Goals Beyond Grass

What Goals Beyond Grass does

Goals Beyond Grass is a UK-registered disability sports charity (Charity Number 1167624) founded in 2016 by CEO Brian Dix and headquartered at the GL3 Community Hub in Churchdown, Gloucester. The organisation delivers inclusive physical and social activities to disabled individuals, children with SEND, schools, and families across Gloucestershire and the wider South West of England. Its core programmes comprise Powerchair Football (with a tiered competitive pathway from Gloucestershire Warriors Development through GBG Knights in the WFA Championship), PAN Mixed Ability Football, GBG Bikes inclusive cycling using a fleet of adapted bikes, Frame Football, Power Hockey, Social Sessions, and a Schools Programme, alongside the Holiday Activities and Food (HAF) programme addressing food insecurity for SEND children. The technology stack consists of purpose-built adapted physical equipment, including platform bikes for wheelchair users, handcycles, and configurable bikes adjusted per disability rather than any software or digital platform.

The charity operates a community-led go-to-market model relying on word-of-mouth referrals, school taster sessions, and venue partnerships with organisations such as Gloucester City AFC, Chosen Hill School, Blackbridge Athletics Track, and the Forest of Dean Cycle Centre. Revenue is diversified across four streams: individual donations and charitable trust grants, nominal participant fees (£3-5 per session, with carers free; Powerchair Football membership £10-20/month), tiered corporate partnerships (Bronze £200 to Platinum £1,500), and a 100 Club monthly lottery (£5 per number, 60% funding sessions). In 2025, the charity delivered over 600 sessions and 10,767 visits with 11 staff and 40+ volunteers. International operations have been established via GBG International in France and Switzerland, including the Geneva's Cup Powerchair Football tournament, though the domestic Gloucestershire market remains the core focus. The organisation is governed by trustees including Ally Allen, Owen Knight, Jack O'Neill, Carolyn O'Neill, and Julie Kent, and holds awards from Rotary in Gloucester and Gloucestershire FA.

Name

Goals Beyond Grass

Legal name

Goals Beyond Grass

Website

https://goalsbeyondgrass.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Goals Beyond Grass is a UK-registered disability sports charity founded in 2016 that delivers inclusive Powerchair Football, PAN Football, adapted cycling, and social programmes to disabled individuals, SEND children, schools, and families across Gloucestershire and internationally via GBG International.

Ownership category

akta.pro rank

Product category

Disability Sports Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Disability sports programmes
• Inclusive cycling services
• Powerchair football
• Adaptive sports charity
• Mixed ability football

Headquarters

HQ city

Churchdown

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Funding: The charity relies heavily on donations from individuals, corporate partners, and grant funding from trusts and foundations to sustain operations.
2. Session Fees: Participants pay nominal session fees of £5 per cyclist for GBG Bikes sessions, with carers cycling for free. Powerchair football sessions charge £50 insurance/season and £10-20/month membership.
3. Corporate Partnerships: Bronze (£200), Silver (£375), Gold (£750), and Platinum (£1,500) corporate partnership tiers providing sponsorship and benefits.
4. 100 Club Lottery: Monthly lottery with entry fee of £5 per number per month, with 60% of entry fees going to fund weekly sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Goals Beyond Grass is a UK-registered disability sports charity delivering multi-sport inclusive physical and social activity programmes for disabled children, young adults and families. Its portfolio spans Powerchair Football, GBG Bikes inclusive cycling, PAN Mixed-Ability Football, Frame Football, Power Hockey, Boccia, chair-based exercise, and Memory Café social sessions, supplemented by a structured Schools Programme and a Department for Education-funded HAF holiday-programme outreach.

Product overview

Goals Beyond Grass operates as a multi-programme disability sports charity offering a unified portfolio of inclusive physical and social activities. The core offerings include Powerchair Football (with a tiered competitive programme from development teams through to championship-level GBG Knights), GBG Bikes inclusive cycling sessions, PAN Mixed Ability Football, Frame Football, and Power Hockey. Additional programmes include Social Sessions, the Schools Programme delivering accessible sports to educational institutions, and the Holiday Activities and Food (HAF) Programme. The Club Development Programme provides a structured pathway supporting the establishment and growth of Powerchair Football clubs. All offerings are integrated under the charity's philosophy of Sport for All, with no one turned away from participation.

Differentiator

Problem solved

Functional benefit

Brands

• GBG Bikes: Inclusive cycling project providing adapted bikes for all riders with disabilities across Gloucestershire
• Powerchair Football Programme
• PAN Mixed Ability Football
• Goals Beyond the Boundary

Products and services

• Powerchair Football Competitive and recreational powerchair football sessions using specialist football-frame powerchairs, designed for players who use powered wheelchairs and cannot safely play conventional football, delivered in Gloucestershire and Bristol.
• GBG Bikes (Inclusive Cycling) Inclusive cycling programme using a fleet of adapted bikes — platform bikes, handcycles, and standard adapted cycles — to enable disabled riders of varied ability to cycle with family and peers across accessible community settings.
• PAN Mixed-Ability Football Pan-disability mixed-ability football sessions combining disabled and non-disabled players in adapted formats to enable shared participation.
• Frame Football Walking-frame-based football sessions allowing players who use walking frames as primary mobility aids to participate in a football format built around their mobility equipment.
• Power Hockey Power-hockey sessions for players using electric wheelchairs, applying a hockey format suited to powered-mobility users.
• Social Sessions Recreational, low-impact social activities covering Memory Café, chair-based exercise, and Boccia, aimed at disabled adults, older participants, and their carers.
• Schools Programme Bookable disability sport delivery into primary and secondary schools, providing inclusive sport experiences on-site for pupils including those with SEND.
• Holiday Activities and Food (HAF) Programme Department for Education-funded holiday activity with food provision for school-age children, including those with disabilities/SEND, delivered during school holidays.
• Club Development Programme Structured competitive-club pathway feeding participants from taster sessions into competitive teams (Gloucestershire Gladiators, Bristol Dragons, GBG Knights, Gloucestershire Warriors Development, Gloucestershire Gladiators Development).

Quantifiable outcome

• 10,767 visits delivered in 2025
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Bennetts CoachesminorChannel Partner/ Reseller/ Distributor · 1 January 2025Charity of the Year for 2025, supporting through fundraising and providing coach travel to allow PAN Football Players to get to fixtures in Bristol 3 times a year
• Gloucester Athletics Track Management (GATM)coreStrategic or Co-development PartnerHost of 3 inclusive cycling sessions, providing venue for GBG Bikes programmes enabling thousands of people to get physically active annually
• Gloucester City AFCcoreStrategic or Co-development PartnerHosts PAN Football Sessions with over 30 people training at the stadium weekly, and playing in monthly fixtures against teams from Droitwich to South Bristol
• Forestry EnglandminorStrategic or Co-development PartnerSupport enabled different style of inclusive cycling along the Colliers Trail in the Forest of Dean, allowing people to cycle along a 15km loop
• Chosen Hill SchoolcoreStrategic or Co-development PartnerVenue for majority of Powerchair Football Sessions, helping train players through Club Development Programme. Also venue for HAF programmes for 4-5 years

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Disability Rights UK: Disability Rights UK is a national charity led by disabled people that campaigns for disability rights and inclusion. Broad incumbent serving overlapping beneficiary communities though with an advocacy rather than sport-delivery focus.
• Activity Alliance: Activity Alliance is the national disability and activity sector body in England, supporting inclusive sport across many disciplines. Broader incumbent covering the same end beneficiary (disabled people in sport) with national policy, research, and grant-making scope that overlaps GBG's mission.
• Special Olympics Great Britain: Special Olympics GB provides year-round sports training and competition for children and adults with intellectual disabilities across the UK. Broader incumbent offering overlapping disability sport programmes (football, cycling-adjacent) with national scale and infrastructure.

Direct peers

• Wheelpower: Wheelpower (formerly British Wheelchair Sports) is a UK charity that introduces disabled people to sport and physical activity, including powerchair football and wheelchair sports. Direct peer as both operate adapted sport programmes for disabled participants in the UK with similar community-based delivery models.
• CP Sport: CP Sport (Cerebral Palsy Sport) runs inclusive sport and recreation programmes including Frame Football, swimming, athletics and football for people with cerebral palsy. Direct peer in the niche Frame Football and adapted sport delivery space relevant to GBG's Frame Football and PAN Football lines.
• Wheels for All: Wheels for All is a national inclusive cycling programme providing adapted cycles for disabled people and those with additional needs. Direct peer to GBG Bikes in the adapted/inclusive cycling space with comparable fleet-based delivery model.
• Cerebral Palsy Sport: Cerebral Palsy Sport is a UK charity providing sport and active recreation opportunities specifically for people with cerebral palsy and physical disabilities, including Frame Football. Direct peer addressing overlapping disability segments with comparable programme delivery.
• Pan Disability Football: Pan Disability Football is a Football Association-supported format of mixed-ability football for disabled participants. Direct peer operating the same PAN football model that GBG delivers at Gloucester City AFC, with shared FA ecosystem and coaching pathways.

Others

• National Autistic Society: National Autistic Society is a large UK charity supporting autistic people and their families, including through social and wellbeing activities. Adjacent rather than direct sport peer, but serves overlapping participants (e.g., GBG participant 'Elisa' is autistic) and could partner or compete for inclusion funding.
• Sense (disability charity): Sense is a UK disability charity supporting people with complex disabilities including those with sensory impairments. Adjacent peer that supports overlapping participant segments (e.g., GBG participant Abs Nanabawa is visually impaired) and operates community-based programmes in similar regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GBGBikes
• LinkedInlinkedin.com/company/goals-beyond-grass

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goals Beyond Grass