GMT94
GMT94 is a French motorcycle racing team founded in 1991 by Christophe Guyot, competing in FIM World Supersport, WorldSBK, and WorldWCR championships on Yamaha motorcycles, with a 7-person staff and revenue from sponsorship, merchandise, club membership, and corporate events.
- Company typePrivate
- Founded1991
- HeadquartersFontenay-aux-Roses, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GMT94 does
GMT94 is a French motorcycle racing team operating as SAS Cimer!, founded in 1991 by Christophe Guyot. The team competes in three FIM world championships: World Supersport (WorldSSP), World Superbike (WorldSBK), and the Women's World Championship (WorldWCR), fielding factory-prepared Yamaha motorcycles including the YZF-R6, YZF-R9, and YZF-R1. Technical specifications for the racing machines include 160CV output for the WorldSSP R6 (161KG) and 220+CV for the WorldSBK R1 (168KG), equipped with premium supplier components from MECTRONIK, Magneti Marelli, FEBUR, Pirelli, GYTR, Ohlins, Brembo, and Akrapovic. The team is based in Fontenay-aux-Roses in France's Val-de-Marne region with a partner location at Speedway Montlhéry, and operates with a lean 7-person staff anchored by Christophe Guyot and Executive Assistant Brigitte Guyot. As of the 2026 season, GMT94 sits 5th in the WorldSSP Teams Championship with 208 points behind the AS BLU CRU Racing Team Yamaha.
The business model is multi-stream: sponsorship partnerships (anchored by a 20+ year relationship with Yamaha and complemented by technical partners Pirelli, Ohlins, Brembo, Akrapovic, and GYTR), merchandise sales via the shop.gmt94.com online storefront, a recurring Club GMT94 membership program offering event discounts and exclusive fan benefits, and corporate event activation and hospitality income. A secondary product is the FSBK Youth Project, operated in collaboration with the French Motorcycling Federation (FFM), which provides technical support and a development pathway for young French riders; alumni include 2017 WorldSSP Champion Lucas Mahias, 3-time WSSP Vice Champion Jules Cluzel, and 2024 Moto2 European Champion Roberto Garcia. Go-to-market is event-driven: the team travels the international FIM calendar (Europe, Asia-Pacific, Americas, Middle East) and supplements on-track presence with D2C channels (e-commerce, fan club, social media on Facebook, Instagram, X, YouTube, and WhatsApp) and earned media coverage compiled in an annual press kit. The entity is privately held with no disclosed external investors, funding rounds, or parent company.
GMT94 firmographics
Firmographics- Name
- GMT94
- Legal name
- SAS Cimer!
- Website
- https://gmt94.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GMT94 is a French motorcycle racing team founded in 1991 by Christophe Guyot, competing in FIM World Supersport, WorldSBK, and WorldWCR championships on Yamaha motorcycles, with a 7-person staff and revenue from sponsorship, merchandise, club membership, and corporate events.
- Ownership category
- akta.pro rank
GMT94 industry classification
Industry- Product category
- Professional Motorcycle Racing Team Services
- akta.pro primary industry
- Motorsports Driver & Rider Management / Representation (MPAKAGAG)
Keywords
Where GMT94 is headquartered
LocationHeadquarters
- HQ city
- Fontenay-aux-Roses
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
GMT94 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Merchandise Sales: Sale of official GMT94 branded merchandise including clothing, helmets, and accessories through the online shop at shop.gmt94.com and event locations
- Club GMT94 Membership: Fan club membership offering exclusive benefits, reduced prices on events, and special offers on merchandise
- Event Activations and Hospitality: Corporate event participation, track days, and hospitality experiences at racing events
- Sponsorship Partnerships: Brand partnerships with companies like Yamaha, Speedway, and various technical partners providing financial support and technical equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Club GMT94 membership offers preferential pricing on events and merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
GMT94 product offering
Product offeringCore offering
GMT94 is a professional motorcycle racing team that competes in FIM World Supersport (WorldSSP), World Superbike (WorldSBK), and the FIM Women's Circuit Racing World Championship (WorldWCR) using factory-prepared Yamaha motorcycles (YZF-R6, YZF-R9, YZF-R1). The team operates four supporting offerings: the Club GMT94 fan membership, an official merchandise e-commerce store, the FSBK Youth Project rider development program with the FFM, and corporate hospitality/private track-day experiences.
Product overview
GMT94 is a French motorcycle racing team operating as the primary entity, competing in World Superbike (WorldSBK), World Supersport (WorldSSP), and the Women's World Championship (WorldWCR). The team fields factory Yamaha motorcycles (R9, R6, R1 models) and supports the official GMT94 Club for supporters, an e-commerce store for merchandise, a youth development program for French riders, and corporate/private track experiences. The product portfolio centers on competitive motorcycle racing operations with supporting fan engagement and commercial activities.
Differentiator
Problem solved
Functional benefit
Products and services
- GMT94 Yamaha Racing Team Professional motorcycle racing team competing in FIM World Supersport (WorldSSP), World Superbike (WorldSBK), and Women's Circuit Racing World Championship (WorldWCR) using factory-prepared Yamaha motorcycles (YZF-R6, YZF-R9, YZF-R1). Targeted at FIM championship competition and motorsport fans.
- Club GMT94 Official fan club membership offering supporters benefits including discounted tickets to WorldSBK events at Magny-Cours, exclusive behind-the-scenes experiences, and merchandise discounts. Free to join with annual cycle.
- GMT94 Official Store E-commerce platform at shop.gmt94.com selling official GMT94 branded merchandise including team clothing, helmets, accessories, and collectibles to motorsport fans worldwide.
- GMT94 Youth Project (FSBK) Youth development program in collaboration with FFM supporting young French motorcycle riders competing in the French Superbike Championship (FSBK), providing technical support, mentorship, and a pathway to world championship competition.
- Corporate and Private Events Corporate hospitality and private track-day experiences offered to companies and individuals, providing access to pit lanes, paddock areas, and exclusive interactions with riders and team management at racing events.
Quantifiable outcome
- 30+ podium finishes in World Supersport Championship
- +1 more outcomes
Companies that use GMT94
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GMT94 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GMT94 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- YamahacorePrimary motorcycle supplier and technical partner. GMT94 competes on Yamaha motorcycles including YZF-R6, YZF-R9, and YZF-R1 in World Supersport and WorldSBK championships. Long-standing partnership dating back over 20 years.
- FFM (Fédération Française de Motocyclisme)coreFrench Motorcycling Federation partnership for youth development project. Collaboration to support young French riders reaching world championship level through the FSBK Youth Project.
- Speedway MontlhéryminorPartner location for events and merchandise promotions. Speedway Montlhéry hosts GMT94 fan events, merchandise sales, and customer engagement activities.
- PIRELLIcoreOfficial tire supplier for racing motorcycles. GMT94 uses PIRELLI tires on all competition motorcycles in WorldSSP and WorldSBK.
- La Mutuelle des MotardsminorInsurance partner offering promotional support and event activations. Provides special offers for GMT94 club members and fans.
- GYTR (Genuine Yamaha Technology Racing)coreOfficial Yamaha racing parts supplier providing engine components and racing equipment for GMT94 motorcycles.
- OhlinscoreSuspension supplier providing front fork kits for Yamaha R1 WorldSBK competition motorcycles.
- BrembocoreBrake system supplier providing high-performance brake pads and front master cylinders for racing motorcycles.
- AkrapoviccoreExhaust system supplier providing titanium exhaust systems for Yamaha R1 WorldSBK competition motorcycles.
- IXSminorTechnical apparel partner providing racing suits and protective gear for GMT94 team and riders.
- IxonminorTechnical apparel partner for youth riders in the FSBK youth development project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GMT94 competitors and assessment
Company assessmentBroad incumbents
- Leopard Racing: Independent Moto3 team with a strong rider development focus — comparable to GMT94's FSBK Youth Project philosophy. Provides a reference point for the long-term value of a structured development pipeline.
- Marc VDS Racing Team: Independent multi-series motorcycle racing team in Moto2/MotoGP/WorldSBK. Comparable independent team model at a larger scale, useful for understanding growth pathways and sponsor portfolio dynamics beyond WorldSSP.
- Petronas Yamaha SRT (VR46 Racing Team / analogous satellite teams): Larger Yamaha satellite operations in MotoGP/Moto2/Moto3. Relevant for benchmarking how a Yamaha-aligned independent team scales brand and sponsor value across multiple series — broader but adjacent in structure.
Direct peers
- PTR Triumph Factory Racing: Factory Triumph-supported WorldSSP team tied 2nd-3rd in 2026 standings. Same championship, similar multi-rider operational model, and a useful peer for understanding how a manufacturer partnership is commercialized at this level.
- Pata Yamaha Ten Kate Racing: Yamaha-supported WorldSBK and WorldSSP team currently 6th in the 2026 WorldSSP Teams standings. Most direct structural comparable: same manufacturer, same championship, independent team model, multi-rider operation.
- AS BLU CRU Racing Team: Currently leading the 2026 WorldSSP Teams Championship with 402 points on Yamaha machinery. Closest competitive benchmark for GMT94; illustrates the upside if Yamaha R9 development advances further.
- Orelac Racing Verdnatura: Independent WorldSSP team currently 4th with 221 points (Ducati). Comparable in scale and business model — small, independent outfit competing against factory-backed entries in the same series.
- Kawasaki WorldSSP Team: Factory-supported WorldSSP Kawasaki team currently 7th with 163 points. Direct competitive comparable in the same championship and a useful proxy for the value of a single-OEM factory relationship.
- EASTROC ZXMOTO Evan Bros Factory: ZXMOTO-supported WorldSSP team tied 2nd-3rd in 2026 standings. Comparable independent team structure in the same championship, illustrating competitive dynamics with emerging Chinese manufacturer support.
- GRT Yamaha WorldSBK Team: Independent Yamaha-supported WorldSBK team, providing a close parallel to GMT94's R1 WorldSBK program and Yamaha partnership dynamics at the premier production-racing level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GMT94 social profiles
Digital presenceGMT94 financial estimates
Financial estimateRevenue estimate
Valuation estimate
GMT94 leadership team
Management profileNumber of profiles
Profiles3 records
GMT94 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GMT94 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GMT94
What does GMT94 do?
GMT94 is a professional motorcycle racing team that competes in FIM World Supersport (WorldSSP), World Superbike (WorldSBK), and the FIM Women's Circuit Racing World Championship (WorldWCR) using factory-prepared Yamaha motorcycles (YZF-R6, YZF-R9, YZF-R1). The team operates four supporting offerings: the Club GMT94 fan membership, an official merchandise e-commerce store, the FSBK Youth Project rider development program with the FFM, and corporate hospitality/private track-day experiences.
Is GMT94 a public or private company?
GMT94 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GMT94 founded?
GMT94 was founded in 1991. It employs 1 to 10 people.
Where is GMT94 based?
GMT94 is headquartered in Fontenay-aux-Roses, France, in the Europe region.
How does GMT94 make money?
Four revenue lines are on record. Merchandise Sales are the primary driver. The others are club GMT94 Membership, event Activations and Hospitality and sponsorship Partnerships.
Who are GMT94's main competitors?
Broad incumbents on record are Leopard Racing, Marc VDS Racing Team and Petronas Yamaha SRT (VR46 Racing Team / analogous satellite teams). Direct peers are PTR Triumph Factory Racing, Pata Yamaha Ten Kate Racing, AS BLU CRU Racing Team, Orelac Racing Verdnatura, Kawasaki WorldSSP Team, EASTROC ZXMOTO Evan Bros Factory and GRT Yamaha WorldSBK Team.
Does GMT94 have an API?
No public API is recorded for GMT94.
What industry is GMT94 in?
GMT94's product category is Professional Motorcycle Racing Team Services. Its primary akta.pro industry code is MPAKAGAG, Motorsports Driver & Rider Management / Representation.