Best Western Globus Hotel

What Best Western Globus Hotel does

Best Western Globus Hotel is a 108-room, 3-star Best Western Plus hotel located at Viale Ippocrate 119 in Rome (00161), near Policlinico Umberto Primo and Sapienza University of Rome. It is operated by Europe Hotels S.r.l. under the direction of parent company Europe Immobiliare SRL and is part of the BWH Hotels franchise network. The property offers six room categories (Suite, Superior, Comfort, Family, Standard, Economy), F&B through Laurus Restaurant and the seasonal Laurus Rooftop, a daily breakfast buffet, and 5 meeting rooms accommodating up to 80 people with AV equipment. Differentiated services include a SmartWorking Room for remote workers, an Inclusive Hotel programme for guests with autism spectrum disorders (developed with L'abilità Onlus), and accessible tourism services (with Cityfriend).

The business model is a standard asset-heavy hotel revenue stack: room rentals are the primary revenue stream, supplemented by F&B covers, meeting/event hire, and ancillary packages (Business Package €10/room, Family Package €5/room, Baby Package free, Best Western Rewards up to 30% off, senior and early-booking discounts, day-use rates). Distribution combines the global Best Western booking platform (BWID 98242) with a multilingual direct website (Italian/English), the third-party Day Break Hotels platform for day-use bookings, and direct phone/email/WhatsApp contact channels. The hotel holds GSTC sustainability certification (issued by Vireo) and participates in the Stay for the Planet data hub.

Strategically, the hotel appears focused on segment diversification and ESG/accessibility positioning rather than scale growth: it targets families, business travellers, seniors, and accessibility-needs guests through specialised programmes, packages, and certifications. The underlying technology stack is described as standard hotel management systems with property management, booking, and Best Western Rewards integration — no proprietary technology, AI capabilities, or external funding rounds are disclosed.

Name

Best Western Globus Hotel

Legal name

Europe Hotels S.r.l.

Website

https://globushotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Globus Hotel is a 108-room, 3-star Best Western Plus hotel in Rome operated by Europe Hotels S.r.l., serving families, business travellers, seniors, and leisure tourists with differentiated accessibility, sustainability, and remote-working offerings.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

Keywords

• Hotel accommodations
• Meeting room rentals
• Hospitality services
• Accessible tourism
• Sustainable tourism

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: Room rentals across 108 rooms with various room categories (Suite, Superior, Comfort, Family, Standard, Economy). Primary revenue driver for the hotel, with booking through Best Western platform, direct website, and third-party channels.
2. Food & Beverage: Laurus Restaurant (buffet, à la carte Roman cuisine) open daily for lunch Monday-Friday and dinner daily; Laurus Rooftop for summer happy hour (May-October, 6pm-11pm); breakfast buffet service. Revenue from restaurant covers, room service, and event catering.
3. Meeting & Event Spaces: 5 Meeting Rooms (Business 12sqm, Pong 45sqm, Ping 75sqm) hosting up to 80 people. Revenue from room rentals, AV equipment, and catering services (welcome drinks, coffee breaks, buffet lunches) for corporate events.
4. Add-on Packages: Business Package (€10/room) with minibar, room service, unlimited coffees, use of fax/printer; Family Package (€5/room) with PlayStation, discounted laundry; Baby Package (free) with cot, bathtub, changing table.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Best Western Plus Globus Hotel is a 3-star, 108-room hotel in central Rome offering accommodations across six room categories (Suite, Superior, Comfort, Family, Standard, Economy), on-site dining at Laurus Restaurant and Laurus Rooftop, five meeting rooms for up to 80 people, and a SmartWorking Room. The hotel bundles accessibility-focused services (Inclusive Hotel for autism guests, Accessible Hotel for mobility needs), family-friendly amenities, and Best Western Rewards loyalty integration.

Product overview

Best Western Plus Globus Hotel is a 3-star hotel in Rome offering 108 uniquely designed rooms across six categories (Suite, Superior, Comfort, Family, Standard, Economy), catering to families, business travelers, and leisure guests. The hotel features Laurus Food Experience including an à la carte restaurant (Laurus Restaurant), rooftop bar (Laurus Rooftop), and breakfast buffet service. Business amenities include 5 meeting rooms with advanced technology (up to 80 persons), SmartWorking Room for remote work, and a dedicated Business Package. Family services include Family/Baby Packages with PlayStation, childcare equipment, and children's amenities. The hotel operates accessibility initiatives (Inclusive Hotel with autism spectrum support, Accessible Hotel) and participates in Stay for the Planet sustainability program. Additional offerings include Rome guided tours, Best Western Rewards loyalty program, and various special offers (Day Use, Senior, Book Now and Save, Hot Deal). The hotel is independently owned by Europe Hotels S.r.l. and operates under the Best Western Plus brand.

Differentiator

Problem solved

Functional benefit

Brands

• Laurus Restaurant: The hotel's on-site restaurant offering Roman cuisine, buffet dining, and catering for meetings and events. Open daily for lunch Monday–Friday (12:30–15:00) and dinner daily (19:00–22:00).
• Laurus Rooftop
• SmartWorking Room

Products and services

• Suite (Sweetly Suites) Premium rooms featuring a separate living room, LCD TV, shower or hot tub, CD set and Hi-Fi sound system, electronic laptop safe, bathrobe and slippers, wellness body line, complimentary water, and free room service. Newspapers available in common areas.
• Superior Room (Liberty Superior) Rooms available as Double or Triple, equipped with TV, PC sockets, electronic safe for laptops, and complimentary water bottle. Free room service included.
• Comfort Room (Dreaming Comfort) Spacious rooms suitable for up to 4 people, bright and design-focused. Features corner sofa, TV, PC power outlets, electronic laptop safe, complimentary water, and morning newspaper upon request.
• Family Room (Family Fantasy) Family rooms with King-size bed and bunk beds, LCD TV, complimentary water, electronic safe, newspapers in common areas, and complimentary room service. Includes PlayStation with games, DVD player, colorful blankets, toys, treasure hunt, and special breakfast for children.
• Standard Room Rooms with double bed or two single beds, equipped with TV, PC connection sockets, electronic safe for notebooks, and complimentary water bottle.
• Economy Room (Dynamic Economy) Rooms with French bed, TV, PC power outlets, electronic laptop safe, complimentary water, newspapers in common areas, and Business Point with computer and printer in the lobby.
• Laurus Restaurant (Tavola Urbana) Restaurant open daily offering buffet menu, house dishes, and traditional Roman cuisine. Lunch served Monday to Friday 12:30-15:00, dinner daily 19:00-22:00. Gluten-free products available upon request. Summer months feature rooftop dinner service.
• Laurus Rooftop (Convivio botanico) Urban garden rooftop venue open during summer months (May-October) from 18:00-23:00 for Happy Hour aperitifs. Hosts private events including graduations, birthdays, meetings, and company aperitifs.
• Happy Breakfast Buffet Daily buffet from 7:00-10:00 featuring sweet products (croissants, cakes, cereals, jams, honey, fresh fruit, yogurt) and savory items (sausages, eggs, cheeses, cured meats). Gluten-free options available. Special children's products (Nutella, Nesquik) served on colorful dishes.
• SmartWorking Room Private room with bathroom, workstation, high-speed Wi-Fi, strict cleanliness standards, and coffee corner. Services include concierge, parcel collection, and printing service (up to 20 free B&W sheets). Single occupancy, available 9:00-18:00, subject to availability. Earns 250 BWR points.
• Inclusive Hotel Program Initiative for guests with autism spectrum disorders (children and adults) and their families. Staff trained by L'abilità Onlus experts. Includes hotel guide and information sheets with Augmentative and Alternative Communication symbols.
• Accessible Hotel Accessible stay services developed with Cityfriend professionals. Includes dedicated accessible rooms, analyzed common areas, and downloadable information sheet covering parking, common areas, restrooms, dining areas, and room details.
• Meeting Rooms 5 Meeting Rooms equipped with advanced technology. Maximum capacity 80 people. Includes Business Room (12 sqm, up to 10 people), Pong Room (45 sqm, up to 35 people), and Ping Room (75 sqm, up to 80 people, dividable into two areas). All rooms feature HIFI Audio (TUTONDO), LCD Video, Panasonic projector, PC, ADSL/Wi-Fi, digital recording, and stationery.
• Family Package Package at €5 per room featuring PlayStation with games and 30% laundry discount for stays of 5+ days. Includes special children's breakfast with Nutella, Nesquik, cereals on colorful dishes.
• Baby Package Free package including bed/cot, children's bathtub, changing table, and bottle warmer.
• Best Western Rewards Best Western loyalty program offering dedicated member rates with discounts up to 30%. Free breakfast for Gold, Platinum, Diamond, and Diamond Select members booking qualified rates through Best Western channels.
• Rome Tours Art history expert-led tours including Eternal City Tour (Colosseum, Vatican Museums, Sistine Chapel, Raphael's Rooms, Christian Rome, Baroque Rome, Jewish Ghetto, Appia Antica, Fountains), Alternative Tour (Ostiense, Testaccio, Monti districts). Reservations required 2 days prior. Hotel pickup available upon request.
• Sustainability Program (Stay for the Planet) Participation in Stay for the Planet sustainability initiative. Monitors environmental performance in Energy, Water, Waste, Procurement, Behaviours, and People. Includes separate waste collection, guest awareness on food/energy/water waste, and downloadable responsible tourist manual.
• Airport Shuttle Shuttle service to/from airports upon request.
• Baby-Sitting Service Affiliated baby-sitting service available for families.

Quantifiable outcome

• Meeting facilities support events for up to 80 people across 5 versatile meeting rooms
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and important.

• VireocoreOthersVireo is an accredited certification body that issued the GSTC (Global Sustainable Tourism Council) certification to Globus Hotel, validating the hotel's sustainable hospitality practices.
• L'abilità OnluscoreStrategic or Co-development PartnerL'abilità Onlus provides scientific support for the Inclusive Hotel initiative, developing training courses for hotel staff and preparing hotel guides to welcome guests with autism spectrum disorders. The Globus Hotel participates in this Best Western hoteliers' initiative.
• CityfriendimportantStrategic or Co-development PartnerCityfriend are professionals of accessible tourism who identified ideal accessible rooms at the Globus Hotel, analyzed common areas, and prepared information sheets to help guests with mobility needs plan their stay.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Best Western Premier Hotel Royal Santina: Another Best Western-branded property in Rome operating under the same franchise network and loyalty program; directly comparable in distribution, guest mix, and tier positioning for travelers researching Best Western options in central Rome.
• iQ Hotel Roma: Independent 4-star hotel near Rome Termini targeting business and leisure travelers with similar package, meeting, and family offerings — direct competitive overlap in location and segment.
• Best Western Hotel President Rome: Best Western-affiliated 4-star property in Rome competing for the same corporate, leisure, and group travelers; useful comparable for benchmarking Best Western franchise performance in Rome.
• Hotel Nazionale Rome: Full-service 4-star hotel near Piazza Navona with meeting facilities and similar mix of leisure and corporate travelers; comparable in offering breadth and central-Rome positioning.

Emerging players

• The RomeHello: Modern hostel-hotel hybrid near Termini catering to younger, value-conscious, and digital-nomad travelers with private workspaces and social areas; emerging alternative for the same location and budget traveler.

Regional players

• The First Roma Arte: Boutique luxury property in central Rome; overlaps at the higher-end leisure and corporate traveler pool that occasionally up-trades from 3-star options like Globus.

Broad incumbents

• Hotel Mediterraneo Rome: Historic full-service 4-star hotel in central Rome with extensive meeting, F&B, and family amenities; larger and more established incumbent competing for similar MICE and leisure demand.
• NH Hotels (Rome properties): International midscale hotel group operating multiple Rome properties with broader brand scale, loyalty program, and corporate sales reach — overlapping competitor for business and leisure segments.
• Mercure Roma Centro Colosseo: International midscale brand (Accor) operating in central Rome; competes for similar business and leisure guests with global loyalty and distribution scale exceeding a single Best Western franchise.

Others

• BWH Hotels Italia (franchisor): The Italian franchisor for Best Western, Best Western Plus, and other BWH brands; ecosystem participant defining the brand standards, technology stack, and distribution that Globus operates within.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-hotel-globus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Globus Hotel