Gold Coast Harley-Davidson

What Gold Coast Harley-Davidson does

Gold Coast Harley-Davidson is an authorised Harley-Davidson motorcycle dealership headquartered at 30 Spencer Road, Nerang, Queensland, holding Motor Dealer License #3541053. It is the only authorised Harley-Davidson dealer serving the Gold Coast region and Northern New South Wales, operating under Harley-Davidson's territorial dealer network and led by Dealer Principal Dylan Boulger. The dealership has been recognised as the Harley-Davidson Australia & New Zealand Overall and Large Category Dealer of the Year in both 2024 and 2025, and claims the largest range of pre-owned Harley-Davidson motorcycles in Queensland.

The business operates a multi-stream retail and service model. Core revenue streams include sales of new (2025 and 2026 model year) Harley-Davidson motorcycles across Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport categories, demonstrator motorcycles, and approved pre-owned units. Complementary revenue is generated through factory-trained servicing and repairs, Screamin' Eagle and APE performance upgrades, on-site dyno tuning, genuine parts and accessories, MotorClothes apparel, and mechanical protection plans. The dealership also offers motorcycle rental, a buy/ sell-trade service, and finance options including in-house finance, Zip Money, Afterpay, and Harley-Davidson's mechanical protection plan.

Go-to-market is direct-to-consumer through a single physical showroom in Nerang, supported by a website with online inventory browsing, finance applications, and service booking. Community engagement is central to brand building: the business hosts the Ride For Love charity ride (entering its 10th year in 2026, supporting childhood cancer), United We Ride (Salvation Army fundraiser), and runs a local H.O.G. (Harley Owners Group) chapter. The most recent material strategic action was a partnership with Alpha Performance Engines (APE), announced 22 May 2026, making Gold Coast Harley-Davidson one of only 10 Australian stores authorised to sell the limited 20-unit 2026 Talon Fat Boy 117 producing 140+ HP.

Name

Gold Coast Harley-Davidson

Legal name

Gold Coast Harley-Davidson

Website

https://goldcoastharley.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gold Coast Harley-Davidson is an authorised Harley-Davidson motorcycle dealership in Nerang, Queensland, serving the Gold Coast and Northern New South Wales with new and pre-owned motorcycle sales, factory-trained servicing, performance upgrades, parts, finance, and rental services.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle dealership
• Motorcycle retail sales
• Motorcycle servicing
• Parts and accessories
• Performance upgrades

Headquarters

HQ city

Nerang

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sales of new Harley-Davidson motorcycles including 2025 and 2026 models across multiple categories: Grand American Touring, Cruiser, Trike, Adventure Touring, and Sport.
2. Pre-Owned Motorcycle Sales: Sales of approved pre-owned Harley-Davidson motorcycles with workshop inspection and certification.
3. Parts and Accessories: Genuine Harley-Davidson parts, accessories, MotorClothes apparel and merchandise.
4. Service and Repairs: Factory-trained motorcycle servicing, repairs, and performance upgrades including logbook servicing.
5. Finance and Insurance: Motorcycle finance, mechanical protection plans, Zip Money, and Afterpay payment options.
6. Motorcycle Rental: Harley-Davidson motorcycle rental services for customers who want to ride without purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gold Coast Harley-Davidson is an authorised Harley-Davidson dealership that sells new, demonstrator, and pre-owned Harley-Davidson motorcycles across Touring, Cruiser, Trike, Adventure Touring, Sport, and CVO model lines. It complements vehicle sales with factory-trained servicing and repairs, genuine parts and accessories, Screamin' Eagle and APE performance upgrades, dyno tuning, finance solutions, motorcycle rentals, and trade-in services.

Product overview

Gold Coast Harley-Davidson operates as an authorized Harley-Davidson dealership offering a comprehensive motorcycle retail and service experience. The core offering consists of new, pre-owned, and demonstrator Harley-Davidson motorcycles across multiple categories including Grand American Touring (Street Glide, Road Glide), Cruiser (Fat Boy, Breakout, Low Rider S/ST, Heritage Classic), Trike, Adventure Touring (Pan America), and Sport models. The business model combines vehicle sales with complementary services including factory-trained motorcycle servicing, performance upgrades (Screamin' Eagle, A.P.E.), dyno tuning, genuine parts and accessories, MotorClothes merchandise, and flexible finance solutions. The dealership also offers rental, trade-in, and pre-paid service packages, creating a full lifecycle customer engagement from initial purchase through ongoing ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycles Sale of new Harley-Davidson motorcycles across Grand American Touring, Cruiser, Trike, Adventure Touring, Sport, and CVO model lines, including 2025 and 2026 model years, offered to individual retail customers through the authorised dealership.
• Pre-Owned Motorcycles Sale of certified pre-owned Harley-Davidson motorcycles, workshop inspected and approved, ranging from Sportster to Touring models, targeted at individual retail buyers.
• Demo Bikes Sale of demonstrator Harley-Davidson motorcycles at discounted prices with low kilometres and full factory warranty, offered to individual retail buyers.
• Motorcycle Servicing and Repairs Factory-trained motorcycle servicing, diagnostics, logbook servicing, and repairs using genuine Harley-Davidson parts, offered to motorcycle owners.
• Screamin' Eagle Performance Upgrades Authorised installation of official Harley-Davidson Screamin' Eagle performance parts and upgrades for enhanced engine performance and customisation, sold to motorcycle owners.
• A.P.E. (Alpha Performance Engines) Performance Upgrades Authorised APE performance upgrade kits and custom engine builds for Harley-Davidson motorcycles, including the exclusive limited-edition 2026 TALON Fat Boy 117, sold to performance-focused riders.
• Dyno Tuning and Analysis Professional in-house dynamometer (dyno) tuning services with analysis to optimise Harley-Davidson motorcycle performance, offered to motorcycle owners.
• Genuine Parts and Accessories Sale of the full range of genuine Harley-Davidson parts, accessories, and riding gear specifically designed for Harley-Davidson motorcycles, offered to owners.
• MotorClothes and Merchandise Sale of official Harley-Davidson apparel, riding gear, and genuine branded merchandise including clothing and accessories.
• Motorcycle Finance Options In-house finance applications, mechanical protection plans, and buy-now-pay-later options (Zip Money, Afterpay) to support motorcycle, parts, and service purchases by retail customers.
• Pre-Paid Service Packaging Pre-paid service packages covering scheduled motorcycle maintenance and servicing needs, purchased by motorcycle owners.
• Sell Your Bike / Trade-In Cash purchase and trade-in service allowing customers to sell their existing Harley-Davidson motorcycles to the dealership.
• Motorcycle Rental (Rent A Harley) Harley-Davidson motorcycle rental service enabling customers to experience riding without purchasing, offered through the dealership.

Quantifiable outcome

• 2024 and 2025 Large Category H-D Dealer of the Year and Overall Category H-D Dealer of the Year
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Alpha Performance Engines (APE)coreStrategic or Co-development Partner · 22 May 2026Alpha Performance Engines collaborated with Harley-Davidson Australia and Gold Coast Harley-Davidson to create the limited edition 2026 Talon Fat Boy 117, producing 140+ HP with only 20 units available nationwide. Gold Coast Harley-Davidson is one of only 10 authorised H-D stores nationwide to sell this exclusive model.
• Harley-DavidsoncoreChannel Partner/ Reseller/ DistributorGold Coast Harley-Davidson is an authorised Harley-Davidson dealership, representing the Harley-Davidson brand as the official dealer for the Gold Coast, QLD region. They sell new Harley-Davidson motorcycles, approved pre-owned bikes, genuine parts, accessories, apparel, and provide factory-trained servicing.
• The Salvation ArmyminorGTM or Marketing PartnerCharitable partner for the United We Ride 2026 event, a nationwide motorcycle ride raising funds for The Salvation Army's work throughout Australia supporting individuals and families experiencing hardship.
• Childhood Cancer SupportminorGTM or Marketing PartnerCharitable beneficiary of the annual Ride For Love event, entering its 10th year in 2026, raising funds for childhood cancer support through scenic rides.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Moto Guzzi Australia: Distributor for the Moto Guzzi cruiser brand in Australia — a competing premium/heritage motorcycle brand selling through authorised dealers, providing direct competition in the cruiser lifestyle segment.
• EagleRider: Global motorcycle rental and tour operator offering Harley-Davidson rentals — a direct competitor in the rental revenue stream that Gold Coast Harley-Davidson captures through its 'Rent A Harley' service.

Broad incumbents

• Eagers Automotive (formerly Motorcycle Holdings): ASX-listed automotive and (previously motorcycle) retail group that has historically operated multiple motorcycle dealerships across Australia; relevant benchmark for dealership unit economics and multi-store scale economics.
• Indian Motorcycle Australia: Australian arm of Indian Motorcycle, Harley-Davidson's most direct heritage-cruiser competitor, distributed through an authorised dealer network that competes for the same discretionary rider demographic.
• Triumph Motorcycles Australia: Australian distributor and dealer network for Triumph motorcycles, including its modern classics and cruiser lineup — a direct lifestyle and product competitor to Harley-Davidson in the Australian market.

Regional players

• Sydney Harley-Davidson: Authorised Harley-Davidson dealer operating in a different Australian state (NSW), with the same authorised-dealer business model, product mix, and franchise obligations — operating against the same H-D Australia awards program.
• Perth Harley-Davidson: Authorised Harley-Davidson dealer in Western Australia with motor sales, servicing, parts, and apparel — the closest same-brand analogue operating in a distinct Australian region.
• BHP Motorsports / Blue River Motorcycles: Independent Australian motorcycle dealer selling multiple premium brands — a multi-brand alternative destination for Queensland riders considering an H-D purchase and a benchmark for independent dealership operations.
• Aylesbury Harley-Davidson (Australia): Authorised Harley-Davidson dealership in Victoria operating the same authorised-dealer format, providing a same-brand competitor in another Australian region and a useful benchmark for the dealer awards program.

Direct peers

• Brisbane Harley-Davidson: Another authorised Harley-Davidson dealership in Queensland, directly competing with Gold Coast Harley-Davidson for new and pre-owned sales, parts, and service within an overlapping geographic catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gold-coast-harley-davidson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Coast Harley-Davidson