap with Ginger Ad's targeting stack.
- Criteo: French-founded global programmatic retargeting and DSP platform. Direct competitor in display/native programmatic buying and cookieless retargeting, serving the same advertiser and publisher audiences in France and EMEA.
- Adikteev: French programmatic re-engagement and retargeting platform. Comparable as a French-born programmatic DSP competing for advertiser performance budgets across display and video.
- Teads: Paris-headquartered programmatic video and outstream advertising platform. Competes with Ginger Ad on premium video inventory, brand-safe marketplaces, and global publisher monetization.
- Sublime Skinz: Paris-based attention-based programmatic advertising platform with a focus on creative formats and brand-safe environments. Competes for French agency budgets on differentiated video and display inventory.
- Seedtag: Madrid-based contextual advertising platform using semantic AI. Strong competitor on cookieless/contextual targeting, the same core technology pillar that differentiates Ginger Ad's offering.
- Equativ (formerly Smart AdServer): French ad-server and programmatic SSP offering direct deals and programmatic buying across premium publishers. Closely comparable technology stack and French publisher relationships to Ginger Ad.
Emerging players
- AdGreen: European ad-tech company focused on measuring and reducing the carbon footprint of digital advertising campaigns. Comparable to Ginger Ad's éco-diffusion module and shared purpose-driven positioning around sustainability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ginger Ad social profiles
Digital presenceGinger Ad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginger Ad leadership team
Management profileNumber of profiles
Profiles1 record
Ginger Ad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginger Ad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginger Ad
What does Ginger Ad do?
Ginger Ad operates a programmatic advertising platform (régie programmatique) that sells video, display, and native ad placements across a network of 2,000+ French publisher sites, using real-time bidding, cookieless/contextual targeting, and an integrated creative studio. It bundles these media services with mandatory solidarity contributions to partner NGOs, eco-diffusion carbon measurement, and — as a distinct monetization line — Coupons solidaires, an embedded coupon widget that generates shared revenue for impact-focused platforms.
When was Ginger Ad founded?
Ginger Ad was founded in -1. It employs 1 to 10 people.
How does Ginger Ad make money?
Three revenue lines are on record. Programmatic Advertising is the primary driver. The others are solidarity Coupons and publisher Monetization Services.
Who are Ginger Ad's main competitors?
Broad incumbents on record are The Trade Desk and Google Ad Manager (DV360). Direct peers are Weborama, Criteo, Adikteev, Teads, Sublime Skinz, Seedtag and Equativ (formerly Smart AdServer). AdGreen is listed as an emerging player.
Does Ginger Ad have an API?
No public API is recorded for Ginger Ad.
What industry is Ginger Ad in?
Ginger Ad's product category is Programmatic Advertising. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 541830 and its SIC code is 7311.