GoodWork

What GoodWork does

GoodWork (legally The GoodWork Foundation, UK registered charity number 1213978) is a youth employment and social mobility charity founded in 2022 and headquartered at 37 Warren Street, London W1T 6AD. The organisation operates a single integrated service model — the GoodWork Programme (also branded as the Early Careers Programme) — a six-month employability intervention for 18-25 year olds from lower socioeconomic backgrounds who face multiple barriers to employment, including limited professional networks, lack of work experience, and recruitment processes that favour privilege over potential. The programme combines in-depth employability skills workshops, one-to-one mentorship, a peer community, and direct placement support into fairly paid roles with vetted corporate partners, all of whom commit to the London Living Wage. GoodWork works with two primary customer segments: young people (services delivered free) and employer/corporate partners.

The charity's product surface is deliberately non-technological and human-led. Beyond the core programme, GoodWork operates a Resource Hub for self-service career content, The GoodWork Podcast (launched July 2022) as a thought leadership channel, and a Volunteer Programme that enables corporate employees to deliver workshops, mentorship, and recruitment support. Delivery was originally in-person in London but expanded in January 2025 with an online-only programme extending reach across England, while the in-person model also scaled to South East England.

Monetisation is structured as a diversified charity income stack rather than a commercial revenue model: grants from trusts and foundations (Comic Relief, National Lottery, PA Foundation, City Bridge, Woodward Charitable Trust, Mayor of London, KFC Foundation, Postcode Society, UNLTD, Skinners, Groundwork, A&O Shearman, AMS, IICF, CB Reid, Daintta, Cowen & Partners), corporate partnerships (Amazon, Monzo, Expedia, Gett, Wild, Baringa, PA Consulting, Flutter Entertainment, MMCG Consulting, Newsflare, akt, PUBLIC), individual donations, and social impact investment. The go-to-market is hybrid: community-led engagement with young people through employability programmes and peer community, combined with direct enterprise-field engagement with employers for talent pipelines, corporate training, and employee engagement volunteering. The team comprises approximately 8 staff plus a board of trustees, and the organisation reports strong outcomes — 70%+ of graduates secure employment or return to education within six months, 94% feel better resourced to launch their careers, and 81% of recent graduates secured long-term employment.

Name

GoodWork

Legal name

The GoodWork Foundation

Website

https://goodwork.org.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodWork is a UK youth employment charity delivering a six-month employability programme for 18-25 year olds from lower socioeconomic backgrounds, combining skills training, mentorship, peer community, and placement with vetted corporate partners committed to London Living Wage.

Ownership category

akta.pro rank

Product category

Youth Employment and Social Mobility Services

NAICS

Vocational Rehabilitation Services (62431), Individual and Family Services (6241), Employment Services (5613)

SIC

Services-Social Services (8300), Services-Employment Agencies (7361)

akta.pro primary industry

Workforce Readiness, Career Pathways & Youth Employment Nonprofits (BPAGADAF)

akta.pro secondary industries

Employment & Job Readiness Support Services (BPAGAEAJ), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

Keywords

• Youth employment services
• Social mobility programmes
• Employability training
• Inclusive recruitment support
• Career mentoring programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trusts & Foundations Funding: Funding from charitable foundations including Comic Relief, National Lottery, and various trust funds that support the charity's operational costs and programme delivery.
2. Individual Donations: Donations from individuals supporting the charity's mission to create fairer employment opportunities for young people.
3. Corporate Partnerships: Partnerships with employers who pay for talent pipelines, training programmes, employee engagement activities, and sponsorship of young people or cohorts.
4. Social Impact Investment: Support from organisations focused on social mobility and economic equality, including corporate social responsibility programmes and social impact investors.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GoodWork is a UK registered charity that delivers a six-month GoodWork Programme (Early Careers Programme) for 18-25 year olds from lower socioeconomic backgrounds, combining employability skills workshops, one-to-one mentorship, a peer community, and access to paid opportunities with vetted employer partners. The charity also operates a Corporate Partnership offering for employers that includes diverse talent pipelines, inclusive recruitment training, employee engagement and volunteering, and sponsorship of cohorts or individual young people. Services to young people are free; employer partners pay for access to talent, training and engagement, and all partners are required to pay London Living Wage.

Product overview

GoodWork is a youth employment and social mobility charity operating a single integrated programme model. The core offering is the GoodWork Programme / Early Careers Programme - a six-month employability initiative that combines in-depth skills workshops, ongoing mentorship, peer community support, and access to fairly paid opportunities with employer partners. Supporting offerings include a Resource Hub for self-service materials, The GoodWork Podcast for thought leadership, and a Volunteer Programme enabling professionals to deliver training and mentoring. The organisation does not operate a modular software platform but rather delivers human-led programmes directly to young people.

Differentiator

Problem solved

Functional benefit

Products and services

• GoodWork Programme (Early Careers Programme) A six-month employability programme for 18-25 year olds from lower socioeconomic backgrounds that combines in-depth employability skills workshops, ongoing one-to-one mentorship, peer community support, and access to fairly paid opportunities with vetted employer partners (London Living Wage). Delivered both in person in London and online across England.
• Corporate Partnership Programme A partnership offering for employers comprising five routes — Training (inclusive recruitment training delivered by Social Mobility experts), Attraction (Tech Insights Days, talent engagement events), Hiring (paid placements and ongoing candidate support, London Living Wage), Employee Engagement (volunteering, CV clinics, interview skills days) and Sponsorship (cohort or individual young person sponsorship). Provides employers with a diverse entry-level talent pipeline and measurable social mobility impact.

Quantifiable outcome

• 70%+ of programme graduates secure employment or return to education within six months
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Social Mobility Leaders' ForummajorStrategic or Co-development Partner · 27 January 2025Partnered to host Youth x Employer Engagement Forum, bringing young people and employers together as equal partners to design a fairer world of work.
• PA ConsultingmajorStrategic or Co-development PartnerCorporate partner hosting CV building and Interview Skills days for GoodWork programme participants. Provides real workplace exposure and recruitment opportunities.
• Flutter EntertainmentmajorStrategic or Co-development PartnerCorporate partner hosting CV building and Interview Skills days for GoodWork programme participants. Provides real workplace exposure and recruitment opportunities.
• WildmajorStrategic or Co-development PartnerMajor employer partner that has hired multiple GoodWork graduates (Angelle, Siham, and others). Provides internship and permanent roles for programme participants.
• GettmajorStrategic or Co-development PartnerTechnology partner that partnered with GoodWork to diversify talent pipeline and remove barriers to entry for junior roles. Supported programme development.
• MonzomajorStrategic or Co-development PartnerFintech partner that hosted Tech Insights Day with GoodWork participants. Hiring Lead engaged with programme for inclusive recruitment practices.
• Expedia GroupmajorStrategic or Co-development PartnerCorporate partner hosting volunteering events with GoodWork, providing employee engagement opportunities while strengthening community connections.
• AmazonmajorStrategic or Co-development PartnerEmployer partner that hired GoodWork graduate Tanzil as ICT Apprentice, demonstrating pathway from programme to meaningful employment.
• BaringamajorStrategic or Co-development PartnerConsulting partner engaging employees in community events with GoodWork, strengthening connection to local community while building team culture.
• PUBLICcoreStrategic or Co-development PartnerGovTech partner working with GoodWork on a GovTech camp, recruiting young people from lower socio-economic backgrounds for entry-level roles in government technology.
• aktminorStrategic or Co-development PartnerHealth partner that has hired GoodWork programme participants for various roles.
• MMCG ConsultingminorStrategic or Co-development PartnerConsulting partner that hired talent through GoodWork programme, benefiting from pre-trained interns ready from day one.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Movement to Work: UK coalition of major employers (including several named GoodWork partners such as Expedia and Amazon) coordinating youth employment opportunities, pre-employment training and work placements. Direct peer on the employer-partnership youth-employment model GoodWork uses.
• Generation UK: Global nonprofit running short, intensive training programmes that prepare unemployed or underemployed individuals for careers and place them with employer partners. Direct peer on training-plus-placement model targeting underserved talent, very similar operational approach to GoodWork.
• Career Ready: UK charity helping young people from lower income backgrounds into professional careers through mentoring, workplace experience and employer masterclasses. Direct peer on the social-mobility-into-employment model and employer engagement pattern GoodWork operates.
• The Prince's Trust: The UK's largest youth charity, supporting 11–30 year olds into education, training and employment through employability programmes, mentoring and employer partnerships. Highly comparable mission, target beneficiary and partnership-based delivery model to GoodWork, but at vastly greater scale.
• SEO London: UK charity providing mentoring, internship and skills programmes to students from lower income and underrepresented backgrounds to access professional careers. Direct peer on the wraparound-support-plus-employer-engagement model that GoodWork uses for the 18–25 age group.
• The Social Mobility Foundation: UK charity helping high-achieving students from lower income backgrounds access top universities and professional careers through mentoring and employer engagement. Direct peer on the social-mobility / employer-partnership mission that underpins GoodWork.
• upReach: UK social mobility charity supporting undergraduates from lower socioeconomic backgrounds into top graduate employment through mentoring, internships and employer networks. Strongly comparable beneficiary focus and employer-partnership delivery model, though serving an older/student cohort than GoodWork.
• The Brokerage: London-based charity helping students from lower income backgrounds access careers in the City through mentoring, insight days and employer-led skills workshops. Highly comparable to GoodWork's London-focused, employer-partnership-driven delivery model for young people from lower socioeconomic backgrounds.

Broad incumbents

• Catch22: Large UK social-purpose organisation delivering a broad portfolio including education, employability and social mobility programmes for young people. Comparable at the programme and beneficiary level, but operates as a much larger, multi-service incumbent rather than a specialist youth-employment charity.

Others

• Progress Together: UK employer membership coalition focused on improving socio-economic diversity at senior levels and sharing social-mobility best practice. Not a direct delivery peer, but a thematic adjacent — GoodWork references its research and engages many of the same corporate partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodworkuk
• Instagraminstagram.com/goodworkuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodWork