What Adikteev does

Adikteev is a Paris-headquartered, privately-held mobile app retargeting platform founded in 2012, operating a custom-built Demand-Side Platform (DSP) dedicated exclusively to retargeting rather than user acquisition. The platform integrates proprietary machine learning churn prediction (85%+ AUC ROC accuracy) directly into its bidding algorithm, scoring app users by churn probability and segmenting them for churn-based bidding optimization. Product modules include iOS 360 retargeting, gaming and non-gaming retargeting verticals, an agency program, a Churn Prediction add-on with API access, an Incrementality Measurement methodology using a modified Intent-To-Treat approach, Adjusted ROAS combining view-through and click-through attribution, and a recently launched CTV User Acquisition product that applies the same predictive buying logic to connected TV-driven installs.

The company's technology stack is built around a proprietary DSP integrated with broad SSP inventory (Magnite, Unity, AppLovin, IronSource, Verve, Smaato, BidMachine, Fyber) and measurement partners (AppsFlyer, Adjust, Kochava, Branch, Singular). It maintains GDPR, CCPA, COPPA, and IAB TCF compliance and is an active contributor to Google's Android Privacy Sandbox design phase. Operations span Paris (HQ) and San Francisco, with multilingual go-to-market (English, Chinese, Korean).

Adikteev generates revenue through managed B2B DSP services on a custom, quote-based, multi-year contract model with no publicly disclosed pricing. Customers include major gaming publishers (King, Playtika, Belka Games, Pixonic, Upland), ecommerce and QSR brands (McDonald's, Joom, Jersey Mike's, Ibotta), fintech (IQ Option), and dating/social apps (Social Discovery Ventures). Disclosed funding totals approximately $14.2M across three rounds through 2018, and the company has executed two acquisitions (MotionLead in 2015, Trademob in 2017). It is founder-led, with no disclosed parent, private equity, or institutional ownership changes in the source material.

Name

Adikteev

Legal name

Adikteev S.A.

Website

https://adikteev.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Adikteev is a Paris-headquartered mobile app retargeting platform operating a proprietary DSP with ML-based churn prediction, serving gaming, fintech, ecommerce, and QSR app publishers globally through managed enterprise services.

Ownership category

akta.pro rank

Product category

Mobile App Retargeting / Programmatic Advertising Platform

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• App retargeting
• Mobile user acquisition
• Demand-side platform
• Churn prediction
• Programmatic advertising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Services / DSP Fees: Adikteev operates as a DSP (Demand-Side Platform) for app retargeting and user acquisition. Revenue is generated from managing advertising budgets on behalf of clients, likely through a percentage of ad spend or performance-based fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Adikteev operates a custom-built Demand-Side Platform (DSP) dedicated exclusively to mobile app retargeting, leveraging proprietary machine learning churn prediction (AUC ROC above 0.85) and real-time bidding to re-engage app users and maximize ROAS for app publishers. The offering spans managed retargeting services for gaming, fintech, ecommerce, dating/social, and other verticals, complemented by CTV user acquisition, MRAID rich-media creative formats, churn-based bidding, and incrementality measurement.

Product overview

Adikteev is a mobile app retargeting platform with a modular architecture. The core offering is a DSP (Demand-Side Platform) dedicated exclusively to app retargeting, supporting iOS, Android, gaming, and non-gaming verticals. The platform is complemented by specialized modules including CTV User Acquisition for connected TV advertising, Churn Prediction (an add-on ML-powered service), and Churn-Based Bidding (which integrates churn scoring into the bidding algorithm). Additional features include Creative Studio for in-house creative production, Incrementality Measurement for campaign attribution, and Adjusted ROAS for comprehensive performance measurement. The company offers retargeting services tailored for different segments including gaming apps, non-gaming apps (fintech, e-commerce, dating, social), and agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• App Retargeting (Custom DSP) Managed retargeting service powered by Adikteev's custom-built DSP, using real-time bidding, churn-based bidding, and dynamic cohorts to re-engage existing app users across mobile in-app inventory. Built for enterprise app marketers across gaming and non-gaming verticals.
• iOS 360 Retargeting

Quantifiable outcome

• 23% better CPA D7 with MRAID creatives vs static creatives
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Google (Privacy Sandbox)coreStrategic or Co-development PartnerAdikteev partnered with Google to present the Android Privacy Sandbox Retargeting Impact Workshop, collaborating on understanding how Privacy Sandbox will shape app marketing. Adikteev has been contributing to Privacy Sandbox's design phase and conducting internal testing and prototyping to provide feedback to Google.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Digital Turbine: Digital Turbine provides mobile ad tech including DSP, UA, and app media buying across verticals — a broader incumbent with overlap on app retargeting and a comparable enterprise advertiser roster.
• InMobi: InMobi operates a global mobile advertising platform with programmatic DSP capabilities spanning UA and retargeting across gaming and non-gaming — a larger, broader incumbent that overlaps with Adikteev's audience.
• AppLovin: AppLovin operates a full-stack mobile ad platform spanning SSP, DSP, and creative tools (including its AXON bidding engine) — a much larger incumbent that competes with Adikteev for gaming retargeting budgets and is also integrated as an SSP partner.
• Unity Ads: Unity Ads is a mobile ad network and DSP native to the Unity game engine, serving both UA and retargeting for gaming publishers — overlapping with Adikteev on gaming retargeting while operating a much broader platform.
• ironSource: ironSource (now part of Unity) is a mobile app monetization and advertising platform with bidding, retargeting, and UA products — competing broadly with Adikteev in the app marketing stack while also serving as an integrated SSP.
• Chartboost: Chartboost is a mobile ad network and programmatic exchange focused on gaming apps, offering monetization and UA tools — overlapping with Adikteev's gaming retargeting focus but operating at a broader scale.

Direct peers

• Liftoff: Liftoff is a mobile DSP focused on user acquisition and retargeting for apps, operating across gaming and non-gaming verticals with ML-driven bidding — directly competitive with Adikteev's core offering and overlap in target advertiser base.
• Moloco: Moloco runs a programmatic DSP for app user acquisition and retargeting, using machine learning models for bidding and audience optimization — a direct functional peer to Adikteev's ML-driven churn-based bidding DSP.
• Remerge: Remerge is an app retargeting DSP purpose-built for re-engagement campaigns across mobile, with similar focus on post-install segmentation and performance marketing — closely aligned with Adikteev's retargeting-only positioning.

Others

• Singular: Singular is a mobile measurement and attribution platform (MMP) integrated into Adikteev's ecosystem for incrementality testing — an adjacent technology partner rather than direct competitor, but often co-evaluated in MMP/retargeting stack decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adikteev
• LinkedInlinkedin.com/company/adikteev
• Instagraminstagram.com/adikteev
• Facebookfacebook.com/adikteev

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adikteev