Good Brothers

Name

Good Brothers

Legal name

Good Brothers Ltd

Website

https://goodbrothers.digital

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital public relations
• Media relations services
• Crisis communications consulting
• Brand strategy consulting
• Podcast production services

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Creative Services: Professional services agency providing Digital PR, Traditional PR, PR & Brand Strategy, Crisis Communications, Training, and Podcast Production services. Revenue generated through client engagements and project-based work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Good Brothers is a boutique digital PR and creative agency that blends traditional PR storytelling with data-driven campaign development to earn high-authority media coverage and backlinks for client brands. Its service portfolio spans Digital PR, Traditional PR, PR for Financial Services, PR & Brand Strategy, Podcast Production & Influencer Marketing, Crisis Communications, and Training, all delivered by senior practitioners with no junior staff.

Product overview

Good Brothers is an award-winning boutique digital PR and creative agency offering a unified service portfolio centered on data-driven storytelling and traditional PR expertise. The core offering includes Digital PR, Traditional PR, PR for Financial Services, PR & Brand Strategy, Podcast Production & Influencer Marketing, Crisis Communications, and Training services. The agency is distinguished by its portfolio of proprietary campaign methodologies including The Science of Scare, The Whisky Travel Index, Plane Food, Crypto Energy Consumption, Flat Pack Frenzy, The Internet Accessibility Index, Foul Play, The Ecotourism Guide, and Holiday Sickness Hotspots—all designed to earn high-authority backlinks and media coverage for clients. With over 20 years of combined experience and no junior staff, the agency focuses exclusively on senior-led strategic PR services rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital PR
• Traditional PR
• PR for Financial Services
• PR & Brand Strategy
• Podcast Production & Influencer Marketing
• Crisis Communications
• Training

Quantifiable outcome

• Science of Scare campaign: 1,300+ links, 142M social media impressions, featured on Netflix and Amazon Prime
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: World's largest independent PR firm with deep financial services and regulated industry expertise. Comparable to Good Brothers in serving enterprise clients needing trust-driven storytelling, but offers global scale, paid media integration, and proprietary research capabilities the boutique cannot match.
• Weber Shandwick: Major global PR network with strong digital, earned media, and creative capabilities. Competes for the same enterprise brief-led clients as Good Brothers, particularly in financial services and corporate communications, but with much larger teams and broader geographic coverage.
• FTI Consulting (Strategic Communications): Global advisory firm with a major communications segment covering financial communications, crisis, and public affairs. Directly comparable to Good Brothers' financial services and crisis communications offering, though FTI delivers at enterprise scale with cross-border capabilities.
• Ketchum: Global communications firm under Omnicom with extensive digital PR, influencer, and brand strategy offerings. Compares to Good Brothers across integrated PR and earned media services, though at network scale with significantly larger headcount.
• FleishmanHillard: Global PR and communications agency owned by Omnicom. Overlaps with Good Brothers across corporate communications, financial services PR, and crisis communications, but operates at much larger scale with full-service integrated offerings rather than boutique senior-only delivery.
• Golin: Global digital-first PR agency owned by IPG. Comparable to Good Brothers in data-driven earned media, digital storytelling, and integrated campaigns, but with proprietary planning tools and significantly larger global delivery capability.
• Ogilvy PR: Global creative and PR network under WPP. Overlaps with Good Brothers on integrated creative campaigns and brand storytelling, but offers full paid-media, advertising, and earned-media integration that a 5-person boutique cannot match.

Direct peers

• Brunswick Group: Specialist financial and corporate communications advisory firm. Highly comparable to Good Brothers' regulated industries and financial services focus, with similar senior-led, high-touch delivery model, but operating at premium consultancy scale and fees.
• Hotwire: Global tech and communications agency combining PR, influencer, and content marketing. Comparable to Good Brothers in digital PR and integrated storytelling for ambitious brands, particularly in tech and financial services, though with larger team and global footprint.
• Muckle Media: UK boutique digital PR and content agency. Closely comparable to Good Brothers as a small specialist digital PR shop focused on link building, content, and earned media for ambitious brands, competing for similar mid-market and enterprise clients in the UK.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-brothers-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Brothers