What Peterborough Petes does

The Peterborough Petes are a junior ice hockey franchise founded in 1956 and based in Peterborough, Ontario, competing in the Ontario Hockey League (OHL) within the Canadian Hockey League (CHL). The team plays home games at the Memorial Centre and operates as a private non-profit with approximately 48 employees. The franchise's product is live OHL regular-season and playoff hockey, supplemented by merchandise, community programming, and content distribution. Its commercial activities span season and single-game ticket sales, group and fundraising packages, branded merchandise, local and regional corporate sponsorship, and broadcasting rights through a partnership with FloSports. Ticketing infrastructure is delivered via Ticketmaster, and fan engagement is supported through promotions such as the 100 Days of Giveaways 2026 campaign and the Adopt-A-School 2025-26 community program.

The Petes' business model is that of a regulated small-market sports franchise: revenue is generated from gate receipts (season tickets, group sales, single-game), corporate sponsorship, merchandise, and a share of league and broadcasting economics distributed via the CHL/OHL and FloSports. The franchise does not disclose financials publicly, and no funding rounds, M&A activity, or material capital events are evident in the available data. The team's competitive position rests on long-standing brand heritage, NHL alumni recognition (e.g., Jordan Staal), and the scarcity-protected OHL franchise slot.

Strategic posture is one of incremental revenue optimization rather than expansion: the franchise is broadening its content reach via streaming, deepening community ties through school and fundraising programs, and pre-selling future season tickets to lock in core demand. There are no public signals of AI/ML adoption, technology investment, geographic relocation, or new vertical entry.

Name

Peterborough Petes

Legal name

Peterborough Petes

Website

https://gopetesgo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Peterborough Petes are a junior ice hockey franchise founded in 1956, competing in the Ontario Hockey League from Peterborough, Ontario. The team generates revenue through ticket sales, merchandise, local sponsorships, and broadcasting rights, serving regional fans and the broader CHL audience.

Ownership category

akta.pro rank

Headquarters

HQ city

Peterborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets, season tickets, group packages, and birthday packages for home games at the Memorial Centre.
2. Merchandise Sales: Revenue from the Petes Store (store.gopetesgo.com) selling team merchandise including apparel and memorabilia.
3. Sponsorships: Corporate sponsorships and advertising relationships with local businesses, evidenced by sponsor logo displays on the website.
4. Broadcasting Rights: Games streamed through FloSports platform, with viewership contributing to revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Peterborough Petes are a junior hockey franchise competing in the Ontario Hockey League (OHL), part of the Canadian Hockey League (CHL) system. They sell live game attendance experiences through single-game tickets, season tickets, group packages, group fundraising packages, and birthday packages at the Peterborough Memorial Centre. They also generate revenue through official team merchandise sales, corporate sponsorships, and streaming of games via the FloHockey platform.

Product overview

Peterborough Petes is a single-entity junior hockey team offering a unified portfolio of game attendance experiences and digital content services. The core offering consists of ticket products: single game tickets, season tickets, group packages, group fundraising packages, and birthday packages. Supporting services include the Petes Store merchandise platform, the Petes Digital Game Day Program for digital fan engagement, the Adopt-A-School community outreach program, the CHL Mobile App for league-wide access, and FloHockey streaming for game broadcasts. The team competes in the Ontario Hockey League (OHL), part of the Canadian Hockey League (CHL) system.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets Individual game admission tickets for home games at the Peterborough Memorial Centre, available to individual fans and families in the Peterborough region.
• Season Tickets Full-season ticket packages for the 2026-27 OHL season providing access to all regular season home games at the Peterborough Memorial Centre.
• Group Packages Reserved seating group packages for corporate events, fan groups, and community organizations attending Petes home games.
• Group Fundraising Packages Special fundraising packages for local organizations and charities hosting events at Petes home games.
• Birthday Packages Special celebration packages for children's birthdays featuring game attendance and Petes-themed activities at home games.
• Petes Store Official online merchandise store selling team apparel, memorabilia, and collectibles to fans and supporters.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the Peterborough Petes. Provides the Account Manager platform for single-game tickets, season tickets, and group packages.
• FloSports / FloHockeycoreChannel Partner/ Reseller/ DistributorOfficial streaming partner for OHL and CHL hockey. Provides the platform for watching Petes games online, with mobile apps for iOS and Android.
• CHL (Canadian Hockey League)coreStrategic or Co-development PartnerThe governing body of the Canadian Hockey League that includes the OHL, WHL, and QMJHL. The Petes compete as a member team within this structure.
• OHL (Ontario Hockey League)coreStrategic or Co-development PartnerThe primary league in which the Peterborough Petes compete as a member team. Provides league structure, scheduling, and player development framework.
• Memorial Centre (Peterborough)coreOthersHome arena venue for the Peterborough Petes. The team plays home games at this facility.
• Your TV (Local Media)minorGTM or Marketing PartnerLocal media partner providing coverage of Petes games and team news.
• Freq 90.5 (Radio Partner)minorGTM or Marketing PartnerLocal radio station partner for game broadcasts and team coverage.
• Various Corporate SponsorsminorGTM or Marketing PartnerLocal businesses including SERVPRO, Boston Pizza, Pizza Hut, Kelly's Propane, Peterborough Refrigeration, and others advertising on the team's digital platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barrie Colts: Ontario-based OHL team with similar attendance, ticketing, and sponsorship-driven revenue model in a mid-sized Canadian market. Direct peer in league and category.
• North Bay Battalion: OHL franchise operating in a similar-sized Ontario market under identical CHL umbrella. Direct peer in category, league, and revenue model.
• London Knights: OHL team with established community franchise model and NHL pipeline, operating under identical CHL broadcasting and ticketing frameworks. Highly comparable junior hockey franchise.
• Niagara IceDogs: OHL franchise with identical business model and revenue streams, competing for fan entertainment spend in a similar Ontario market segment. Direct peer.
• Hamilton Bulldogs: OHL team sharing the same league scheduling, broadcasting, and player development structure. Similar scale of community engagement and ticketing operations.
• Mississauga Steelheads: OHL franchise with comparable ticket/merchandise/sponsorship revenue streams and shared CHL broadcasting partner FloSports. Operates within the same league economics as the Petes.
• Kingston Frontenacs: OHL team operating in Ontario with the same CHL structure, comparable player development focus and similar community-franchise business model. Direct league peer.
• Windsor Spitfires: OHL team with community-franchise operations and player-development focus, sharing CHL league economics and FloSports broadcasting arrangements. Comparable in operational footprint.
• Oshawa Generals: Another OHL team operating in Ontario under the same CHL structure, offering identical ticket, merchandise, and sponsorship products to a similar Ontario fan base. Directly comparable as a peer OHL franchise with shared league economics.
• Ottawa 67's: OHL franchise with similar ticket/merchandise/sponsorship model serving a Canadian market under the CHL system. Comparable in scale and revenue structure to the Petes, competing for similar player drafts and fan engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/petesohlhockey
• YouTubeyoutube.com/user/PetesOHLhockey
• Facebookfacebook.com/PetesOHLhockey
• LinkedInlinkedin.com/company/peterborough-petes
• Instagraminstagram.com/petesohlhockey/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterborough Petes