What EverQuote Pro does

EverQuote, Inc., operating commercially as EverQuote Pro (NASDAQ: EVER), is a US-domiciled online insurance marketplace founded in 2009 and publicly listed on NASDAQ since 2017. The company operates a two-sided platform that connects approximately 2M+ monthly online insurance shoppers with a base of roughly 10,000 independent and captive insurance agents, delivering real-time leads and inbound calls matched to agent-specified risk profiles, ZIP codes, and availability windows. Each lead is capped at a maximum of three agents to balance competition and exclusivity, and lead volume is sourced from EverQuote's owned websites plus an exclusive Verified Partner Network of third-party insurance shopping websites.

The product surface spans the full agent growth pipeline. Marketing Services provides paid search, display, and social campaign management; Leads and Calls delivers real-time, ZIP-targeted leads and inbound calls; Lead Connection Service is an outsourced telemarketing team that contacts leads within 30 seconds and transfers qualified prospects live to agents; the Accelerated Growth Program offers goal-based pricing with monthly business reviews and a dedicated consultant; and Enhanced Targeting adds filters by intent to buy, employment, and language. Underlying technology centers on real-time lead matching and delivery, ZIP-level risk profile matching, and data and analytics tools for spend optimization, supported by extensive content and webinar-based demand generation.

EverQuote generates revenue primarily through transaction fees on delivered leads and inbound calls, with additional managed-services revenue from Marketing Services and professional-services revenue from Lead Connection. Pricing is quote-based and not publicly disclosed; the Accelerated Growth Program uses multi-year contracts with goal-based pricing. Distribution is domestic-only and combines inside sales (844-707-8800), direct demo booking, and a self-serve platform, with carrier marketing relationships spanning AAA, Nationwide, Liberty Mutual, Progressive, and NAPAA.

Name

EverQuote Pro

Legal name

EverQuote

Website

https://go.everquote.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EverQuote Pro is a NASDAQ-listed online insurance marketplace connecting roughly 10,000 US independent and captive insurance agents with 2M+ monthly shoppers through real-time leads, inbound calls, marketing services, and an outsourced lead outreach team.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead Generation Fees: Revenue from delivering real-time insurance leads and inbound calls to agents. Leads are sourced from owned websites and Verified Partner Network, sold to maximum of three agents per lead.
2. Marketing Services: Paid search and online visibility services leveraging EverQuote's growth marketing expertise across organic and paid search, display, and social channels. Goal-based pricing available through Accelerated Growth Program.
3. Lead Connection Service: Outsourced telemarketing service where EverQuote's team calls leads, nurtures prospects, and passes qualified shoppers to agents for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EverQuote Pro is an online insurance marketplace that connects insurance shoppers with insurance agents through real-time lead matching and delivery. The platform sources high-intent shoppers from owned websites and a Verified Partner Network, then distributes leads to a maximum of three agents based on risk filters, ZIP code targeting, and agent availability. Agents can also purchase paid marketing services, inbound calls, and a Lead Connection telemarketing outreach service to support the entire sales pipeline.

Product overview

EverQuote Pro operates as an all-in-one growth partner platform for insurance agents, consisting of a core platform complemented by multiple integrated modules. The core EverQuote Pro platform provides the unified interface, while Marketing Services enables paid and organic digital marketing; Leads and Calls delivers real-time leads and inbound calls with ZIP-code targeting; Lead Connection Service provides telemarketing outreach with 30-second contact time; the Accelerated Growth Program offers goal-based pricing with dedicated consulting; and Enhanced Targeting enables advanced filtering by buyer intent, employment, and language. These modules work together to support the full insurance sales pipeline from marketing through lead qualification and conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• EverQuote Pro All-in-one growth partner platform for insurance agents that provides solutions from marketing to real-time leads and calls, supporting the entire insurance sales pipeline. It serves independent and captive insurance agents in the United States seeking to grow their book of business.
• Marketing Services Paid search and digital marketing services that boost online visibility for insurance agents, connect them with high-intent insurance shoppers, and diversify acquisition strategies through organic search, paid search, display, and social channels.
• Leads and Calls Real-time leads and inbound calls targeting high-intent insurance shoppers who match specific risk profiles and locations down to the ZIP code level, delivered to a maximum of three agents.
• Lead Connection Service Outsourced telemarketing service in which EverQuote's team calls leads within 30 seconds or less, performs outreach for seven days, and transfers qualified live prospects directly to the agent's phone, with potential to improve bind rates by up to 30%.
• Accelerated Growth Program Agent support program offering goal-based pricing, consistent lead volume, monthly business reviews, and a Dedicated Business Consultant for insurance agents seeking a more managed growth partnership.
• Enhanced Targeting Advanced filtering capabilities that allow agents to bid up on specific characteristics and filter by intent to buy, employment, language, and other attributes to pinpoint leads matching underwriting guidelines.

Quantifiable outcome

• Lead Connection Service can improve bind rates by up to 30%
• +5 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• AAA InsuranceminorOthersFeatured as a valued insurance partner on EverQuote's marketplace platform. AAA Insurance products are available to agents through the EverQuote marketplace.
• NationwideminorOthersFeatured as a valued insurance partner on EverQuote's marketplace platform. Nationwide insurance products are available to agents through the EverQuote marketplace.
• Liberty Mutual InsuranceminorOthersFeatured as a valued insurance partner on EverQuote's marketplace platform. Liberty Mutual insurance products are available to agents through the EverQuote marketplace.
• ProgressiveminorOthersFeatured as a valued insurance partner on EverQuote's marketplace platform. Progressive insurance products are available to agents through the EverQuote marketplace.
• National Association of Professional Insurance Agents (NAPAA)minorGTM or Marketing PartnerNAPAA is listed among EverQuote's valued insurance partners, indicating a marketing or referral relationship within the insurance agent community.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SelectQuote: Public (NYSE: SLQT) direct-to-consumer insurance distribution platform focused primarily on life insurance for seniors. Operates a vertically-integrated lead-to-bind model that overlaps with EverQuote's consumer aggregation and telesales capabilities.
• Bankrate (Red Ventures): Large consumer-finance comparison and lead-generation platform (owned by Red Ventures) with a substantial insurance vertical. Aggregates high-intent insurance shoppers and monetizes via agent and carrier leads, competing for the same demand EverQuote captures.
• Progressive Direct: Direct-to-consumer arm of Progressive, one of EverQuote's largest carrier partners. Represents the disintermediation threat: as carriers invest in proprietary digital distribution, they reduce reliance on agent-channel marketplaces like EverQuote.
• LendingTree (Insurance vertical): Public (NASDAQ: TREE) consumer-finance marketplace with an established insurance lead-generation vertical. Serves the same SMB insurance-agent buyer with lead and call products, though insurance is one of multiple verticals in its broader marketplace.

Direct peers

• SmartFinancial: Private online insurance comparison marketplace focused on auto, home, and life. Operates a similar consumer-to-agent lead-generation model with ZIP-code-level targeting and real-time delivery, competing directly for EverQuote's agent customers.
• QuinStreet: Public (NASDAQ: QNST) performance-marketing and online lead-generation company with a large insurance vertical. Competes with EverQuote for insurance shopper traffic and agent customers via owned media properties and partner networks.
• The Zebra: Private insurance comparison marketplace (auto, home, life) that aggregates shopper demand and sells leads to agents and carriers. Direct substitute for EverQuote's owned-and-operated consumer properties in the auto/home vertical.
• NetQuote: Long-standing insurance lead-generation service owned by Bankrate/Red Ventures. Sells consumer leads to insurance agents across personal lines, directly overlapping EverQuote's core lead-generation offering and agent customer base.
• Insurify: Private AI-powered insurance comparison and acquisition platform. Competes with EverQuote for high-intent auto and home insurance shoppers and operates a similar real-time lead delivery model to agents and carriers.
• MediaAlpha: Public (NYSE: MAX) customer acquisition platform for insurance and other verticals. Operates a real-time auction-based lead marketplace connecting insurance shoppers with agents and carriers — directly analogous to EverQuote's lead-matching and delivery model.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EverQuoteInsure
• YouTubeyoutube.com/channel/UC6QWP7ftxTNerda6G83ooRQ
• Facebookfacebook.com/EverQuotePro
• LinkedInlinkedin.com/company/everquotepro
• Pinterestpinterest.com/everquoteinsure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverQuote Pro