Gom Schoonhouden

What Gom Schoonhouden does

Gom Schoonhouden (legally Gom Schoonmaak) is a Netherlands-based commercial cleaning services provider operating as a division of the Facilicom Group, headquartered in Schiedam, Zuid-Holland. Founded in 1966 and employing approximately 1,974 staff, Gom delivers cleaning services nationwide through 'Gom in de buurt' localized teams. The business is organized around nine dedicated sector business units — Kantoren (MKB and Grootzakelijk/enterprise), Overheid (government), Zorg (healthcare, with Cure, Care, and Pharma sub-divisions), Onderwijs (primary, secondary, and higher education), Cultuur en recreatie, Voedingsmiddelenindustrie, Industrie, Logistiek, and Openbare ruimten — each developing sector-specific protocols such as infection prevention and HACCP-aligned cleaning.

The service portfolio spans core cleaning contracts, specialist services (glass and façade maintenance, floor care, deep cleaning, interior cleaning, industrial cleaning, solar panel cleaning, and CMR/Chromium VI cleaning), and modular offerings including the FLEX flexible cleaning program and Datagedreven schoonmaak (data-driven cleaning) backed by sensor-based measurement and over a decade of operational experience with carpet-vacuuming cleaning robots. The company is also publicly exploring humanoid robots for cleaning applications through a 2026 collaboration with the Humanoid Application Center.

Gom operates a B2B contract-based revenue model with customized, quote-based pricing tailored per facility, sector, and scope, and multi-year service agreements. Go-to-market is consultative and field-led, anchored on the 'Luister en Adviesgesprek' (listening and advisory conversation) approach by sector-specialized client managers, supplemented by website-driven quote requests. The company is privately held within Facilicom Group, with no independent external funding or public listing.

Name

Gom Schoonhouden

Legal name

Gom Schoonmaak

Website

https://gom.nl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gom Schoonhouden is a Dutch nationwide commercial cleaning services provider and division of Facilicom Group, delivering sector-specific cleaning to offices, government, healthcare, education, industry, logistics, and public spaces via dedicated business units and multi-year B2B contracts.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (561740)

SIC

Sanitary Services (4950)

akta.pro primary industry

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

akta.pro secondary industries

Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC), Education (K-12/University) Cleaning (IMAIADAH), Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL)

Keywords

• Commercial cleaning services
• Facility cleaning solutions
• Sector-specific cleaning
• Specialist industrial cleaning
• Data-driven facility hygiene

Headquarters

HQ city

Netherlands ( nationwide operations)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning Services: Core B2B cleaning services delivered under long-term contracts to businesses, government institutions, healthcare facilities, educational institutions, and industrial clients. Services include regular office cleaning, specialized industrial cleaning, healthcare hygiene services, and sector-specific cleaning solutions. Revenue is recurring in nature based on contracted service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gom Schoonhouden is a Dutch commercial cleaning services provider that delivers professional cleaning to businesses, government institutions, healthcare facilities, educational institutions, industrial sites, food processing plants, logistics operations, cultural venues, and public spaces across the Netherlands. Its offering combines sector-tailored general cleaning with specialist services (glass/facade, floor care, deep cleaning, interior, industrial, solar panel, CMR), supported by data-driven cleaning methodology, the FLEX flexible service model, and cleaning robotics augmentation.

Product overview

Gom is a professional cleaning services company operating under the Facilicom Group, offering a comprehensive portfolio of cleaning solutions organized around three main pillars: core cleaning services, sector-specific solutions, and specialist services. The core offering (Gom Schoonmaak) provides general cleaning for offices and facilities. Sector-specific cleaning (Sectorgerichte Schoonmaak) tailors services for MKB, Large Enterprise, Government, Healthcare (with Care, Cure, Pharma subdivisions), Education (primary, secondary, higher), Culture and Recreation, Food Industry, Logistics, Industry, and Public Spaces. Specialist cleaning (Specialistische Reiniging) includes glass/façade, floors, deep cleaning, interior, industrial, solar panels, and CMR cleaning. The FLEX module offers flexible, needs-based cleaning programs, while Datagedreven Schoonmaak applies data analytics, and Schoonmaak Robots incorporates robotic automation. Gom positions itself under the 'Ongewoon schoon' (Unusually clean) brand umbrella with emphasis on 'echte aandacht' (genuine attention).

Differentiator

Problem solved

Functional benefit

Brands

• FLEX: Flexible cleaning service model offering customized cleaning solutions that adapt to changing organizational needs throughout the year rather than fixed programs.

Products and services

• Gom Schoonmaak (Core Cleaning Services) Professional recurring cleaning services delivered by trained cleaning professionals to businesses and organizations across the Netherlands, with staff who provide attention to detail, signal issues, and contribute to pleasant working environments.
• Sectorgerichte Schoonmaak (Sector-Specific Cleaning) Sector-tailored cleaning solutions for distinct industries: Kantoren (MKB and Grootzakelijk), Overheid, Zorg (Care, Cure, Pharma), Onderwijs (primary, secondary, higher), Cultuur en recreatie, Voedingsmiddelenindustrie, Logistiek, Industrie, and Openbare ruimten.
• Specialistische Reiniging (Specialist Cleaning) Specialist cleaning services including glass and facade maintenance, floor care, deep cleaning, interior cleaning, industrial cleaning, solar panel cleaning, and CMR (Chromium VI) cleaning.
• FLEX (Flexible Cleaning Services) Adaptive cleaning service that adjusts to changing client needs throughout the year instead of a fixed schedule, enabling customized cleaning based on demand fluctuations.
• Datagedreven Schoonmaak (Data-Driven Cleaning) Data-driven cleaning approach leveraging sensor technology, analytics, and measurements to optimize cleaning schedules, resource allocation, and quality assurance for consistent service delivery and measurable outcomes.
• Schoonmaak Robots (Cleaning Robots) Cleaning robots used to enhance efficiency, quality, and consistency of cleaning services, particularly carpet vacuuming, allowing staff to focus on tasks requiring creativity and human interaction.
• Infectiepreventie en Hygienemetingen (Infection Prevention and Hygiene Measurement) Specialized infection prevention protocols and hygiene measurement systems for healthcare institutions and pharmaceutical environments, ensuring compliance with strict sector hygiene requirements.

Quantifiable outcome

• Robots increase efficiency, quality, and consistency of cleaning services
• +1 more outcomes

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sodexo: French global facility-management and food-services conglomerate with significant cleaning operations in the Netherlands; competes on integrated FM contracts but offers a far broader service portfolio than Gom's cleaning-led model.
• ISS A/S: Global Danish-headquartered facility-services major with cleaning as a core service line across workplace, healthcare, and food-service segments — competes with Gom on large Dutch multi-service tenders but as part of a much broader global portfolio.
• Atalian: European facility-services group providing cleaning and related FM offerings across multiple countries including the Netherlands — competes with Gom on multi-site and multi-service enterprise contracts under a broader continental footprint.

Direct peers

• Asito: Dutch janitorial and facility-services provider with national coverage across healthcare, education, offices, and industry — directly comparable to Gom on customer mix, multi-sector vertical structure, and contract-driven B2B model.
• CSU Total Care: Netherlands' largest dedicated cleaning services company (~8,000 employees), offering multi-sector janitorial services to offices, healthcare, education, government, and industry — a direct and near-1:1 competitor to Gom across virtually all of Gom's nine sector business units.
• EW Facility Services: Dutch integrated facility-services company delivering cleaning, hospitality, and supporting services to enterprise, healthcare, and government clients — closely comparable to Gom on service scope and target segments.
• Vebego Group: Family-owned Dutch facility-services group spanning cleaning, security, and property maintenance with subsidiaries including HCM and Albron-adjacent operations; offers an integrated multi-service proposition structurally analogous to Gom-within-Facilicom and competes on the same Dutch enterprise and government RFPs.
• Hago Nederland: Dutch commercial cleaning brand focused on offices, schools, and public-sector buildings, with established multi-sector janitorial capabilities — a direct Dutch-market peer to Gom's Kantoren, Onderwijs, and Overheid units.

Regional players

• Samsic: French facility-services group with strong cleaning and multi-service FM presence across Europe — analogous business model to Gom (vertical sectors, multi-year contracts) but anchored in French and broader European markets rather than the Netherlands.
• WISAG: Germany's largest family-owned facility-services group with extensive cleaning, security, and technical-services operations — comparable service mix and private-family ownership profile to Gom, but operating primarily in Germany rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacilicom.nl/contact-met-facilicom/social-media
• YouTubefacilicom.nl/contact-met-facilicom/social-media
• Facebookfacebook.com/social-media
• LinkedInlinkedin.com/company/gomschoonhouden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gom Schoonhouden