Goodwill Industries of Greater Cleveland and East Central Ohio, Inc.
Goodwill Industries of Greater Cleveland and East Central Ohio is a 501(c)(3) nonprofit social enterprise operating 27 thrift stores, 2 outlet stores, and 31 mission programs across 10 Ohio and West Virginia counties, funding employment training, family services, and community outreach through donated-goods retail revenue.
- Company typePrivate
- Founded1918
- HeadquartersCanton, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. does
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. is a 501(c)(3) nonprofit social enterprise formed in 2005 through the merger of two independent Goodwill organizations whose roots date to 1918 (Cleveland) and 1926 (Canton, originally as Union Mission). Headquartered at 408 Ninth St. SW in Canton, Ohio, the organization operates a dual-mission model: retail revenue from donated goods funds a portfolio of 31 mission programs serving 10 counties across Ohio and West Virginia. The retail network comprises 27 thrift stores, 2 outlet stores (North Canton and Cleveland), 10 donation centers, mobile donation trailers, and online storefronts on eBay, Shop Goodwill, and Amazon, with a dedicated Wired Up electronics store and a Salvage for Good textile-recycling line. Mission programs span pre-employment training and job placement (vocational evaluation, digital skills, IT certification, job coaching), family strengthening (emergency vouchers, financial literacy, parenting, COMPASS sexual assault services), and community outreach.
The underlying technology stack is modest but operationally relevant: the ConnectWell Community Information Exchange uses the Unite Us platform for closed-loop social-care referrals in 50+ languages; electronics recycling follows NIST 800-88 data-wiping standards; and web operations rely on Google Analytics, Crazy Egg, and Mouseflow. The organization holds CARF International three-year accreditation (the highest tier) for Job Coaching and Job Development, awarded December 2024, and GuideStar Gold Seal transparency recognition. No AI/ML capabilities, proprietary models, or technology IP are disclosed. Governance is provided by a local Board of Directors chaired by Katie Spahnie (First Financial Bank), with Anne Richards serving as President & CEO, Mark Trew as COO, and Marcie Finney as CFO.
Revenue mechanics combine thrift retail (priced by item in stores, by pound at outlets), unit-priced specialty books/media, a tiered loyalty and discount program (Good Points Plus+, Give Me Five), vehicle donations through CARS, and monetary donations including planned giving and endowments. In 2025 the organization served 27,976 program participants, processed 903,843 material donors, diverted 29 million pounds of material from landfills, and reported $46 million in total community investment, with 93% of program funding sourced from donations and purchases. Customer concentration is bifurcated: retail demand is a long-tail consumer base (low concentration), while mission funding depends on a concentrated regional foundation and healthcare-funder coalition supporting ConnectWell CIE.
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. firmographics
Firmographics- Name
- Goodwill Industries of Greater Cleveland and East Central Ohio, Inc.
- Legal name
- Goodwill Industries of Greater Cleveland and East Central Ohio, Inc.
- Website
- https://goodwillgoodskills.org
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goodwill Industries of Greater Cleveland and East Central Ohio is a 501(c)(3) nonprofit social enterprise operating 27 thrift stores, 2 outlet stores, and 31 mission programs across 10 Ohio and West Virginia counties, funding employment training, family services, and community outreach through donated-goods retail revenue.
- Ownership category
- akta.pro rank
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. industry classification
Industry- Product category
- Nonprofit Social Services and Thrift Retail
- NAICS
- Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Donation, Resale & Textile Recycling Coordination (HSAFABAI)
Keywords
Where Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Retail Store Sales: Revenue generated from selling donated clothing, household items, electronics, toys, and books in 27 retail thrift stores and 2 outlet stores. The profits fund Goodwill's mission programs.
- Outlet Store Sales: Items not sold in retail stores are sold at outlet stores priced by the pound or individual item, generating additional revenue while supporting sustainability.
- Online Sales: Sales through third-party platforms including eBay, Shop Goodwill, and Amazon, offering clothing, shoes, purses, jewelry, collectibles, electronics, books, and housewares.
- Monetary Donations: Financial contributions including online donations, text-to-give, check donations, round-up programs, annual giving, tribute gifts, and planned giving/endowments. Tax-deductible as a 501(c)(3) nonprofit.
- Vehicle Donations: Vehicle donations through partnership with CARS, generating revenue that supports mission programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Outlet store pricing by weight or item |
| Transaction based/ take rate | Pay-as-you-go | Give Me Five discount program |
| Transaction based/ take rate | Pay-as-you-go | Good Points Plus+ loyalty program |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. product offering
Product offeringCore offering
Goodwill Industries of Greater Cleveland and East Central Ohio operates a nonprofit social enterprise that sells donated clothing, household items, electronics, books, and housewares through 27 retail thrift stores, 2 outlet stores, bookstores, and online marketplaces (eBay, Shop Goodwill, Amazon). Retail revenues fund 31 mission programs including pre-employment training, job placement services, family strengthening programs, sexual assault support, and community outreach. The organization also runs specialized programs like ConnectWell Community Information Exchange, Wired Up electronics recycling, and Salvage for Good textile recycling.
Product overview
Goodwill Industries of Greater Cleveland and East Central Ohio operates as a social enterprise nonprofit with a dual business model: retail operations (thrift stores, outlet stores, bookstores, and online platforms) that fund mission programs. The retail network includes 27 stores, 2 outlet locations, and online presence through eBay, Shop Goodwill, and Amazon. Mission programs include Pre-Employment Training and Job Placement Services (vocational evaluation, career exploration, digital skills training, IT certification), Family Strengthening Programs (emergency vouchers, financial literacy, parenting), and Community Outreach (Ken Weber Community Campus, ConnectWell CIE, Coming Together For Good DEI training, Project Blueprint leadership development). Specialized programs include Salvage for Good textile recycling, Wired Up electronics, and the Good Points Plus+ loyalty program. All programs are funded through retail store revenue and donations, serving 10 counties across Ohio and West Virginia.
Differentiator
Problem solved
Functional benefit
Brands
- ConnectWell: Community Information Exchange (CIE) serving East Central Ohio, partnering with local agencies, providers, and community members to link individuals with housing, food, transportation, healthcare, legal aid, and other essential resources.
- Coming Together for Good
- Project Blueprint
- Wired Up
- Good Points Plus+
- Salvage for Good
- Goodwill Ken Weber Community Campus
- Give Me Five
- Book Works
Products and services
- Goodwill Retail Thrift Stores Physical retail stores selling donated clothing, household items, electronics, toys, books, and accessories at affordable prices. Revenue from sales funds Goodwill's mission programs. Located across a 10-county service territory.
- Goodwill Outlet Stores Outlet stores selling unsold donated merchandise priced by the pound or per item at deeply discounted prices, with bins rotated every half hour. North Canton Outlet and Cleveland Outlet locations.
- Goodwill Online Thrift Store E-commerce platform selling donated goods through Amazon, eBay, and ShopGoodwill.com, including clothing, shoes, jewelry, collectibles, electronics, books, and housewares.
- Pre-Employment and Job Placement Services Employment skills programming including vocational evaluation, career exploration, work adjustment, situational assessment, digital skills training, IT certification, youth transition services, job coaching, job development, and comprehensive case management for individuals with disabilities or other barriers to employment.
- Family Strengthening Programs Programs including emergency voucher program, social services assistance, financial literacy, literacy services, COMPASS sexual assault support, parenting skills training, home-based parenting, and Parents Anonymous support groups.
- Community Outreach Programs Outreach services including the Ken Weber Community Campus hosting 23+ nonprofit organizations, Book Works children's literacy program, Table of Hope meal program, COMPASS rape crisis services, and Child & Adolescent Behavioral Health services.
- Coming Together For Good (DEIB Training) Customizable Diversity, Equity, Inclusion and Belonging education and training program for organizations and groups covering topics including equity vs. equality, micro-aggressions, pronoun shift, emotional intelligence, mental health, workplace diversity, and generational diversity.
- Project Blueprint Leadership Development Four-session leadership development program designed to empower individuals from different backgrounds to take on meaningful roles in nonprofit leadership through board governance, strategic planning, public policy, and resource development.
- Salvage for Good Textile Recycling Sustainability program that bales textiles and sells to after-market vendors for manufacturing, insulation, and rag making. Also serves other Goodwills across the U.S. to keep unsellable items out of landfills.
- Wired Up Electronics Recycling Electronics recycling program accepting donated electronics including games, game consoles, cameras, tablets, computer accessories, and cell phones. All computers are securely data-wiped to NIST 800-88 standards. Operates through the Tanglewood location and the Dell Reconnect partnership.
- Mobile Donation Centers Mobile donation trailer service where Goodwill parks a trailer at a donor's home or business for up to four days at no cost, filled with boxes, furniture, or household goods for donation.
- Good Points Plus+ Loyalty Program Loyalty rewards program where customers earn one point per dollar spent on regular priced items and redeem every 100 points for a $5 reward. Members receive surprise offers, early sale notifications, birthday gifts, and extra rewards for email subscribers.
Quantifiable outcome
- 27,976 people served through mission programs in 2025
- +3 more outcomes
Companies that use Goodwill Industries of Greater Cleveland and East Central Ohio, Inc.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and strategic.
- Unite UscoreUnite Us is the nation's trusted technology partner for ConnectWell CIE implementation. They provide a closed-loop referral system enabling secure electronic referrals with client consent in over 50 languages, enhancing healthcare and non-medical services delivery.
- Dell Technologies / Dell ReconnectcorePartnership provides consumers with free and convenient electronics recycling while supporting circular economy by recovering materials from used electronics to make new technology through Dell's open-loop process.
- CARS (Charitable Adult Rides & Services)coreCARS facilitates vehicle donations to Goodwill, providing a tax-deductible way for donors to contribute vehicles that support Goodwill's mission of empowering people on their journey to independence.
- ReSupplyminorReSupply offers fee-based home pickup service for donors, employing licensed and insured drivers with promise of donation pickups in 48 hours or less, accepting items regardless of quantity or staircases/disassembly needs.
- Goodwill Industries International (GII)coreAffiliation with international Goodwill network of more than 150 independent Goodwill organizations. CEO Steven Preston leads the international organization.
- Ohio Association of Goodwill Industries (OAGI)coreState-level affiliation supporting Ohio Goodwill organizations.
- CARF InternationalcoreInternational accrediting body that awarded Goodwill three-year accreditation for Job Coaching and Job Development programs in December 2024.
- Sisters of Charity Health SystemstrategicExploring collaboration on new Opportunity Center in Cleveland's Central Neighborhood to further uplift Cleveland communities through workforce development and social services.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. social profiles
Digital presenceGoodwill Industries of Greater Cleveland and East Central Ohio, Inc. compliance and trust
Trust signalCompliance4 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. subsidiaries and ownership
Company hierarchySubsidiaries2 records
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwill Industries of Greater Cleveland and East Central Ohio, Inc.
What does Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. do?
Goodwill Industries of Greater Cleveland and East Central Ohio operates a nonprofit social enterprise that sells donated clothing, household items, electronics, books, and housewares through 27 retail thrift stores, 2 outlet stores, bookstores, and online marketplaces (eBay, Shop Goodwill, Amazon). Retail revenues fund 31 mission programs including pre-employment training, job placement services, family strengthening programs, sexual assault support, and community outreach. The organization also runs specialized programs like ConnectWell Community Information Exchange, Wired Up electronics recycling, and Salvage for Good textile recycling.
Is Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. a public or private company?
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. founded?
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. was founded in 1918. It employs 101 to 250 people.
Where is Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. based?
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. is headquartered in Canton, United States, in the North America region.
How does Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are outlet Store Sales, online Sales, monetary Donations and vehicle Donations.
Does Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. have an API?
No public API is recorded for Goodwill Industries of Greater Cleveland and East Central Ohio, Inc..
What industry is Goodwill Industries of Greater Cleveland and East Central Ohio, Inc. in?
Goodwill Industries of Greater Cleveland and East Central Ohio, Inc.'s product category is Nonprofit Social Services and Thrift Retail. Its primary akta.pro industry code is HSAFABAI, Donation, Resale & Textile Recycling Coordination. Its NAICS code is 459510 and its SIC code is 5600.