GOLF e non solo

What GOLF e non solo does

GOLF e non solo s.n.c. is a privately held Italian golf specialty retailer and service center founded in 2006 and headquartered in Lissone, in the Brianza region a few kilometers from Milan. The company operates a single physical showroom selling multi-brand golf equipment, apparel, accessories, balls, bags, carts, and shoes from major brands (TaylorMade, Cobra Puma, Honma, XXIO, FootJoy, Ecco, Garmin, Bushnell, Scotty Cameron, Polo Ralph Lauren, New Balance, and others) to individual golfers ranging from beginners to professionals.

Core technology is anchored by the Trackman 4 Dual Radar system — a dual-radar launch monitor with two infrared cameras that performs real-time ball-flight analysis measuring trajectory, distance, launch speed, and vertical/horizontal spin, and recommends optimal club specifications (loft, lie, shaft). The store is an authorized "TaylorMade Fitting – Master Fitter" center, supported by a Sam Put Lab putting analysis system, an indoor putting green, and a club repair laboratory. Additional services include indoor golf lessons and the organization of golf events, demo days, and national competitions.

The business model combines one-time retail equipment sales with professional services revenue from club fitting and indoor lessons. Pricing is not publicly disclosed and is provided on direct inquiry. Go-to-market is event-driven and physical-retail-only, with no e-commerce channel, supported by Facebook, Instagram, and a newsletter for promotions. The customer base is composed of individual golfers in the Lombardy region; the company is organized as an Italian partnership (s.n.c.) with 5 employees and no external funding, no parent company, and no disclosed M&A activity.

Name

GOLF e non solo

Legal name

GOLF e non solo s.n.c.

Website

https://golfenonsolo.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

GOLF e non solo is a single-store golf specialty retailer and service center in Lissone, near Milan, selling multi-brand equipment and apparel, and offering TaylorMade-certified club fitting, Trackman-based swing analysis, indoor lessons, and event operations to individual golfers in Lombardy, Italy.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Retail Stores, Nec (5990)

akta.pro industry

PRIMARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAGAA

Golf Clubs & Club Fitting Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMAGAI

Golf Simulators, Nets & Practice Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Golf retail
• Club fitting
• Golf equipment
• Golf instruction
• Golf apparel

Headquarters

HQ city

Lissone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Sale of golf equipment including clubs, balls, bags, trolleys, shoes, and accessories from major brands. Also includes golf apparel for men and women.
2. Club Fitting Services: Professional club fitting services using Trackman 4 technology to analyze and recommend optimal equipment for individual players.
3. Indoor Golf Lessons: Indoor golf instruction services provided by highly qualified staff, following customers from beginner to professional level.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GOLF e non solo is a multi-brand golf specialty retail store that sells equipment, apparel, accessories, balls, bags, carts, and shoes from major golf brands, and operates as a TaylorMade Master Fitter authorized club fitting center. Customers can also book indoor golf lessons, use a professional indoor putting green, obtain Sam Put Lab putting analysis, and access club repair laboratory services. All sales and services are delivered at the single showroom in Lissone, near Milan.

Product overview

GOLF e non solo is a golf specialty retail store and service center in Lissone, Italy. The company operates a multi-brand retail store offering golf equipment, apparel, accessories, balls, bags, carts, and shoes from major golf brands. As a TaylorMade Fitting – Master Fitter authorized center, it provides professional club fitting services using Trackman 4 Dual Radar technology and Sam Put Lab analysis. Additional services include indoor golf lessons with qualified instructors, a professional indoor putting green for equipment testing, and a repair laboratory. The company also organizes golf events and offers a newsletter for exclusive promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Brand Golf Retail Store Physical retail store in Lissone selling golf equipment, apparel, accessories, balls, bags, trolleys/carts, and shoes from major golf brands including TaylorMade, Cobra Puma Golf, Honma, XXIO, Scotty Cameron, FootJoy, Ecco, Polo Ralph Lauren, New Balance, Garmin, PowaKaddy, Bushnell, Golf Pride, SuperStroke, LoudMouth, Duca del Cosma, Big Max, and Burlington. Targets individual golfers at all skill levels.
• TaylorMade Master Fitter Club Fitting Service Authorized TaylorMade club fitting service using Trackman 4 Dual Radar technology to analyze each shot, measure trajectory, distance, launch speed, vertical and horizontal spin, calculate energy dispersion points, and recommend optimal club specifications including loft, lie, and shaft option. Customers receive a complete profile card with all analyzed parameters and equipment recommendations.
• Indoor Golf Lessons Indoor golf instruction provided by qualified personnel, covering personalized coaching from beginner to professional level, technique improvement, and competitiveness training. Lessons are booked at the Lissone showroom.
• Sam Put Lab Putting Analysis Putting analysis service using Sam Put Lab technology to evaluate and improve putting performance and technique for individual golfers.
• Indoor Putting Green Professional indoor putting green available at the Lissone showroom for customers to test new equipment before purchase or practice putting skills.
• Club Repair Laboratory Repair laboratory service for golf equipment maintenance and repairs, including club servicing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TaylorMadecoreTechnology or IntegrationGOLF e non solo is an authorized TaylorMade Fitting Center designated as Master Fitter. This partnership enables the store to provide professional club fitting services using TaylorMade standards and technology for recommending optimal golf equipment.
• TRACKMANcoreTechnology or IntegrationGOLF e non solo uses Trackman 4 Dual Radar technology by TRACKMAN for comprehensive ball flight analysis. The system uses 2 infrared cameras to measure trajectory, distance, launch speed, spin, and other parameters for fitting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PGA Tour Superstores: Large U.S. golf and tennis specialty retailer with extensive fitting bays and indoor instruction. Comparable broad-line golf retailer offering equipment, fitting, lessons, and practice facilities under one roof.
• American Golf: Largest golf retailer in the UK with multiple stores and online presence offering equipment, apparel, and fitting. Comparable as a larger, multi-location golf retailer serving similar customer needs at greater scale.
• Golf Galaxy: Major U.S. specialty golf retailer (owned by Dick's Sporting Goods) with multi-channel sales and custom fitting services. Comparable as a large-format golf retailer offering equipment, fitting, and lessons.

Direct peers

• 2nd Swing: Golf equipment retailer (new and used) with club fitting services in the U.S. Comparable multi-channel golf retailer offering equipment sales combined with custom fitting capabilities.
• Worldwide Golf Shops: Independent golf retailer operating multiple stores across the U.S. and Europe with equipment and fitting services. Comparable multi-brand golf retailer with similar store-based fitting and instruction offerings.
• Golf House: Italian golf specialty retailer offering multi-brand equipment, apparel, and accessories. Directly comparable as another Italy-based golf pro shop targeting the same Italian consumer base with similar product breadth.
• Cool Clubs: Premium club fitting specialist with multiple locations using advanced launch monitor technology. Comparable boutique-fitting focused operator with similar Trackman-style analytical approach to club fitting.
• Club Champion: U.S.-based premium club fitting specialist operating dedicated fitting studios with launch monitor technology. Highly comparable as a fitting-centric golf retailer whose business model revolves around professional custom fitting services.

Regional players

• Golfino: European premium golf apparel and equipment brand with own retail stores. Comparable as a Europe-based golf lifestyle retailer targeting similar affluent golfer customers, though more apparel-focused.

Others

• Titleist (Acushnet Holdings): Major golf equipment manufacturer whose products GOLF e non solo retails. Relevant as the upstream supplier whose brand and fitting standards influence the anchor's product mix and category economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golfelonsololissone
• Instagraminstagram.com/golfenonsolo
• LinkedInlinkedin.com/company/golfenonsolo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOLF e non solo