Gorno Ford
- Company typePrivate
- Founded1939
- HeadquartersWoodhaven, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Gorno Ford firmographics
Firmographics- Name
- Gorno Ford
- Legal name
- Gorno Ford
- Website
- https://gornoford.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Gorno Ford industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Tires, wheels & related supplies distribution (CRAOANAD), New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Gorno Ford is headquartered
LocationHeadquarters
- HQ city
- Woodhaven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gorno Ford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new Ford vehicles including F-150 trucks, SUVs (Explorer, Bronco, Expedition), crossovers (Escape, Maverick), and performance vehicles (Mustang). Revenue generated from vehicle MSRP plus dealer-added accessories.
- Used Vehicle Sales: Sales of pre-owned vehicles including Ford models and other makes. Vehicles undergo 121-point inspection. Includes certified pre-owned Ford vehicles with extended warranty coverage.
- Service and Repairs: Certified Ford technicians perform routine maintenance (oil changes, tire rotations, brake service) and major repairs using genuine Ford/Motorcraft parts. Includes collision center for body work and structural restoration.
- Parts Sales: Sale of genuine Ford parts and accessories, Motorcraft oil and filters, batteries, and tires. Parts come with 2-year unlimited mileage warranty including labor.
- Financing and Extended Warranties: Finance department arranges vehicle financing through Ford Credit and other lenders. Also offers extended service contracts and Ford Protect protection plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Ford vehicles with MSRP-based pricing |
| One time/ perpetual license | Pay-as-you-go | Used and certified pre-owned vehicles |
| Unit Pricing | Pay-as-you-go | The Works Package - Synthetic Blend Oil Change and More |
| Unit Pricing | Pay-as-you-go | Motorcraft Tested Tough MAX Batteries |
| Unit Pricing | Pay-as-you-go | Motorcraft Tested Tough PLUS Batteries |
| Unit Pricing | Pay-as-you-go | 121-Point Vehicle Condition Report |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Gorno Ford product offering
Product offeringCore offering
Gorno Ford is an authorized Ford franchise dealership selling new Ford vehicles (F-150, Explorer, Bronco, Mustang, Mustang Mach-E, Maverick, Ranger, Transit, Expedition), certified pre-owned and used vehicles, commercial fleet vehicles, and Ford Performance models. The dealership operates a Ford-certified service center, Quick Lane express maintenance lane, collision center, genuine Ford parts department, and finance department offering financing, leasing, and trade-in valuation through partners including Ford Credit and Kelley Blue Book.
Product overview
Gorno Ford is a Ford franchise dealership offering a comprehensive automotive retail platform. The core offering consists of new Ford vehicles (including trucks, SUVs, crossovers, electric vehicles, and commercial vehicles), used vehicles, and certified pre-owned vehicles. The dealership provides integrated vehicle financing and leasing services alongside full vehicle maintenance and repair through its Ford-certified service center. Additional offerings include collision repair, mobile service, pickup and delivery, genuine parts and accessories, commercial fleet services, and authorized Ford Performance vehicle customization through partnerships with Roush, RTR, Saleen, Shelby American, Tuscany Motor Co, and Steeda.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Vehicles
- Used Vehicles
- Certified Pre-Owned Ford Vehicles
- Vehicle Financing
- Vehicle Leasing
- Ford Service Center
- Ford Quick Lane Service
- Ford Collision Center
- Genuine Ford Parts and Accessories
- Commercial Vehicles and Fleet Services
- Performance Vehicles
- Ford Tire Services
- Mobile Service and Pickup and Delivery
Quantifiable outcome
- President's Award winner for 13 consecutive years (2013-2025)
- +1 more outcomes
Companies that use Gorno Ford
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Gorno Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gorno Ford partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ford Motor CompanycoreAuthorized Ford dealership franchise representing Ford brand. Operates as primary sales and service channel for Ford vehicles in Woodhaven and Detroit metro area. Access to Ford's full product lineup, marketing support, genuine parts supply, and Ford's customer incentive programs.
- FordDirectcoreDigital platform provider for Ford dealerships. Provides website hosting, inventory management, digital advertising, and analytics services. FordDirect also handles advertising services and tracking technologies.
- Kelley Blue Book (KBB)coreProvides Instant Cash Offer trade-in valuation tool allowing customers to get instant market-based trade-in values for their vehicles.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gorno Ford competitors and assessment
Company assessmentBroad incumbents
- Sonic Automotive: US multi-franchise automotive retailer with EchoPark used-vehicle stand-alone stores. Comparable as a same-industry benchmark for franchise vs. used-vehicle channel mix decisions that are increasingly relevant to traditional dealers like Gorno Ford.
- Penske Automotive Group: Diversified global automotive and commercial truck retailer with premium-brand exposure. Comparable for parts/service margin profile and commercial vehicle/F-150 adjacent exposure relevant to Gorno Ford's commercial fleet business.
- Asbury Automotive Group: US multi-franchise automotive retailer with significant F&I (Total Care Auto) and Clicklane digital exposure. Comparable for parts/service absorption and F&I capture rates directly applicable to Gorno Ford's revenue mix.
- Lithia Motors: Largest US auto retailer by total revenue, operating hundreds of new-vehicle franchises plus Driveway digital channel. Public-market benchmark for dealership unit economics and same-store profitability comparisons relevant to single-franchise dealers like Gorno Ford.
- Group 1 Automotive: Multi-brand US and UK automotive retailer with material exposure to Ford franchises. Comparable as a benchmark for new-vehicle gross margin, F&I per unit, and parts/service absorption ratios that a Ford franchise dealer like Gorno Ford also exhibits.
- AutoNation: Largest US automotive retailer by revenue, operating multiple new-vehicle franchises and used-vehicle stores across the US. Comparable as a public-market proxy for multi-franchise dealership economics, though AutoNation is far larger and geographically diversified versus Gorno Ford's single Ford franchise.
Direct peers
- CarMax: Largest US used-vehicle retailer operating superstores and online auctions. Direct competitor for Gorno Ford's used-vehicle sales and certified pre-owned business, and a structural disruptor of traditional dealer used-car gross margins.
Emerging players
- Carvana: Pure-play online used-vehicle retailer with vehicle vending machines and home delivery. Emerging competitive threat targeting the digitally native buyer that Gorno Ford also courts through its online inventory and pickup/delivery offerings.
Regional players
- Suburban Collection: Large Michigan-based multi-franchise dealership group operating across Metro Detroit. Most direct regional comparable for Gorno Ford in terms of local market dynamics, OEM mix, customer demographics, and Detroit-area competitive intensity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gorno Ford social profiles
Digital presenceGorno Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorno Ford leadership team
Management profileNumber of profiles
Gorno Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorno Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorno Ford
What does Gorno Ford do?
Gorno Ford is an authorized Ford franchise dealership selling new Ford vehicles (F-150, Explorer, Bronco, Mustang, Mustang Mach-E, Maverick, Ranger, Transit, Expedition), certified pre-owned and used vehicles, commercial fleet vehicles, and Ford Performance models. The dealership operates a Ford-certified service center, Quick Lane express maintenance lane, collision center, genuine Ford parts department, and finance department offering financing, leasing, and trade-in valuation through partners including Ford Credit and Kelley Blue Book.
Is Gorno Ford a public or private company?
Gorno Ford is a private company. It is classified as family owned and is currently operating.
When was Gorno Ford founded?
Gorno Ford was founded in 1939. It employs 51 to 100 people.
Where is Gorno Ford based?
Gorno Ford is headquartered in Woodhaven, United States, in the North America region.
How does Gorno Ford make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Repairs, parts Sales and financing and Extended Warranties.
Who are Gorno Ford's main competitors?
Broad incumbents on record are Sonic Automotive, Penske Automotive Group, Asbury Automotive Group, Lithia Motors, Group 1 Automotive and AutoNation. CarMax is listed as a direct peer. Carvana is listed as an emerging player. Suburban Collection is listed as a regional player.
Does Gorno Ford have an API?
No public API is recorded for Gorno Ford.
What industry is Gorno Ford in?
Gorno Ford's product category is Automotive Retail Dealership. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAOANAD, Tires, wheels & related supplies distribution. Its NAICS code is 44111 and its SIC code is 5500.