Goldsberry Orthodontics
Goldsberry Orthodontics is a privately held, single-location orthodontic practice in Salt Lake City, Utah, founded in 1990 by Dr. Bart Goldsberry. It serves children, teens, and adults with Invisalign clear aligners and Pitts21 self-ligating braces, plus retainers, appliances, whitening, and emergency orthodontic care.
- Company typePrivate
- Founded1990
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Goldsberry Orthodontics does
Goldsberry Orthodontics is a privately held, single-location orthodontic practice founded in 1990 by Dr. Bart Goldsberry and headquartered in the Sugarhouse neighborhood of Salt Lake City, Utah. The practice provides orthodontic treatment to children (age 7+), teenagers, and adults, with two core treatment systems: Invisalign clear aligners (delivered as a Gold Invisalign Provider under Align Technology) and Pitts21 self-ligating metal braces using square-slot bracket technology combined with a proprietary Smile Arc Protection treatment approach. Supporting services include retainers (removable Hawley, clear Essix, and fixed permanent), palatal expanders (standard and Quad), the Forsus Fatigue Resistant Device for bite correction, teeth whitening (1-hour in-office plus take-home kits), and same-day emergency orthodontic care.
The business operates as a direct-to-consumer, in-person healthcare service. Revenue is generated primarily through one-time treatment fees of $5,200-$5,600 per full braces or Invisalign case, supplemented by cosmetic add-ons (whitening), post-treatment retainers, and emergency visits bundled into treatment care. Patient acquisition runs through local SEO (310+ Google reviews at 4.9 stars), social media (Facebook, Instagram, LinkedIn), website/blog content, and a free-consultation offer that serves as the bottom-of-funnel conversion step. Payment options include in-house interest-free financing up to 24 months, insurance billing (FSA/HSA accepted), and multi-family discounts. The practice is staffed by 6 employees — Dr. Goldsberry (founder/orthodontist), an office manager, an insurance specialist, a chairside assistant, and a lab technician — operating Monday through Thursday from 7 AM to 5 PM.
Goldsberry Orthodontics firmographics
Firmographics- Name
- Goldsberry Orthodontics
- Legal name
- Goldsberry Orthodontics
- Website
- https://goldsberryortho.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goldsberry Orthodontics is a privately held, single-location orthodontic practice in Salt Lake City, Utah, founded in 1990 by Dr. Bart Goldsberry. It serves children, teens, and adults with Invisalign clear aligners and Pitts21 self-ligating braces, plus retainers, appliances, whitening, and emergency orthodontic care.
- Ownership category
- akta.pro rank
Goldsberry Orthodontics industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (6212)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Orthodontic Emergency & Repair Services (HLABABAL)
Keywords
Where Goldsberry Orthodontics is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goldsberry Orthodontics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Orthodontic Treatment Services: Primary revenue from orthodontic treatment services including braces and Invisalign. Full treatment costs between $5,200 and $5,600. Revenue is generated through one-time treatment fees with flexible payment options including in-house financing and insurance billing.
- Teeth Whitening: Offers 1-hour in-office teeth whitening and take-home whitening kits as additional services.
- Retainers: Provides retainers (removable Hawley, clear Essix, and fixed permanent) as post-treatment maintenance products.
- Emergency Dental Services: Provides emergency orthodontic care for issues like broken brackets, loose wires, and dental pain. Emergency visits are included in treatment care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full Orthodontic Treatment (Braces or Invisalign) |
| Subscription | Monthly | In-House Financing Plan |
| Other | Pay-as-you-go | Insurance Payment |
| Other | One time/ perpetual license | Discount Options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Goldsberry Orthodontics product offering
Product offeringCore offering
Goldsberry Orthodontics is a single-location orthodontic practice that diagnoses and treats teeth and bite alignment issues using Invisalign clear aligners and Pitts21 self-ligating metal braces. Treatment is delivered in-person at their Sugarhouse office in Salt Lake City, supported by adjunct services including orthodontic appliances, teeth whitening, retainers, and emergency dental care.
Product overview
Goldsberry Orthodontics is an orthodontic practice offering a coordinated portfolio of teeth-straightening treatments centered around two primary systems: Invisalign clear aligners and Pitts21 self-ligating metal braces. Supporting these core treatments are orthodontic appliances including retainers, palatal expanders (standard and Quad), and the Forsus device for bite correction. The practice also provides teeth whitening services as a cosmetic add-on and handles orthodontic emergencies. All treatments are personalized for patients of all ages, from children (age 7+) through adults.
Differentiator
Problem solved
Functional benefit
Products and services
- Invisalign Clear aligner orthodontic treatment using a series of custom-made, virtually invisible aligner trays to gradually straighten teeth without wires or brackets. Treatment typically takes 9-15 months with 18-30 sets of aligners using FDA-approved, BPA-free SmartTrack plastic. Offered as a Gold Invisalign Provider to children, teens, and adults in Salt Lake City.
- Pitts21 Metal Braces Self-ligating metal braces using Pitts21 square-slot technology with a slide mechanism that reduces pressure on teeth, enabling faster and more comfortable tooth movement. Includes the proprietary Smile Arc Protection (SAP) treatment approach for aesthetic smile outcomes. Offered to teens and adults in Salt Lake City.
- Orthodontic Appliances (Forsus, Palatal Expander, Quad, Retainers) Supportive orthodontic appliances including Forsus Fatigue Resistant Device for overbite correction in adolescents, Palatal Expander and Quad (slow-acting non-adjustable expander) for upper jaw widening, and Retainers (removable Hawley, clear Essix, and fixed permanent) for post-treatment tooth retention.
- Teeth Whitening Cosmetic add-on service offering 1-hour in-office teeth whitening and take-home whitening kits for both kids and adults seeking enhanced smile aesthetics.
- Emergency Dental Care Urgent orthodontic care for active patients experiencing broken brackets, loose wires, severe tooth pain, or other orthodontic emergencies, with same-day appointment availability. Emergency visits are included as part of ongoing treatment care.
Quantifiable outcome
- 4.9 star rating from 310+ Google reviews
- +3 more outcomes
Companies that use Goldsberry Orthodontics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Goldsberry Orthodontics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goldsberry Orthodontics partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Goldsberry Orthodontics competitors and assessment
Company assessmentBroad incumbents
- Aspen Dental: Aspen Dental operates one of the largest DSOs in the US with branded offices offering general dentistry, orthodontics, and clear aligners. It competes for similar consumer patient segments but as part of a much broader multi-specialty portfolio.
- Pacific Dental Services: Pacific Dental Services supports hundreds of dental practices across the US including specialty services like orthodontics. Comparable as a broad incumbent DSO serving similar patient demographics and provider profiles, though operating at significantly larger scale.
- Western Dental & Orthodontics: Western Dental is a large multi-state DSO offering general dentistry and orthodontics with significant Invisalign volume. It is comparable as a broad incumbent orthodontic provider, but operates a much larger chain footprint rather than a single boutique office.
- Heartland Dental: Heartland Dental is the largest dental support organization in the US, supporting general and specialty dental practices including orthodontics. It is comparable as a broad incumbent in the dental services space, though its portfolio is far more diversified than Goldsberry's orthodontic-only practice.
Others
- Align Technology (Invisalign): Align Technology manufactures Invisalign clear aligners and the iTero scanner. It is comparable as the platform supplier whose Gold Provider status Goldsberry holds, and as the dominant force shaping the modern orthodontic clear aligner category in which Goldsberry operates.
Direct peers
- Smile Doctors: Smile Doctors is the largest orthodontic-specific DSO in the US, operating hundreds of affiliated orthodontic offices offering braces and Invisalign. It is the most direct comparand in terms of orthodontic service mix, Invisalign provider status, and multi-location footprint, though at vastly greater scale than Goldsberry.
- Aboud Orthodontics: Aboud Orthodontics is a comparable single-location, doctor-led orthodontic practice in the Salt Lake City area offering braces and clear aligners. It is a direct peer in terms of scale, business model, and local market overlap.
- Burrow Orthodontics: Burrow Orthodontics is a similarly sized, doctor-led orthodontic practice offering braces and Invisalign in the Salt Lake City market. It is a direct local competitor with comparable service mix, Invisalign provider model, and single-location boutique positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Goldsberry Orthodontics social profiles
Digital presenceGoldsberry Orthodontics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldsberry Orthodontics leadership team
Management profileNumber of profiles
Profiles6 records
Goldsberry Orthodontics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldsberry Orthodontics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldsberry Orthodontics
What does Goldsberry Orthodontics do?
Goldsberry Orthodontics is a single-location orthodontic practice that diagnoses and treats teeth and bite alignment issues using Invisalign clear aligners and Pitts21 self-ligating metal braces. Treatment is delivered in-person at their Sugarhouse office in Salt Lake City, supported by adjunct services including orthodontic appliances, teeth whitening, retainers, and emergency dental care.
Is Goldsberry Orthodontics a public or private company?
Goldsberry Orthodontics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goldsberry Orthodontics founded?
Goldsberry Orthodontics was founded in 1990. It employs 1 to 10 people.
Where is Goldsberry Orthodontics based?
Goldsberry Orthodontics is headquartered in Salt Lake City, United States, in the North America region.
How does Goldsberry Orthodontics make money?
Four revenue lines are on record. Orthodontic Treatment Services are the primary driver. The others are teeth Whitening, retainers and emergency Dental Services.
Who are Goldsberry Orthodontics's main competitors?
Broad incumbents on record are Aspen Dental, Pacific Dental Services, Western Dental & Orthodontics and Heartland Dental. Align Technology (Invisalign) is listed as an others. Direct peers are Smile Doctors, Aboud Orthodontics and Burrow Orthodontics.
Does Goldsberry Orthodontics have an API?
No public API is recorded for Goldsberry Orthodontics.
What industry is Goldsberry Orthodontics in?
Goldsberry Orthodontics's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAE, Traditional Braces (Metal/Ceramic/Lingual) Providers. Its NAICS code is 6212.