Gondwana Link
Gondwana Link is an Australian non-profit, founded in 2002 and based in Albany, Western Australia, coordinating landscape-scale ecological restoration and conservation across a 1,000km corridor in south-western Australia. It partners with private landowners, First Nations ranger groups, and environmental NGOs, funded by donations, grants, and bequests.
- Company typePrivate
- Founded2002
- HeadquartersAlbany, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gondwana Link does
Gondwana Link Ltd. is a registered Australian non-profit environmental conservation organization founded in 2002 and headquartered in Albany, Western Australia. The organization coordinates landscape-scale habitat protection and ecological restoration across a 1,000km corridor from the wet forests of south-western Australia to the semi-arid woodland and mallee bordering the Nullarbor. Its core model is community-driven: Gondwana Link acts as a coordinator and facilitator among private conservation landholders, First Nations ranger groups (Not-for-profit Ngadju and Nowanup Rangers), environmental NGOs (Greening Australia, Bush Heritage Australia, The Wilderness Society, Green Skills), universities (Curtin), and government/corporate funders. The organization's deliverables include conservation property acquisitions (Chingarrup Sanctuary, Peniup, Chereninup Creek), ecological restoration projects (notably Bill and Jane Thompson's Yarraweyah property with 300+ plant species, 800,000+ trees, and an estimated 26,500 tonnes of carbon over 30-40 years), the Quality Restoration Guide methodology, First Nations Healthy Country Planning programs, documentary films shown at the WA Museum Boola Bardip, the Heartland Journeys ecotourism platform, and the Genestreams Sculpture Trail with augmented-reality elements.
Gondwana Link employs 8 staff and operates under a non-profit revenue model with five streams: individual donations and bequests, a membership program with newsletter/circular distribution, merchandise sales through an online shop, and government and corporate grants. Key funding partners include the Australian Government's Future Drought Fund and State NRM Program, Lotterywest, Woodside Energy, Shell Development Australia, and the Carbon Neutral Charitable Fund (which purchases carbon credits from landowner restoration projects). The organization holds no patents, has no commercial pricing model, and is governed as an independent ACNC-registered charity led by CEO Keith Bradby OAM, who has led the program since inception. Distribution is geographically constrained to south-western Australia; the organization does not sell commercial products globally and has no public listing.
Gondwana Link firmographics
Firmographics- Name
- Gondwana Link
- Legal name
- Gondwana Link Ltd.
- Website
- https://gondwanalink.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gondwana Link is an Australian non-profit, founded in 2002 and based in Albany, Western Australia, coordinating landscape-scale ecological restoration and conservation across a 1,000km corridor in south-western Australia. It partners with private landowners, First Nations ranger groups, and environmental NGOs, funded by donations, grants, and bequests.
- Ownership category
- akta.pro rank
Gondwana Link industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Support Activities for Forestry (115310), Nature Parks and Other Similar Institutions (712190), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations) (THAAANAH)
- akta.pro secondary industries
- Community-Based & Indigenous-Led Ecotourism (THAAAEAH), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)
Keywords
Where Gondwana Link is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gondwana Link business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: Individual donations from supporters who contribute money to support conservation work. The organization has a donate button on its website and accepts contributions for specific projects.
- Bequests and Planned Giving: Legacy giving program allowing supporters to leave a bequest to Gondwana Link in their estate planning.
- Membership Program: Members receive information about conservation activities, campaigns, and publications including e-newsletter and periodic circulars.
- Merchandise Sales: Online shop selling books and other goods (SHOP link to gondwanalink.square.site).
- Government and Corporate Grants: Funding from government programs and corporate partners for specific conservation and restoration projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Gondwana Link product offering
Product offeringCore offering
Gondwana Link is a non-profit environmental conservation organization that acquires and protects conservation properties, supports ecological restoration and habitat reconnection across a 1,000km corridor in south-western Australia, and partners with First Nations communities to deliver ranger programs, cultural burning, and land management. Its offerings include Heartland Journeys eco-tourism experiences, the Genestreams Gondwana Link Sculpture Trail, conservation film productions, and a member/donor support program.
Product overview
Gondwana Link Ltd. is an environmental conservation organization, not a traditional product/technology company. Its primary offerings are conservation programs and community initiatives including Heartland Journeys (ecotourism experiences), the Genestreams Gondwana Link Sculpture Trail (eco-cultural art initiative), and documentary film series showcasing restoration work. The organization focuses on habitat protection, ecological restoration, and First Nations collaboration across 1,000km of southwestern Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Heartland Journeys
Quantifiable outcome
- 300+ plant species restored on single properties
- +3 more outcomes
Companies that use Gondwana Link
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Gondwana Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gondwana Link partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Greening AustraliacoreMajor partner organization conducting large-scale revegetation projects across Gondwana Link. Co-purchased Peniup property and conducts restoration planting with Shell Reconnections program. Partnered on carbon credit generation and quality restoration initiatives.
- Bush Heritage AustraliacoreConservation organization that acquired Chereninup Creek Reserve as part of Gondwana Link. Assists with fauna monitoring on properties and supports landowner programs.
- The Wilderness SocietycoreFounding partner group of Gondwana Link from 2002. Conducted Wild Country Science programs, fauna surveys, and advocacy for Great Western Woodlands protection.
- Mulloon InstitutemajorPartner supporting Healthy Country Planning courses and training for First Nations rangers, including TIMME project through Australian Government's Future Drought Fund.
- Ngadju RangerscoreTraditional Owner ranger group conducting wildlife monitoring, fire management, and land care across the Great Western Woodlands section of Gondwana Link.
- Nowanup RangerscoreFirst Nations ranger group undertaking seed collection, cultural burns, and land management. Operate from Nowanup property with support from Gondwana Link and partners.
- Green SkillscoreCommunity organization partnering with landowners on Balijup Farm and other properties for restoration, citizen science, eco-art, and Noongar cultural programs.
- Curtin UniversitymajorUniversity expanding programs to bring students to Nowanup for cultural learning, contributing skills in trail design, signage, and business planning.
- Oyster Harbour Catchment GroupminorLocal catchment group organizing feral cat workshops and coordinating regional conservation efforts with Gondwana Link.
- EcoHealth NetworkmajorGlobal network connecting ecological restoration with human health outcomes. Gondwana Link is a member and convenes Four Islands EcoHealth group.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Gondwana Link competitors and assessment
Company assessmentRegional players
- Trust for Nature (Victoria): Victorian conservation non-profit managing private-land conservation covenants and reserves. Comparable mission and covenant-based model, but focused on Victoria rather than Western Australia.
- Tasmanian Land Conservancy: State-based conservation non-profit acquiring and managing permanent reserves in Tasmania. Highly comparable operating model (conservation covenants, community fundraising, reserve management) but geographically focused on Tasmania rather than mainland south-western Australia.
Direct peers
- Bush Heritage Australia: Australian non-profit that acquires and manages conservation reserves for biodiversity outcomes. Already a core Gondwana Link partner (Chereninup Creek Reserve), with a directly comparable model of landscape-scale conservation on private land using a community/fundraising approach.
- Australian Wildlife Conservancy: Australia's largest private owner of land for conservation, managing sanctuaries across the country for threatened species. Directly comparable operating model — landscape-scale conservation, private land acquisition, government/corporate partnerships, science-based management.
- The Wilderness Society: Founding Gondwana Link partner since 2002, conducting Wild Country Science programs and advocacy for the Great Western Woodlands. Comparable landscape conservation and advocacy orientation, with overlapping program footprint.
- Greening Australia: National environmental non-profit focused on large-scale revegetation and ecosystem restoration. Co-purchased Gondwana Link's Peniup property and runs Shell Reconnections plantings, making it a directly comparable restoration partner with overlapping program and funding base.
Broad incumbents
- WWF-Australia: Major global conservation organization with substantial Australia operations spanning species protection, habitat restoration, and policy advocacy. Broader in scope than Gondwana Link but a key stakeholder in landscape-scale conservation funding and policy.
- The Nature Conservancy (Australia): Global conservation organization with significant Australia operations focused on large-landscape conservation, science-based management, and corporate partnerships. Operates at much larger scale but is a direct thematic peer in landscape conservation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gondwana Link social profiles
Digital presenceGondwana Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gondwana Link leadership team
Management profileNumber of profiles
Profiles3 records
Gondwana Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gondwana Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gondwana Link
What does Gondwana Link do?
Gondwana Link is a non-profit environmental conservation organization that acquires and protects conservation properties, supports ecological restoration and habitat reconnection across a 1,000km corridor in south-western Australia, and partners with First Nations communities to deliver ranger programs, cultural burning, and land management. Its offerings include Heartland Journeys eco-tourism experiences, the Genestreams Gondwana Link Sculpture Trail, conservation film productions, and a member/donor support program.
Is Gondwana Link a public or private company?
Gondwana Link is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Gondwana Link founded?
Gondwana Link was founded in 2002. It employs 1 to 10 people.
Where is Gondwana Link based?
Gondwana Link is headquartered in Albany, Australia, in the Oceania region.
How does Gondwana Link make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are bequests and Planned Giving, membership Program, merchandise Sales and government and Corporate Grants.
Who are Gondwana Link's main competitors?
Regional players on record are Trust for Nature (Victoria) and Tasmanian Land Conservancy. Direct peers are Bush Heritage Australia, Australian Wildlife Conservancy, The Wilderness Society and Greening Australia. Broad incumbents are WWF-Australia and The Nature Conservancy (Australia).
Does Gondwana Link have an API?
No public API is recorded for Gondwana Link.
What industry is Gondwana Link in?
Gondwana Link's product category is Environmental Conservation Services. Its primary akta.pro industry code is THAAANAH, Biodiversity & Habitat Conservation Services (Restoration, Wildlife-Safe Operations), with a secondary code of THAAAEAH, Community-Based & Indigenous-Led Ecotourism. Its NAICS code is 115310 and its SIC code is 800.