Michigan Association of Superintendents & Administrators

What Michigan Association of Superintendents & Administrators does

Michigan Association of Superintendents & Administrators (MASA) is a nonprofit professional membership association founded in 1937 and headquartered in Lansing, Michigan, serving school superintendents, central office administrators, and non-instructional district leaders across Michigan's public school system. The organization delivers leadership preparation, certification pathways, executive coaching, administrator evaluation training, advocacy at the state legislative level, and peer networking for its members.

MASA's core product portfolio centers on credential-bearing leadership development programs. The Horizon Leadership Academy+SE (HLA+SE), developed jointly with the Michigan Association of Administrators of Special Education (MAASE), is a state-approved and CAEP-accredited program leading to a School Administrator Certificate with Central Office Endorsement, with an optional Special Education Director track. The New Superintendents Leadership Academy (NSLA) is a seven-session program for superintendents in their first three years, with bundled executive coaching. Standalone Executive Leadership Coaching is offered at $1,000/year. Supporting programs include the Non-Instructional District Leaders (NIDL) experience, School ADvance administrator evaluation training, the Reading Now Network (a 20-county West Michigan early-literacy coalition), the Michigan Continuous Improvement Facilitators Network (MCIFN), and the Beyond Equity diversity, equity, and inclusion series.

Revenue is generated through membership dues and tiered program fees, including NSLA at $2,900/participant, HLA+SE at $9,500 tuition plus a $3,000 special education supplement ($12,500 total for SE candidates) and a $150 non-refundable application fee, and Executive Leadership Coaching at $1,000/year. Programs are delivered via Canvas LMS and Zoom for virtual cohorts and at MASA's Lansing office and conference venues for in-person sessions, with the iMIS-powered member portal handling registrations and member services. The organization is governed by an elected Board of Directors composed of member superintendents and operates independently with no parent company or external institutional ownership.

Name

Michigan Association of Superintendents & Administrators

Legal name

Michigan Association of Superintendents & Administrators

Website

https://gomasa.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MASA is a Michigan-based nonprofit professional membership association founded in 1937 that serves the state's school superintendents and administrators through leadership academies, state-approved administrator certification, executive coaching, advocacy, and peer networking.

Ownership category

akta.pro rank

Product category

Professional Education Leadership Services

NAICS

Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

School Leader / Administrator Certification & Licensure Boards (EDADAJAM)

akta.pro secondary industries

Mentoring, Induction & Probationary Teaching Oversight Authorities (EDADAJAK), Staffing, HR, Credentialing & Substitute Management (EDAJAHAH)

Keywords

• Professional development services
• Education leadership training
• Administrator certification programs
• Membership association services
• School superintendent support

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues for school superintendents and administrators in Michigan providing access to professional development, networking, advocacy, and member resources.
2. Professional Development Programs: Revenue from leadership academy programs including NSLA ($2,900/participant) and HLA+SE ($9,500 tuition plus additional fees). Programs provide administrator certification, central office endorsement, and continuing education credits.
3. Executive Leadership Coaching: $1,000/year fee for executive coaching services for superintendents not enrolled in NSLA. NSLA participants receive coaching as part of their registration.
4. Application Fees: Non-refundable application fee of $150 for HLA+SE program enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MASA operates a professional membership association serving Michigan school superintendents and administrators, delivering leadership development programs, administrator certification pathways, and executive coaching. The organization offers state-approved programs such as the Horizon Leadership Academy+SE (HLA+SE) for central office and special education endorsement, the New Superintendents Leadership Academy (NSLA) for early-career superintendents, and the standalone Executive Leadership Coaching program. Additional offerings include the School ADvance administrator evaluation system, the Non-Instructional District Leaders (NIDL) program, and the Reading Now Network literacy initiative.

Product overview

MASA operates as a professional association offering multiple interconnected professional development programs for school administrators in Michigan. The core portfolio includes the Horizon Leadership Academy+SE (HLA+SE) for aspiring and current central office leaders seeking administrator certificates and central office endorsements; the New Superintendents Leadership Academy (NSLA) for new superintendents with bundled Executive Leadership Coaching; the standalone Executive Leadership Coaching program for superintendents in their first three years; and the Non-Instructional District Leaders (NIDL) program for operational district leaders. Supporting products include School ADvance (administrator evaluation tool with training components), the Reading Now Network (early literacy improvement initiative), the Michigan Continuous Improvement Facilitators Network, and the Beyond Equity social justice learning series. Programs use Canvas LMS and Zoom for hybrid/virtual delivery, with iMIS powering the member portal and event registration system.

Differentiator

Problem solved

Functional benefit

Brands

• Horizon Leadership Academy+SE (HLA+SE): A collaboration between MASA and MAASE providing leadership skills preparation for superintendents, central office administrators, and special education administrators, leading to School Administrator Certificate and Central Office endorsement.
• New Superintendents Leadership Academy (NSLA)
• School ADvance
• Michigan Continuous Improvement Facilitators Network (MCIFN)
• Beyond Equity
• Reading Now Network (RNN)

Products and services

• Horizon Leadership Academy+SE (HLA+SE) A state-approved professional learning program that prepares school leaders to become effective superintendents, central office administrators, and special education administrators. Offers School Administrator Certificate and Central Office endorsement, with optional Special Education Director full approval through additional coursework focused on MARSE rules and leadership standards in special education.
• New Superintendents Leadership Academy (NSLA) A seven-session in-depth professional learning series held throughout the year for superintendents in their first three years of the superintendency. Includes an Executive Leadership Coach provided as part of registration ($2,900/participant).
• Executive Leadership Coaching Multi-tiered support program pairing experienced superintendents with new superintendents in their first three years. Provides face-to-face or virtual meetings, ongoing email/phone support, and individualized coaching focused on personal/professional growth. Available at $1,000/year for superintendents not enrolled in NSLA.
• Non-Instructional District Leaders (NIDL) A three-day professional learning experience designed for non-instructional district leaders including Food Service Directors, Transportation Directors, Buildings & Grounds Supervisors, and Early Childhood Program Directors.
• Reading Now Network (RNN) A collaborative initiative of superintendents from 20 West Michigan counties focused on improving early literacy and third-grade reading proficiency through shared research, professional videos, and resource sharing among school districts.
• School ADvance Administrator evaluation system used by school districts. Includes Basic Training, Administrator Rater Reliability Training, New Administrators Training, and Board Training components to ensure consistent evaluation practices.
• Michigan Continuous Improvement Facilitators Network (MCIFN) Professional learning network for continuous improvement facilitators at ISD level who provide professional development and technical assistance to support district and school teams.
• Beyond Equity Professional learning program focused on Social Justice through Diversity, Equity and Inclusion (SDEI), addressing real issues, lived experiences, and district transformation anchored around student voice and activism.

Quantifiable outcome

• Nearly 90% of coached superintendents reported making moderate-high progress toward identified goals
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, strategic and minor.

• Michigan Association of Administrators of Special Education (MAASE)coreStrategic or Co-development PartnerCollaboration between MASA and MAASE on the Horizon Leadership Academy+SE (HLA+SE) program, which allows candidates to earn School Administrator Certificate, Central Office endorsement, and Special Education Supervisor/Director approval through additional coursework focused on leadership standards in special education.
• Western Michigan UniversitystrategicStrategic or Co-development PartnerArticulation agreement allowing HLA+SE completers to articulate up to 15-18 credits toward Ed.S. or Ph.D. programs. Contact: Dr. Rusty Stitt.
• Northern Michigan UniversitystrategicStrategic or Co-development PartnerArticulation agreement allowing HLA+SE completers to articulate up to 15-18 credits toward Ed.S. (potentially leading to Ed.D. with Central Michigan University). Contact: Dr. Bethney Bergh.
• Performance ServicesminorOthersStrategic partner offering services to MASA members.
• TraneminorOthersStrategic partner offering services to MASA members.
• Barton MalowminorOthersStrategic partner offering services to MASA members.
• MISECminorOthersStrategic partner offering services to MASA members.
• TRAILSminorOthersStrategic partner offering wellness services to MASA members.
• KingscottminorOthersStrategic partner offering services to MASA members.
• NeolaminorOthersStrategic partner offering policy services to MASA members.
• SetSegminorOthersStrategic partner offering services to MASA members.
• MESSAminorOthersStrategic partner offering insurance services to MASA members.
• Capturing Kids HeartsminorOthersStrategic partner offering professional development to MASA members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• California Association of School Administrators (CASA): California's statewide association representing school administrators across all levels, providing professional development and advocacy. Comparable to MASA in serving a single state's administrator population with similar program mix.
• New York State Council of School Superintendents (NYSCOSS): New York's statewide association of school superintendents providing professional development, legislative advocacy, and administrator support. Closely mirrors MASA's role at the state level with comparable service offerings.
• Texas Association of School Administrators (TASA): Texas statewide professional association for school administrators offering conferences, leadership academies, legislative advocacy, and member services. Highly comparable in scope and mission to MASA, just at larger scale in Texas.
• Wisconsin Association of School District Administrators (WASDA): Wisconsin's statewide professional association for school district administrators, providing legislative advocacy, professional development, and administrator support. Closely comparable to MASA as a neighboring Midwest state administrator association.
• Pennsylvania Association of School Administrators (PASA): Pennsylvania's statewide association for school administrators offering professional development, advocacy, and leadership programming. Directly comparable to MASA's mission and service model at the state level.
• Illinois Association of School Administrators (IASA): State-level professional membership association for Illinois school administrators offering professional development, advocacy, and leadership preparation. Closely comparable to MASA as a peer state administrator association structure with similar program portfolio.

Broad incumbents

• AASA (The School Superintendents Association): The national professional association for school superintendents, directly referenced on MASA's website. AASA operates at the national level providing overlapping professional development, advocacy, and networking that competes with MASA for member mindshare.
• Council of Chief State School Officers (CCSSO): National nonpartisan organization of state education chiefs and leaders. While focused on state-level officials rather than district administrators, CCSSO sets leadership standards and policy frameworks that influence administrator preparation programs like MASA's HLA+SE.
• National Association of Elementary School Principals (NAESP): National association for elementary and middle-level principals providing leadership development and advocacy. Comparable to MASA in its administrator-focused mission but operates at national level and serves principals rather than superintendents.

Regional players

• Michigan Association of School Boards (MASB): Michigan-based association for school board members, serving the same Michigan K-12 governance ecosystem as MASA. Complementary rather than directly competitive, but operates in the same Michigan school leadership space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/masasupts
• Facebookfacebook.com/159533997390901
• LinkedInlinkedin.com/company/masasupts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Michigan Association of Superintendents & Administrators