GOODProjects

What GOODProjects does

GOODProjects is a 501(c)(3) nonprofit founded in 2016 and headquartered at 996 Maine Avenue SW in Washington, DC, operating in the Southwest DC neighborhood it brands as the GOODZone. Its mission is to eliminate roadblocks to basic needs so Black families can define and achieve their own success, with an explicit long-term goal of helping 500 families sustain incomes at or above $80,000 per year by 2030. The organization delivers wraparound services across five interconnected programs: Family Success Planning (dedicated coaches and individualized success plans covering career training, housing, financial literacy, health, childcare, and transportation), the GOODLearningHub (year-round out-of-school-time tutoring, STEM enrichment, and digital literacy for ages 6–14 using the IXL curriculum platform and Chromebooks), GOODCamp (six-week summer enrichment for ages 8–17), a Feeding Program (500+ weekly grocery bags distributed in partnership with DC Central Kitchen and SWBID), and the GOODZone Safety violence interruption program deploying 30 Credible Messengers and Crisis Workers across Ward 6 with 48-hour rapid crisis response. The Black Justice Fund, launched in 2023, awards $15,000 to 10 fellows annually selected from DMV-wide nominees.

Revenue is generated entirely through nonprofit channels: individual and corporate donations processed through the 4AG Foundation, a branded merchandise storefront (GOODGear / GOODHats / GOODTees / GOODxYours collabs), and structured event sponsorships ranging from $250 (FAMILY) to $50,000 (LEADER). The go-to-market is community-led and place-based, relying on direct resident engagement, resident councils, volunteer networks, and an extensive partner ecosystem that includes DC Housing Authority, George Washington University School of Nursing, United Medical Center, United Planning Organization, New York Life, and the Washington Wizards. Co-founders Darius Baxter, Troye Bullock, and Danny Wright lead a team of approximately 22 staff overseen by a board chaired by filmmaker Cherrelle Swain, with treasurer Jim Schumacher of PwC and members drawn from Georgetown, Howard, Capital Bank, and DC Housing Authority.

Name

GOODProjects

Legal name

GOODProjects

Website

https://goodprojects.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GOODProjects is a Washington, DC-based 501(c)(3) nonprofit that delivers wraparound family, youth, food-security, and violence-interruption services to Black families in Southwest DC's GOODZone, funded by donations, merchandise sales, and event sponsorships.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (8134), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

Keywords

• Community nonprofit services
• Family success planning
• Youth education programs
• Food security initiatives
• Violence interruption programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual & Corporate Donations: Tax-deductible donations from individuals and corporations to support programs serving families in the GOODZone. The organization is a 501(c)(3) nonprofit.
2. Merchandise Sales: Online store selling apparel (t-shirts, hats, fall/winter apparel), with products like GOODHats starting at $25 and collaborative items like GOODxYours Spring 2023 Collab.
3. Event Tickets & Sponsorships: Sponsorship tiers including LEADER ($50,000), CAPTAIN ($25,000), HERO ($10,000), PARTNER ($5,000), VISIONARY ($2,500), MENTOR ($1,000), FRIEND ($500), and FAMILY ($250) for events.
4. Black Justice Fund Awards: The Black Justice Fund awards $15,000 to each fellow (10 fellows in 2023) to continue their activism and community work. This appears to be grant/funded program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GOODProjects is a 501(c)(3) nonprofit that delivers place-based wraparound services to Black families in Southwest DC's GOODZone, including year-round youth academic enrichment (GOODLearningHub/GOODCamp), individualized family success coaching, weekly food distribution, violence interruption via Credible Messengers, and the Black Justice Fellowship program. Supporting revenue is generated through a branded merchandise store and tiered event sponsorships.

Product overview

GOODProjects operates as a community-focused nonprofit organization offering a portfolio of interconnected programs designed to lift families out of poverty. The core offerings center on the GOODLearningHub (youth academic enrichment), GOODCamp (summer programming), and Family Success Planning (family coaching services). Supporting programs include a Feeding Program for food security, healthcare partnerships, the Black Justice Fellowship, and the Greenleaf Community Garden. Revenue generation occurs through the GOODGear merchandise store (apparel, hats, collaborations) and event sponsorship tiers (LEADER through FAMILY) ranging from $250 to $50,000. The organization also operates a newsletter subscription service for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• GOODLearningHub (GLH): Year-round out-of-school-time programming for students aged 6-14, offering high-impact tutoring, STEM enrichment, and digital learning using the IXL curriculum platform.
• GOODCamp
• GOODZone
• Black Justice Fund
• GOODZone Safety

Products and services

• GOODLearningHub (GLH) A flagship year-round out-of-school-time programming initiative serving students aged 6-14 with high-impact tutoring, STEM enrichment, mentorship, and digital learning using the IXL curriculum platform. Operates as an after-school program from 3:30 pm to 6:30 pm during the school year and transforms into an 8-week summer camp during summer.
• Family Success Planning A comprehensive support service providing families with dedicated Family Success Coaches who help develop Individualized Family Success Plans addressing career training, housing security, financial literacy, health, wellness, childcare, and transportation. Served 189 people through individualized success plans.
• GOODCamp A six-week summer enrichment experience for children ages 8-17, providing access to nutritious meals, tutoring, mentorship, and recreational activities. Also alleviates financial strain on parents for childcare and weekly grocery shopping.
• Feeding Program Weekly food distribution initiative partnering with DC Central Kitchen and SWBID to provide over 500 grocery bags (approximately 12 pounds each) of fresh, mostly local produce to Southwest DC residents.
• Black Justice Fellowship A fellowship program that elevates and empowers Black leaders fighting for justice, awarding $15,000 to 10 selected fellows annually to continue their activism and community work across the DMV region.
• Purpose Party A community event series celebrating activism and community organizing, traveling to amplify voices of activists, community organizers, and families. Notable events include participation in the Tulsa Race Massacre 100th anniversary commemoration in 2021.
• Greenleaf Community Garden A community space initiative building safe, open areas for residents to gather, plant flowers, and expand access to healthy fruits and vegetables through scheduled Garden Workdays.
• GOODZone Safety (Violence Interruption Program) Violence interruption program with 30 Credible Messengers and Crisis Workers deployed across Ward 6 with daily presence at hotspots and 48-hour rapid crisis response capability. Associated with a 45% drop in violent crime in PSA 105 (2023-2024).
• GOODGear Store An e-commerce store selling branded merchandise including apparel, hats, and collaborative items (such as GOODHats, GOODTees, and GOODxYours collaborations) to support GOODProjects fundraising efforts.
• Event Sponsorship Tiers Event sponsorship packages offering varying levels of recognition, seating, advertising, and VIP access at GOODProjects fundraising events. Tiers range from $250 (FAMILY) to $50,000 (LEADER), including LEADER, CAPTAIN, HERO, PARTNER, VISIONARY, MENTOR, FRIEND, and FAMILY tiers.

Quantifiable outcome

• 45% reduction in violent crime in PSA 105 (2023-2024) vs 12% citywide increase
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

36 partnerships are on record, tiered core, major and supporting.

• DC Central Kitchen (DCCK)coreStrategic or Co-development PartnerPartnership to combat food insecurity in the GOODZone. DCCK procures fresh, mostly local produce and assembles 500+ grocery bags weekly (approximately 12 lbs each) for distribution to Southwest residents.
• Southwest Business Improvement District (SWBID)coreStrategic or Co-development PartnerSWBID delivers grocery bags to accessible locations for residents and collaborates on community events like Southwest Garden Fest and Peace Gardens.
• George Washington University School of NursingcoreStrategic or Co-development PartnerGWU nursing students provide on-site health services including basic health screenings (COVID, HIV), wellness checks, temperature checks, COVID safety supplies, and school nursing services at the Learning Hub.
• United Medical CentercoreStrategic or Co-development PartnerPartnership to provide residents with access to healthcare services including basic health screenings and wellness checks.
• United Planning OrganizationmajorStrategic or Co-development PartnerKey partner in Family Success Planning providing workforce development and support services to families.
• DC Housing Authority (DCHA)majorStrategic or Co-development PartnerKey partner providing housing support and collaborating on programs for public housing residents in the GOODZone.
• Community Wellness VenturessupportingStrategic or Co-development PartnerPartner providing wellness and behavioral health services to families in the program.
• New York LifesupportingStrategic or Co-development PartnerCorporate partner supporting family success planning and financial literacy initiatives.
• DC Parks & Rec (DPR)supportingStrategic or Co-development PartnerPartner providing recreational activities and community programming for youth and families.
• Your Financial Growth PartnersupportingStrategic or Co-development PartnerPartner supporting financial literacy programming for families in the GOODZone.
• D.C. Central KitchencoreStrategic or Co-development PartnerFeatured as a 2022 Program Partner providing food security support to GOODZone residents.
• Urban InstitutemajorStrategic or Co-development PartnerFeatured as a 2022 Program Partner supporting research and community development initiatives.
• Spur LocalsupportingStrategic or Co-development PartnerFeatured as a 2022 Program Partner supporting local community initiatives.
• Umbrella Therapeutic ServicessupportingStrategic or Co-development PartnerFeatured as a 2022 Program Partner providing therapeutic services to community members.
• Casey TreessupportingStrategic or Co-development PartnerSummer Experience Partner 2021 supporting environmental education and community greening.
• GW HospitalsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing healthcare support and wellness resources.
• Girls Health EdsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing health education programming for youth.
• Healing Root TherapysupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing mental health and therapeutic services.
• First Tee DCsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing youth golf and character-building programming.
• Project Create DCsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing creative arts programming for youth.
• The Smith FoundationsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 supporting youth programming and education initiatives.
• Together We RisesupportingStrategic or Co-development PartnerSummer Experience Partner 2021 supporting youth and family programs.
• Washington DC Youth RugbysupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing youth sports programming.
• DC Central Library (Southwest)supportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing educational resources and programming space.
• DrumladysupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing drumming and music education.
• MetroballsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing youth sports and fitness programming.
• KFW NetworksupportingStrategic or Co-development PartnerSummer Experience Partner 2021 supporting workforce development programming.
• Sunny Side Restaurant GroupsupportingStrategic or Co-development PartnerSummer Experience Partner 2021 supporting food services for summer programs.
• DXT ServicessupportingStrategic or Co-development PartnerSummer Experience Partner 2021 providing services and support.
• SWBID (Southwest Business Improvement District)coreStrategic or Co-development PartnerSummer Experience Partner 2021 and ongoing partner for community events and food distribution.
• Washington WizardsmajorGTM or Marketing PartnerFeatured in Wizards 'Our Community, Our History' campaign during Black History Month 2022, highlighting GOODProjects' work empowering Black youth and families.
• thevillage.communitysupportingTechnology or IntegrationOnline social platform used for public voting on Black Justice Fund nominees, enabling community participation in selecting fellows.
• DC Central Kitchen (Board)majorStrategic or Co-development PartnerDarius Baxter serves on the board of DC Central Kitchen, facilitating collaboration on food security initiatives.
• WondrossupportingStrategic or Co-development PartnerCollaborated on projects supporting social impact initiatives.
• UNITEsupportingStrategic or Co-development PartnerCollaborated on cross-industry social impact projects.
• Stay Solid Mental HealthsupportingStrategic or Co-development PartnerPartnered for Purpose Party events in Tulsa, OK commemorating the 100th anniversary of the Tulsa Race Massacre.

Scale indicators24 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• So Others Might Eat (SOME): DC-based nonprofit providing comprehensive services to homeless and low-income individuals including housing, healthcare, job training, and food. Comparable as a place-based DC anti-poverty nonprofit pursuing self-sufficiency outcomes for residents.
• Sasha Bruce Youthwork: DC-based nonprofit offering youth and family services including shelter, mentorship, and education programming. Comparable to GOODProjects' GOODLearningHub and Credible Messenger youth development focus serving at-risk DC youth.
• DC Central Kitchen: DC-based nonprofit addressing hunger and poverty through job training and food distribution. Directly comparable to GOODProjects as a wraparound anti-poverty nonprofit serving Southwest DC residents, and an active partner on the Feeding Program.
• Martha's Table: Washington DC nonprofit focused on food security, early childhood education, and family support for families experiencing poverty. Comparable to GOODProjects in its place-based family services model and wraparound approach to lifting DC families out of poverty.
• United Planning Organization: DC's largest federally funded Community Action Agency providing workforce development, family services, and youth programming. Active GOODProjects partner; serves a similar low-income DC population with a comparable wraparound mission.

Regional players

• City Year Washington DC: DC site of City Year's near-peer tutoring, mentorship, and dropout-prevention programming in high-need schools. Comparable in its focus on academic outcomes and youth mentorship, though it operates through schools rather than a place-based zone.
• Higher Achievement: Multi-city nonprofit providing after-school academic enrichment, mentorship, and college preparation for middle-school scholars. Comparable to GOODProjects' GOODLearningHub tutoring and enrichment model, though operates in multiple East Coast cities rather than a single neighborhood.

Broad incumbents

• Boys & Girls Clubs of Greater Washington: Regional affiliate of Boys & Girls Clubs of America providing after-school academic enrichment, mentoring, and youth development across the DC area. Comparable to GOODProjects' GOODLearningHub after-school and summer programming model.

Emerging players

• Hope Center for College, Youth & Community: Nonprofit serving youth and families through education, workforce, and community programs, with comparable wraparound place-based services for low-income populations.
• Crittenton Services of Greater Washington: DC-area nonprofit providing family services, youth development, and community programs for vulnerable populations. Comparable in mission and regional scope, though serves a broader geographic area than GOODProjects' concentrated GOODZone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodprojectsorg
• LinkedInlinkedin.com/company/goodprojectsdc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOODProjects