FSL
FSL is a North American asset-based freight brokerage and 100% employee-owned subsidiary of Fraley and Schilling Holdings, connecting shippers with a 500-asset fleet and partner-carrier network across flatbed, van, conestoga, and container modes in the US and Canada.
- Company typePrivate
- Founded1999
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FSL does
FSL is an asset-based freight brokerage and logistics company that operates as a subsidiary of Fraley and Schilling Holdings. Founded in 1999 to provide peak-time capacity for Fraley and Schilling's internal customers, the company has since expanded into serving third-party shippers and carriers across all 48 US states plus Canada. The company claims access to over 500 truck and trailer assets, which functions as a hybrid model combining owned capacity with a qualified partner-carrier network spanning flatbed, van, conestoga, and container freight modes.
The company's product set is anchored on its core brokerage service connecting shippers and carriers, supplemented by a Carrier Partnership Program for trucking companies, a Shipper Services offering with dedicated account representatives, and a Quickpay settlement add-on for faster carrier payment. FSL distributes available loads via third-party platforms DAT and Internet TruckStop and onboards carriers through the Carrier Packets (mycarrierpackets.com) portal. Core technology is described as a freight brokerage and logistics management platform with an internal carrier scoring system for safety, regulatory, and insurance compliance; no AI/ML capabilities are disclosed.
FSL generates revenue through transaction-based take rates on brokered loads, with pricing negotiated per route, volume, and contract. Customers are segmented horizontally into shippers and carriers as primary personas, served via dedicated account representatives and direct phone/email outreach (e.g., [email protected], 865-640-4355). Following a 2023 transition of Fraley and Schilling Holdings from family ownership to a 100% employee stock ownership plan (ESOP), FSL is employee-owned with 43 employees reported and operations headquartered at 7250 Saddlerack St., Knoxville, TN under USDOT# 2224691 and MC# 352505. Revenue and transaction volumes are not publicly disclosed.
FSL firmographics
Firmographics- Name
- FSL
- Legal name
- FSL
- Website
- https://gofsl.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FSL is a North American asset-based freight brokerage and 100% employee-owned subsidiary of Fraley and Schilling Holdings, connecting shippers with a 500-asset fleet and partner-carrier network across flatbed, van, conestoga, and container modes in the US and Canada.
- Ownership category
- akta.pro rank
FSL industry classification
Industry- Product category
- Freight Brokerage and Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), General Freight Trucking, Long-Distance (48412), General Freight Trucking (4841)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)
- akta.pro primary industry
- Truckload (TL) Freight Brokerage (TLADAMAB)
- akta.pro secondary industry
- Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where FSL is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FSL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Freight Brokerage Services: FSL operates as an asset-based brokerage, connecting shippers with carriers. The company earns revenue through brokerage fees and transaction-based pricing on loads transported. They have over 500 assets available to handle surges or special projects when needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quote-based pricing for shipper services |
| Transaction based/ take rate | Pay-as-you-go | Contract rates for carrier partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FSL product offering
Product offeringCore offering
FSL operates as an asset-based freight brokerage that brings shippers and carriers together, owning more than 500 trucks/trailers to provide capacity alongside its qualified partner carrier network. It serves shippers with transportation and capacity solutions (including surge and special-project handling) and serves carriers with consistent loads, contract rates, quickpay, and freight diversity across flatbed, van, conestoga, and container modes. Available loads are published on third-party load boards (DAT and Internet TruckStop) for carrier discovery and booking.
Product overview
FSL (Fraley Schilling and Logistics) is an asset-based trucking and brokerage company owned by Fraley and Schilling Holdings. The company operates as a single unified offering combining owned fleet assets (500+ trucks) with a carrier partnership network to connect shippers with carriers. Core services include brokerage for shippers/customers, carrier partnership programs with freight diversity (flatbed, van, conestoga, container), Quickpay for carrier settlements, and load availability tracking via third-party load boards. The company positions itself as a solutions-based logistics provider that leverages industry experience to offer personalized service through dedicated account representatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset-Based Brokerage Services
Quantifiable outcome
- Less than 1 claim per 1,000 loads delivered
Companies that use FSL
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
FSL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
FSL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fraley and Schilling HoldingsparentFSL is owned by Fraley and Schilling Holdings. In 1999, FSL started with the intention of servicing Fraley and Schilling customers at peak times. The parent company transitioned to ESOP ownership in 2023.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
FSL competitors and assessment
Company assessmentDirect peers
- J.B. Hunt Transport Services: J.B. Hunt is a large asset-based carrier and freight broker with intermodal, dedicated, and ICS brokerage services. It is the closest scaled analog to FSL's hybrid asset-plus-brokerage model targeting shippers needing reliable capacity across multiple modes.
- Covenant Logistics Group: Covenant operates an asset-based truckload fleet plus a brokerage/dedicated segment. It is a mid-sized analog to FSL — serving similar shipper customers across multiple modes, with a comparable balance of owned and partner capacity.
- Coyote Logistics: Coyote is a tech-enabled freight broker (now owned by UPS) competing for truckload freight from mid-market shippers. It benchmarks the asset-light digital broker model that contrasts with FSL's asset-based approach.
- Knight-Swift Transportation: Knight-Swift is the largest truckload carrier in North America with a sizable brokerage segment (formerly Swift Logistics, Knight Logistics). Its mixed asset-plus-brokerage offering overlaps almost directly with FSL's value proposition to shippers needing flexible capacity.
- RXO: RXO is a large asset-light truckload broker formed from XPO's brokerage spin-off. It is a direct competitor for FSL's shipper customers, particularly on spot and contracted dry van freight, and is investing heavily in digital brokerage technology.
- C.H. Robinson Worldwide: C.H. Robinson is the largest third-party freight broker in North America. While it is asset-light, it competes with FSL for TL freight and is the benchmark for what FSL must contend with in terms of carrier network scale and digital tools.
- Landstar System: Landstar is a non-asset-based truckload broker with a vast owner-operator network. It competes with FSL for shipper freight, particularly on flatbed and expedited lanes, and exemplifies the asset-light broker model that FSL's asset-based approach is designed to differentiate from.
- Schneider National: Schneider operates a truckload, intermodal, and logistics/brokerage platform with a sizable owned fleet balanced against third-party capacity. Like FSL, Schneider sells multi-mode freight solutions to enterprise shippers and competes for the same flatbed, van, and container freight.
- Werner Enterprises: Werner is an asset-based truckload carrier with a logistics arm providing brokerage and dedicated services. FSL competes directly with Werner's logistics segment for shipper freight and carrier capacity, particularly in the dedicated and one-way TL segments.
- Hub Group: Hub Group is an asset-based intermodal and logistics provider with brokerage services. Its combination of owned equipment and brokered freight, multi-mode offering, and dedicated account management mirrors FSL's go-to-market approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FSL social profiles
Digital presenceFSL compliance and trust
Trust signalCompliance2 records
FSL financial estimates
Financial estimateRevenue estimate
Valuation estimate
FSL leadership team
Management profileNumber of profiles
FSL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FSL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FSL
What does FSL do?
FSL operates as an asset-based freight brokerage that brings shippers and carriers together, owning more than 500 trucks/trailers to provide capacity alongside its qualified partner carrier network. It serves shippers with transportation and capacity solutions (including surge and special-project handling) and serves carriers with consistent loads, contract rates, quickpay, and freight diversity across flatbed, van, conestoga, and container modes. Available loads are published on third-party load boards (DAT and Internet TruckStop) for carrier discovery and booking.
Is FSL a public or private company?
FSL is a private company. It is classified as management employee owned and is currently operating.
When was FSL founded?
FSL was founded in 1999. It employs 11 to 50 people.
Where is FSL based?
FSL is headquartered in Knoxville, United States, in the North America region.
How does FSL make money?
One revenue line is on record: freight Brokerage Services.
Who are FSL's main competitors?
Direct peers on record are J.B. Hunt Transport Services, Covenant Logistics Group, Coyote Logistics, Knight-Swift Transportation, RXO, C.H. Robinson Worldwide, Landstar System, Schneider National, Werner Enterprises and Hub Group.
Does FSL have an API?
No public API is recorded for FSL.
What industry is FSL in?
FSL's product category is Freight Brokerage and Logistics Services. Its primary akta.pro industry code is TLADAMAB, Truckload (TL) Freight Brokerage, with a secondary code of TLAEAJAD, Carrier Sales & Capacity Sourcing Platforms. Its NAICS code is 488510 and its SIC code is 4731.