Goldcar Türkiye

What Goldcar Türkiye does

Goldcar Türkiye is a Turkish car rental service operated by AGRAS Oto Kiralama A.Ş. (Tax ID 3960737097) as the official Turkish representative of the Goldcar brand, a value-positioned rental label ultimately owned by Europcar Mobility Group. AGRAS assumed the Türkiye franchise in November 2022 and has since scaled the network to 16 offices across Turkey, comprising 12 airport locations (Istanbul IST and SAW, Antalya domestic and international, Bodrum, Dalaman domestic and international, Izmir domestic and international, Ankara Esenboğa, Gaziantep domestic and international, Erzurum, Diyarbakır, Mardin, Sivas, and Çukurova), city offices (Istanbul Kartal, Taksim, Bakırköy Marmara Forum, Dalaman, Mardin, Sivas), and high-speed train station desks in Ankara and Sivas. The headquarters is in Kartal, Istanbul.

The core product is short-term vehicle rental across six tiers — Economy, Economy SUV, Middle, Middle SUV, Premium, and Commercial — spanning 70+ models from brands including Citroen, Dacia, Fiat, Ford, Renault, Peugeot, Opel, Skoda, VW, Toyota, Nissan, Hyundai, Chery, and JAECOO. The offering is layered with tiered damage protection packages (CDW, Relax, Super Relax, Mega Relax, LCF), ancillary services (additional driver, winter tires, fuel service, toll/HGS management, traffic fine handling), one-way rental fees, and the Club Goldcar loyalty program. Technology consists of an online reservation system enabling bookings from 2 hours in advance, integrated with Goldcar's international platform; there is no proprietary mobile app, no public API, and no disclosed AI components.

The business model is usage-based, direct-to-consumer, with all-in pricing including 20% VAT and deposit blocks ranging from 3,000 TL (economy) to 30,000 TL (premium/commercial). Revenue is generated from daily/weekly rental fees, insurance and protection upcharges, ancillary fees, and one-way rental charges, with demand concentrated at airport and rail arrival points serving primarily inbound tourists and holiday travelers, alongside secondary segments of business travelers and local residents. The franchise model allows Goldcar Türkiye to leverage Europcar's global fleet procurement, reservation technology, and brand standards while operating with a lean local staff of approximately 12 employees.

Name

Goldcar Türkiye

Legal name

Agras Oto Kiralama A.Ş.

Website

https://goldcarrental.com.tr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldcar Türkiye is a value-positioned car rental franchise operated by AGRAS Oto Kiralama A.Ş. under Europcar Mobility Group's Goldcar brand, serving tourists, business travelers, and local residents across 16 airport, city, and rail station offices in Turkey.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Vehicle rental
• Airport car rental
• Rental fleet management
• Short-term vehicle hire

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental Fees: Core revenue from daily and weekly car rentals across all vehicle categories from economy to premium. Pricing varies by vehicle class, rental duration, and season. Includes mileage allowances with excess km charges for overages.
2. Protection/Insurance Packages: Additional revenue from optional protection packages including CDW (Collision Damage Waiver), Relax, Super Relax, and Mega Relax packages that reduce customer liability and provide additional benefits like roadside assistance and replacement vehicles.
3. Ancillary Services: Additional charges for extra driver, winter tires, fuel service fees, special cleaning, document processing, toll (HGS) charges, and traffic fines management.
4. One-Way Rentals: Fees charged when customers return vehicles to different locations than pick-up, based on distance between stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Goldcar Türkiye is a car rental service operated by AGRAS Oto Kiralama A.Ş. as the official Turkish representative of the Goldcar brand under Europcar Mobility Group since November 2022. The company rents vehicles across six categories (Economy, Commercial, Middle Class, Economy SUV, Middle SUV, Premium) with 70+ models from manufacturers including Citroen, Dacia, Fiat, Ford, Hyundai, JAECOO, Nissan, Opel, Peugeot, Renault, Skoda, Toyota, Volkswagen, and Chery. Service is delivered through 16 offices across Turkey, primarily at airports and major transportation hubs, supported by an automated online reservation system enabling bookings 2 hours in advance.

Product overview

Goldcar Türkiye is a car rental service operated by AGRAS Oto Kiralama A.Ş. as the Turkish representative of Europcar Mobility Group since November 2022. The company offers a diverse fleet across six vehicle categories (Economy, Commercial, Middle Class, Economy SUV, Middle SUV, Premium) with approximately 70+ vehicle models from brands including Citroen, Dacia, Fiat, Ford, Hyundai, JAECOO, Nissan, Opel, Peugeot, Renault, Skoda, Toyota, Volkswagen, and Chery. The product portfolio centers on core vehicle rental services complemented by optional insurance packages (CDW, Relax, Super Relax, Mega Relax, LCF) and a loyalty program (Club Goldcar). The company operates 16 offices across Turkey, primarily at airports and major transportation hubs, with an automated online reservation system enabling bookings from 2 hours in advance.

Differentiator

Problem solved

Functional benefit

Products and services

• Economy Class Vehicles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship.

• Europcar Mobility GroupflagshipStrategic or Co-development Partner · 1 November 2022Europcar Mobility Group is the global parent company of Goldcar, founded in Paris in 1949. Goldcar Türkiye operates as a franchise/representative under this global network. Europcar operates in 170 countries with approximately 13,000 offices and 1.2 million+ vehicles. The partnership allows Goldcar Türkiye to leverage global standards, technology systems, and brand recognition while adapting to the local Turkish market.
• AGRAS Oto Kiralama A.Ş.flagshipOthers · 1 November 2022AGRAS Oto Kiralama A.Ş. is the Turkish operating entity that has been Goldcar's official Türkiye representative since November 2022. The company manages all 16 Goldcar offices in Turkey and provides the local operational infrastructure, staff, and market expertise. Tax ID: 3960737097. Headquarters: Soğanlık Yeni Mah. Pamukkale Sk. No:2, Kartal/Istanbul.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Enterprise Türkiye: Global rental brand with growing presence in Turkey. Competes directly for leisure and business rentals, with a strong loyalty program and corporate sales channel.
• Sixt Türkiye: German-headquartered premium car rental expanding aggressively in Türkiye. Direct competitor at major airports with a strong fleet and digital booking experience, competing in premium and SUV segments.
• Garenta: One of Türkiye's largest domestic car rental brands, operating extensive airport and city coverage. Direct competitor in the value/economy car rental segment that Goldcar Türkiye targets, with a comparable multi-airport footprint.
• Hertz Türkiye: Global car rental brand operating in Türkiye via local franchise. Competes head-to-head at Turkish airports with multi-category fleet offerings including premium and specialty vehicles.
• Budget Türkiye: Value-tier international franchise rental brand operating in Turkey. Targets similar budget-conscious travelers and holiday renters as Goldcar, with overlapping airport coverage.
• Rent Go: Turkish value-focused car rental operator with a multi-airport presence. Direct competitor in the economy segment for domestic and tourist renters, with similar pricing tiers.
• Avis Türkiye: International franchise rental brand operating in Türkiye with airport and city locations. Directly competes for the same tourist and business traveler segments at major Turkish airports.

Broad incumbents

• Europcar Mobility Group: Global parent of Goldcar, operating 170 countries with 13,000+ offices and 1.2M+ vehicles. The franchise/licensing relationship with the Türkiye operation makes it the most important peer — both as a strategic partner and as the broader incumbent whose decisions shape Goldcar Türkiye's economics.
• Localiza: Latin America's largest car rental company with growing international footprint. Comparable as a multi-market incumbent with diversified fleet and strong digital booking capabilities — relevant for benchmarking expansion strategy and digital UX.

Emerging players

• DriveShine: Emerging Turkish car rental brand with growing airport footprint. A smaller-scale regional player competing in the same value/economy segment that Goldcar Türkiye targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldcarrentaltr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldcar Türkiye