Shur-Tite Products

What Shur-Tite Products does

Shur-Tite Products designs and manufactures physical highway safety products for installation on the modern road network under the brand names SHUR-TITE, SHUR-FLEX, U-FLEX, and SHUR-CURB. The portfolio spans flexible delineator posts, channelizers, object markers, traffic separator curbs, mailbox support assemblies, and small sign supports, organized around three core product systems: Shur-Flex tubular markers with a patented square-to-round joint, U-Flex 3-inch round post delineators, and Shur-Curb traffic separators. Underlying technology is materials-and-mechanical engineering rather than software: high-density polyethylene and recycled thermoplastic composites, non-corrosive thermoplastic socket anchors rated for a 50-year field life, and designs certified to MASH crash, MUTCD, AASHTO, and FHWA breakaway standards. The company has cumulatively consumed over 400,000 pounds of recycled tire crumb rubber and 2.5 million pounds of recycled thermoplastic as a sustainability and cost lever.

The business model is hardware sales to a vertically segmented customer base. Primary buyers are state and federal Departments of Transportation and road construction contractors, with municipalities and residential mailbox buyers as secondary segments. Revenue is generated through direct sales relationships, quote requests via the company website, and a heavy trade-show presence (ATSSA, World of Asphalt, IBTTA, AMOTIA, PWX, state transportation conferences). Pricing is quote-based and not publicly listed. The company is privately held as part of Innoplast Holdings, a Cleveland-based conglomerate whose sister companies Innoplast (bollard covers), American Sign Products (reflective tape), and Thermoprene (custom extrusions) co-exhibit at industry events and present a coordinated traffic safety portfolio. Headquartered in Gainesville, Texas, the company employs 11-50 people and was recognized in Crain's Cleveland Fast 50 list of fastest-growing privately held companies in 2025, with its largest single deployment to date occurring on the I-485 express lane project in Charlotte, North Carolina, alongside Blythe Construction and NCDOT.

Name

Shur-Tite Products

Legal name

Shur-Tite Products

Website

https://shur-tite.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Shur-Tite Products designs and manufactures flexible highway safety hardware, including delineators, traffic separator curbs, mailbox supports, and sign systems, primarily for state Departments of Transportation, construction contractors, and municipalities in the United States. It operates as part of Innoplast Holdings.

Ownership category

akta.pro rank

Product category

Highway Safety Products

NAICS

Sign Manufacturing (339950)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA)

Keywords

• Highway safety products
• Flexible delineator posts
• Traffic separator curbs
• Mailbox support systems
• Work zone safety markers

Headquarters

HQ city

Hutto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Highway Safety Products: Physical hardware products including delineators, channelizers, object markers, traffic separator curbs, and related mounting/accessory components. One-time product sales with replacement parts as ongoing revenue stream.
2. Mailbox Support Systems: Single, double, and multiple mailbox support assemblies including brackets, posts, and socket systems. Both driveable and socket-mounted configurations available.
3. Small Sign Supports: Sign support systems including the FHWA-approved Socket System for signs up to 10 square feet, serving as breakaway supports.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shur-Tite Products manufactures and sells physical highway safety hardware including flexible delineator post systems (Shur-Flex, U-Flex, Re-Flex), traffic separator curbs (Shur-Curb), object markers, channelizers, pedestrian crosswalk signs, barrier reflectors, temporary delineation devices, and mailbox support assemblies. Products are sold primarily to state Departments of Transportation, road construction contractors, and municipalities, and are built around proprietary self-righting, multi-hit composite designs manufactured with recycled tire crumb rubber and recycled thermoplastic.

Product overview

Shur-Tite Products manufactures highway safety products under brand names SHUR-TITE®, SHUR-FLEX®, U-FLEX®, and SHUR-CURB® for use on the modern highway system. The product portfolio includes delineators, channelizers, object markers, traffic separator curbs, mailbox support assemblies, and small sign supports. The core product lines are organized around three main flexible delineator systems: Shur-Flex® (tubular markers with patented square-to-round design), U-Flex® (high-performance 3" round post delineators), and Shur-Curb® (traffic separator curbs). Supporting product categories include pedestrian safety signs, work zone solutions, traffic panels and markers, barrier reflectors, and temporary delineation devices. The company also offers mailbox systems including driveable and socket-mounted variants. Tools and accessories include driver heads, slide hammers, anchors, and adhesives. The company emphasizes recycling innovation using over 400,000 lbs. of recycled tire crumb rubber and 2,500,000 lbs. of recycled thermoplastic in their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Shur-Flex Tubular Markers Flexible tubular marker delineator product line with multiple mounting options including Shur-Flex Driveable (ground-anchored), Surface Mount, Flush Mount, and Snow Pole variants. Features the patented SHUR-FLEX square-to-round joint system for self-righting, multi-hit, omni-directional impact performance, with post replacement achievable in under one minute. Used by DOTs and contractors for highway and work-zone delineation.
• U-Flex High Performance Delineation High-performance delineator system featuring 3-inch round posts with superior flexibility and self-righting capability. Includes Surface Mount, Flush Mount, and Driveable variants, premium UV inhibitor for long-lasting color, and post replacement independent of base. Suited for highways, HOV/managed lanes, and bike lane applications.
• Shur-Curb Traffic Separator Traffic separator curb product line available with either Shur-Flex or U-Flex post systems for bike paths, managed lanes, and traffic separation. 2- or 3-component design supports quick maintenance, with reflectivity on base and post for enhanced visibility.
• Shur-Flex In-Street Pedestrian Crosswalk Signs In-street pedestrian crosswalk signage in fixed and portable (RB-35 base) variants. Built from highly reflective materials for day/night visibility, designed to flex and self-right through multiple bumper impacts, and compliant with MUTCD and state DOT regulations for pedestrian safety applications.
• Re-Flex Delineators (Work Zone Solutions) Non-mechanical, self-righting delineators for work zones, cities, and parking structures. Available in Surface Mount and Driveable variants, MUTCD-compliant with 360-degree reflectivity, UV inhibitor for long-lasting color, and fully customizable sheeting options.
• Work Zone Traffic Panels and Object Markers Work-zone traffic control hardware including W6-4 Two-Way Traffic Markers, W1-8 Chevron Markers, Type 3 Object Markers, Shur-Flex Type II and Type III Object Markers, and Shur-Flex Chevron Panels. Designed to indicate hazards and provide directional guidance with HDPE panels and High Intensity or Diamond Grade reflective sheeting.
• Barrier Reflectors and Delineators Reflective delineators for barrier systems including CTB "Cup Mount" Delineator, Guardrail Flat Mount Delineator, Cable Barrier Delineator (blue, green, red options), Flexible Barrier Tab BFT-12, Concrete Traffic Barrier Marker, and Guardrail Mount Reflectors GF1 and GF2. Enhances visibility of concrete, guardrail, and cable barrier installations.
• Temporary Overlay Markers (T-TAB) High-visibility temporary pavement markings for paving and resurfacing applications. Lightweight, low-profile design with strong adhesion engineered to stay in place during paving operations and traffic exposure.
• Shur-Tite Mailbox Brackets Mailbox mounting bracket product line including Single Mailbox Bracket, Single Mailbox Extension Bracket, and Double Mailbox Bracket for 2-3/8" diameter round posts. Powder-coated steel construction with black finish; extension bracket supports mailbox widths up to 9.5" without spacers or 11.5" with spacers.
• Socket Mounted Mailbox System Universal socket anchor mailbox system using the FHWA-approved non-corrosive thermoplastic Socket System. Available in Single Socket Mount and Multiple Socket Mount configurations with quick-change replacement attribute. Approved as a breakaway sign support for signs up to 10 square feet.
• Shur-Tite Driveable Mailbox System MASH-certified driveable mailbox system featuring a 2-3/8" OD x 43-1/2" H powder-coated steel post that is driven directly into the ground with no concrete required. Marketed as the only MASH-certified driveable mailbox on the market.
• Tools and Installation Accessories Installation tooling and consumables for Shur-Tite delineator and mailbox systems, including Driver Head, Manual Slide Hammer (47 lbs, 1-1/8" x 14" breaker hammer hex shanks), Driver Shank, Surebond SB-12 Adhesive, E-bond 1240-1241 Marker Adhesive, Anchor Bolts, and Driveable Anchors.
• Bike Lane Protection Products Bike lane protection offering combining the Shur-Curb Traffic Separator for Bike Paths and Shur-Flex Surface Mount for Bike Path. Uses patented Shur-Flex or U-Flex systems with 3-component design for quick maintenance and optional reflectivity on base.

Quantifiable outcome

• Posts can be replaced in less than one minute when impacted, significantly reducing traffic exposure for maintenance personnel
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Blythe ConstructionflagshipStrategic or Co-development Partner · 1 January 2025Construction contractor partner for the I-485 Charlotte express lane project - the largest deployment of Shur-Tite products in company history. Worked closely together to deliver products for high-traffic, long-term roadway applications with NCDOT.
• InnoplastcoreOthersSister company within Innoplast Holdings. Companies exhibit together at trade shows (shared booth at ATSSA 2025) and share resources as part of the holding company structure. Innoplast provides bollard covers and parking lot protection products that complement Shur-Tite's road safety offerings.
• American Sign ProductscoreOthersSister company within Innoplast Holdings. Partnered with Shur-Tite and Innoplast for shared booth exhibition at ATSSA 2025. Provides reflective tape products that complement traffic safety offerings.
• ThermopreneminorOthersSister company within Innoplast Holdings providing custom extrusions as referenced on the company website.
• American Traffic Safety Services Association (ATSSA)coreStrategic or Co-development PartnerIndustry trade association that hosts the annual ATSSA Convention & Traffic Expo. Shur-Tite exhibits at this flagship industry event to connect with transportation professionals, showcase innovations, and discuss work zone safety.
• National Asphalt Pavement Association (NAPA)coreStrategic or Co-development PartnerCo-host of World of Asphalt Show & Conference. Partnership provides access to paving industry professionals and opportunities to highlight how traffic safety products contribute to safer roads.
• National Stone, Sand & Gravel Association (NSSGA)coreStrategic or Co-development PartnerCo-host of World of Asphalt Show & Conference along with NAPA and AEM.
• Association of Equipment Manufacturers (AEM)coreStrategic or Co-development PartnerCo-host of World of Asphalt Show & Conference along with NAPA and NSSGA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrafFix Devices: Manufacturer of traffic safety products including delineators, cones, barricades, and channelizing devices. Direct competitor serving DOTs and contractors with comparable specifications and product categories.
• Pexco: Acquired Davidson Traffic Control Products and manufactures flexible delineator posts, channelizers, and traffic control devices for DOTs and municipalities. The most direct head-to-head competitor in flexible delineation, serving the same customer base with overlapping product categories.
• Innoplast: Sister company within Innoplast Holdings providing bollard covers and parking lot protection products. Direct peer within the holding structure serving adjacent road safety and parking infrastructure categories, sharing trade show booths and resources.
• Valtir: Formerly Trinity Highway Products, manufactures road safety hardware including barriers, crash cushions, and delineators serving DOTs and highway contractors. Directly comparable in scale and customer profile within the road safety infrastructure category.
• Plasticade: Manufacturer of traffic safety and crowd control products including delineators, cones, and channelizers built from plastic and recycled materials. Direct peer serving the same highway safety and work zone markets with similar material composition.
• Roadtech Manufacturing: Manufacturer of traffic safety products for work zones including delineators, signs, and pavement markers. Direct peer serving DOTs and contractors with similar MUTCD-compliant specifications.

Emerging players

• Carmanah Technologies: Manufacturer of traffic safety products including delineators, solar-powered signs, and pedestrian safety systems. Direct competitor in pedestrian safety and delineation with overlap on solar-powered and traffic-calming categories.
• Traffic Logix: Provider of traffic calming and safety products including rubber curbs, delineators, and speed bumps. Adjacent peer with overlapping product lines in traffic separation, pedestrian safety, and bike lane protection.

Broad incumbents

• 3M: Diversified conglomerate with a major road safety division including reflective sheeting, pavement markings, and traffic signs. Overlaps with Shur-Tite in reflective sheeting used on delineators and traffic panels, though 3M operates across many other categories.
• Avery Dennison: Manufacturer of reflective sheeting and traffic safety products used on road signs, delineators, and traffic panels. Overlaps with Shur-Tite as a key reflective-component supplier and competitor in adjacent road safety categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shurtite
• LinkedInlinkedin.com/company/shur-tite-products
• Facebookfacebook.com/shurtiteproducts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shur-Tite Products