Good Work
Goodwork is a London-based boutique real estate asset and development manager managing over £250 million across complex urban assets in the UK, Europe, and the Middle East for institutional investors, family offices, and institutions.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Good Work does
Goodwork is a boutique real estate asset and development manager founded in 2017 and headquartered in London (75a Berwick St, W1F 8TG). The firm manages over £250 million in assets under management across mandates that span complex, high-value urban assets in the UK, Europe, and the Middle East. Its clients are institutional investors, family offices, and institutions seeking specialised management for assets where conventional real estate approaches underperform, including heritage-sensitive redevelopments, multi-tenant repositionings, and mixed-use optimisations.
The firm's service offering is asset and development management mandates, encompassing strategic repositioning, bespoke refurbishment, lease-up programmes, and portfolio restructuring across office, retail, residential, and mixed-use assets. Active mandates include Crawford Corner (91-93 Baker Street, Marylebone), Angel Corner House (Islington High Street), The Telemann (Frankfurt's Zeil), a 68-unit Berlin residential portfolio, a Dresden mixed-use asset, and Block G at Bletchley Park. Differentiation is built on design excellence, operational discipline, and tenant-centric service, evidenced by record-setting headline rents at repositioned properties and successful pre-let negotiations.
The business is run by a lean team of approximately five employees and generates revenue through management fees on mandates, supplemented by likely performance-based fees tied to asset value creation. Go-to-market is relationship-driven and direct, targeting sophisticated institutional capital allocators via curated website case studies and a LinkedIn presence rather than broad marketing. No proprietary technology, software products, APIs, or AI capabilities are disclosed; the value proposition rests on specialist talent, creative design execution, and disciplined delivery rather than platform or data scale.
Good Work firmographics
Firmographics- Name
- Good Work
- Legal name
- GoodWork
- Website
- https://good-work.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodwork is a London-based boutique real estate asset and development manager managing over £250 million across complex urban assets in the UK, Europe, and the Middle East for institutional investors, family offices, and institutions.
- Ownership category
- akta.pro rank
Good Work industry classification
Industry- Product category
- Real Estate Asset Management
- NAICS
- Nonresidential Property Managers (531312), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Good Work is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Good Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Asset and Development Management Mandates: Goodwork generates revenue through asset and development management mandates, managing complex, high-value urban real estate assets on behalf of institutional investors, family offices, and institutions. Revenue is derived from management fees and potentially performance-based fees tied to asset value creation and returns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Good Work product offering
Product offeringCore offering
Good Work is a boutique real estate asset and development management firm managing complex, high-value urban assets on behalf of institutional investors, family offices, and institutions. The firm delivers bespoke refurbishment, repositioning, and lease-up programmes across office, retail, and residential use classes in the UK, Europe, and the Middle East, with over £250 million under management. Active mandates include Crawford Corner (London), Angel Corner House (London), The Telemann (Frankfurt), a Berlin residential portfolio, a Dresden mixed-use asset, and Block G at Bletchley Park.
Product overview
Good Work is a boutique real estate asset and development management company, not a software or technology product company. The company offers asset management and development management services to investors, family offices, and institutions. Services include strategic repositioning of complex urban assets, refurbishment and lease-up programmes, and portfolio restructuring across office, retail, and residential use classes. The company's portfolio encompasses projects such as Crawford Corner (London), Angel Corner House (London), The Telemann (Frankfurt), Berlin residential portfolio, Dresden mixed-use asset, and Block G at Bletchley Park.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Management Services Boutique asset management for complex, high-value urban real estate on behalf of institutional investors, family offices, and institutions. Includes strategic repositioning, income resilience enhancement, covenant strengthening, vacancy de-risking, and portfolio oversight across the UK, Europe, and the Middle East.
- Development Management Services Design-led development management covering bespoke refurbishment programmes, multi-tenant lease-up execution, heritage-sensitive redevelopment, stakeholder coordination, and comprehensive repositioning of vacant and occupied accommodation for institutional clients.
Quantifiable outcome
- Record-setting headline rents achieved at repositioned properties
- +1 more outcomes
Companies that use Good Work
Customer profileSegments1 record
Ideal customer profiles1 record
Good Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Work partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and key.
- Edward Charles & CocoreReal estate agents appointed for Crawford Corner project, handling commercial leasing activities for the repositioned office floors in Marylebone.
- KontorcoreReal estate agent partner for Crawford Corner project, contributing to the lease-up programme for the fully fitted office floors.
- WhitepaperkeyKey partner for Crawford Corner project, contributing to the bespoke refurbishment and repositioning programme.
- HollenkeyKey partner for Crawford Corner project, involved in the design-led repositioning and value creation strategy.
- Bruce Gillingham Pollard & SusskindcoreReal estate agents for Angel Corner House, handling strategic negotiations and re-letting activities for the Grade II listed mixed-use property.
- Adler SchrierkeyKey partner for The Telemann project in Frankfurt, providing strategic advisory for the design-led repositioning of the mixed-use commercial building.
- Anomaly ArchitectskeyArchitectural partner for The Telemann project, responsible for the comprehensive refurbishment design including new arrival experience and vacant accommodation improvements.
Scale indicators2 records
Recent moves6 records
Expansion highlights2 records
Good Work competitors and assessment
Company assessmentRegional players
- Argent: Argent is a UK-focused developer and asset manager known for large mixed-use regeneration schemes, primarily outside London. Comparable given mixed-use development focus but operates at different geographic scale and project type.
Direct peers
- Stanhope: London-based boutique developer and asset manager focused on complex commercial and mixed-use projects. Comparable given boutique scale, complex urban asset focus, and institutional client base.
- Brockton Capital: London-based boutique real estate investment and asset manager focused on UK value-add opportunities. Highly comparable given boutique scale, UK focus, and repositioning expertise.
- Clearbell Capital: UK real estate asset manager focused on value-add and opportunistic strategies across commercial property. Comparable to Goodwork in mandate type, institutional client base, and repositioning expertise.
- Cording Real Estate: Cording (formerly Internos Global Investors) is a European real estate investment manager with UK presence serving institutional clients across value-add strategies. Comparable given overlapping mandate types and institutional investor focus.
- Helical: London-listed boutique real estate developer and asset manager focused on office repositioning in central London. Comparable given boutique scale and office repositioning focus, though listed and therefore larger than Goodwork.
- Trinova Real Estate: UK boutique real estate asset manager focused on active asset management and repositioning across office, retail, and mixed-use. Direct comparable given boutique scale and UK/European mandate focus.
- YardNine: London-based boutique real estate investment and asset manager focused on value-add repositioning of UK commercial property. Closely comparable to Goodwork given similar boutique scale, urban repositioning focus, and institutional client base.
Broad incumbents
- Columbia Threadneedle Real Estate: Columbia Threadneedle's real estate business is a large global real estate manager with significant UK and European exposure. Comparable given overlapping client base and asset classes but operates at materially larger scale and broader mandate set.
- Schroders Capital Real Estate: Schroders Capital Real Estate is a large global real estate investment manager with UK and European mandates across office, retail, and mixed-use. Comparable client base and asset classes but operates as part of a much broader asset management platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Good Work social profiles
Digital presenceGood Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Work leadership team
Management profileNumber of profiles
Good Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Work
What does Good Work do?
Good Work is a boutique real estate asset and development management firm managing complex, high-value urban assets on behalf of institutional investors, family offices, and institutions. The firm delivers bespoke refurbishment, repositioning, and lease-up programmes across office, retail, and residential use classes in the UK, Europe, and the Middle East, with over £250 million under management. Active mandates include Crawford Corner (London), Angel Corner House (London), The Telemann (Frankfurt), a Berlin residential portfolio, a Dresden mixed-use asset, and Block G at Bletchley Park.
Is Good Work a public or private company?
Good Work is a private company. It is classified as unknown and is currently operating.
When was Good Work founded?
Good Work was founded in 2017. It employs 1 to 10 people.
Where is Good Work based?
Good Work is headquartered in London, United Kingdom, in the Europe region.
How does Good Work make money?
One revenue line is on record: asset and Development Management Mandates.
Who are Good Work's main competitors?
Argent is listed as a regional player. Direct peers are Stanhope, Brockton Capital, Clearbell Capital, Cording Real Estate, Helical, Trinova Real Estate and YardNine. Broad incumbents are Columbia Threadneedle Real Estate and Schroders Capital Real Estate.
Does Good Work have an API?
No public API is recorded for Good Work.
What industry is Good Work in?
Good Work's product category is Real Estate Asset Management. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 531312 and its SIC code is 6531.