Goodflag
Goodflag (formerly Lex Persona) is a French ANSSI-qualified electronic signature and electronic sealing platform serving 2,000+ enterprises and public sector organizations with eIDAS-compliant, PKI-based document trust services.
- Company typePrivate
- Founded-
- HeadquartersSaint-Andre-les-Vergers, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Goodflag does
Goodflag (formerly Lex Persona) is a French software vendor of electronic signature and electronic sealing solutions, headquartered in Saint-André-les-Vergers near Troyes. Founded in 2005 and rebranded in January 2025, the company operates as a privately held SAS (Lex Persona) with 41 employees and is positioned as a 100% French, financially independent provider of qualified digital trust services. Its platform delivers all three eIDAS security levels (simple, advanced, qualified) and is certified by ANSSI as a Trust Service Provider, listed on the European Commission trust list, and compliant with ISO 27001, HDS, and multiple ETSI standards (EN 319 421, EN 319 411-1, EN 319 411-2). Underlying technology is a proprietary PKI (SunPKI) using Hardware Security Modules and QSCDs, supporting PAdES/CAdES/XAdES long-term validation formats and qualified timestamping.
The product portfolio centers on Goodflag Signature (the core platform) complemented by Goodflag Cachetage for electronic sealing, Goodflag 2D DOC for anti-fraud document authentication on printed documents, and Goodflag Mail for email timestamping. The company offers both SaaS and hybrid deployment modes for data sovereignty, plus a public API and a Microsoft Power Automate connector for embedding into enterprise systems. Goodflag was the first French publisher to integrate FranceConnect+ for advanced digital identity verification.
Revenue is generated primarily through volume-based subscription pricing on signature credits, with unlimited users per plan and a 14-day free trial. Go-to-market is sales-led with direct enterprise engagement, complemented by API-first distribution to software publishers, a partner program for distributors, and listing on the UGAP public procurement catalog. The customer base spans more than 2,000 organizations and 100,000 users processing 72 million signatures and seals annually, with marquee logos including Carrefour, EDF, CNRS, the French Ministry of Culture, regional governments (Region Nouvelle Aquitaine, CD34), Biocoop, Systeme U, Hays, and France Titres across retail, energy, government, financial services, staffing, and social housing verticals.
Goodflag firmographics
Firmographics- Name
- Goodflag
- Legal name
- Lex Persona
- Website
- https://goodflag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodflag (formerly Lex Persona) is a French ANSSI-qualified electronic signature and electronic sealing platform serving 2,000+ enterprises and public sector organizations with eIDAS-compliant, PKI-based document trust services.
- Ownership category
- akta.pro rank
Goodflag industry classification
Industry- Product category
- Electronic Signature Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- 3D Secure, Authentication & Access Control (FSAMALAD)
- akta.pro secondary industry
- Identity Verification (IDV) & Document Verification (FSAMALAE)
Keywords
Where Goodflag is headquartered
LocationHeadquarters
- HQ city
- Saint-Andre-les-Vergers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Goodflag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Electronic Signature Credits: Volume-based pricing model where customers purchase signature credits based on document volume. Customers pay only for the credits they need, offering flexibility and cost adaptability.
- Unlimited User Licensing: Pricing includes unlimited users within each plan, with costs driven primarily by document/signature volume rather than per-seat charges.
- SaaS and Hybrid Installation Modes: Two deployment modes (full SaaS or hybrid) with potentially different pricing structures to accommodate varying enterprise requirements for data hosting and sovereignty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Volume-based electronic signature with credits |
| Freemium | Pay-as-you-go | 14-day free trial available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Goodflag product offering
Product offeringCore offering
Goodflag is a 100% French electronic signature and electronic sealing platform that enables organizations to sign, request signatures, validate, and secure documents. It offers three eIDAS security levels (Simple SES, Advanced SEA, Qualified SEQ) plus electronic sealing for legal entities, qualified timestamping (SunTSA), and a public API for embedding signature capabilities into business applications. The platform is ANSSI-certified as a qualified Trust Service Provider and is delivered via SaaS or hybrid deployment modes.
Product overview
Goodflag is a 100% French electronic signature and electronic sealing platform that offers a unified solution for document authentication and digital trust. The product portfolio centers on Goodflag Signature (core electronic signature platform) complemented by three security levels (simple, advanced, qualified) conforming to eIDAS regulations, alongside Goodflag Cachetage for electronic sealing, Goodflag 2D DOC for anti-fraud document authentication, and Goodflag Mail for email timestamping. The platform supports both SaaS and hybrid deployment modes and offers API integration capabilities for embedding into business applications. Formerly known as Lex Persona, the company rebranded to Goodflag in January 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodflag Signature Main electronic signature platform enabling users to sign, request signatures, validate, and secure documents. Supports three levels of security (simple, advanced, qualified) conforming to eIDAS regulations and serves enterprises and government organizations.
- Goodflag Cachetage Electronic sealing solution that authenticates document origin and prevents alteration, protecting sensitive documents against falsification and ensuring integrity even after printing (with 2D-Doc seal).
- Goodflag 2D DOC Anti-fraud solution using the 2D-Doc standard for document authentication, enabling verification of document authenticity even after printing to combat fraud.
- Goodflag Mail Email timestamping service that certifies the sending time of emails, providing legally guaranteed timestamps for electronic communications.
- Goodflag API Public API enabling integration of electronic signature and electronic sealing capabilities into external business applications and workflows, with documentation available for software publishers and enterprises.
Quantifiable outcome
- 70% productivity improvement for contract processing
- +6 more outcomes
Companies that use Goodflag
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles3 records
Goodflag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Goodflag partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FranceConnect (DINUM)coreGovernment-operated digital identity portal enabling citizens to access 1,400+ public services. Goodflag integrates with FranceConnect and FranceConnect+ for identity verification during electronic signing.
- HexanetcoreHosting provider for Goodflag's infrastructure. SAS company located in Tille (Av. des Censives, 60000 Tille) providing APE 6110Z services.
- Microsoft Power AutomatecorePre-built connector for Microsoft Power Automate enabling workflow automation of document signing processes. Listed on Goodflag marketplace.
- La Poste (Identite Numerique)coreDigital identity provider used with FranceConnect+ for high-security authentication. Enables qualified electronic signatures through INLP (Identite Numerique La Poste) integration.
- France IdentitecoreGovernment-issued mobile digital identity application used as identity provider for FranceConnect+ authentication in electronic signature processes.
- UGAP (Union des Groupements d'Achats Publics)minorFrench public procurement purchasing platform enabling government agencies to acquire Goodflag solutions through preferred supplier arrangements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Goodflag competitors and assessment
Company assessmentDirect peers
- Cryptolog: French provider of electronic signature, timestamping, and electronic registered mail services, directly comparable to Goodflag in scope and French sovereign positioning.
- Sertion: European electronic signature provider with eIDAS-qualified offerings, competing with Goodflag in regulated verticals including financial services and real estate.
- Yousign: French and European e-signature provider competing in the same SME and mid-market segment as Goodflag, with eIDAS-qualified offerings and similar pricing models.
- Universign: French qualified trust service provider offering eIDAS-compliant electronic signatures and seals, directly overlapping with Goodflag's regulated verticals and French footprint.
- Docaposte (La Poste Group): Digital trust and postal subsidiary of La Poste Group, offering electronic signature and certified electronic mail in France. Competes with Goodflag in public sector and regulated use cases, with strong government backing.
Broad incumbents
- DocuSign: Global leader in electronic signature and Agreement Cloud CLM. Direct competitor in e-signature but operates at very large scale with a much broader product suite than Goodflag.
- Adobe (Adobe Sign / Adobe Document Cloud): Adobe Sign competes directly with Goodflag in e-signature and is embedded in the broader Adobe Document Cloud and Acrobat ecosystem, with stronger international reach.
- Dropbox Sign (formerly HelloSign): SMB-focused e-signature competitor bundled with the Dropbox ecosystem. Competes with Goodflag on simpler signature use cases outside of qualified eIDAS workflows.
Emerging players
- IDnomic (Digital trust): Provider of digital trust, PKI, and identity solutions overlapping with Goodflag's certificate issuance and timestamping capabilities, with focus on enterprise and government deployments.
Regional players
- Asseco (Sign and digital identity): Central European IT group offering qualified electronic signature and digital identity solutions. Comparable in regulatory positioning but operates primarily in Central and Eastern Europe rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodflag social profiles
Digital presenceGoodflag compliance and trust
Trust signalCompliance9 records
Goodflag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodflag leadership team
Management profileNumber of profiles
Profiles1 record
Goodflag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodflag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodflag
What does Goodflag do?
Goodflag is a 100% French electronic signature and electronic sealing platform that enables organizations to sign, request signatures, validate, and secure documents. It offers three eIDAS security levels (Simple SES, Advanced SEA, Qualified SEQ) plus electronic sealing for legal entities, qualified timestamping (SunTSA), and a public API for embedding signature capabilities into business applications. The platform is ANSSI-certified as a qualified Trust Service Provider and is delivered via SaaS or hybrid deployment modes.
Is Goodflag a public or private company?
Goodflag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodflag founded?
Goodflag was founded in -1. It employs 11 to 50 people.
Where is Goodflag based?
Goodflag is headquartered in Saint-Andre-les-Vergers, France, in the Europe region.
How does Goodflag make money?
Three revenue lines are on record. Electronic Signature Credits are the primary driver. The others are unlimited User Licensing and saaS and Hybrid Installation Modes.
Who are Goodflag's main competitors?
Direct peers on record are Cryptolog, Sertion, Yousign, Universign and Docaposte (La Poste Group). Broad incumbents are DocuSign, Adobe (Adobe Sign / Adobe Document Cloud) and Dropbox Sign (formerly HelloSign). IDnomic (Digital trust) is listed as an emerging player. Asseco (Sign and digital identity) is listed as a regional player.
Does Goodflag have an API?
Yes. Goodflag provides a public API for integrating electronic signature and electronic sealing capabilities into business applications. The API enables developers to embed signature workflows, manage documents, and automate signature processes within their existing systems. Goodflag highlights that the API is free and facilitates integration with business software and applications. Developer documentation is at goodflag.com/api.
What industry is Goodflag in?
Goodflag's product category is Electronic Signature Software. Its primary akta.pro industry code is FSAMALAD, 3D Secure, Authentication & Access Control, with a secondary code of FSAMALAE, Identity Verification (IDV) & Document Verification. Its NAICS code is 522320.