GOSHRM-The Greater Orlando Society for Human Resource Management

What GOSHRM-The Greater Orlando Society for Human Resource Management does

GOSHRM (Greater Orlando Society for Human Resource Management) is a nonprofit professional association founded in 1957, operating as the largest affiliate chapter of the Society for Human Resource Management (SHRM) in Florida. The organization serves approximately 600-700 HR professionals, business leaders, students, and corporate partners across the Greater Orlando and Central Florida region. It is governed by a volunteer Board of Directors and Executive Committee with operational support from approximately 17 administrative personnel. Revenue is generated through a diversified mix of membership dues (collected via SHRM's dual membership program bundling national and chapter fees), event registration fees, corporate sponsorship packages, digital advertising, certification study program sales, and merchandise transactions.

The association's product portfolio is anchored on in-person and virtual programming. Core offerings include monthly dinner meetings carrying SHRM and HRCI recertification credits, the annual REVOLUTION conference (drawing approximately 200 HR professionals), an annual Legal Summit, SHRM-CP/SHRM-SCP certification study groups with bundled SHRM Learning System materials, a six-month mentoring program, a student membership and college relations track, the Beacon Awards recognition program, and a workforce readiness initiative focused on fair-chance hiring, veteran employment, and opioid recovery workforce reentry. The operational backbone is the YourMembership.com association management platform handling member profiles, event registration, communications, and an e-commerce store. Member acquisition and engagement occur through the website, a bi-monthly e-newsletter distributed to 2,000+ email addresses, social media (Facebook, LinkedIn, X, Instagram), the All Peoples Podcast (12 episodes annually), and SHRM National's referral channel.

Distribution is regional and event-led, with in-person events hosted at Central Florida venues (Dubsdread, DoubleTree Universal Orlando, PopStroke) and virtual programming delivered via Zoom. Partnerships extend the organization's footprint without diluting its HR professional focus: workforce development alliances with CareerSource Central Florida and Jobs Partnership, mental health initiatives with NAMI and the Mental Health Association of Central Florida, opioid recovery workforce programming with Project Opioid, and academic partnerships with local colleges. Pricing is structured with explicit member versus non-member differentials across meetings ($30-$70), REVOLUTION ($169-$389), Legal Summit ($30-$100), certification study groups ($175-$1,250), and sponsorship tiers ranging from $650 (Gold) to $3,300 (All Peoples Podcast annual).

Name

GOSHRM-The Greater Orlando Society for Human Resource Management

Legal name

Greater Orlando Society For Human Resource Management

Website

https://goshrm.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

GOSHRM is a nonprofit professional association and the largest SHRM affiliate chapter in Florida, serving approximately 600-700 HR professionals across the Greater Orlando and Central Florida region through dual membership, events, certification preparation, and workforce readiness programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees for dual SHRM + GOSHRM membership. Members must join both national SHRM and local chapter.
2. Event Registration Fees: Revenue from monthly dinner meetings, annual conference (REVOLUTION), Legal Summit, certification study groups, and networking events. Tiered pricing for members vs non-members.
3. Sponsorship and Partnership Packages: Annual partnerships, event sponsorships (Platinum, Gold levels), networking event sponsorships, podcast sponsorships, digital advertising, e-newsletter ads, and website banner advertisements.
4. SHRM Certification Study Group: Study group registration fees plus SHRM Learning System bundled sales. $850 for members (with materials), $1,250 for non-members, $175 for study group only (members).
5. Merchandise Sales: Online store selling commemorative apparel and merchandise including branded t-shirts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GOSHRM is a member-based, volunteer-run professional association and affiliate chapter of SHRM (Society for Human Resource Management) serving HR practitioners in Central Florida. It sells dual SHRM+GOSHRM membership, paid events (monthly dinner meetings, the annual REVOLUTION conference, and the Legal Summit), SHRM certification study groups, sponsorship packages, branded merchandise, and a job bank. The organization generates revenue primarily through membership dues, event registration fees, and corporate sponsorships.

Product overview

GOSHRM is a professional association serving as the Greater Orlando chapter of SHRM (Society for Human Resource Management). The organization operates as a membership-based nonprofit offering a portfolio of professional development products and services including the annual REVOLUTION Conference, monthly member meetings, SHRM certification study groups, a job bank, mentoring programs, student membership with college relations, the Beacon Awards recognition program, and workforce readiness initiatives. Additional offerings include a Legal Summit, business partnership/sponsorship programs, a bi-monthly newsletter, and an online merchandise store. The association primarily serves HR professionals in Central Florida through events, education, networking, and career development resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual SHRM + GOSHRM Membership
• REVOLUTION Annual Conference
• SHRM Certification Study Group
• Legal Summit
• Monthly Member Meetings
• Online Store (Branded Merchandise)
• Job Bank
• Business Partnership & Sponsorship Programs
• Student Membership & College Relations Program
• Mentoring Program
• Workforce Readiness Initiative
• Beacon Awards

Quantifiable outcome

• SHRM and HRCI recertification credits available through all educational programs
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, key and minor.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerGOSHRM is an affiliate chapter of SHRM, representing over 600 members connected to SHRM's 210,000+ member network. The dual membership program integrates local and national SHRM memberships, providing access to extensive HR resources, certifications, and national events.
• SHRM Florida (State Council)coreStrategic or Co-development PartnerGOSHRM participates in the SHRM Florida state council network, collaborating with 28 other SHRM-affiliated chapters throughout Florida.
• NAMI (National Alliance on Mental Illness)keyStrategic or Co-development PartnerGOSHRM partners with NAMI to address mental health awareness initiatives and provide resources for HR professionals supporting employee mental health in the workplace.
• Project OpioidkeyStrategic or Co-development PartnerGOSHRM partners with Project Opioid to support workforce solutions for individuals recovering from opioid addiction, providing training and resources to HR professionals.
• Mental Health Association of Central FloridakeyStrategic or Co-development PartnerGOSHRM collaborates with the Mental Health Association of Central Florida on initiatives addressing mental health awareness and creating supportive workplace environments.
• LIFT Orlando & Goodwill's Financial Wellbeing CenterminorGTM or Marketing PartnerCommunity partnership focused on volunteer opportunities and supporting financial wellbeing initiatives in the Greater Orlando area.
• CareerSource Central FloridakeyStrategic or Co-development PartnerGOSHRM partners with CareerSource Central Florida on workforce readiness initiatives including the FORTE program (Fostering Opioid Recovery through Training & Employment) addressing opioid crisis impact on workforce.
• Jobs PartnershipkeyStrategic or Co-development PartnerGOSHRM supports Jobs Partnership's LifeWorks program providing career coaching, mentoring, resume assistance, interview preparation, and professional development for Central Floridians.
• CareerSource FloridaminorStrategic or Co-development PartnerStatewide workforce development network connecting employers with qualified talent, providing resources for GOSHRM members on workforce solutions.
• Orlando JobsminorGTM or Marketing PartnerPartnership powering the GOSHRM Job Bank, providing job posting platform for HR professionals and employers in the Central Florida region.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHRM (Society for Human Resource Management): The national parent body and accrediting organization for GOSHRM. SHRM operates the dual membership program that GOSHRM's entire membership model depends on, making it both the parent and the most structurally comparable incumbent in the HR professional association space.

Direct peers

• HRCI (HR Certification Institute): The primary HR certification body (PHR, SPHR, GPHR) and a parallel institution to SHRM. GOSHRM submits programs to both SHRM and HRCI for recertification credit, making HRCI a direct peer in the HR professional development and certification ecosystem.
• HR Tampa (HRTampa Bay SHRM Chapter): A fellow SHRM affiliate chapter serving the Tampa Bay area, operating under the same SHRM dual membership model, volunteer leadership structure, and event-driven revenue approach as GOSHRM.
• SHRM Florida (State Council): The state-level coordinating council for SHRM's 28 affiliated chapters in Florida. GOSHRM is a member chapter of SHRM Florida, and the two operate the same volunteer-led, chapter-based model for HR professionals at different geographic scopes.
• HRMAC (Human Resources Management Association of Chicago): A large SHRM affiliate chapter serving the Chicago metro with a comparable member count, event-driven programming, sponsorship model, and SHRM dual membership structure.
• ATD (Association for Talent Development): A national professional association serving talent development and learning professionals, with a local-chapter model structurally analogous to GOSHRM. Operates with similar membership dues, certification (CPTD/APTD), and event-driven monetization.
• HR Houston: One of the largest SHRM affiliate chapters in Texas with a comparable large-metro HR professional membership model. Operates with similar scale (1,000+ members), monthly programming, and corporate sponsorship tiers.
• WorldatWork: A professional association focused on compensation, benefits, and total rewards - an adjacent HR specialty with comparable member-based association economics, certification programs (CCP, GRP), and chapter/affiliate structure.

Emerging players

• ASHHRA (American Society for Healthcare Human Resources Administration): A healthcare-focused HR professional association with comparable membership, certification, and event-driven economics. Operates as a more specialized alternative to SHRM chapters for healthcare HR practitioners in similar geographies.
• IABC (International Association of Business Communicators): A global professional association for business communicators operating a similar chapter-based, member-dues-plus-events revenue model. Comparable in nonprofit association governance and SHRM-adjacent professional community structure, though in a different functional domain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GOSHRM
• YouTubeyoutube.com/channel/UC0_qRkG-yOns
• Facebookfacebook.com/GOSHRM
• LinkedInlinkedin.com/company/the-greater-orlando-society-for-human-resource-management-goshrm-
• Instagraminstagram.com/goshrm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOSHRM-The Greater Orlando Society for Human Resource Management