Goodwill Industries of East Texas

Name

Goodwill Industries of East Texas

Legal name

Goodwill Industries of East Texas, Inc.

Website

https://goodwilleasttexas.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tyler, TX

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Thrift Retail Store Revenue: Revenue generated from the sale of donated goods in 15 retail store locations across East Texas. This revenue funds job training and employment services for people with barriers.
2. Donated Goods: Donations of clothing, electronics, furniture, and household items are collected, sorted, and sold in retail stores. Proceeds fund mission services.
3. Commercial Services Revenue: Revenue from contract manufacturing and packaging services provided through the Commercial Services Division, including assembly, kitting, pick and pack, and warehousing operations for corporate clients.
4. Temporary Staffing Services: GoodTemps provides temporary staffing services placing workers with barriers at various businesses and state jobs, creating pathways to permanent employment.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Goodwill Industries of East Texas operates 15 thrift retail stores across 13 East Texas counties that sell donated goods, both in-store and via ShopGoodwill.com and an Amazon storefront. Proceeds fund a portfolio of free workforce development services — job placement, job coaching, supported employment, vocational training, and benefits navigation — targeted at individuals with employment barriers including disabilities, youth, justice-impacted individuals, and low-income residents. A separate Commercial Services division provides contract manufacturing, assembly, kitting, pick-and-pack, packaging, and warehousing to business clients.

Product overview

Goodwill Industries of East Texas operates a platform-based model combining retail operations with workforce development services. The core offerings include 15 physical thrift retail stores (with online presence via ShopGoodwill.com and Amazon) that generate revenue to fund mission services. The mission services platform encompasses multiple specialized programs: Mission Services provides vocational training (WAT, PSAT, job placement); GoodAssist offers benefit assistance for SNAP/Medicaid/TANF; GoodTech Academy delivers IT certifications (CompTIA, Google AI); GoodBiz supports entrepreneurship; VITA provides free tax preparation; and GoodTemps offers temporary staffing. Commercial Services provides light industrial contract work. ETHNN serves as a community coalition network. Together, these services form an integrated ecosystem addressing employment barriers for East Texans.

Differentiator

Problem solved

Functional benefit

Brands

• GoodTemps: Temporary staffing services placing individuals within various businesses, state jobs, and positions within Goodwill.
• YouthWorks
• GoodTech Academy
• GoodBiz
• GoodAssist
• Commercial Services Division
• VITA
• ETHNN (East Texas Human Needs Network)

Products and services

• Goodwill Thrift Retail Stores 15 thrift retail stores located across 13 East Texas counties that sell donated clothing, household goods, furniture, accessories, and other secondhand items to value-conscious consumers; revenue funds the organization's workforce development mission.
• ShopGoodwill.com Online Auctions (Tyler) Online auction channel selling donated and second-hand items to a national online audience via the ShopGoodwill.com marketplace storefront, with proceeds supporting the East Texas nonprofit mission.
• Goodwill Commercial Services B2B division providing contract manufacturing, assembly, kitting, packaging, pick-and-pack, and warehousing services to enterprise and government clients (including Trane and TXDOTS); serves as both a revenue source and a paid training platform for program participants.
• Mission Services (Workforce Development Programs) CARF-accredited suite of free workforce development services including job placement, job coaching, and supported employment for individuals with disabilities and other employment barriers across 13 East Texas counties.
• GoodTech Academy (IT Training) IT career training program delivering CompTIA-based certification coursework and hands-on classroom instruction to adult learners seeking to enter or advance in technology careers; participants pay a registration fee.
• GoodTemps (Temporary Staffing) Temporary staffing program that places job seekers — including those with employment barriers — with employer partners, providing work experience and income while supporting transition to permanent employment.
• YouthWorks (Youth Employment Training)
• Re-Entry Employment Program Second-chance employment program providing job training, placement, and supportive services to justice-impacted individuals re-entering the workforce.
• GoodBiz (Entrepreneurship Program) Entrepreneurship program that supports aspiring small business owners with training, resources, and guidance to launch and sustain their own businesses.
• GoodAssist (Benefits Navigation)
• VITA Free Tax Preparation

Quantifiable outcome

• Free tax preparation services provided annually through VITA partnership with IRS
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• UnitedHealthcarecoreStrategic or Co-development PartnerCommunity partnership with shared mission focus on enhancing dignity and quality of life. Both organizations work together to positively impact Texas communities through complementary health and workforce development services.
• TranecoreStrategic or Co-development PartnerCommercial services partnership where Goodwill provides essential components for AC units. Goodwill's Commercial Services Division performs manufacturing operations supplying Trane facilities.
• WorkQuestminorStrategic or Co-development PartnerCommunity partnership supporting workforce development initiatives in East Texas.
• ETFB (East Texas Food Bank)minorStrategic or Co-development PartnerPartnership addressing food security as part of comprehensive human needs support.
• Shur-TitecoreStrategic or Co-development PartnerManufacturing partnership producing roadside delineators for TXDOTS. Goodwill Commercial Services provides workforce and production capacity for road safety products.
• Prosperity BankminorStrategic or Co-development PartnerFinancial services partnership supporting community development initiatives.
• Chick-fil-AcoreStrategic or Co-development PartnerYouthWorks partnership providing 6-week paid training for youth ages 16-19. Partnership includes training at Goodwill facilities for 3 weeks followed by 3 weeks on-site at Chick-fil-A locations in Tyler and Lindale.
• Dell ReconnectminorChannel Partner/ Reseller/ DistributorElectronics donation partnership allowing Goodwill to accept and resell Dell products as part of technology recycling and fundraising.
• United Way Smith CountycoreStrategic or Co-development PartnerMajor community partnership supporting collaborative impact initiatives and shared mission goals.
• Easy ExpungementcoreStrategic or Co-development PartnerLegal services partnership for Expungement Clinic. Easy Expungement's team of legal aides and attorneys provide criminal record reviews and expungement services.
• IRScoreStrategic or Co-development PartnerVITA (Volunteer Income Tax Assistance) partnership providing free tax preparation for low-income families through annual program.
• Literacy Council of TylerminorStrategic or Co-development PartnerReferral partnership for Adult Education/GED preparation services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Salvation Army: National nonprofit operating thrift/family stores that fund rehabilitation, workforce, and social services. Directly comparable thrift-retail-to-mission cross-subsidy model with broader geographic scope and broader service portfolio.
• Savers / Value Village: For-profit thrift retail operator that partners with nonprofit donors (including Goodwill affiliates) to operate large-format secondhand stores. Comparable in core thrift retail mechanics and reuse/supply-chain dynamics, though it operates as a commercial enterprise rather than a mission-driven nonprofit.
• Winmark Corporation: Franchisor of resale-based retail concepts (Play It Again Sports, Once Upon A Child, Plato's Closet, Music Go Round). Comparable in operating used/resale merchandise at scale, though commercial rather than nonprofit and in specialty categories rather than general thrift.

Direct peers

• Goodwill Industries of Central Texas: Another regional Goodwill affiliate operating thrift retail stores and workforce development programs in Central Texas. Directly comparable in mission (skills training + employment barriers), revenue model (donation-funded retail), and program stack (mission services, commercial contracts, IT training).
• Habitat for Humanity ReStores: Nonprofit home-improvement thrift retail stores operated by Habitat for Humanity affiliates, generating revenue to fund affordable housing programs. Directly comparable nonprofit retail-to-mission cross-subsidy model at regional/local scale.
• Easterseals: National nonprofit providing disability employment, vocational rehabilitation, and workforce development services. Comparable in mission (employment barriers, disabilities) and program design (vocational training, supported employment), though structured as a national federation rather than a regional store-funded model.
• St. Vincent de Paul Thrift Stores: Catholic nonprofit operating thrift stores that fund food, housing, and emergency assistance programs. Comparable donation-funded retail model supporting social services, with similar geographic-bounded affiliate structure.
• WorkQuest: Texas-based nonprofit that provides employment opportunities for people with disabilities through contract manufacturing, packaging, and supply services. Directly comparable to Goodwill East Texas's Commercial Services Division in both mission (disability employment) and B2B contract services model.
• Disabled American Veterans (DAV) Thrift Stores: Veteran-focused nonprofit operating thrift stores that fund veteran employment, benefits, and rehabilitation services. Comparable donation-funded thrift retail model serving a defined beneficiary population with employment barriers.

Others

• Indeed Hiring Lab / workforce development intermediaries: Workforce-development intermediaries (state workforce boards, WIOA American Job Centers, NASWA affiliates) that fund and coordinate employer-facing job placement, skills training, and IT certification programs. Comparable in service delivery to Goodwill East Texas's GoodTech Academy and GoodTemps programs, though as funders/aggregators rather than direct operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/goodwilletx
• YouTubeyoutube.com/@GoodwillEastTexas
• Facebookfacebook.com/goodwilletx
• LinkedInlinkedin.com/company/goodwill-industries-of-east-texas
• Instagraminstagram.com/goodwilleasttexas
• TikToktiktok.com/@goodwilletx

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of East Texas