What Supercare Pharmacy does

GMG is a privately-held, UAE-domiciled diversified global retailer and distributor headquartered in Dubai, operating across MENA, Southeast Asia, and Hong Kong in 20 countries and 64 cities. The business is organized into seven divisions — Sports (a portfolio of leading international sports brands across 450+ stores), Everyday Goods (farm-to-fork food manufacturing, retail, and distribution of international food brands), Health and Beauty (a 360-degree holistic platform spanning nutrition, skin and body care, vitamins, and supplements), Properties (commercial, residential buildings, community malls, and an in-house leasing department), Trilogi Logistics (air, sea, and land freight with dry, ambient, cold, and frozen warehousing across MENA and Asia), Home (premium indoor and outdoor living products), and Ventures (real estate, education, and outdoor living).

The company's core platform is an integrated physical retail and supply-chain architecture: 650+ stores co-located within and alongside 11 owned community malls, supported by captive air/sea/land freight and cold-chain distribution through Trilogi. Core technology is not disclosed in source materials; no proprietary software, APIs, or AI/ML capabilities are described, suggesting a traditional retail-and-distribution operating model with potential for further digital and data integration.

GMG generates revenue primarily through direct retail sales across its multi-format store network and community malls (a one-time-transaction consumer model), supplemented by logistics services and properties leasing. Its go-to-market is sales-led and multi-channel, leveraging physical retail, community malls, owned logistics, and organic social/PR presence (LinkedIn, Instagram, Twitter, Facebook, podcasts, and press releases). The customer base is consumer-facing across regions, with the Health and Beauty division positioned as the primary use-case segment serving preventive-wellness and personal-care needs.

Name

Supercare Pharmacy

Legal name

GMG

Website

https://gmg.ae

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GMG is a privately-held UAE-based diversified global retailer and distributor operating 650+ stores across 20 countries in MENA, Southeast Asia, and Hong Kong through seven divisions spanning Sports, Everyday Goods, Health and Beauty, Properties, Logistics, Home, and Ventures, serving end consumers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Variety Stores (5331)

akta.pro primary industry

Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

akta.pro secondary industries

Supermarket Pharmacies & Front-End Retail (Integrated) (CRAHAAAG), Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

Keywords

• Retail pharmacy services
• Health and beauty products
• Consumer wellness retail
• Vitamins and supplements
• Personal care distribution

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from direct retail sales through 650+ stores across multiple formats including sports retail, everyday goods, health and beauty products, and community malls.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Supercare Pharmacy operates as part of a Health and Beauty retail division that delivers a 360-degree holistic approach to health, wellness and personal care through nutrition, skin and body care, vitamins, and supplements. Products are sold through a multi-format retail store network, community malls, and supported by an integrated air/sea/land logistics platform spanning MENA and Asia.

Product overview

GMG operates as a diversified global retailer and distributor with a multi-division platform architecture. The company is organized into seven distinct divisions: Sports (portfolio of sports brands with 450+ stores), Everyday Goods (farm-to-fork food chain with manufacturing and retail), Health and Beauty (holistic wellness through nutrition and personal care), Properties (commercial, residential, and community malls), Trilogi Logistics (air/sea/land freight and cold chain), Home (indoor/outdoor living products), and Ventures (real estate, education, and outdoor living). Together these divisions operate 650+ stores across 11 community malls in 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Trilogi: Logistics division providing air, sea, and land freight solutions including dry, ambient, cold and frozen warehouse and distribution capabilities.

Products and services

• Health and Beauty Division A health, wellness, and beauty retail offering providing nutrition, skin and body care, vitamins, and supplements to individual consumers through physical stores and community malls across MENA, Southeast Asia and Hong Kong.
• Sports Division Retail of leading international sports brands through 450+ stores, focused on inspiring and empowering active lifestyles for individual consumers.
• Everyday Goods Division Food retail and distribution covering the farm-to-fork chain through state-of-the-art manufacturing facilities, an expanding food retail network, and distribution of popular international food brands.
• Properties Division Real estate portfolio of commercial and residential buildings, community malls and an in-house leasing department supporting retail operations.
• Trilogi Logistics Third-party logistics services offering air, sea, and land freight with dry, ambient, cold and frozen warehouse and distribution capabilities across MENA and Asia.
• Home Division Retail of premium products for outdoor and indoor living serving home consumers.
• Ventures Division Investments and ventures in real estate, education, and outdoor living that extend the customer journey beyond core retail.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• World Health ExpocoreStrategic or Co-development Partner · 1 January 2026GMG accelerates preventive wellness access through its Health & Beauty Division platform at World Health Expo, demonstrating commitment to expanding health and wellness consumer access.
• Gulfood 2026coreStrategic or Co-development Partner · 1 January 2026GMG strengthens its end-to-end ecosystem at Gulfood 2026, showcasing food manufacturing and distribution capabilities.
• Dubai Festivals and Retail EstablishmentflagshipStrategic or Co-development Partner · 1 January 2026Extended five-year association partnership for Dubai Run event, demonstrating long-term commitment to community engagement and sports initiatives.
• Sports for AllcoreStrategic or Co-development PartnerPartnership to expand access and unlock opportunity through sports for all initiatives, with operations spanning Malaysia and other regions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landmark Group: UAE-headquartered retail conglomerate with multi-banner stores including Lifestyle, Max, and grocery/convenience formats across MENA and Asia. Directly comparable to GMG's multi-format, multi-brand retail platform and geographic footprint.
• Lulu Group International: UAE-based hypermarket and retail chain operating hundreds of stores across MENA and Asia with an expanding food manufacturing and distribution arm. Comparable to GMG's Everyday Goods division and similar multi-region grocery retail model.
• Apparel Group: UAE-based multi-brand retail conglomerate operating fashion, footwear, and lifestyle brands across MENA, Asia, and beyond. Comparable multi-brand retail model and similar geographic footprint to GMG.
• Al Tayer Group: UAE-based diversified group with automotive, fashion, beauty, home, and interior retail divisions across MENA. Highly comparable to GMG's diversified multi-category retail architecture with shared regional focus.
• Sun & Sand Sports: UAE-based multi-brand sports retailer with significant MENA presence. Direct peer for GMG's Sports division and its 450+ store portfolio of leading sports brands.
• Majid Al Futtaim: UAE-based diversified retail conglomerate operating hypermarkets, fashion retail, leisure, and lifestyle across MENA. Closely comparable to GMG's multi-division retail + properties platform model with a similarly broad geographic footprint and similar scale of operations.
• Aster Pharmacy: UAE-headquartered pharmacy and health retail chain with stores across MENA and Asia. Direct comparison for GMG's Health and Beauty / pharmacy-oriented offerings, including vitamins, supplements, and wellness products.
• Americana Group: MENA-based food retail, manufacturing, and distribution operator with restaurants and packaged food. Comparable to GMG's Everyday Goods division's farm-to-fork food manufacturing and retail strategy.

Broad incumbents

• Chalhoub Group: UAE-based luxury retail, beauty, and gifts distribution group with joint ventures across MENA. Overlaps with GMG's Health and Beauty division in beauty distribution and broader luxury retail exposure.
• Boots: UK-based global pharmacy, health, and beauty retailer with extensive own-brand and third-party health assortments. Comparable to GMG's Health and Beauty division in category mix and pharmacy/health retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gmgvoice
• Facebookfacebook.com/GMGVoice
• LinkedInlinkedin.com/company/supercare-pharmacy
• Instagraminstagram.com/gmgvoice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercare Pharmacy