Ridge Top Exteriors

What Ridge Top Exteriors does

Ridge Top Exteriors is a privately-held, owner-operated residential exterior renovation contractor founded in 2002 and headquartered in Appleton, Wisconsin. The company delivers installation and replacement services across roofing (asphalt shingle), siding (vinyl, LP SmartSide, James Hardie fiber cement), windows and doors (including impact-resistant options for coastal Florida), seamless gutters, solar, and commercial exteriors across seven offices in Wisconsin, Illinois, Iowa, and Florida. It reports 40,000+ completed projects and 20,000+ customers served over a 22-year operating history, with 180+ team members supporting a multi-region footprint.

The business runs on a sales-led, direct-to-consumer go-to-market model: free in-home consultations, 24/7 phone support, insurance-claim coordination for storm damage, and website-based instant-quote and 3D visualization tools that feed field sales. Differentiated technology is limited to consumer-facing configurators (3D Designer, Instant Quote) and the RoofCare+ preventative maintenance program (25-point inspection, gutter blow-out, 15% repair discount, priority service). Manufacturer certifications from Pella (Platinum Certified Contractor, National Contractor of the Year, President's Club) and Simonton (ProNetwork SSA 2025) anchor product and warranty positioning; no proprietary software platform, AI/ML systems, APIs, or patents are disclosed.

Revenue is generated primarily through one-time project-based contracts (one-time license model) for installation and replacement work, supplemented by the recurring RoofCare+ subscription, ancillary repair work, and partnership financing revenue. Pricing is not publicly disclosed but is supported by location-specific pricing guides and instant quote tools. The company is privately held with no external funding, parent company, subsidiaries, M&A activity, or public market presence in the available record; ownership appears to remain founder/management-controlled. No leadership team, board, or executive roster is disclosed in the source material.

Name

Ridge Top Exteriors

Legal name

Ridge Top Exteriors

Website

https://ridgetoproofs.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Ridge Top Exteriors is a privately-held residential exterior renovation contractor founded in 2002, delivering roofing, siding, windows, gutters, and solar installation across seven offices in Wisconsin, Illinois, Iowa, and Florida, serving homeowners with 180+ team members.

Ownership category

akta.pro rank

Product category

Residential Exterior Contracting

NAICS

Roofing Contractors (23816), Roofing Contractors (238160), Siding Contractors (23817), Siding Contractors (238170)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Siding Installation & Replacement (HSAPAKAD), Gutter Replacement & Installation (Seamless/Sectional) (HSAIAKAE), Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential roofing services
• Home exterior renovation
• Siding installation
• Window replacement
• Gutter installation

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Home Exterior Installation Services: One-time installation and replacement services for roofing, siding, windows, doors, and gutters. Revenue generated from project-based contracts with homeowners. Includes commercial exterior services for business properties.
2. Solar Installation: Solar panel installation services reducing carbon footprint and energy costs for homeowners.
3. RoofCare+ Maintenance Program: Recurring maintenance service program providing 25-point checks, priority service, and repair discounts for ongoing customer retention.
4. Roofing Repairs: Repair services for existing roofing systems, providing additional revenue from existing customer base.
5. Financing Revenue: Monthly payment financing options provided to homeowners for exterior projects, creating partnership revenue with financing partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ridge Top Exteriors installs and replaces residential exterior systems — primarily asphalt-shingle roofing, siding (vinyl, LP SmartSide, James Hardie fiber cement), energy-efficient windows and doors, and seamless gutters — with a complementary solar installation offering, a commercial exterior services line, and the RoofCare+ recurring preventative maintenance subscription. Services are delivered by factory-trained installers across seven locations in Wisconsin, Illinois, Iowa, and Florida, supported by free in-home consultations, online instant quote tools, and a 3D home visualization tool.

Product overview

Ridge Top Exteriors is a home exterior renovation company operating as a single-service provider with multiple specialized service lines rather than a unified software platform. The core offerings include Roofing (asphalt shingle systems), Siding (vinyl, LP SmartSide, James Hardie fiber cement), Windows & Doors (including impact-resistant options for coastal Florida), Gutters (seamless systems), Commercial Services, and Solar. The company supplements its core services with value-add offerings: RoofCare+ (a preventative maintenance program with 25-point inspections, gutter cleaning, and priority service), a 3D Designer visualizer tool for project planning, and Instant Quotes price estimation tools for roofing, siding, and windows. Together, these products and services form a comprehensive exterior renovation portfolio spanning the Midwest and Florida markets.

Differentiator

Problem solved

Functional benefit

Brands

• RoofCare+: Pro maintenance program for asphalt-shingle roofs featuring 25-point check, gutter blow-out, 15% off repairs, and priority service.

Products and services

• Roofing Expert asphalt-shingle roofing installation with industry-leading manufacturer-backed warranties, providing lasting weather protection for residential homes. Targeted at homeowners replacing aging or storm-damaged roofs.
• Siding Home exterior siding installation available in vinyl, LP SmartSide, and James Hardie fiber cement options to enhance curb appeal and long-term durability. Targeted at homeowners upgrading or replacing exterior cladding.
• Windows & Doors Expertly installed, energy-efficient windows and doors including impact-resistant vinyl windows for Florida coastal weather and versatile styles for Midwest climates. Targeted at homeowners seeking energy-efficient upgrades or storm protection.
• Gutters Seamless gutter systems designed to protect homes from water damage, keeping foundations safe and exteriors looking great. Targeted at homeowners replacing failing gutters or completing full exterior renovations.
• Commercial Services Commercial roofing, siding, and windows installation with trusted commercial-grade warranties. Targeted at business properties requiring exterior services with commercial-grade materials and warranty protection.
• Solar Solar panel installation services for homeowners seeking to reduce their carbon footprint and energy costs. Offered as an add-on solution within Ridge Top's broader exterior renovation portfolio.
• Repairs Home exterior repair services restoring safety and comfort, available as part of renovation projects or for individual repair needs. Targeted at homeowners with localized damage or aging components that do not yet require full replacement.
• RoofCare+ Subscription-based preventative maintenance program for asphalt-shingle roofs featuring a 25-point inspection check, gutter blow-out, 15% off repairs, and priority service scheduling. Targeted at existing residential customers seeking ongoing roof care.

Quantifiable outcome

• 40,000+ completed projects with high customer satisfaction
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pella WindowscoreTechnology or IntegrationPella Platinum Certified Contractor and National Contractor of the Year award recipient. Factory-trained installation team certified by Pella for windows and doors installations. Provides enhanced warranty options through this partnership.
• Simonton WindowscoreTechnology or IntegrationSimonton ProNetwork certified contractor member. Provides SSA 2025 recognition. Factory training and certification for window installations with access to Simonton product lines.
• YMCAminorOthersCommunity sponsorship partner. Ridge Top Exteriors sponsors YMCA programs and events.
• Wisconsin Timber RattlersminorOthersCommunity sponsorship partner. Local baseball team sponsorship for community engagement.
• First TeeminorOthersYouth development organization sponsorship focusing on character development through golf.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LeafGuard: National seamless gutter and gutter-protection installer operating company-owned locations across the U.S. Comparable in product focus (seamless gutters), sales-led direct-to-consumer model, and multi-market service area, though narrower in product breadth.
• Champion Window: Direct-to-consumer exterior remodeler offering windows, roofing, siding, sunrooms, and doors with company-owned locations across the Midwest, Southeast, and Texas. Directly comparable in product breadth, sales-led consumer GTM, and geographic overlap.
• DaBella: Residential home improvement company specializing in roofing, siding, windows, gutters, and bath remodels with multi-state direct-sales operations. Closely comparable in customer segment (homeowners), service breadth, and sales-led acquisition model.
• Long Home Products: Multi-product residential exterior company offering roofing, siding, windows, doors, and baths across the Mid-Atlantic and Southeast. Comparable in bundled-service strategy, direct-to-consumer sales motion, and regional multi-office expansion approach.
• Power Home Remodeling: Large multi-trade exterior remodeler offering roofing, siding, windows, doors, and solar across multiple U.S. regions. Comparable as a vertically integrated, sales-led residential exteriors company with a similar bundled-service model and direct-to-homeowner GTM motion.
• Bone Dry Roofing: Midwest-based residential and commercial roofing contractor with multiple locations across Indiana, Kentucky, Ohio, and surrounding states. Directly comparable as a multi-office exterior services company with a similar roof-replacement-led model and insurance-storm restoration focus.
• Roofing Corp of America: PE-backed national roofing platform aggregating regional roofing contractors across the U.S. Comparable as a roll-up acquirer of regional exterior contractors and a relevant indicator of where institutional capital is consolidating the category.

Broad incumbents

• Window World: Largest U.S. franchise network for window and door replacement with national footprint. Comparable as a broad incumbent in residential exterior fenestration, though structured as a franchise system versus Ridge Top's company-operated model.
• ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and exterior building products. Comparable as a broad incumbent in the same product categories, though operating on the supply side rather than as an installer like Ridge Top.

Emerging players

• Tecta America: PE-backed national commercial roofing services platform with growing residential exposure. Comparable as a capital-backed consolidator in the roofing category; relevant competitive context for Ridge Top's commercial services line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ridgetopexteriors
• Facebookfacebook.com/RidgeTopExteriors
• Instagraminstagram.com/ridge_top_exteriors
• TikToktiktok.com/@ridgetopexteriors
• LinkedInlinkedin.com/company/ridge-top-exteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ridge Top Exteriors