Goldbach Interactive (Switzerland) AG

What Goldbach Interactive (Switzerland) AG does

Goldbach Interactive (Switzerland) AG operates within the Goldbach Group AG, a Swiss advertising sales house headquartered in Küsnacht, Switzerland, and founded in 2012. The company aggregates advertising inventory across the four major Swiss media channels — television, out-of-home (OOH), audio/radio, and online — and operates three wholly-owned operating subsidiaries that structure the business by media vertical: Goldbach Media AG (TV, including linear, replay ads, and advanced TV), Swiss Radioworld AG (radio/audio), and Goldbach Audience AG (online display, video, programmatic, and gaming ads). It sells cross-media campaigns to advertisers, agencies, and brands across all six Swiss language regions (Basel/Northwest, Bern/Mittelland, Lausanne/Geneva/Romandie, Lucerne/Central, St. Gallen/Eastern, Zürich) through both direct enterprise sales and self-service platforms (Goldbach Neo, Plakat.ch). The company holds channel partnerships with major European broadcasters including RTL, ProSieben, M6, TF1, and 3plus on the TV side, and Energy Zürich and Radio 24 on the audio side.

The underlying technology stack is a cross-media advertising platform rather than a single product: it combines linear and streaming TV inventory with replay ads and the proprietary TV+ convergent video measurement tool, digital and physical OOH including digital billboards, terrestrial radio and digital audio streaming, plus online display, video, programmatic, and gaming ad inventory. Proprietary measurement and research IP includes the Swiss Ad Impact effectiveness framework (meta-analysis of campaign impact in the Swiss market), the Goldbach Video Network (GVN) annual study now in its tenth edition, and co-published Screenforce Schweiz research on TV effectiveness along the sales funnel. A newer addition, the Goldbach Kampagnen Assistent, is positioned as an AI-powered campaign planning and optimization tool for advertisers.

Revenue is generated as a media sales intermediary taking a margin on advertising placements across the four channels. Pricing is quote-based, not publicly disclosed, with multi-year contracts and campaign packaging that combines channel mix, duration, and reach targets. The go-to-market is hybrid: agency managers and key account managers handle enterprise and agency relationships, while Goldbach Neo (programmatic OOH) and Plakat.ch (OOH marketplace) provide self-service access for SMB and startup advertisers. The company serves three identified customer segments — advertisers and agencies (primary), regional advertisers targeting specific Swiss cantons, and startups entering the Swiss market — with a single named case-study customer (Zakee's Kebab, an F&B startup). Goldbach Group AG is privately held with no disclosed parent, institutional investors, or venture capital backing, and operates exclusively within Switzerland.

Name

Goldbach Interactive (Switzerland) AG

Legal name

Goldbach Group AG

Website

https://goldbachinteractive.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Goldbach Interactive (Switzerland) AG is a Swiss cross-media advertising sales house aggregating TV, OOH, audio, and online inventory for advertisers and agencies across all Swiss regions, operating through direct enterprise sales and self-service programmatic platforms.

Ownership category

akta.pro rank

Product category

Advertising Sales and Media Aggregation

NAICS

Media Buying Agencies (541830)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Multi-channel advertising
• TV advertising sales
• Out of home advertising
• Radio advertising
• Digital advertising

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Multi-channel Advertising Sales: Goldbach generates revenue by marketing and intermediating advertising placements across multiple channels including TV, radio/audio, Out of Home (OOH), and online. The company acts as an advertising aggregator and sales house, connecting advertisers with media inventory providers in Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goldbach is a Swiss advertising sales house that aggregates and markets advertising inventory across multiple media channels—TV, Out of Home (OOH), Audio, and Online—for advertisers and agencies in Switzerland. The company provides cross-media campaign planning, consulting, and measurement through proprietary tools such as Swiss Ad Impact, TV+, and the Goldbach Kampagnen Assistent, connecting media owners (broadcasters, radio stations, outdoor operators) with brands seeking Swiss audience reach.

Product overview

Goldbach is a Swiss advertising publisher offering a multi-channel advertising platform spanning TV, Out of Home (OOH), Audio, and Online. The core offerings include TV-Werbung (linear TV, replay ads, advanced TV), OOH (plakatwerbung, digital out-of-home), Audio (radio, digital audio), and Online (display, video, gaming ads, programmatic). The portfolio includes specialized products like Goldbach Video Network (GVN) for cross-channel video, TV+ for convergent video measurement, Swiss Ad Impact for advertising effectiveness measurement, and the Goldbach Kampagnen Assistent for campaign planning. Goldbach operates as a full-service advertising partner with regional coverage across Swiss cantons and connects with major broadcast networks including RTL, ProSieben, M6, and various radio stations.

Differentiator

Problem solved

Functional benefit

Brands

• Goldbach Video Network (GVN): Video advertising network combining online video inventory for cross-channel reach
• Swiss Ad Impact
• Goldbach Kampagnen Assistent
• Goldbach Crossmedia Award

Products and services

• TV Advertising (TV-Werbung)
• Out of Home (OOH) Advertising
• Audio / Radio Advertising
• Online Advertising (Display, Video, Gaming Ads)
• Programmatic Advertising
• Content Marketing Services

Quantifiable outcome

• Cross-channel moving image reach measurement through Goldbach Video Network studies
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• TF1 Séries-FilmscoreChannel Partner/ Reseller/ Distributor · 1 January 2026TF1 Séries-Films has been added to Goldbach's TV portfolio, expanding the range of French-language TV channels available to advertisers through Goldbach in Switzerland.
• RTLcoreChannel Partner/ Reseller/ DistributorRTL is part of Goldbach's TV portfolio, providing access to German-speaking audiences through one of Europe's leading broadcasters
• ProSiebencoreChannel Partner/ Reseller/ DistributorProSieben is included in Goldbach's TV portfolio, offering German-language entertainment programming for advertisers
• M6coreChannel Partner/ Reseller/ DistributorM6 is part of Goldbach's TV portfolio, providing French-language TV advertising access to audiences in the Romandie region of Switzerland
• Energy ZürichcoreChannel Partner/ Reseller/ DistributorEnergy Zürich radio station is part of Goldbach's audio portfolio, offering music and entertainment radio advertising
• Radio 24coreChannel Partner/ Reseller/ DistributorRadio 24 is included in Goldbach's audio/radio portfolio, providing Italian-language radio advertising in Ticino region
• 3plussupportingChannel Partner/ Reseller/ Distributor3plus is part of Goldbach's TV portfolio, offering German-language entertainment programming
• Swiss Radioworld AGcoreChannel Partner/ Reseller/ DistributorSwiss Radioworld AG manages Goldbach's radio/audio operations including sales and team, based in Küsnacht
• Goldbach Audience AGcoreChannel Partner/ Reseller/ DistributorGoldbach Audience AG handles online advertising operations and team, based in Küsnacht
• Goldbach Media AGcoreChannel Partner/ Reseller/ DistributorGoldbach Media AG manages TV advertising operations including replay ads, based in Küsnacht
• Screenforce SchweizcoreStrategic or Co-development PartnerGoldbach collaborates with Screenforce Schweiz on annual studies examining TV advertising effectiveness, including the 2026 study on TV effectiveness along the entire sales funnel

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GroupM: WPP's global media-buying network (Mindshare, Wavemaker, Essence, m/SIX). Competes with Goldbach at the agency-holding-company level for Swiss advertiser spend, but at vastly larger scale and global footprint; an indirect incumbent competitor in cross-media planning.
• IPG Mediabrands: Interpublic Group's global media network (UM, Initiative, MAGNA, Mediabrands Studios). Active in Switzerland via UM and Initiative, offering cross-media planning services that overlap with Goldbach's advertiser proposition.
• Publicis Media: Media-buying arm of Publicis Groupe (Zenith, Starcom, Spark Foundry). Operates in Switzerland and competes with Goldbach for cross-media planning budgets from large advertisers and agency-of-record relationships.
• Dentsu: Global advertising holding company with media, creative, and CX capabilities including Dentsu International's media investment management. Operates in Switzerland through Carat and iProspect and competes for the same advertiser/agency budgets as Goldbach.
• Omnicom Media Group: Omnicom's media services arm (OMD, PHD, Hearts & Science). Active in Switzerland and competes for cross-media advertiser budgets with a comparable agency-of-record value proposition.
• Havas Media: Global media network of Havas (Havas Media, Arena Media). Operates cross-media planning and buying services and competes with Goldbach at the Swiss advertiser/agency level, though as a wider portfolio player.
• Clear Channel Outdoor: Global OOH media company with Swiss operations. Directly comparable for traditional poster and digital out-of-home inventory, competing with Goldbach Neo and Plakat.ch for OOH advertiser spend.
• JCDecaux: World's largest OOH advertising company with significant Swiss presence. Comparable for Goldbach's OOH/Plakatwerbung and Digital Out-of-Home business, but operates globally and at far larger scale as a vertically integrated outdoor operator.

Direct peers

• Goldbach Austria: Austrian sister media sales house historically part of the same Goldbach/TX Group advertising-marketing platform. Operates the same cross-media aggregation model (TV, OOH, radio, online) in Austria, making it the most directly comparable peer in terms of business model, channel mix, and product suite.
• Ströer SE: German multi-channel advertising sales and digital out-of-home media company. Comparable as a DACH-region multi-channel media sales house combining OOH, digital display, and programmatic — a directly parallel business model to Goldbach's, but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldbach-interactive-switzerland-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldbach Interactive (Switzerland) AG