GIRA

What GIRA does

Gira Conseil is a Paris-based specialist consulting and market research firm, founded in 1989, dedicated exclusively to the French out-of-home food consumption (Consommation Alimentaire Hors Domicile, CAHD) market. The firm serves restaurant operators, franchise chains, hotel groups, financial investors, and institutional bodies with proprietary annual studies, recurring product price indices, geomarketing-based location intelligence, and bespoke strategic advisory. Core outputs include the flagship Étude Restauration annual study (covering market sizing, consumer behavior, pricing, and economic models across all French CAHD circuits), the Indice Burger, Indice Pizza, and Indice Sandwich product price indices, the Panorama Marché city-level geomarketing studies (covering Lille, Dijon, Chambéry, Nancy, Clermont-Ferrand, Besançon and others), and the Baromètre Restauration co-published with parent RYDGE Conseil since 2025. Research methodology combines proprietary consumer survey panels (215-450+ respondents annually) with quantitative CAHD market data and qualitative sector analysis — functions and outputs that generalist consultancies do not replicate.

Gira's product portfolio is distributed through a proprietary E-Shop selling one-time licensed digital reports at price points ranging from €60 to €1,920 TTC (e.g., Indice Burger at €420 TTC, Étude Restauration 2025 at €1,920 TTC, a COVID-era reopening guide at €60 TTC), complemented by professional-services revenue from strategic diagnostics, concept validation, menu engineering, half-day workshops, and innovation trend tours held in Paris, London, and Lisbon. The firm maintains a sales-led, event-driven go-to-market, with active participation at major French foodservice trade shows (Sirha Bake & Snack, Franchise Expo Paris, Food Hotel Tech, Serbotel), media presence in Les Echos, M6, AFP, and L'Hôtellerie Restauration, and direct advisory engagements with enterprise clients. Customer relationships span high-quality institutional logos including UMIH, Groupe ADP, Edenred, Ferrandi Paris, Bain Capital, Abenex Capital, Carrefour, IKEA, O'Tacos, Buffalo Grill, Sheraton, and Roland Garros.

Since 2024, Gira has been wholly owned by RYDGE Conseil, a French advisory network spanning 200 locations and 4,500 employees. The acquisition — following a two-year rapprochement initiated in 2022 — extends Gira's distribution and operational reach across France while preserving its sector specialization, brand identity, and analytical independence. Gira's core team remains small (under 20 people) and is led by founder Bernard Boutboul, with research operations directed by Clémentine Charbonnier (Director of Studies, Ferrandi-educated).

Name

GIRA

Legal name

Gira Conseil

Website

https://giraconseil.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gira Conseil is a Paris-based consultancy, founded in 1989, serving restaurant operators, chains, hotel groups, and financial investors in the French out-of-home food consumption market with proprietary annual studies, product price indices, and strategic advisory. Since 2024, it has been wholly owned by RYDGE Conseil.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Research Reports & Indices: Sale of published studies, annual reports, and proprietary indices (Burger Index, Pizza Index, Sandwich Index, Restauration annual studies) via the Gira E-Shop. These are one-time purchase digital products with tiered pricing depending on depth of the report.
2. Consulting & Strategy Services: Advisory engagements including strategic diagnostics, concept validation, half-day workshops, and card/menu consulting for restaurant operators, chains, and investors. Custom engagements tailored to client needs.
3. Seminars, Conferences & Training: Revenue from organizing and delivering industry seminars, trend conferences, innovation days (Journées de l'Innovation), and market trend sessions for professionals and businesses in the restaurant sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GIRA is a French market research and consulting firm that produces annual studies, price indices, and bespoke advisory work for the restaurant and out-of-home food consumption (CAHD) sector. Its offerings are aimed at restaurant operators and chains, hotel groups, financial investors, and public/institutional bodies active in France.

Product overview

GIRA is a consulting and market research firm specializing in the restaurant and out-of-home food consumption (CAHD) sector, founded in 1989. Its core offering is a suite of annual studies and price indices — Étude Restauration (annual market studies from 2021–2025), Indice Burger, Indice Pizza, and Indice Sandwich — which together provide a comprehensive quantitative and qualitative view of the French restaurant market. The portfolio also includes strategic tools (Panorama Marché city studies, strategic diagnostics, conceptual validation), trend reports (les 18 réécritures de la C.A.H.D, Healthy study, innovation studies), and advisory services (Séance veille et tendances, Journée de l'innovation, strategic consulting). All offerings are distributed through Gira's E-Shop as purchasable reports and are backed by consumer surveys conducted by the firm. Since 2024, Gira has been fully integrated into RYDGE Conseil.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual CAHD market study (consommation alimentaire hors domicile) Yearly reference publication sizing and characterising the French out-of-home food consumption market, used by restaurant chains, hotel groups, and institutional clients to track sector dynamics.
• Restaurant and foodservice price index Proprietary index tracking pricing trends in French restaurants and foodservice channels, sold to operators, chains, and investors as a subscription/annual reference.
• Bespoke advisory and consulting mandates Custom consulting engagements for restaurant operators, hotel groups, financial investors, and public/institutional bodies covering market entry, M&A, positioning, and strategic diagnostics in French foodservice.

Quantifiable outcome

• Restaurant concept repositioning can yield 'spectacular return of clientele' within 10 days of implementing new menu strategy, per client testimonial.
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RYDGE ConseilcoreStrategic or Co-development Partner · 1 January 2025In 2025, Gira fully joined RYDGE Conseil, which acquired 100% of Gira's capital. This followed an initial minority stake in 2024 and a two-year rapprochement process. The merger combines Gira's sector-specific expertise in out-of-home food consumption with RYDGE's national operational footprint of 200 locations and 4,500 employees, enabling Gira to offer more comprehensive support to restaurant operators and entrepreneurs while maintaining its analytical independence and sector specialization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mintel: Global market research firm providing consumer and market intelligence across categories including foodservice, with established media citation patterns comparable to Gira's authority in French foodservice media.
• NielsenIQ: Global consumer intelligence firm providing market measurement, retail data, and consumer insights including foodservice analytics. Comparable in B2B research positioning with much broader portfolio and global scale beyond specialist foodservice focus.
• GlobalData: Global data and analytics firm covering multiple industries including foodservice, with comparable annual market study and trend report products. Operates at significantly larger scale with broader category coverage than Gira's specialist French foodservice focus.
• Technomic: US-based foodservice research and consulting firm providing market intelligence, consumer studies, and strategic advisory. Directly comparable research methodology and product portfolio (annual studies, indices, consulting) but serving North American market with broader portfolio.
• Ipsos: Global market research firm headquartered in France, with significant foodservice and consumer research capabilities. Comparable B2B research positioning and French market presence but vastly larger scale and broader portfolio beyond foodservice specialization.
• Datassential: US-based foodservice market research firm providing menu trends, consumer insights, and chain intelligence. Comparable scope to Gira but operating in the US market with broader product portfolio and larger scale.
• Euromonitor International: Global market research firm covering consumer markets including foodservice, with reports covering market sizing, consumer behavior, and trends across geographies. Comparable B2B research positioning but vastly larger scale and broader category coverage.
• Kantar: Global market research and insights firm covering consumer and B2B research with foodservice analytics capabilities. Comparable in research methodology and B2B advisory positioning but operates at significantly larger scale across multiple industries.

Direct peers

• Xerfi: French market research and consulting firm producing sector studies, strategic analyses, and trend reports across multiple industries including foodservice. Comparable to Gira in format (annual studies, sector indices), B2B client base, and French market focus, though broader in industry coverage.
• CHD Expert: French foodservice market research firm providing market intelligence, consumer insights, and chain benchmarking for the restaurant industry. Directly competes with Gira in the French foodservice research market with comparable product formats (annual studies, indices, benchmarking).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gira-conseil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIRA