Cornell Racing (FSAE)

What Cornell Racing (FSAE) does

Cornell Giving Day is a 24-hour annual fundraising platform operated by Cornell University's Division of Alumni Affairs and Development, headquartered at 130 E. Seneca Street, Suite 400, Ithaca, New York. The platform enables alumni, parents, friends, and Big Red fans worldwide to make tax-deductible gifts to designated Cornell colleges, schools, teams, scholarships, and university programs, with 100% of each gift routed directly to the donor's chosen area. The underlying technology is provided by GiveGab.com, which processes all contributions and disburses funds via electronic transfer within three business days.

The platform supports donations through eight payment methods (Visa, Mastercard, American Express, Discover, PayPal, Venmo, Apple Pay, and Union Pay) via the givingday.cornell.edu website and a toll-free phone line (800-279-3099). It incorporates gamification mechanics including real-time leaderboards, challenge funds with matching dollars, and the Giving Day Champions Program, which recruits volunteer fundraisers to create personal fundraising pages. The campaign operates within the larger context of Cornell's "To Do the Greatest Good" capital campaign.

The revenue model is donation-based rather than commercial. In the 2024-2025 fiscal year, donors gave $61.8 million to Cornell annual funds, with more than 27,000 donors making gifts of $500 or less, contributing $7.5 million of that total. Note: the input data labeled "Cornell Racing (FSAE)" contains no information specific to a Formula SAE racing team; all factual content pertains to Cornell University's Giving Day fundraising platform.

Name

Cornell Racing (FSAE)

Legal name

Cornell University

Website

https://givingday.cornell.edu

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

51–100 employees

Short description

Cornell Giving Day is Cornell University's annual 24-hour fundraising platform, built on GiveGab.com, enabling global alumni, parents, and supporters to donate to designated university programs, raising $61.8 million in 2024-2025.

Ownership category

akta.pro rank

Product category

Higher Education Annual Giving

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Fundraising & Annual Giving (EDALAOAB)

akta.pro secondary industries

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD), Scholarships, Grants & Donor-Funded Awards Management (EDALAJAB)

Keywords

• Annual fundraising campaigns
• Alumni giving platform
• University donation events
• Online giving platform
• Crowdfunding for education

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Annual Fund Donations: Cornell Giving Day generates donations for Cornell University's annual funds, with 100% of each gift going directly to the donor's designated area (college, school, or university program). The 2024-2025 fiscal year saw $61.8 million donated to Cornell annual funds.

Distribution channels2 records

Marketing channels4 records

Core offering

Cornell Giving Day is a 24-hour annual online fundraising platform that enables alumni, parents, friends, and supporters worldwide to make tax-deductible donations to designated Cornell University annual funds across colleges, schools, scholarships, teams, and campus programs. The platform processes contributions through GiveGab.com and supports multiple payment methods, real-time leaderboards, challenge funds with matching gifts, and a Champions peer-to-peer fundraising program. 100% of each gift flows directly to the donor's chosen area, and donations are disbursed within three business days via electronic funds transfer.

Product overview

Cornell Giving Day is a single unified fundraising platform operated by Cornell University. The platform enables a 24-hour giving event where donors contribute to various annual funds across Cornell's colleges, schools, and units. The platform is built on GiveGab.com technology and integrates with multiple payment processors including Visa, Mastercard, American Express, Discover, PayPal, Venmo, Apple Pay, and Union Pay. Users can support specific causes or areas of greatest need, participate in challenges, and track progress via real-time leaderboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornell Giving Day Cornell Giving Day is an annual 24-hour online fundraising event platform that enables alumni, parents, friends, and supporters worldwide to make tax-deductible donations to designated Cornell University annual funds. The platform features real-time leaderboards, challenge funds with matching donations, a Champions peer-to-peer fundraising program, social sharing tools, and integrations with multiple payment processors via GiveGab.com. Donations are disbursed to recipients within three business days via electronic funds transfer.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• GiveGab.comcoreTechnology or IntegrationGiveGab.com is the online platform that safely processes all contributions made to Cornell University during Giving Day. All donations are disbursed within 3 business days via electronic funds transfer.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stanford Giving Day: Stanford's annual 24-hour giving day campaign is structurally identical to Cornell Giving Day, run through the Stanford alumni and development office with similar leaderboard and matching-gift mechanics. Comparable as a peer-institution giving day using analogous event format, donor base, and university branding.
• Bonterra (Classy + Network for Good): Bonterra combines Classy and Network for Good, two leading online fundraising platforms serving nonprofits and educational institutions. Comparable as a direct competitor providing donation processing, peer-to-peer fundraising pages, and event-based campaigns for similar donor bases.
• Yale Giving Day: Yale's annual giving day uses an event-based, leaderboard-driven fundraising model targeting alumni, parents, and friends. Comparable as a peer Ivy League institution running the same giving-day format and donor engagement playbook.
• Harvard Alumni Association Giving Programs: Harvard's alumni-driven annual giving programs use similar challenge funds, class participation totals, and reunion-year incentives. Comparable as an Ivy League peer institution running annual giving campaigns targeting the same alumni donor persona.
• GiveGab: GiveGab.com is the underlying technology platform that powers Cornell Giving Day and many peer-institution giving days. It is directly comparable as the SaaS infrastructure enabling 24-hour fundraising events, leaderboards, and donor processing.
• MIT Annual Fund: MIT's annual giving and Giving Tuesday-style campaigns target the same alumni/parent donor segment as Cornell, with similar matching fund and participation-tracking mechanics. Comparable as a peer-institution advancement program serving the same donor base.
• Princeton Annual Giving: Princeton's Annual Giving program runs class-based fundraising campaigns with participation goals and matching incentives targeting the same Ivy League alumni donor persona. Comparable as a peer-institution advancement program with similar donor mechanics.

Emerging players

• Funraise: Funraise is an emerging nonprofit fundraising platform with donation processing, event campaigns, and peer-to-peer pages. Comparable as an emerging alternative to GiveGab/Classy serving the same nonprofit and education fundraising use cases.

Broad incumbents

• Salesforce.org / Education Cloud: Salesforce.org provides CRM and donor management tools used by higher education advancement offices. Comparable as a broad incumbent enabling alumni engagement, gift processing, and stewardship workflows that underpin university fundraising operations.
• Blackbaud: Blackbaud is the dominant enterprise software provider for higher education advancement, fundraising CRM, and donor stewardship. Comparable as the broad incumbent offering overlapping capabilities (gift processing, donor management, reporting) that Cornell's platform partially relies on through GiveGab.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CornellAlumni
• Facebookfacebook.com/cornellalumniassociation
• Instagraminstagram.com/cornellalumni
• LinkedInlinkedin.com/company/cornell-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornell Racing (FSAE)