Glendale Little League

What Glendale Little League does

Glendale Little League (GLL) is a 501(c)(3) nonprofit youth baseball organization founded in 1970 and headquartered at 1401 W. Civic Drive, Glendale, Wisconsin. As a chartered member of Little League International, it serves over 400 players ages 4-14 across six divisions (Tee Ball through Juniors) in the communities of Glendale, River Hills, Bayside, and Fox Point in Southeast Wisconsin. The league operates Spring Season (April-June), Fall Ball (September-October), the competitive Glendale Knights travel baseball program, and the Little League International postseason All-Star tournament pathway.

GLL's technology stack is built entirely on third-party SaaS infrastructure: GameChanger Team Manager for scheduling, communication, live game streaming, and scorekeeping; Stack Sports / Blue Sombrero / Sports Connect for online registration and league website management; and PayPal for donation processing. The league owns and maintains four baseball fields and supporting facilities across multiple locations in Glendale. Operations are governed by an ~18-member volunteer Board of Directors led by President Leia Olsen, with five employees noted in firmographic data.

The revenue model is diversified across five streams: player registration fees (Spring and Fall), tiered business sponsorships ($400-$1,000 annually for outfield, dugout, and team placements), tax-deductible donations processed through PayPal, restaurant fundraiser partnerships (e.g., Lou Malnati's donating 20% of qualifying sales), and a fanwear store where a portion of proceeds returns to the league. The league serves three core customer segments: youth baseball families (primary), local businesses seeking community visibility through sponsorship (primary), and volunteer parents/community members (secondary). Financial assistance was provided to over 30 families in the most recent season, reflecting an explicit accessibility mission.

Name

Glendale Little League

Legal name

Glendale Little League

Website

https://glendalelittleleague.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Glendale Little League is a 501(c)(3) nonprofit youth baseball organization chartered with Little League International since 1970, serving 400+ players ages 4-14 across Glendale, River Hills, Bayside, and Fox Point in Southeast Wisconsin.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Youth baseball programs
• Recreational baseball leagues
• Competitive travel baseball
• Youth player development
• Community youth sports

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Registration Fees: Player registration fees for spring and fall seasons across Tee Ball through Juniors divisions; covers partial operating costs
2. Sponsorship Programs: Outfield sign sponsorships ($500 initial, $400 renewal), dugout sign sponsorships ($1,000/year), team sponsorships ($400/team); provides visibility for local businesses
3. Donations & Fundraising: Tax-deductible donations through PayPal and check; corporate matching programs; equipment donations; supports financial assistance program, field maintenance, and capital improvements
4. Fanwear & Merchandise: Fanwear store selling league apparel; portion of proceeds returned to GLL organization
5. Fundraiser Events: Restaurant fundraiser partnerships (e.g., Lou Malnati's donating 20% of sales); Family Fun Day events

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Glendale Little League provides structured youth baseball programs for children ages 4-14 across six age-appropriate divisions (Tee Ball, Rookies Coach Pitch, Rookies Machine Pitch, Minors, Majors, Juniors), delivered through Spring Season, Fall Ball, Glendale Knights competitive travel baseball, and Little League International Tournament/All-Stars postseason play. The league owns and maintains four baseball fields and sells sponsorship packages to local businesses to fund operations.

Product overview

Glendale Little League is a youth baseball organization offering a multi-tiered recreational and competitive baseball program. The core offerings include the Spring Season (ages 4-14 across six divisions: Tee Ball, Rookies Coach Pitch, Rookies Machine Pitch, Minors, Majors, Juniors), Fall Ball developmental program, the competitive Glendale Knights Travel Baseball program (U8-U14), and the Little League International Tournament/All-Star postseason program. The league operates the GameChanger Team Manager platform for all team management, schedule, and communication needs, powered by the Sports Connect/Blue Sombrero registration platform. Additional offerings include donation and sponsorship programs for community support.

Differentiator

Problem solved

Functional benefit

Brands

• Glendale Knights: Competitive travel baseball program for youth ages 8-14, developed by Glendale Little League to provide advanced baseball opportunities. Teams compete in Wisconsin State Youth Baseball League (WSYBL) and participate in regional tournaments.
• GLL Post Season All-Star Tournament

Products and services

• Glendale Little League Spring Season Primary recreational baseball program offering age-appropriate divisions for children ages 4-14, including Tee Ball, Rookies Coach Pitch, Rookies Machine Pitch, Minors, Majors, and Juniors. The spring season runs from April through June with practices beginning in March.
• Glendale Little League Fall Ball Extended season baseball development program running from early September through late October. Focuses on individual skill development, position exploration, and building baseball IQ without the pressure of standings and playoffs.
• Glendale Knights Travel Baseball Competitive travel baseball program for ages U8 through U14, developed by Glendale Little League. Teams compete in the Wisconsin State Youth Baseball League (WSYBL) and participate in regional tournaments. Includes winter indoor training and coordinates schedules with GLL recreational play.
• Little League International Tournament (All-Stars) Post-season tournament program offering opportunities for the best players to represent Glendale Little League in district, sectional, state, and potentially regional and World Series competition. Includes 8-10, 9-11, Majors, Intermediate (50/70), and Junior divisions.
• Sponsorship Program Business sponsorship opportunities including outfield sign sponsorship ($500 initial, $400 renewal), dugout sign sponsorship ($1,000/year), and team sponsorship ($400/team). Provides visibility for sponsors through team jerseys, banners, and field signage from late April through October.
• GLL Fanwear Store Online fanwear store selling league branded apparel, accessories, and merchandise. A portion of all fanwear purchases supports the GLL organization.

Quantifiable outcome

• Serves over 400 players annually across multiple age divisions
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Little League InternationalflagshipStrategic or Co-development Partner · 1 January 1970Chartered member of Little League International since 1970; provides structure, rules, tournament pathways, and access to World Series events including potential path to Williamsport, PA; nearly 2 million players in over 80 countries network
• Glendale Knights BaseballcoreStrategic or Co-development PartnerAffiliate competitive travel baseball program developed by GLL for players ages 8-14 seeking advanced development; teams compete in Wisconsin State Youth Baseball League (WSYBL); requires concurrent GLL registration
• T-MobileminorGTM or Marketing PartnerT-Mobile Little League Local Sponsorship Program providing sponsorship boost to GLL
• Lou Malnati's (Fox Point)minorGTM or Marketing PartnerRestaurant fundraiser partner donating 20% of qualifying sales on designated fundraiser nights
• Ridge Top ExteriorsminorGTM or Marketing PartnerField sponsor at Glendale Little League Complex
• Burghardt Sporting GoodsminorGTM or Marketing PartnerUniform provider for GLL; offers equipment services including glove steaming and repair; recommended local purchasing option
• GameChangercoreTechnology or IntegrationOfficial team management app platform for GLL and Knights; provides scheduling, communication, scorekeeping, live streaming, and GPS directions
• Wisconsin State Youth Baseball League (WSYBL)coreStrategic or Co-development PartnerCompetitive league where Glendale Knights teams compete against local teams; provides appropriate competition levels for each age group

Scale indicators7 records

Recent moves2 records

Expansion highlights4 records

Others

• Stack Sports (Blue Sombrero / Sports Connect): Registration, website, and league-operations platform that powers GLL's online registration, fanwear store, and league website. A critical infrastructure provider for GLL's go-to-market motion with families.
• GameChanger (DICK's Sporting Goods): Team-management and live-streaming platform that is GLL's official technology provider for scheduling, scorekeeping, messaging, and live GameStreams. An enabling ecosystem partner that drives the digital experience for GLL families.

Broad incumbents

• Babe Ruth League: National youth baseball organization operating parallel Cal Ripken (ages 4-12) and Babe Ruth (13-18) divisions, with similar league-based structure, tournament pathways, and age-appropriate play. Competes with GLL for the same parent demographic and shares the same volunteer-driven community-league economics.
• Little League International: The national parent organization that charters GLL and roughly 7,000 other local leagues serving nearly 2 million players in 80+ countries. Sets rules, runs the tournament pipeline to the Little League World Series, and dictates territorial boundaries, making it the structural incumbent of which GLL is a unit.
• Cal Ripken, Sr. Foundation: National nonprofit that partners with youth leagues and under-resourced communities to build character through baseball and softball programming. Comparable in mission orientation to GLL and a potential partnership or funding source rather than a head-to-head competitor.
• American Legion Baseball: Long-running national youth baseball program primarily serving older teen players (typically high-school age) with a town-team model. Adjacent to GLL's Juniors division and a natural next-step pathway or competitor depending on local market structure.
• PONY Baseball: National youth baseball and softball organization offering age-divisioned league play and tournaments. Comparable to GLL in community-based league model, age-tiered structure, and tournament pathway orientation, and an alternative choice for families in markets where it is chartered.

Emerging players

• USSSA (United States Specialty Sports Association): National multi-sport governing body with a fast-growing travel baseball and tournament ecosystem. Competes with GLL's Knights travel program for advanced youth players seeking higher-level competition and for tournament hosting fees in regional markets.
• Ripken Baseball: Operator of youth baseball experiences, tournaments, and training facilities built on the Ripken brand. Overlaps with GLL's Knights competitive offering in tournament and player-development positioning, especially for families willing to travel for premium experiences.

Direct peers

• Whitefish Bay Little League: Another chartered Little League in adjacent Whitefish Bay, Wisconsin, referenced as a GLL tournament opponent in GLL's own news. Operates an equivalent age-division recreational and All-Star program in a comparable suburban Milwaukee community, competing for families and tournament hosting visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/Glendalelittleleague
• Instagraminstagram.com/Glendalelittleleague
• LinkedInlinkedin.com/company/glendale-little-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glendale Little League