Gobbl

What Gobbl does

Gobbl operates StudyWhere AI, a free AI-powered conversational advisor that helps students and families plan study abroad journeys across 17 countries (Germany, USA, UK, Australia, New Zealand, Canada, Ireland, Netherlands, Singapore, France, Malaysia, Italy, Georgia, UAE, Hong Kong, and Kazakhstan). The platform is accessible at gobbl.ai with no sign-up or forms, available 24/7, and provides instant text-based answers to questions about universities, scholarships, visas, costs, and admission requirements. It is built on large language models, augmented by a proprietary structured database of thousands of universities and 11,340+ indexed scholarships, with visa acceptance/rejection tracking by country and session-continuity profile memory.

The product surface includes a universities database, scholarships database, destination country guides, university representative connections, and education loan matching, alongside a content layer (blog, SEO-driven country guides). The company was founded in 2021 and operates with 17 employees from Dubai, United Arab Emirates, under the legal entity StudyWhere domiciled in the Dubai International Financial Centre.

Gobbl monetizes through affiliate and referral fees paid by 'Matching Partners' — universities, education consultants, scholarship providers, test-prep companies, education loan providers, accommodation providers, and insurance providers — to whom referred students are passed. A secondary revenue stream comes from advertising and measurement activities using Meta and Google analytics and audience-building tools. A B2B 'For Businesses' module formalizes the referral pipeline to matching partners, and the Terms of Service reserve the right to introduce paid premium features in the future, though the core product remains free to end users today.

Name

Gobbl

Legal name

StudyWhere

Website

https://gobbl.ai

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gobbl operates StudyWhere AI, a free AI-powered study abroad advisor that helps students and families across 17 countries with personalized university, scholarship, visa, and cost guidance via a 24/7 chat platform, monetizing through referral fees from education partners.

Ownership category

akta.pro rank

Product category

Study Abroad Advisory Platform

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN)

akta.pro secondary industries

Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• AI study advisor
• Study abroad guidance
• Scholarship matching
• University recommendations
• Education AI platform

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Matching Partner Referrals: StudyWhere generates revenue by connecting students with third-party businesses (Matching Partners) including universities, education consultants, scholarship providers, test-preparation companies, education loan providers, accommodation providers, insurance providers, and other businesses relevant to studying abroad. StudyWhere receives compensation from Matching Partners in connection with referrals and leads, and may share student information with Matching Partners whose offerings relate to the student's expressed interests.
2. Advertising and Measurement: StudyWhere uses advertising cookies and pixels (including Meta and Google) to track ad performance, attribute sign-ups to campaigns, and build audiences. Revenue may be derived from advertising platforms and campaign attribution services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gobbl operates StudyWhere AI, a free AI-powered conversational advisor that helps students planning to study abroad discover universities, scholarships, visa requirements, and costs across 16 countries. The platform draws on a structured database of universities and 11,340+ indexed scholarships to provide personalized, commission-free recommendations. The service is available 24/7 via web and mobile with no sign-up required.

Product overview

StudyWhere operates as a single unified AI-powered study abroad advisory platform. The core product is the StudyWhere AI chat advisor, which provides personalized, commission-free guidance on universities, scholarships, visas, and destinations across 16 countries. This AI advisor draws on structured databases of universities and scholarships to deliver recommendations. The platform also includes a B2B 'For Businesses' module that connects the user base with third-party Matching Partners (universities, consultants, lenders, insurers) in exchange for referral compensation. Key features include a universities database, scholarships database (11,340 indexed), destination country guides, university representative connections, and education loan matching. The product is positioned as a commission-free alternative to traditional education agents.

Differentiator

Problem solved

Functional benefit

Products and services

• StudyWhere AI
• For Businesses (Matching Partner Referrals)

Quantifiable outcome

• 9,281 student questions answered; 17 countries covered; 11,340 scholarships indexed; 24/7 AI guidance with no wait times
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Matching Partners (Universities, Education Consultants, Loan Providers, Insurers)coreChannel Partner/ Reseller/ DistributorStudyWhere connects students with third-party businesses including universities and colleges, education consultants and agents, scholarship providers, test-preparation companies, education loan providers, accommodation providers, insurance providers, and other businesses relevant to studying abroad. Students who express interest in specific destinations, programs, or services are referred to these partners. StudyWhere receives compensation from Matching Partners for referrals and leads generated.
• AI Model ProviderscoreTechnology or IntegrationConversation content is transmitted to third-party AI model providers to generate responses in real time. These providers are selected for contractual confidentiality and security commitments. This is a core technology dependency for the AI chat functionality.
• Flywire and ConveraminorGTM or Marketing PartnerReferenced as university-recommended payment platforms for international tuition payments. StudyWhere recommends these platforms to families as the safest method for paying tuition directly to universities, with real-time tracking.
• Wise, Revolut, Remitly (Digital Remittance Platforms)minorGTM or Marketing PartnerReferenced as recommended options for UAE families to send regular monthly living allowances to students abroad. StudyWhere content recommends these platforms as the most cost-effective option for currency conversion and small-frequent transfers.
• Al Ansari Exchange, Lulu Exchange, Al Rostamani ExchangeminorGTM or Marketing PartnerUAE exchange houses referenced as options for money transfers from the UAE. StudyWhere content recommends these alongside digital platforms for large, infrequent tuition payments and regular transfers respectively.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IDP Education: Largest publicly listed international student placement services company, co-owner of IELTS. Offers study abroad advisory across dozens of countries and is the dominant traditional agent Gobbl positions against.
• ApplyBoard: Global study abroad marketplace connecting students, recruitment partners, and institutions. Operates at significantly larger scale than Gobbl and represents the incumbent model Gobbl's AI-native approach attempts to disrupt.
• QS (Quacquarelli Symonds): Global higher education analytics and advisory firm behind the QS World University Rankings. Operates student recruitment, events, and advisory services and competes for the same university partnerships Gobbl relies on.

Regional players

• EIC Group: UAE-based education consultancy offering study abroad advisory with a strong Gulf-region presence. Directly competes with Gobbl in the UAE corridor and represents the traditional agent model in Gobbl's home market.

Direct peers

• Yocket: Study abroad platform serving primarily Indian applicants with university discovery, admissions guidance, and community features. Comparable on customer profile, geography, and core service of helping students navigate overseas admissions.
• Edvoy: UK-based international student recruitment platform with AI-assisted course matching and partner network of universities. Comparable in target customer (outbound students), AI-matching approach, and broad country coverage.
• Adventus.io: Cloud-based student recruitment platform serving institutions and agencies. Comparable as a B2B/B2C intermediary layer in study abroad, though operating more on the institutional rather than consumer-facing AI advisor side.
• Leverage Edu: India-headquartered study abroad platform offering AI-driven university matching, counseling, and loan facilitation. Most directly comparable to Gobbl given overlapping target customer (South Asian outbound students) and AI-assisted matching model.

Emerging players

• Brainly: AI-augmented homework help and study assistant platform serving students globally. Comparable in deploying conversational AI for student support, though focused on K-12/academic subjects rather than study abroad.

Others

• Amberstudent: Global student accommodation marketplace that monetizes international student flows via referral partnerships. Comparable as a downstream monetization layer within the same international-student ecosystem Gobbl serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gobbl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gobbl