What Golrang Pakhsh does

Golrang Pakhsh (گلرنگ پخش) is the dedicated distribution arm of Golrang Industrial Group (گروه صنعتی گلرنگ), one of Iran's largest diversified consumer goods conglomerates. Founded in 2000 and headquartered in Tehran, the company operates 32 branches across all of Iran's provincial centers, supported by equipped warehouses and the country's largest FMCG distribution fleet (recognized with a Golden Badge at the 2024 Customer Trust Summit). It distributes a broad basket of food, hygiene, polymer, and household products manufactured by the parent group and partner manufacturers, including brands such as Oila (edible oils), My and Shon (personal care), Bingo (snacks and detergents), Bojne (laundry), Famila (household), Vinito (popcorn), Novin Zaferan (saffron), Airi Plast (plastics), and Leckler (batteries).

The business model is a sales-led, direct B2B distribution operation targeting retail stores, supermarkets, and modern trade chains across Iran. Revenue is generated through transaction-based product sales via the branch network, with no public pricing disclosure. The company serves fragmented SMB retail customers and enterprise modern trade accounts through a direct field sales force, complemented by the Simorgh Club digital loyalty program for vendor engagement. It does not operate outside Iran and is structured as a private joint stock company under the parent conglomerate's umbrella, with no external funding or public listing.

The company's competitive position rests on nationwide distribution scale (ranked 2nd in IMI 100 distribution companies), exclusive distribution rights for parent group brands and selected partners, and brand equity of the underlying products (e.g., My and Shon recognized as Iran's top personal care brands for 8 consecutive years). Operational leadership is provided by CEO Engineer Katabi with Deputy CEO Dr. Hosseini, supported by regional managers across Iran.

Name

Golrang Pakhsh

Legal name

شرکت گلرنگ پخش ( سهامی خاص )

Website

https://golrangpakhsh.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Golrang Pakhsh is the dedicated B2B distribution arm of Golrang Industrial Group, operating 32 branches across Iran to distribute food, hygiene, and household products to retail stores and supermarkets nationwide.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

General Warehousing and Storage (49311)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA)

Keywords

• Consumer goods distribution
• Food products distribution
• Hygiene products distribution
• Fast-moving consumer goods
• Wholesale distribution services

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices31 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Sales: Golrang Pakhsh generates revenue by distributing and selling food and hygiene products manufactured by Golrang Industrial Group. The company operates through a network of 32 branches across Iran, maintaining extensive warehouses and a powerful rapid distribution fleet to serve retail stores and supermarkets nationwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Golrang Pakhsh is the dedicated distribution arm of Golrang Industrial Group, responsible for the wholesale sale and nationwide delivery of food, hygiene, personal care, polymer, battery, and household consumer products manufactured by the parent group and partner companies. The company operates 32 equipped warehouse branches across Tehran and all Iranian provincial centers, supported by a large rapid-delivery transport fleet, serving retail stores, supermarkets, and modern trade chains throughout Iran.

Product overview

Golrang Pakhsh is a B2B distribution company and a member of the Golrang Industrial Group (گروه صنعتی گلرنگ), responsible for the sale and nationwide distribution of a broad portfolio of food and hygiene products manufactured by group companies. The company operates as a distribution platform with 32 branches and a central warehouse across Iran, distributing products organized into six main categories: oil products (Oila brand), food products, hygiene and personal care products (May, Shon, Act brands), polymer/plastic products (Airi Plast brand), toys and entertainment, and lamps and batteries. Key sub-brands include Novin Zafarān (saffron and saffron tea), Bingo (food and snacks, via Masterfooda), Bojne and Bingo (laundry/cleaning products, via Pāksho), Leckler (batteries), and We-Nito (snacks). The company also operates the Simorgh Club loyalty program for vendors and customers. The distribution network covers all provinces of Iran through regional branches.

Differentiator

Problem solved

Functional benefit

Brands

• Oila (اویلا): Edible oils brand - Won top brand award in food and edible oils category
• My (مای)
• Shoun (شون)
• Famila (فامیلا)
• Bingo (بینگو)
• Bojneh (بوژنه)
• Vinito (وی‌نیتو)
• Novin Zaferan (نوین زعفران)
• Leckler (لکلر)
• Airi Plast (آیری پلاست)

Products and services

• Oil Products (Oila brand)
• Food Products
• Hygiene & Personal Care Products
• Polymer & Plastic Products
• Toys & Entertainment Products
• Lamps & Batteries
• Cleaning & Laundry Products
• Simorgh Club Loyalty Program

Quantifiable outcome

• Selected among IMI 100 top companies of Iran, ranked 2nd in distribution category
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Golrang Industrial Group (گروه صنعتی گلرنگ)coreStrategic or Co-development PartnerParent company; Golrang Pakhsh is responsible for selling and distributing the majority of products manufactured by Golrang Industrial Group, including food and hygiene products. This is the core strategic relationship as the distribution arm of the industrial group.
• Masterfood (ماسترفوده)coreChannel Partner/ Reseller/ DistributorCollaboration with Masterfood for distribution of Bingo brand products. The company launched Bingo brand laundry liquid products in collaboration with Masterfood and Pakasho at the Pakasho company.
• Pakasho (پاکشو)coreChannel Partner/ Reseller/ DistributorDistribution partnership for Bingo brand laundry products. Golrang Pakhsh distributes Pakasho's Bingo brand laundry liquid products nationwide through its branch network.
• Hasti Arin Tamin (هستی آرین تامین)majorChannel Partner/ Reseller/ DistributorDistribution of Fmila brand products. Launch ceremony for Fmila products held with participation of Hasti Arin Tamin management.
• Hasti Electric Tara (هستی الکتریک تارا)majorChannel Partner/ Reseller/ DistributorDistribution of Leckler battery brand products. Products launched in branches nationwide with collaboration between Golrang Pakhsh and Hasti Electric Tara.
• Avin Shimi Plast (آوین شیمی پلاست)minorChannel Partner/ Reseller/ DistributorDistribution of Avin Shimi Plast products including plastic packaging for cosmetics, various containers, and other health/beauty products. Also involved in child care, food, home textiles, hygiene, and polymer products.
• Sanaye Bihdashi Paydar (صنایع بهداشتی پایدار)majorChannel Partner/ Reseller/ DistributorDistribution of Bojne brand products. Launch event held for new liquid and powder laundry detergent from Bojne brand.
• Pakan Plasker (پاکان پلاستکار)majorChannel Partner/ Reseller/ DistributorDistribution of Airi Plast brand products. Pakan Plasker produces Airi Plast convenient-use plastic products including plastic bags, trash bags, and food containers.
• Novin Zaferan (نوین زعفران)minorChannel Partner/ Reseller/ DistributorDistribution of Novin Zaferan saffron products including saffron spray and saffron tea. Products launched nationwide through Golrang Pakhsh branches.
• Kourosh Food Industry (شرکت صنعت غذایی کوروش)coreChannel Partner/ Reseller/ DistributorDistribution of Kourosh brand products including cooking oils. Oila brand from Kourosh Food Industry was selected as top food oil brand in Iran.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sysco: Global leader in food distribution to restaurants, healthcare, and hospitality with an unmatched route-density model. Useful as an international benchmark for the operating leverage potential of branch-and-fleet wholesale distribution at scale.
• KeHE Distributors: US specialty and natural food distributor with a nationwide route-based delivery network serving independent and chain retailers. Comparable for the economics of distributing branded specialty/gourmet food through branch-based coverage.
• Dot Foods: Largest food industry redistributor in the United States, operating multi-temperature warehouses and a route-based delivery model serving retailers and foodservice. Comparable as a benchmark for what scaled wholesale distribution economics look like at national coverage.
• Core-Mark International: Large convenience-store and retail distributor in North America operating a high-frequency, fleet-based distribution model. Comparable for the route-economics and SKU-intensive nature of retail-replenishment distribution.
• Shahrvand Chain Stores: Major Iranian retail chain operating hypermarkets and supermarkets nationwide. Comparable as a scaled Iranian retail buyer of consumer goods and a counterpart in the same national distribution-to-retail value chain.
• Refah Chain Stores (Refah Kala): One of Iran's largest supermarket and hypermarket chains, operating as a major direct buyer of grocery and household goods. As the downstream customer of Golrang Pakhsh, it represents the demand side of the same value chain and a key account for the company's distribution business.

Direct peers

• Darou Pakhsh: Iran's largest pharmaceutical distribution company, sharing the Pakhsh distribution heritage and operating a nationwide branch network serving pharmacies and institutions. Same B2B direct-sales distribution model applied to a different product vertical, making the operating infrastructure and route economics highly comparable.
• Etka (Tejarat Etka): One of Iran's largest state-affiliated wholesale distribution networks, distributing consumer goods, food, and household products to retailers nationwide. Operates a comparable branch-and-warehouse model with fleet-based distribution, making it the closest functional analog to Golrang Pakhsh within Iran.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/golrangpakhsh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golrang Pakhsh