Gopass.travel

What Gopass.travel does

Gopass.travel operates a centralized e-commerce and ticketing platform that aggregates ski passes, water park tickets, cableway rides, accommodation, golf access, and curated experiences across 9+ ski resorts and 30+ leisure venues in Slovakia, Czech Republic, Poland, and Austria, with multi-language support including English, German, Hungarian, Polish, Czech, and Slovak. Built and operated as part of the TMR Group (Tatry Mountain Resorts) ecosystem under the legal entity GOPASS SE (Slovakia), the platform unifies inventory from flagship properties such as Jasná (Slovakia's largest ski resort), Špindlerův Mlýn (Czech Republic), Szczyrk (Poland's largest ski and bike resort), and Mölltaler Gletscher (Austria), alongside water parks Tatralandia and Bešeňová, golf resorts, and entertainment venues including Legendia.

The underlying platform combines a web storefront, iOS and Android mobile applications, a goX cashback wallet, and a 365.Gopass annual membership program, with technical differentiators centered on cross-resort interoperability rather than novel algorithms. The B2B Partner Platform extends the infrastructure to third-party attractions, providing ticketing, payment processing, real-time sales statistics, and guest management tools. The architecture's value derives from aggregating fragmented Central European mountain and leisure inventory into a single credentialed checkout, with goX balances and season passes acting as loyalty rails.

Gopass monetizes through transaction commissions on ticket and accommodation bookings, multi-resort season pass subscriptions (with up to 140 EUR early-bird discounts), affiliate/cashback economics on goX, and B2B platform fees from partner venues, serving primarily B2C demand from ski enthusiasts, families, golfers, and experience seekers. The company is privately held within the TMR Group corporate structure and is currently undergoing a cross-border merger with International TMR services sro, consolidation that suggests a focused rather than expansionary capital posture.

Name

Gopass.travel

Legal name

GOPASS SE

Website

https://gopass.travel

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Gopass.travel is a Central European multi-resort e-commerce platform, operated by TMR Group, that aggregates ski passes, water park tickets, accommodation, golf, and experiences across 9+ resorts in Slovakia, Czech Republic, Poland, and Austria for individual consumers and families, with a goX cashback loyalty wallet.

Ownership category

akta.pro rank

Product category

Mountain Resort Booking Platform

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Scenic and Sightseeing Transportation, Land (48711)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Ski resort bookings
• Leisure ticketing platform
• Mountain tourism passes
• Cashback loyalty program
• Water park admissions

Headquarters

HQ city

Liptovský Mikuláš

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Ticket and Pass Sales: Gopass earns commissions from selling ski passes, water park tickets, cable car rides, and season passes across its partner resorts.
2. Accommodation Booking: The platform facilitates hotel and accommodation bookings at partner properties, earning commissions on reservations made through the Gopass platform.
3. Season Pass Subscriptions: Multi-resort season passes (Gopass SKI Season Pass) allowing access to 9 resorts with over 200 km of pistes, sold with early-bird discounts up to 140 EUR.
4. B2B Partner Services: Gopass provides ticketing and experience sales infrastructure to third-party venues and attractions, charging for access to its platform, real-time statistics, payment processing, and customer management tools.
5. goX Cashback Program: Loyalty rewards program where users earn goX points on purchases that can be redeemed for future purchases, creating repeat engagement and transaction volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gopass.travel is a multi-resort e-commerce and ticketing platform that aggregates ski passes, water park tickets, hotel accommodations, cable car rides, golf packages, and curated mountain experiences from 9+ ski resorts and 30+ venues across Slovakia, Czech Republic, Poland, and Austria into a single online marketplace. The platform operates an integrated goX cashback loyalty wallet and a 365.Gopass annual membership, and exposes B2B ticketing infrastructure to partner venues for online ticket sales, real-time statistics, and payment processing.

Product overview

Gopass.travel is a centralized e-commerce and ticketing platform for mountain resorts, water parks, and leisure experiences across Central Europe. The platform offers a unified product portfolio including Gopass SKI Season Passes (access to 9 resorts across Slovakia, Czech Republic, Poland, and Austria with 200+ km of pistes), Aqua Season Passes for water parks, goX Cashback loyalty program, 365.Gopass membership benefits, Gopass Gift Vouchers, and a B2B Partner Platform for event organizers. Additional offerings include hotel accommodations, golf resorts, cableway tickets, and curated experiences like Mountain Dinner in the Clouds and Yoga sessions. The ecosystem is accessible via a mobile app (iOS/Android) and website, supporting online ticket purchases, cashback rewards, and partner ticket sales.

Differentiator

Problem solved

Functional benefit

Brands

• goX: Cashback loyalty wallet system integrated within the Gopass platform
• 365.Gopass
• Gopass SKI Season Pass
• Gopass Cashback

Quantifiable outcome

• Up to 140 EUR savings on season passes with early bird pricing
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• DecathloncoreGTM or Marketing PartnerStrategic cross-promotional partnership where Gopass members receive equipment recommendations and shopping links to Decathlon for cycling, hiking, camping, and swimming gear, while Decathlon drives outdoor enthusiasts to Gopass booking services.
• Jasná (Low Tatras)coreStrategic or Co-development PartnerPrimary ski resort partner in Slovakia featuring modern cable cars, the largest ski resort in the country with summer offerings including new Jasná Bike Park and Slide Park for 2026.
• Špindlerův MlýncoreStrategic or Co-development PartnerMajor ski resort in Czech Republic's Krkonoše Mountains offering ski passes, accommodations, summer hiking, biking, and unique experiences like Mountain Dinner in the Clouds and Yoga & Pilates sessions.
• Tatralandia Water ParkcoreStrategic or Co-development PartnerLargest thermal water park in Slovakia with 30 water slides, tropical summer conditions year-round at 30°C, combined with holiday village accommodations.
• Vodný park BešeňovácoreStrategic or Co-development PartnerThermal water park in Slovakia's Liptov region featuring fresh and thermal water pools, water slides, and Harmónia Wellness & Spa with sauna rituals.
• Mölltaler GletscherminorStrategic or Co-development PartnerAustria Carinthian glacier resort offering snow in summer, unique alpine flora and fauna, and glacier lake access at elevations 1,222m to 3,122m.
• Szczyrk Mountain ResortcoreStrategic or Co-development PartnerPoland's largest ski and bike resort with over 24 km of ski trails, Szczyrk Bike Park by Trek, modern cable cars, and summer mountain hiking.
• LegendiaminorStrategic or Co-development PartnerPoland's largest themed amusement park with over 40 attractions, dedicated to families in a beautiful green environment near a lake.
• Golf & Ski Resort OstraviceminorStrategic or Co-development Partner4-star Green Inn hotel with 18-hole master golf course in the Beskydy mountains, combining golf and ski facilities.
• Golf Resort KaskádaminorStrategic or Co-development PartnerCascade-like golf complex near Brno harmoniously embedded in nature, featuring unique terraced design.
• B2B Ticketing PartnerscoreChannel Partner/ Reseller/ DistributorThird-party attractions and venues selling tickets through the Gopass platform to reach thousands of website visitors and app users, with access to real-time sales statistics, payment processing, and guest management.
• Summit SportminorGTM or Marketing PartnerPartner for Yoga & Pilates experiences in Špindlerův Mlýn, providing sports equipment and services at mountain venues.
• Boutique YogaminorGTM or Marketing PartnerPartner for wellness experiences in Špindlerův Mlýn, collaborating on yoga and pilates sessions with mountain views.
• Generali PoisťovňaminorGTM or Marketing PartnerInsurance partner offering favorable insurance policies for mountains and abroad travel, automatically discounted for Gopass clients (Slovakia only).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ikon Pass: Multi-resort ski season pass product of Alterra Mountain Company, aggregating ~60+ North American resorts on a single pass. Highly comparable to Gopass SKI Season Pass in product mechanic (one pass, multiple resorts, ski season focus) and partnership-based aggregation model.
• Liftopia: Online marketplace for discounted lift tickets at ski resorts across North America and Europe. Comparable as a ski-specific online ticketing distribution platform serving consumers with multi-resort inventory.
• The Mountain Collective: Coalition-based multi-resort ski pass pooling independent mountains worldwide. Comparable aggregation mechanic to Gopass SKI Season Pass and direct competitor for skiers seeking multi-resort access in a single product.
• Bergfex: Leading Austrian mountain and ski portal with resort info, weather, and ticketing across the Alps. Operates in a directly overlapping Central European ski market and increasingly overlaps with Gopass on ticket distribution.
• Epic Pass: Vail Resorts' multi-resort ski season pass covering ~40 resorts worldwide including European partners. Directly comparable to Gopass in aggregating multiple resorts on a single season-pass product and offering cross-border mountain access.
• CheckYeti: European online marketplace for booking ski lessons, ski rentals, and mountain experiences. Comparable as a ski-and-mountain-experience booking platform operating in overlapping Central European geographies.

Broad incumbents

• Invia: One of the largest Central European online travel agencies (Czech Republic, Slovakia, Poland, Hungary, Germany). Comparable as a regional OTA serving overlapping markets on accommodation and package travel where Gopass also competes.
• Booking.com: Global OTA dominant in Central European accommodation distribution. Competes with Gopass's hotel/accommodation booking offering and dwarfs it in marketing reach and inventory breadth.
• TMR Group (Tatry Mountain Resorts): Parent company and resort operator of the Gopass platform, owning and operating many of the flagship ski resorts, hotels, and water parks distributed through Gopass. Sister/parent organization whose assets and strategy shape Gopass's inventory.

Emerging players

• Slevomat: Czech daily-deals and experience marketplace operating across Central Europe. Comparable as an experiential and leisure booking platform competing for experience/activity spend in overlapping Czech and Slovak markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gopass.travel
• LinkedInlinkedin.com/company/gopass-travel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gopass.travel