What Sixt Türkiye does

Sixt Türkiye, operating through the Turkish legal entity ARTI Seyahat Acentası Tekstil Sanayi ve Ticaret Anonim Şirketi, is the Turkish franchisee of the global car rental brand SIXT SE (founded 1912 in Munich) and operates within the Bor Holding A.Ş. group. Founded in 1992 and headquartered in Ümraniye, İstanbul, the company delivers car rental services through 30+ locations spanning 17 airport gates and city-center branches across major Turkish markets including Istanbul, Ankara, İzmir, Antalya, Bodrum, Dalaman, Trabzon, Gaziantep, Adana, Kayseri, and Mardin, supported by a 24/7 call center (0850 2222 000) handling approximately 1,100 reservations per day. Service lines span daily rentals across seven vehicle categories (economy, middle class, premium, SUV, MPV, electric, and light commercial), chauffeur-driven rentals in Istanbul/Ankara/İzmir, corporate and operational fleet leasing, international rentals via the SIXT global network of 2,200+ locations in 105+ countries, and the SIXT+ monthly subscription product that allows cancel-anytime fixed-monthly vehicle subscriptions with collision damage waiver included and no security deposit.

The technology stack centers on a direct-to-consumer online reservation platform (sixt.com.tr), a mobile application with quick and mobile check-in, self-service kiosks at airport branches, the SIXT BusinessRental corporate portal for enterprise account management, and the SIXT+ subscription platform. The booking infrastructure connects to SIXT SE's global platform, providing inbound tourists and corporate clients cross-border vehicle access. A four-tier loyalty program (SIXT Express, Gold, Platinum, and Corporate cards) offers up to 10-15% discounts and integrates with airline frequent flyer programs (Turkish Airlines Miles&Smiles, Lufthansa, Emirates, Qatar, Air France/KLM) and hotel loyalty programs (Hilton, Hyatt, Marriott, Kempinski, Best Western).

The business model is transactional and subscription-based rental revenue, with over 40% of the corporate fleet composed of premium brands (BMW, Mercedes-Benz, VW, Ford) elevating per-rental revenue. GTM is multi-channel: direct-to-consumer via web and call center; enterprise field sales via a dedicated corporate team; and channel partners including authorized travel agencies (TURSAB members), airlines, hotels, banks, and corporations through the SIXT Cooperation Programme. Ancillary revenue comes from insurance add-ons (Top Cover, Mini Damage, Super Mini Damage, Mega Mini Damage), extra-driver fees, fuel service charges, HGS toll processing, extra-kilometer packages, child seats, and traffic fine processing. Customer satisfaction, per on-site survey, is reported at 5.0 across 10 reviews.

Name

Sixt Türkiye

Legal name

ARTI Seyahat Acentası Tekstil Sanayi ve Ticaret Anonim Şirketi

Website

https://sixt.com.tr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Sixt Türkiye is the Turkish franchisee of the global SIXT car rental brand (founded 1912), operating 30+ locations across Turkey including 17 airport branches, offering daily, monthly, SIXT+ subscription, and corporate rentals to tourists, businesses, and travel-agency partners.

Ownership category

akta.pro rank

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Daily Rentals: Core revenue stream from daily vehicle rentals across all vehicle categories (economy, middle class, premium, SUV, MPV). Customers pay per day with various add-on services.
2. Monthly and Long-term Rentals: Extended rental periods for individuals and corporations with discounted monthly or annual rates, including operational fleet leasing.
3. SIXT+ Monthly Subscription: Flexible monthly car subscription service where customers pay a fixed monthly amount based on vehicle choice, with ability to cancel anytime without penalty. Includes waiver of security deposit.
4. Chauffeur Services: Car rental with driver services available for business trips and travel, offered as daily or long-term option in Ankara, Istanbul, and Izmir.
5. Premium Fleet Services: Over 40% of corporate fleet consists of premium brands (BMW, Mercedes-Benz, VW, Ford). Premium and luxury vehicle rentals command higher rates.
6. Additional Services and Insurance: Revenue from collision damage waiver (CDW), additional driver fees, fuel services, HGS toll charges, extra kilometer packages, child seats, and traffic fine processing.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Sixt Türkiye is a car rental company operating daily, weekly, and monthly vehicle rentals across Turkey and internationally through the global SIXT network spanning 105+ countries and 2,200+ locations. The company offers a full vehicle fleet organized by segment (economy, middle class, premium, SUV, MPV, electric, and light commercial), plus specialized services including SIXT+ monthly car subscription, corporate monthly rentals, international rentals, chauffeur-driven rentals, and operational leasing.

Product overview

SIXT Türkiye is a car rental company operating as a single integrated platform offering multiple rental formats and vehicle categories. The core product is SIXT Rent A Car, supported by a full vehicle fleet organized by segment (economy, middle class, premium, SUV, MPV, electric, and light commercial), plus specialized service products including SIXT+ (monthly car subscription), Corporate Monthly Car Rental, International Car Rental, Chauffeur-Driven Car Rental, and Operational Car Rental. A tiered loyalty program (SIXT Loyalty Card Program) with four membership levels (Express, Gold, Platinum, Corporate) provides discounts, miles, and partner benefits across the portfolio. The company operates in Turkey with access to SIXT's global network spanning 105+ countries and 2,200+ locations.

Differentiator

Problem solved

Functional benefit

Brands

• SIXT+: Flexible monthly car subscription service allowing customers to subscribe to vehicles with fixed monthly payments and cancel anytime without penalties.
• SIXT Express Card
• SIXT Gold Card
• SIXT Platinum Card
• SIXT Corporate Card

Quantifiable outcome

• 1,100 reservations per day through call center
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• SIXT SE (International Parent Company)coreStrategic or Co-development Partner · 1 January 1992SIXT SE is the global parent company headquartered in Munich, Germany, founded in 1912. Sixt Türkiye (operated by ARTI Seyahat Acentesi Tekstil Sanayi ve Ticaret A.Ş.) operates as a franchisee/licensee, gaining access to the global SIXT brand, booking systems, 2,200+ international locations, and 105+ country network. The partnership enables Sixt Türkiye to offer international car rental services and utilize the global SIXT platform.
• Airline Partners (Turkish Airlines, Lufthansa, and others)majorGTM or Marketing PartnerIntegration with major airline frequent flyer programs including Turkish Airlines Miles&Smiles (Classic, Classic Plus, Elite, Elite Plus), Lufthansa Miles & More, and dozens of other international carriers (Air France/KLM Flying Blue, Austrian Airlines, Emirates Skywards, Qatar Airways Privilege Club, etc.). Customers earn miles/points when renting vehicles, creating cross-promotional benefits.
• Hotel Loyalty PartnersmajorGTM or Marketing PartnerPartnerships with hotel chains including Hilton HHonors, Hyatt Gold Passport, Best Western, Marriott Rewards, Kempinski, and others. Customers earn hotel loyalty points when renting vehicles, and hotel guests receive preferential car rental rates.
• Travel Agencies (TURSAB Members)majorChannel Partner/ Reseller/ DistributorAuthorized travel agencies throughout Turkey can sell SIXT car rentals through integrated interfaces connecting to the global network (105 countries, 4,000 locations). Agencies benefit from special rates, easy reporting screens, and continuous support. Contact: 0850 2222 000.
• Corporate Partners (Banks, Corporations)majorGTM or Marketing PartnerSIXT Cooperation Programme offering special deals for employees and customers of partner corporations. Benefits include preferential rates, loyalty points accumulation, quick reservation operations for both domestic and international rentals. Contact: [email protected] or +90 232 463 8999.
• Bor Holding A.Ş. (Parent Group)coreOthersSixt Türkiye (ARTI Seyahat Acentesi) operates under Bor Holding A.Ş. alongside group companies. The holding structure provides organizational backing and shared services.
• Automotive Manufacturers (BMW, Mercedes-Benz, VW, Ford)majorTechnology or IntegrationFleet supply partnerships with major automotive brands including BMW, Mercedes-Benz, Volkswagen, and Ford. Over 40% of the corporate fleet consists of premium brand vehicles. Also includes BYD, Chery, Kia, Hyundai, Toyota, and other brands for diverse fleet offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RentGo: Turkish car rental company operating airport and city branches nationwide. Competes head-to-head with Sixt Türkiye across economy and mid-range vehicle categories for tourist and corporate customers.
• Hertz Türkiye: Global car rental brand with Turkish operations at major airports and cities. Overlaps with Sixt Türkiye in leisure, business, and premium rentals, including loyalty program integration.
• Enterprise Türkiye: Major global rental brand with Turkish franchise operations serving airport and city rentals. Comparable to Sixt Türkiye in targeting both individual and corporate accounts.
• Budget Türkiye: Global value-oriented rental brand with Turkish airport presence. Competes with Sixt Türkiye particularly in the economy and mid-range segments at tourist-heavy locations.
• Garenta: One of the largest Turkish car rental brands with extensive airport and city coverage across Turkey. Directly competes with Sixt Türkiye in daily, monthly, and corporate rentals targeting tourists and businesses in the same geography.
• Europcar Türkiye: European-headquartered car rental company with Turkish franchise operations at airports and major cities. Comparable in fleet structure, customer mix, and reliance on an international parent brand.
• Avis Türkiye: Global car rental brand operating in Turkey with airport presence and corporate account programs. Directly comparable to Sixt Türkiye in product, customer base, and reliance on a global parent brand.

Broad incumbents

• Localiza: Latin American rental and fleet management giant with expanding European presence. Comparable as a multi-country rental incumbent scaling subscription and operational leasing products similar to SIXT+.
• ALD Automotive: Global operational leasing and fleet management provider active in Europe. Comparable as a competitor in Sixt Türkiye's operational leasing and corporate fleet outsourcing segment.
• Goldcar: European leisure-focused car rental brand owned by a major mobility group. Comparable in airport-leisure rental positioning, particularly relevant to Sixt Türkiye's tourist-heavy locations like Antalya and Bodrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/SixtTR
• LinkedInlinkedin.com/company/sixttr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixt Türkiye