Stichting Go and Tell

What Stichting Go and Tell does

Stichting Go and Tell is a Dutch non-profit foundation registered in Zeewolde, Flevoland, Netherlands, operating a personal development and leadership coaching practice under the brand of founder David de Vos. The entity markets four core offerings: a recurring Community Membership priced at €9.99 per month that bundles exclusive teachings, meditations, online courses, and event replays; the RAW Event, a 2-day intensive live transformation experience held in Spakenburg, Netherlands (with early-bird tickets at €350 and regular pricing at €495, also available as a 7×€50 installment plan); 1-on-1 coaching delivered personally by David de Vos on an application basis; and corporate keynotes and leadership training programs sold globally through a dedicated site (ddvtrainingen.nl).

The business is service-based with no underlying proprietary technology — the input explicitly marks core technology as "Not applicable" and lists no AI/ML, API, SDK, or integration footprint. Distribution is direct-to-consumer via an owned webshop for individual offerings (community membership, event tickets, free masterclass, coaching inquiries) and direct enterprise sales for corporate keynotes and training. The GTM combines sales-led self-serve, event-driven conversion through the RAW Event, and community-led retention through the monthly membership, supported by an email newsletter and active social media presence on Instagram, LinkedIn, YouTube, and Facebook.

The revenue model is a mix of subscription (community membership), one-time ticket sales (RAW Event), and professional services (1-on-1 coaching and corporate keynotes/training). Customer segments are split between individuals seeking personal transformation and organizations purchasing leadership development, with named enterprise references limited to Eiffel Projects and Team Eiffel. The operation runs with 5 employees and is functionally a founder-led practice where David de Vos personally delivers the highest-value offerings.

Name

Stichting Go and Tell

Legal name

David de Vos

Website

https://goandtell.nl

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Go and Tell is a Dutch non-profit foundation that operates David de Vos's personal development and leadership coaching business, offering a €9.99/month community membership, the RAW Event live experience, 1-on-1 coaching, and corporate keynotes and training.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industries

Change Management & Transformation Leadership (EDABAAAD), Behavior Change & Motivational Coaching (HSADAGAF)

Keywords

• Personal development coaching
• Leadership training services
• Corporate keynote speaking
• Transformation events
• Community membership programs

Headquarters

HQ city

Zeewolde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Community Membership: Monthly subscription at €9.99 providing access to exclusive teachings, meditations, online courses, event recordings, and community access. Creates predictable recurring revenue from individual consumers.
2. RAW Event Tickets: One-time ticket sales for the 2-day intensive transformation event. Offered at early bird pricing (€350) and regular price (€495), with installment option (7 × €50). Primary conversion event for personal transformation clients.
3. Corporate Keynotes and Training: Enterprise sales of keynote speeches and leadership training programs to organizations. David de Vos delivers transformation and leadership programs for corporate clients worldwide.
4. 1-on-1 Coaching: Intensive personal coaching sessions for deep transformation. Offered as premium, exclusive service by application/inquiry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stichting Go and Tell, operating under the David de Vos brand, delivers personal transformation and leadership development services. Offerings include a €9.99/month community membership, a 2-day live RAW Event in Spakenburg (Netherlands), 1-on-1 personal coaching, and corporate keynote speeches and team training delivered through a dedicated site (ddvtrainingen.nl).

Product overview

David de Vos biedt een portfolio van persoonlijke transformatie diensten bestaande uit een maandelijks community lidmaatschap (€9,99/maand), het RAW Event (tweedaagse live transformatie ervaring), 1-op-1 coaching voor intensieve persoonlijke begeleiding, en corporate keynotes & bedrijfstrainingen voor organisaties. Het aanbod richt zich op individuen en bedrijven die patronen willen doorbreken en persoonlijke groei nastreven.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Membership (Community Lidmaatschap) Monthly subscription membership at €9.99 per month providing access to exclusive teachings by David de Vos, meditations, online courses and programs, RAW Event replays, and a community of like-minded members. Designed for individuals pursuing personal growth and conscious living.
• RAW Event Intensive 2-day live experience held in Spakenburg, Netherlands, designed for breaking limiting patterns, gaining clarity on life direction, and personal transformation through powerful exercises and insights. Offered to individuals seeking deep personal change.
• 1-on-1 Coaching Intensive, exclusive personal guidance delivered by David de Vos for deep transformation, including insight into personal patterns, clear direction in life and work, and practical steps for lasting change. Available by application for individuals ready to take responsibility for their growth.
• Keynotes & Corporate Training (Bedrijfstrainingen) Keynote speeches and leadership training programs delivered by David de Vos to organizations worldwide. Programs challenge leaders to take responsibility, break limiting patterns, and create lasting change within their teams. Delivered via a dedicated corporate training booking site.

Quantifiable outcome

• Improved internal collaboration and commercial performance for corporate clients

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Landmark Worldwide: Long-running transformation program provider running multi-day live events and follow-on courses targeting personal breakthrough and leadership. Comparable in event-led transformation model and Dutch market presence.
• Ed Mylett: High-performance speaker and coach with live events, online programs, and a strong social media brand. Comparable content-to-event funnel and keynote-driven business model.
• Brendon Burchard: High-performance coach, author, and event host (High Performance Coaching, Day among Days). Directly comparable as a personality-driven coaching brand combining online programs, paid events, and a community/affiliate ecosystem.
• Robin Sharma: Leadership mastery author and speaker offering paid online programs, retreats, and corporate keynotes. Strong model parallel to David's leadership-training and corporate keynote leg, but with a more global footprint.
• Marie Forleo: Business/life coach with online courses, paid community, books, and live training programs. Comparable hybrid B2C/D2C personal development model.
• Mindvalley: Personal development platform offering subscription-based access to courses, meditations, and community alongside live events and certified programs. Closest model match given the €9.99 community + online courses + events stack.

Broad incumbents

• Vistage Worldwide: Peer advisory and executive coaching organization serving CEOs and senior leaders through group coaching and 1-on-1 engagements. Comparable to David's corporate keynote and team-training offerings, but at significantly greater scale.
• Tony Robbins: Global leader in transformation/life coaching, live events (Date with Destiny, Unleash the Power Within), and premium personal development programs. Most directly comparable category competitor with a far larger scale, illustrating the ceiling David de Vos's model is reaching toward.

Regional players

• Tony's Mindvalley (Benelux coaches): Ben Tiggelaar is a leading Dutch leadership speaker and author with corporate keynotes, books, and online programs. Most directly comparable Dutch-market peer competing in the same corporate training audience.

Emerging players

• Jay Shetty: On purpose coaching, online courses, and live events built on a strong personal brand. Relevant as a newer-generation peer showing the social-content-driven scaling trajectory David could pursue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/DAVIDDEVOS
• Facebookfacebook.com/DaviddeVosDDVTrainingCoaching
• LinkedInlinkedin.com/company/go-and-tell
• Instagraminstagram.com/david_de_vos_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Go and Tell