GOODNESS & CO

What GOODNESS & CO does

Goodness & Co is a Paris-headquartered, purpose-driven transformation consultancy founded in 2021 by Isabelle Grosmaître. The firm advises C-suite leaders and boards on reinventing organizational models around social and environmental purpose, with service lines covering Mission-led company (Entreprise à Mission) transformation, B Corp certification, DE&I strategy, board governance, employee empowerment, and coalition building. Its core client base consists of large European and global enterprises, including L'Oréal, Renault Group, KPMG France, Chloé, Mondelez International, the Adecco Group, Mulberry, Groupe SEB, and Classic Fine Foods UK.

The company does not develop proprietary software; instead, it productizes its methodology through proprietary content assets, including the Goodness & Co Board Compass (a board self-assessment tool on ESG governance gaps), the Goodness Academy (a structured training platform for employees), and a library of branded playbooks (Boards for Change, High-Impact Coalition, Empowerment, DE&I). Distribution is content-led: the founder publishes a LinkedIn Learning course, gated reports, podcasts, and conference keynotes at venues such as ChangeNOW 2025 and UNGA Climate Week 2025, feeding a direct, relationship-driven enterprise sales motion.

Revenue is generated through bespoke professional-services engagements delivered on a project or retainer basis, primarily to large organizations across cosmetics, luxury, automotive, professional services, food and beverage, biotech, and HR sectors. Pricing is not publicly disclosed and there are no software subscriptions or licensing streams. The firm is privately held, bootstrapped with no disclosed funding rounds, and operates with 27 employees based at its Paris headquarters.

Name

GOODNESS & CO

Legal name

GOODNESS AND CO

Website

https://goodnessandco.one

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodness & Co is a Paris-based, 27-person purpose-driven transformation consultancy advising C-suite leaders and boards on Mission-led company status, B Corp certification, DE&I, board governance, and employee empowerment for enterprise clients across luxury, automotive, beauty, and professional services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

EHS Training, Competency & Culture Programs (BPAHAJAL)

Keywords

• Purpose-driven transformation
• Sustainability consulting
• ESG advisory services
• B Corp certification
• Mission-led company advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory Services: Goodness & Co provides consulting services to organizations undergoing purpose-driven transformation. Services include board advisory, leadership coaching, transformation roadmap development, and governance restructuring. Engagement models likely follow traditional consulting engagements with project-based or retainer fee structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Goodness & Co is a purpose-driven transformation consultancy that helps organizations reinvent themselves into mission-driven and socially responsible companies. The firm delivers advisory engagements covering purpose definition, Entreprise à Mission (mission-led company) integration, B Corp certification support, board governance transformation, DE&I strategy, and sustainability reporting. It also offers proprietary educational tools including the Goodness Academy training platform and the Board Compass board self-assessment instrument.

Product overview

GOODNESS & CO is a consulting firm offering a portfolio of advisory services organized around purpose-driven transformation. The core offerings include Mission-Driven Company Advisory and B Corp Certification Advisory, supported by specialized programs in DE&I, Empowerment, and Value Creation. The firm provides proprietary tools and methodologies including the Boards for Change Playbook, High-Impact Coalition Playbook, Goodness Academy training platform, and the Board Compass self-assessment tool. These services are delivered through consulting engagements, eBooks, playbooks, and workshops, rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission-Driven Company Advisory (Entreprise à Mission) A comprehensive consulting engagement that helps organizations transform into mission-driven companies (Entreprises à Mission), embedding purpose into their articles of association and governance structures. Targeted at boards, CEOs, and leadership teams seeking legally anchored purpose integration.
• B Corp Certification Advisory End-to-end consulting engagement supporting organizations through B Corp certification, covering assessment, gap analysis, transformation strategy, and stakeholder engagement. Designed for companies pursuing recognized third-party certification of social and environmental performance.
• DE&I Advisory Guidance and consulting on embedding diversity, equity, and inclusion principles across organizational operations, culture, and talent processes. Targeted at HR, DEI, and people leaders.
• Empowerment Programs Programs designed to transform employees into actors of change by building autonomy, engagement, and an impact-driven culture. Delivered for organizations seeking to convert purpose statements into behavioral and operational reality.
• Goodness Academy A structured training platform for employees that builds understanding of sustainability benefits and positive impact for business, featuring case studies from industry pioneers. Used by enterprises such as Obiz for CSR upskilling.
• Value Creation Framework A transformation roadmap and strategic framework that positions value creation as a strategic compass for decision-making, used to guide executive teams toward purpose-aligned value creation.

Quantifiable outcome

• 88% of participating employees feel confident sharing their new CSR knowledge with others after Goodness Academy training
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• B LabcoreStrategic or Co-development PartnerB Lab is the non-profit organization behind B Corp certification. Goodness & Co is listed as a partner on the homepage and supports organizations in obtaining B Corp certification, including being the first luxury brand (Chloé) and first Big 4 firm (KPMG France) to achieve certification.
• Regenerative AlliancecoreStrategic or Co-development PartnerListed as a client and partner on Goodness & Co's homepage, representing a coalition of organizations focused on regenerative business practices.
• Havas PariscoreStrategic or Co-development PartnerListed as a client and partner on Goodness & Co's homepage. Havas Paris is a major communications group with which Goodness & Co collaborates on purpose-driven transformation initiatives.
• B for Good Leaders SummitminorGTM or Marketing PartnerListed as a partner on the homepage. The B for Good Leaders Summit is an industry event focused on purpose-driven leadership where Goodness & Co participates.
• 100 Women DavosminorGTM or Marketing PartnerListed as a partner on the homepage. An organization focused on women's leadership and empowerment, aligned with Goodness & Co's values.
• Communauté des entreprises à missioncoreStrategic or Co-development PartnerListed as a partner on the homepage. The French community of mission-driven companies (Entreprise à Mission) that Goodness & Co supports and actively participates in.
• Value Balancing AlliancecoreStrategic or Co-development PartnerListed as a partner on the homepage. An international alliance developing methods for valuing the impact of businesses on society and the environment.
• Impact FrancecoreStrategic or Co-development PartnerListed as a partner on the homepage. Impact France is an organization supporting impact-driven companies in France, aligned with Goodness & Co's mission.
• Change NowminorGTM or Marketing PartnerListed as a client and partner on the homepage. Change Now is a major global summit for ecological and societal transition where Goodness & Co participates and shares insights.
• The Boson ProjectcoreStrategic or Co-development PartnerCo-founded Generation Glasgow initiative together with Goodness & Co and Quantis. A cross-sector working group of over 30 companies, NGOs, universities, and thought leaders focused on overcoming barriers to corporate sustainability at scale.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Utopies: Paris-based sustainability strategy and CSR advisory firm supporting companies in defining and implementing positive-impact strategies. Comparable as a French boutique consulting peer competing for the same purpose / sustainability transformation engagements.
• BSD Consulting: Sustainability and CSR strategy consultancy, with European roots and operations in France. Directly comparable as a strategy/management consultancy helping enterprises embed purpose and sustainability into governance and operations.
• Bluenove: French purpose-driven transformation and collective intelligence consultancy that helps organizations engage stakeholders and reinvent their model. Directly comparable as a French boutique firm serving C-suites on purpose and transformation mandates, with similarly founder-led DNA.
• Carbone 4: French climate/sustainability consultancy advising organizations on decarbonization and impact strategy. Closely comparable as a Paris-headquartered boutique consultancy targeting the same enterprise audience on sustainability and transformation.
• Futerra: Climate and sustainability strategy consultancy working with major brands on purpose, communications, and ESG strategy. Closely comparable positioning as a focused boutique working with CPG, luxury, and consumer brands on purpose-led transformation.

Emerging players

• Circolab: European sustainability and regenerative business consultancy advising organizations on purpose, impact, and transformation. Comparable as a smaller peer in the boutique sustainability transformation space.
• Be Like Brothers: European B Corp consultancy supporting SMEs and corporates in achieving B Corp certification. Comparable as a specialist advisory peer in the B Corp certification niche that Goodness & Co plays in for its enterprise clients.

Broad incumbents

• Anthesis: Global sustainability consultancy providing strategy and advisory services across ESG, climate, and purpose-led transformation. Comparable as a larger incumbent offering overlapping B Corp-style advisory and sustainability strategy to enterprise clients.
• McKinsey Sustainability: Sustainability practice of a top-tier global strategy consultancy advising large enterprises on net-zero, ESG, and purpose strategy. Comparable as a powerful incumbent competing for the same C-suite transformation budgets Goodness & Co targets.
• BSR (Business for Social Responsibility): Global nonprofit consultancy advising multinational companies on sustainability strategy, DEI, and human rights. Comparable as a more established purpose/sustainability advisory with broader international footprint serving similar enterprise transformation agendas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodness-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOODNESS & CO