The Gleding Company

Name

The Gleding Company

Legal name

Gleding

Website

https://gleding.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Social and Emotional Learning (SEL) Education

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Digital/Interactive SEL Apps & Media for Early Childhood (EDACAOAL)

akta.pro secondary industries

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Social-Emotional Learning (SEL) & Character Development (EDAGACAC), Family/Parent-Focused SEL & Home Practice Programs (EDACAOAG), School-Based SEL Curriculum & Instructional Programs (EDAKAMAA)

Keywords

• Social emotional learning
• Early childhood education
• Bullying prevention programs
• Educational publishing
• Life skills curriculum

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Book Sales: Sale of physical books and tools featuring characters Lykke and Wilmer to enhance understanding of social and emotional competence. Over 60,000 books sold.
2. Digital Platform Subscriptions: Digital platforms providing staff access to programs for children aligned with frameworks and curricula, including social and emotional competence, bullying prevention, and family collaboration tools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Gleding Company develops and sells digital platforms and book-based resources for social and emotional learning (SEL) targeted at children in kindergartens, schools, homes, and community settings. Its core offering is a suite of curriculum-aligned programs covering social and emotional competence, life skills, and bullying prevention, accessed by 500+ educational institutions and supported by a storytelling book series featuring characters Lykke and Wilmer, with over 62,000 books sold.

Product overview

The Gleding Company offers a unified suite of digital platforms and educational resources focused on social and emotional learning for children. The portfolio consists of four interconnected digital platforms—Gleding for Kindergarten, Gleding for School, Gleding at Home, and Gleding in the Community—that provide staff, educators, and families with programs aligned with curricula and frameworks covering social and emotional competence, life skills, and bullying prevention. Complementing the digital platforms is the Lykke and Wilmer book series, which uses storytelling to reinforce social and emotional learning concepts. The platforms support collaboration between schools and families, creating a consistent learning environment across all of a child's settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Gleding for Kindergarten Digital platform providing staff at kindergartens with access to programs for children aligned with frameworks and curricula, including ideas and tips on social and emotional competence, life skills, bullying prevention, and resources for building a positive work environment for adults.
• Gleding for School Digital platform for schools offering programs for students aligned with curricula, covering social and emotional competence, life skills, bullying prevention, and resources to build positive work environments, with support for family collaboration.
• Gleding at Home Digital platform providing resources and programs for families to support children's social and emotional learning at home, complementing the kindergarten and school programs.
• Gleding in the Community Community-focused program enabling the Gleding methodology to extend beyond schools and homes into broader community settings through initiatives such as the Gleding Patrols.
• Lykke and Wilmer Books Books and tools featuring characters Lykke and Wilmer designed to enhance understanding and knowledge of social and emotional competence through storytelling, encouraging meaningful conversations and learning for handling life's challenges. Over 60,000 copies sold.

Quantifiable outcome

• 500+ schools and kindergartens using Gleding
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• HundrED.orgcoreOthersHundrED.org is a global education innovation organization that recognized Gleding as one of the top 100 innovations in K-12 education globally. This recognition provides Gleding with credibility and visibility within the global education community.

Scale indicators3 records

Recent moves5 records

Direct peers

• Move This World: Video-based SEL platform for K-12 schools that delivers structured social-emotional learning programs. Direct competitor to Gleding's school and kindergarten digital platforms in the institutional SEL procurement market.
• Peekapak: SEL and character-education platform for elementary schools using story-based learning units. Closely comparable to Gleding's combination of story-driven content (Lykke & Wilmer) and a digital platform serving schools.
• Inner Explorer: Digital SEL platform delivering daily mindfulness and social-emotional learning practices to K-12 students. Comparable in product model (digital SEL platform sold to schools) and target buyer (institutional education).
• Rethink Ed: K-12 SEL, mental health, and behavioral intervention platform used by schools and districts. Overlaps directly with Gleding's bullying prevention, life skills, and SEL competence offerings at the institutional level.
• MindUP (The Goldie Hawn Foundation): Evidence-based SEL curriculum for schools centered on mindfulness, neuroscience, and character development. Comparable to Gleding in delivering structured SEL programs aligned with school curricula and frameworks.

Emerging players

• Barefoot Books: Independent children's book publisher producing story-based educational titles for young readers. Comparable to Gleding's Lykke and Wilmer book line as a content-first SEL/character-development publishing model.

Broad incumbents

• Imagine Learning: Large K-12 EdTech provider whose portfolio includes SEL and wellbeing solutions alongside core academic products. Relevant broad incumbent competing for the same school SEL procurement budgets.
• EVERFI: K-12 digital learning platform covering SEL, mental health, and life skills with established school-district distribution. A broader incumbent offering overlapping SEL and life-skills content in the institutional market Gleding targets.
• Committee for Children (Second Step): Long-established nonprofit publisher of the Second Step SEL curriculum used widely across K-8 schools in the US and globally. A broad incumbent offering classroom-based SEL lessons, the same core category Gleding targets for its school segment.
• Frog Street: Major early childhood education curriculum provider serving preschools and kindergartens with structured classroom programs. A broader incumbent in the same kindergarten segment where Gleding's primary product sits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gleding

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gleding Company