Naperbrook Golf Course

What Naperbrook Golf Course does

Naperbrook Golf Course is an 18-hole public golf facility located at 22204 W. 111th St./Hassert Blvd in Plainfield, Illinois, operated by the Naperville Park District, a municipal government entity. It is one of two courses under district management alongside Springbrook Golf Course in Naperville, and together the facilities serve individual golfers, families, juniors, women, seniors, men's league players, and group event organizers across the Chicago southwest suburbs. The business operates across seven primary revenue streams: greens fees and tee times, membership programs (Brooks Links Membership, Brooks Advantage Card, CDGA Handicap Membership), PGA-led instruction and lesson packages, on-course merchandise and equipment, tournament and outing hosting, food and beverage at the Patio and Grill, and driving range usage.

The technical platform is centered on the foreUP software stack, which powers online tee time booking, gift card e-commerce, and event registration across both courses. Course infrastructure incorporates the Better Billy Bunker construction system — using 4-inch drain tiles, an epoxy-bound pea gravel base, and tour-grade bunker sand from Waupaca Sand — deployed in the 2022-23 renovation of the sister Springbrook course at a cost under $3.5 million. The renovation rebuilt all tees and bunkers, reconstructed two ponds and two bridges, and added drainage improvements, nearly doubling the bunker count and eliminating post-rain washouts.

Commercial operations are direct-to-consumer with no enterprise customer concentration. Acquisition channels include the golfnaperville.org website, online and phone booking, walk-in play, equipment demo days with seven major OEM vendors (Titleist, Callaway, TaylorMade, Mizuno, Cleveland/Srixon, TourEdge, Wilson), the Naperville Area Chamber of Commerce community partnership, email newsletters, and organic social media. The senior leadership team is led by Director of Golf Kevin Carlson, with Joel Wallin serving as the Naperbrook-specific golf professional and Ray McGury as Executive Director of the Naperville Park District.

Name

Naperbrook Golf Course

Legal name

Naperbrook Golf Course

Website

https://golfnaperville.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Naperbrook Golf Course is an 18-hole public golf facility in Plainfield, Illinois, owned and operated by the Naperville Park District alongside its sister Springbrook course, serving individual golfers, families, juniors, and league players in the Chicago southwest suburbs.

Ownership category

akta.pro rank

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Greens Fees and Tee Time Revenue: Revenue from golf rounds played at Naperbrook Golf Course, including weekday and weekend rates, and twilight pricing.
2. Membership Programs: Brooks Links Membership and Brooks Advantage Card programs offering discounts on greens fees, range tokens, and merchandise, plus access to special events and promotions.
3. Golf Lessons and Instruction: Revenue from PGA professional instruction including adult beginner clinics, junior programs, women's clinics, playing lessons, and private lessons. Programs include lesson guides and range punch cards as part of the offering.
4. Merchandise Sales: Golf shop merchandise including apparel, equipment, balls, and accessories. Seasonal promotions include percentage discounts on apparel and general merchandise.
5. Tournament and Event Hosting: Revenue from hosting golf tournaments, corporate outings, and special events including the Springbrook Women's Invitational at $65 per player.
6. Food and Beverage: Patio and Grill food and beverage service including draft beers, pitchers, and promotional specials for events like Father's Day and holidays.
7. Driving Range: Revenue from driving range tokens and practice facility usage, with range tokens included in lesson packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Naperbrook Golf Course is an 18-hole public golf facility in Plainfield, Illinois operated by the Naperville Park District. The course provides tee time access, a full-service golf shop, PGA-led instruction, leagues for men, women, seniors and juniors, tournament and outing hosting, on-site dining at the Patio and Grill, and recurring membership programs. The sister course, Springbrook, completed a $3.5 million renovation in 2022-23 incorporating the Better Billy Bunker construction system for superior drainage.

Product overview

Naperbrook Golf Course is one of two 18-hole public golf courses operated by the Naperville Park District (along with Springbrook Golf Course). The facilities offer a comprehensive golf experience including tee time booking, golf instruction through the Brooks Golf Academy, junior development programs, tournament and outing services, full-service golf shops, dining at Patio and Grill restaurants, and practice facilities. The property operates several membership programs including Brooks Links Membership, Brooks Advantage Card, and CDGA Handicap Membership. Springbrook underwent a major $3.5 million renovation completed in 2023, which rebuilt all tees and bunkers using Better Billy Bunker construction. Both courses host Demo Days events where golfers can test equipment from major manufacturers including Titleist, Callaway, TaylorMade, Cleveland/Srixon, Wilson, and TourEdge.

Differentiator

Problem solved

Functional benefit

Products and services

• Naperbrook Golf Course An 18-hole public golf course in Plainfield, Illinois operated by the Naperville Park District, offering tee times, a full-service golf shop, on-site dining at the Patio and Grill, and host facilities for leagues and tournaments.
• Springbrook Golf Course An 18-hole public golf course in Naperville, Illinois featuring a renovated layout with new tees, bunkers, and bridges completed in 2023, plus full amenities including a driving range, golf shop, and dining.
• Brooks Advantage Card A membership discount card offering recurring savings on greens fees, range tokens, and merchandise, plus access to special events and promotions at both Springbrook and Naperbrook.
• Brooks Links Membership A premium annual membership program at the Springbrook and Naperbrook golf facilities providing exclusive playing privileges and benefits.
• CDGA Handicap Membership A club access and handicap tracking membership offered through the Chicago District Golf Association for golfers at Springbrook and Naperbrook.
• Brooks Golf Academy Lessons PGA-led instructional programs covering adult beginner clinics, private lessons, and playing lessons on full swing, pitching, chipping, putting, rules, and etiquette, including wedge clinics with bundled equipment.
• Junior Golf Programs Youth golf instruction including Junior Clinics for ages 7-10 and 11-15, the Junior Developmental League, the Junior 9-Hole League, and summer programs with bundled range punch cards and lunches.
• Golf Shop and Merchandise Full golf pro shops at both locations selling equipment, apparel, shoes, bags, and accessories from major brands including Titleist, Callaway, TaylorMade, Mizuno, Cleveland, Srixon, Wilson, and TourEdge.
• Demo Days Equipment testing events where golfers can try clubs from vendors including Callaway, TaylorMade, Mizuno, Cleveland/Srixon, Wilson, and TourEdge with professional fitting assistance on-site.
• Tournament Services Outing and tournament hosting services for groups at either Springbrook or Naperbrook, including event planning and coordination.
• Golf Outings and Events Event hosting for meetings, corporate outings, and special events at both golf courses, including the Springbrook Women's Invitational at $65 per player.
• Permanent Tee Times Standing tee time reservations sold to regular players who want consistent playing times at the courses.
• Driving Range and Practice Facilities Driving ranges at both Springbrook and Naperbrook open daily until 30 minutes before sundown (closed for maintenance 2 hours before sunset at Springbrook on Mondays and Naperbrook on Tuesdays), with range tokens also bundled into lesson packages.
• Patio and Grill at Naperbrook On-course dining facility at Naperbrook Golf Course serving food, draft beers, pitchers, and promotional specials including Father's Day and holiday features.
• Patio and Grill at Springbrook On-course dining facility at Springbrook Golf Course serving food and beverages.
• Gift Cards Digital and physical gift cards available for purchase through the foreUP store, redeemable for greens fees, merchandise, and other course services at both courses.

Quantifiable outcome

• Nearly 50 bunkers now on Springbrook course (doubled from previous), with improved drainage eliminating standing water after heavy rain events

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Naperville Area Chamber of CommercecoreGTM or Marketing Partner · 14 June 2023Co-hosts community events including ribbon cutting ceremonies for course renovations. Partnership provides community visibility and local business network access for the golf courses.
• TitleistminorGTM or Marketing PartnerEquipment vendor participating in demo days and fitting events. Provides on-site ball fitting and club fitting services for customers to try equipment before purchase.
• CallawayminorGTM or Marketing PartnerEquipment vendor participating in demo days at both Naperbrook and Springbrook courses. Customers can try equipment at on-site demo events.
• TaylorMademinorGTM or Marketing PartnerEquipment vendor participating in demo days at both Naperbrook and Springbrook courses. Customers can try equipment at on-site demo events.
• MizunominorGTM or Marketing PartnerEquipment vendor participating in demo days at both Naperbrook and Springbrook courses. Provides club fitting opportunities.
• Cleveland Golf/SrixonminorGTM or Marketing PartnerEquipment vendor participating in demo days with wedge clinics and custom fitting appointments available. Special fitting dates offered at the courses.
• foreUP SoftwarecoreTechnology or IntegrationProvides the online tee time booking platform and gift card e-commerce system. Powers the digital booking infrastructure for both courses including tee times, gift cards, and event registration.
• Greg Martin DesigncoreStrategic or Co-development PartnerGolf course architect responsible for Springbrook renovation design. Greg Martin Design completed the renovation planning and design work for the $3.5 million course improvement project.
• Wadsworth Golf ConstructioncoreStrategic or Co-development PartnerContractor responsible for completing the Springbrook renovation work. Executed the complete rebuild of tees, bunkers, bridges, ponds, and drainage improvements.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bolingbrook Golf Club: Public golf facility in Bolingbrook, IL (adjacent suburb to Plainfield). Competes for the same Chicago southwest suburban golfer base with comparable daily-fee public access, leagues, lessons, and event hosting.
• Phillips Park Golf Course: Municipal public golf course in Aurora, IL operated by the Fox Valley Park District. Closest municipal-operator peer, offering daily-fee play, leagues, and instruction to a similar suburban Chicago demographic.
• Cog Hill Golf & Country Club: Four-course public/resort golf facility in Lemont, IL operated by the DuPage County Forest Preserve District. Closest geographic and structural analog to Naperbrook — multi-course public operator serving Chicago southwest suburbs with similar league, lesson, and tournament programming.
• White Pines Golf Club: Public golf facility in Oregon, IL with multiple 18-hole layouts. Comparable Illinois public-course operator model with similar seasonal revenue dynamics and multi-stream monetization including F&B and merchandise.
• River Bend Golf Club: Public 9-hole course in Lisle, IL operated by the Lisle Park District. Same DuPage County suburban geography, same municipal-operator structure, competing for the same public-golfer discretionary spend.
• Cantigny Golf: 27-hole public golf facility in Wheaton, IL, also operated by a DuPage County public entity. Same regional market, same public-fee structure, similar full-amenity model (range, pro shop, F&B, instruction) as Naperbrook/Springbrook.
• Fox Bend Golf Course: Public 18-hole facility in Oswego, IL operated by the Oswegoland Park District. Same Chicago southwest suburban market, same municipal operator model with leagues, lessons, and event hosting directly competing for golfers in the Naperbrook/Springbrook catchment area.
• Blackstone Golf Club: Public 18-hole course in Aurora, IL operated by the Fox Valley Park District. Competes head-to-head with Naperbrook for golfers in the southern DuPage/Will County corridor with similar public-fee programming.

Broad incumbents

• KemperSports: Chicago-based golf, sports, and hospitality management company with a large portfolio of public, private, and resort courses. Chicago headquarters and significant Midwest presence make it a directly relevant competitor and management peer for a Chicago-area public facility.
• Troon Golf: Scottsdale-based global golf and club-management company operating and managing hundreds of courses across all categories including daily-fee public facilities. Provides the broad industry benchmark for course operator scale, technology platforms, and revenue diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naperbrook-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naperbrook Golf Course