What Kapalua Golf & Tennis does

Kapalua Golf & Tennis is a private destination golf and racquet-sports resort operator located in Lahaina, Maui, Hawaii, founded in 1975 with the opening of the Bay Course. The company operates two championship 18-hole golf courses — the Plantation Course (designed by Ben Crenshaw and Bill Coore, host of over 25 PGA Tour events) and the Bay Course (host of over 20 major professional tournaments) — alongside the Kapalua Tennis Garden, which now offers tennis, pickleball, and private instruction. It also runs the Kapalua Golf Academy, two on-site dining venues (The Plantation House and Taverna), branded merchandise via an e-commerce store and on-site pro shops, and the annual Sentry PGA Tour tournament (scheduled to relocate in 2026). Facilities are operationally managed by Troon, a global golf management company; ownership sits with TY Management. The company does not develop proprietary technology; its core platform consists of the physical assets, the Troon-managed operational layer, and integrated booking via Chronogolf and Troon Golf Vacations.

The business serves three primary customer segments: destination visitors (golf tourists and luxury leisure travelers), Hawaii residents ("Kama'aina") at discounted local rates, and guests of partner resorts (Ritz-Carlton Kapalua, Montage Kapalua Bay, Napili Kai Beach Resort) who access bundled Stay & Play packages with 60-day advance booking privileges. Revenue is generated through multiple transaction-based streams: green fees (visitor and Kama'aina tiers, seasonally varied), merchandise sales (Kapalua-branded apparel plus partner brands including Peter Millar, lululemon, Sun Day Red, and Malbon), private instruction ($130/hour for golf and tennis), equipment rentals, court rentals, and vacation package commissions via Troon Golf Vacations. Pricing is primarily pay-as-you-go, with monthly tennis memberships as a subscription layer. Go-to-market is direct-to-consumer through phone, online, and walk-in channels, supplemented by event-driven marketing tied to The Sentry tournament and content marketing via social media, an "Ohana" email newsletter, and live course-condition cameras.

Strategic positioning is anchored by sustained brand equity (Golfweek #1 in Hawaii for 15 consecutive years through 2021, Golf Digest #23 among America's Greatest Public Courses in 2025, #1 Golf Academy in Hawaii 2016–2020) and destination trophy-asset economics. Recent moves include launching pickleball programming, expanding e-commerce, opening a junior golf camp, deepening luxury-resort partnerships, and committing significant owner-funded community support to Maui following the 2023 wildfires. The 2026 departure of The Sentry tournament and ongoing Bay Course maintenance closure are the principal near-term operational risks.

Name

Kapalua Golf & Tennis

Legal name

Kapalua Golf

Website

https://golfatkapalua.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Kapalua Golf & Tennis is a private destination resort in Lahaina, Maui operating two championship golf courses, a tennis and pickleball garden, a golf academy, dining venues, and branded merchandise, serving visitors, Kama'aina residents, and luxury resort guests via Troon-managed operations.

Ownership category

akta.pro rank

Product category

Resort Golf and Tennis Recreation

NAICS

Golf Courses and Country Clubs (71391), Sporting Goods Retailers (45911)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Tennis and pickleball facility
• Golf and tennis instruction
• Stay-and-play vacation packages
• Golf resort dining

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Green Fees and Golf Play: Revenue from players booking tee times for the Plantation Course and Bay Course. Prices vary by course, time, and player category (visitor vs. Kama'aina resident rates).
2. Merchandise Sales: The pro shops at both courses and online store sell Kapalua-branded apparel, golf accessories, and merchandise. Products include apparel from partners like Peter Millar, lululemon, Sun Day Red, Malbon, and exclusive Kapalua merchandise.
3. Private Instruction: Revenue from private and semi-private lessons for golf, tennis, and pickleball. Golf lessons at $130/hour, tennis lessons at $130/hour, pickleball lessons ranging from $65 (half-hour) to $200 (2 hours).
4. Club and Equipment Rental: Rental sets available (Men's and Ladies' Titleist and Callaway), rider fees for non-playing companions ($65 plus tax), and tennis/pickleball equipment rentals.
5. Vacation Packages and Stay & Play: Partnership with Troon Golf Vacations to offer bundled golf vacation packages combining lodging at partner resorts with course access.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kapalua Golf & Tennis operates two championship golf courses (The Plantation Course and The Bay Course) and a tennis and pickleball Tennis Garden on Maui, Hawaii, offering tee-time play, court rentals, private and semi-private instruction, junior golf camps, on-site dining, and branded merchandise through on-site pro shops and an online store. The facility is managed by Troon and supports direct phone and online booking, walk-in play, and stay-and-play vacation packages distributed through partner resorts and Troon Golf Vacations.

Product overview

Kapalua Golf & Tennis is a resort golf and recreation company operating two championship golf courses (The Plantation Course and The Bay Course), the award-winning Tennis Garden offering tennis and pickleball, an e-commerce shop for branded merchandise, dining facilities, and the annual Sentry Tournament. The company is managed by Troon and offers instruction through the Kapalua Golf Academy. The core product is access to the golf courses, supplemented by racquet sports, dining, merchandise, and junior golf programs.

Differentiator

Problem solved

Functional benefit

Brands

• Plantation Course: Championship golf course designed by Ben Crenshaw and Bill Coore
• Bay Course
• Kapalua Tennis Garden
• Kapalua Golf Academy

Products and services

• The Plantation Course Championship 7,596-yard par-73 golf course designed by Ben Crenshaw and Bill Coore with dramatic ocean views and elevation changes; has hosted over 25 PGA Tour events and is open for public and resort guest play.
• The Bay Course Championship golf course opened in 1975 that has hosted over 20 major professional tournaments including the 1983 Kapalua International and Kapalua LPGA Classic; currently closed for maintenance.
• Kapalua Tennis Garden Tennis and pickleball facility at 100 Kapalua Dr offering court rentals, private and semi-private instruction, drop-in sessions, clinics, junior programs, and memberships for visitors and Hawaii residents.
• Kapalua Golf Academy Golf instruction facility at Kapalua offering private and semi-private lessons, group clinics, and junior programs with PGA-credentialed instructors including Golf Digest Best Teachers in Hawaii recognized coaches.
• Kapalua Kids Camp Summer junior golf camp program at the Bay Course for youth golfers of all skill levels, led by PGA of America instructors.
• Kapalua Online Shop Official e-commerce storefront selling Kapalua-branded apparel, accessories, gifts, and artwork, featuring collaborations with Peter Millar, lululemon, Sun Day Red, Malbon, and other partner brands, with free shipping on orders over $300 in the USA.
• The Plantation House Restaurant On-site dining restaurant at The Plantation Course serving meals and beverages to golfers and resort visitors.
• Taverna Dining venue located across from the Bay Course Pro Shop, offering meals and beverages to golfers and visitors.
• Stay and Play Packages Stay-and-play vacation packages bundling golf at Kapalua with lodging at partner resorts (The Ritz-Carlton Kapalua, Montage Kapalua Bay, The Kapalua Villas, Napili Kai Beach Resort), distributed through Troon Golf Vacations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The Ritz-Carlton KapaluacoreGTM or Marketing PartnerThe Ritz-Carlton Kapalua is a partner resort offering integrated golf packages with Kapalua Golf. The resort provides luxury accommodations and receives booking referrals for Kapalua Golf tee times. Resort guests receive a 60-day advance booking window for tee times.
• Montage Kapalua BaycoreGTM or Marketing PartnerMontage Kapalua Bay is a luxury resort partner offering vacation villas and integrated golf experiences. The property provides accommodations for golf visitors with access to Kapalua courses.
• The Kapalua VillasminorGTM or Marketing PartnerThe Kapalua Villas (operated by Outrigger) offers one-, two-, and three-bedroom vacation villas with ocean or golf views, integrated with golf vacation packages.
• Napili Kai Beach ResortminorGTM or Marketing PartnerPartner resort providing lodging options for golf visitors, with 60-day advance booking window for tee times.
• Troon Golf VacationscoreChannel Partner/ Reseller/ DistributorTroon Golf Vacations is a booking partner that helps plan Kapalua golf packages combining lodging and course access. They manage the online booking platform for vacation packages.
• Troon (Golf Management)coreStrategic or Co-development PartnerTroon is the global golf management company that operates Kapalua Golf & Tennis. They provide operational expertise, booking technology, and marketing support. Troon Golf manages golf facilities worldwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bandon Dunes Golf Resort: Oregon destination golf resort with five courses, lodging, dining, and caddie programs, targeting dedicated golf travelers. Comparable as a multi-course destination golf resort with branded accommodations and ancillary revenue streams.
• Four Seasons Resort Hualalai: Big Island luxury resort with its own championship golf course, tennis, dining, and branded retail. Directly comparable to Kapalua as a Hawaii luxury destination resort competing for the same high-end golf traveler.
• Pebble Beach Resorts: Iconic California destination golf resort hosting multiple major championships annually, with multiple courses, lodging, dining, and branded retail. Comparable to Kapalua as a trophy championship destination with PGA Tour pedigree and bundled resort experience.
• Streamsong Resort: Florida destination golf resort with three courses, lodge, spa, and dining targeting traveling golfers. Comparable to Kapalua as a destination resort whose primary draw is championship-caliber golf in a remote/trophy setting.
• Princeville Makai Golf Course: Kauai resort golf course managed by Troon (the same operator as Kapalua), offering stay-and-play packages with Princeville resort partners. Directly comparable course-and-resort pairing targeting Hawaii inbound golfers.
• Whistling Straits (Destination Kohler): Wisconsin destination golf resort hosting PGA Championships and Ryder Cup, with two championship courses and Kohler lodging/F&B. Comparable as a destination course anchored by a marquee professional tournament and integrated resort hospitality.
• Ko Olina Golf Club: Oahu destination resort golf course operated in partnership with adjacent luxury hotels (Aulani, Marriott). Comparable to Kapalua as a destination resort course in Hawaii with bundled stay-and-play positioning.
• Wailea Golf Club: Maui destination resort golf operator with three championship courses (Gold, Emerald, Old Blue), driving range, clubhouse, and pro shop. Directly competes for the same Maui visitor golf trip and group outing demand as Kapalua.
• TPC Sawgrass (Ponte Vedra Inn & Club / TPC Network): Florida PGA Tour-owned destination golf venue hosting The Players Championship annually, with two courses, clubhouse, and resort lodging. Comparable as a destination golf operation monetizing both championship play and visitor tee times.
• Mauna Lani, Auberge Resorts Collection: Hawaii luxury destination resort on the Kohala Coast with championship golf courses (Francis H. I'i Brown North and South), tennis, spa, and F&B. Most directly comparable to Kapalua as a Hawaii destination golf-and-resort experience targeting premium inbound travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/GolfatKapalua
• YouTubeyoutube.com/user/GolfAtKapalua
• Facebookfacebook.com/KapaluaGolf
• Instagraminstagram.com/golfatkapalua
• LinkedInlinkedin.com/company/kapaluagolfandtennis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapalua Golf & Tennis