Goodwill Industries of Greater Nebraska

What Goodwill Industries of Greater Nebraska does

Goodwill Industries of Greater Nebraska is a 501(c)(3) nonprofit organization, founded in 1970 and headquartered in Grand Island, that operates a mission-driven combination of retail thrift stores and human services across a 55-county service area in central and western Nebraska. Under CEO Curtiss L. Dill, the organization runs 10 Goodwill retail stores plus one outlet store, supplemented by electronic recycling drop-off points and free donation pickup within a 60-mile radius of Grand Island. Retail inventory is sourced from community donations, with higher-value items listed on the national shopgoodwill.com e-commerce auction platform operated by Goodwill Industries International.

Beyond retail, the organization delivers three core human-services programs: Employment & Career Services, Developmental Disability Services (DDS, operating under Title 404 NAC certification for approximately 167 clients), and the Ticket to Work program as an authorized Social Security Administration Employment Network. It maintains a Goodwill Foundation subsidiary that funds scholarships for students with developmental disabilities or financial need, and holds HIPAA and WCAG 2.1 AA certifications for compliance and accessibility. Affiliate-wide certifications and accreditation are managed through the Goodwill Industries International network.

The business model is hybrid: retail revenue is generated by reselling donated goods through physical stores, the outlet store, and online auctions; programmatic revenue is generated through state and federal contracts (primarily Nebraska DHHS for DDS and SSA for Ticket to Work); and donor contributions—augmented by corporate partnerships and donation drives—fund the nonprofit mission. Recent operational moves include a recurring "Four Day Finds" discount program launched in May 2026 and the addition of Saturday hours at the outlet store in June 2026, both aimed at maximizing inventory turnover and donor-supported revenue within the existing footprint.

Name

Goodwill Industries of Greater Nebraska

Legal name

Goodwill Industries of Greater Nebraska, Inc.

Website

https://goodwillne.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodwill Industries of Greater Nebraska is a nonprofit operating 10 thrift stores plus an outlet across a 55-county Nebraska service area, delivering employment, developmental disability, and Ticket to Work services to individuals with disabilities and employment barriers.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail and Workforce Development

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Donation, Consignment & Resale Coordination (HSAFAFAG), Donation, Resale & Disposal Coordination (HSAFAAAK)

Keywords

• Thrift retail
• Employment services
• Workforce development
• Developmental disability services
• Donated goods resale

Headquarters

HQ city

Grand Island

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from the sale of donated clothing, household items, furniture, and other goods through 10 retail store locations and an outlet store. Items sold at thrift prices, with the outlet store selling items by the pound.
2. E-commerce Sales: Online sales of designer items, high-end handbags, jewelry, Lego toys, musical instruments, and collectibles through shopgoodwill.com marketplace.
3. Donations and Financial Gifts: Tax-deductible financial donations from individuals and organizations to support mission programs and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Goodwill Industries of Greater Nebraska operates a network of 10 thrift retail stores and an outlet store in Nebraska, selling donated clothing, household items, and merchandise to the general public. Proceeds from retail operations fund the organization's employment and career services, workforce development programs, and developmental disability services. The organization also offers commercial services including warehousing, logistics, custodial, document shredding, and trade services to businesses, while serving individuals with disabilities and other barriers to employment across 55 Nebraska counties.

Product overview

Goodwill Industries of Greater Nebraska operates as a multi-service nonprofit organization offering both retail operations and mission-driven community services. The retail arm consists of 10 physical retail thrift stores, an outlet store (selling items by the pound), and an online marketplace via shopgoodwill.com. Supporting the retail operations are donation services including pickup programs, organized donation drives, and gift cards. The mission-focused services center on developmental disability services (Day Services, Employment Services, and Residential/Shared Living), employment and career services, and the Ticket to Work program. Additional community support includes the Maggie Thompson Memorial Scholarship and Round Up donation campaigns. The organization serves a 55-county service area across Nebraska.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrift Retail Stores Operates 10 thrift retail stores across Nebraska, selling donated clothing, furniture, and household goods to the general public at affordable prices. Proceeds support the organization's nonprofit mission.
• Outlet Store Salvage/outlet retail store offering deeply discounted donated goods that did not sell through main retail channels, providing value-priced items to shoppers.
• shopgoodwill.com Online E-commerce Online e-commerce platform where donated goods are sold and auctioned to a national audience, expanding the reach of donated merchandise beyond physical store locations.
• Employment & Career Services Provides career counseling, vocational training, job placement, and ongoing employment support to individuals facing barriers to employment, delivered across 55 Nebraska counties.
• Developmental Disability Services Specialized programs for individuals with developmental disabilities, including work-school programs and supported employment services designed to enable meaningful community-based employment.
• Commercial Custodial Services Contracted custodial and janitorial services provided to businesses and organizations, with operations that employ individuals with barriers to employment.
• Document Shredding Services Secure document destruction services offered to businesses and the public, providing an additional revenue stream that supports mission-aligned employment.
• Warehousing, Logistics & Processing Services Contract-based warehousing, logistics, and processing services offered to businesses, leveraging the organization's operational capacity and providing employment opportunities.
• Goodwill Store Pickup Service Free pickup service for large donated items such as furniture and household goods, enabling convenient donations from homes and businesses across the service area.
• Attended Donation Drive-Through Attended donation drive-through locations that allow donors to drop off goods with staff assistance, providing a convenient and reliable donation channel.
• Voucher Program Voucher program that provides donated goods to individuals referred by partner social service and disaster relief agencies, expanding access to essential items for those in need.

Quantifiable outcome

• 167 people helped with Developmental Disability Services in FY 2024-25
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Goodwill Industries InternationalcoreStrategic or Co-development PartnerAffiliated network member of Goodwill Industries International, sharing brand standards, best practices, and mission alignment across the Goodwill network. Access to centralized resources, training, and the shopgoodwill.com e-commerce platform.
• Nebraska Department of Health and Human Services (DHHS)coreStrategic or Co-development PartnerState agency partner providing certification and oversight for Developmental Disability Services programs. DHHS Division of Public Health certifies Goodwill meets Title 404 NAC provisions for Community-Based Services for Individuals with Developmental Disabilities.
• Social Security Administration (Ticket to Work)coreChannel Partner/ Reseller/ DistributorAuthorized Ticket to Work provider helping Social Security disability beneficiaries achieve employment goals and reduce benefits reliance.
• Nebraska Vocational RehabilitationmajorStrategic or Co-development PartnerState vocational rehabilitation agency providing employment services and support for individuals with disabilities to prepare for, obtain, and retain employment.
• The Arc of NebraskaminorOthersDisability advocacy organization providing resources and support for individuals with intellectual and developmental disabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• thredUP (online resale): Large online consignment and resale marketplace for secondhand apparel. Not a direct donor-funded peer but competes for secondhand apparel volume and consumer mindshare in the resale category.

Direct peers

• Goodwill Industries of Kansas: Regional Goodwill affiliate covering Kansas with parallel services (thrift retail, employment services for people with disabilities). Operates under the same national mission framework and shared shopgoodwill.com platform.
• Habitat for Humanity ReStores: Nonprofit home-furnishings and furniture resale chain that operates donation-driven retail stores benefiting a distinct mission (housing). Overlapping retail model, donation logistics, and secondhand home-goods merchandising approach.
• Goodwill of the Great Plains: Sibling Goodwill affiliate serving Iowa and South Dakota with the same dual retail + mission-services model (thrift stores, employment services, disability services) and shared brand standards via Goodwill Industries International.
• Deseret Industries (LDS Charities): Nonprofit thrift and donation-processing operation owned by the Church of Jesus Christ of Latter-day Saints; provides vocational training for individuals with barriers to employment. Closely comparable dual-retail-plus-mission-services model.
• Salvation Army Family Stores: Major nonprofit thrift retail competitor operating donation-driven stores nationwide, including in Nebraska. Competes directly for both donated goods supply and budget-conscious thrift shoppers.
• Disabled American Veterans (DAV) Thrift Stores: Nonprofit thrift store chain supporting veterans' programs. Comparable in being a mission-funded retail operation with national footprint, donated-goods supply chains, and reputation-driven donor engagement.

Broad incumbents

• Savers / Value Village: Largest for-profit thrift chain that purchases donated goods in bulk from nonprofits (including many Goodwill affiliates). A directly comparable retail competitor in the secondhand apparel and household goods category with national scale.
• Goodwill Industries International: National umbrella organization for the Goodwill network. Directly comparable as the parent brand and shared-infrastructure provider that operates shopgoodwill.com and sets mission standards for all Goodwill affiliates including Goodwill of Greater Nebraska.

Regional players

• The Arc Nebraska: Regional disability advocacy and service organization; an active referral partner for Goodwill's developmental disability programs. Closely comparable in mission focus but not a retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodwillgreatne
• LinkedInlinkedin.com/company/goodwill-industries-of-greater-nebraska

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Greater Nebraska