GO! ASSISTANCE
GO! ASSISTANCE is an Argentine travel assistance company selling direct-pay international travel plans to outbound travelers across Latin America, North America, and Europe via a 30,000+ provider network in 100+ countries.
- Company typePrivate
- Founded2002
- HeadquartersMartínez, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GO! ASSISTANCE does
GO! ASSISTANCE (legal entity GO ASSIST S.A.) is an Argentine travel assistance company founded in 2002 and headquartered in Martínez, Buenos Aires. The company sells international travel assistance plans — functionally distinct from traditional reimbursement-based travel insurance — by operating its own 24/7 multilingual assistance centers and a network of more than 30,000 direct service providers across 100+ countries, allowing it to coordinate and pay for medical services, repatriation, and related incidents directly at the traveler's destination rather than requiring upfront cost and subsequent claim submission.
The product portfolio includes annual and multi-trip plans (Plan 365, GO! Multitrip, Plan Familiar, GO! Assistance Priority Plan), specialized add-ons (GO! Adventure for sports coverage, Pet Assistance for pets, VIP GO! Experience), and technology-enabled features (GO! Pay digital Visa card launched in 2025, Doctor Online telemedicine). Underlying technology consists of an in-house online quoting and e-commerce platform, direct integrations with provider networks, and consumer-facing channels including WhatsApp, phone, and localized websites for ten countries (Argentina, USA, Brazil, Spain, Venezuela, Ecuador, Colombia, Mexico, Peru, Chile).
The business model is direct-to-consumer subscription-style pricing, with one-time per-trip purchases or annual multi-trip subscriptions, priced by destination, duration, traveler age, and coverage tier. Plans carry up to USD 40,000 of medical coverage and are distributed through the company's own website, WhatsApp, phone sales, an affiliate network (Red de Afiliados), and brand sponsorships including Club Atlético Vélez Sarsfield and World Cup 2026 activation. Customer ratings of 4.7/5 on Trustpilot and 4.6/5 on Google indicate strong consumer satisfaction among individual travelers, SMBs, and segment niches such as working holiday visa holders and Schengen-bound tourists.
GO! ASSISTANCE firmographics
Firmographics- Name
- GO! ASSISTANCE
- Legal name
- GO ASSIST S.A.
- Website
- https://gotravelassistance.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GO! ASSISTANCE is an Argentine travel assistance company selling direct-pay international travel plans to outbound travelers across Latin America, North America, and Europe via a 30,000+ provider network in 100+ countries.
- Ownership category
- akta.pro rank
GO! ASSISTANCE industry classification
Industry- Product category
- Travel Assistance Services
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)
- akta.pro secondary industries
- Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)
Keywords
Where GO! ASSISTANCE is headquartered
LocationHeadquarters
- HQ city
- Martínez
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
GO! ASSISTANCE business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Travel Assistance Plans: Core revenue from selling travel assistance plans that provide medical coverage, emergency services, and related benefits. Plans are priced based on destination, trip duration, traveler age, and coverage level. Revenue is generated through one-time purchases per trip or annual multi-trip subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Entry-level plans for Latin America travel |
| Subscription | Pay-as-you-go | Premium plans for Europe and USA |
| Subscription | Annual | Annual Multi-trip Plan (Plan 365) |
| Subscription | Pay-as-you-go | Specialized plans (GO! Adventure, Pet Assistance) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
GO! ASSISTANCE product offering
Product offeringCore offering
GO! ASSISTANCE sells international travel assistance plans that provide medical coverage, emergency services, and travel protection for travelers departing from Argentina and other served countries. The company operates its own 24/7 assistance centers and directly manages payments to a network of 30,000+ service providers across 100+ countries, eliminating reimbursement processes through tools like the GO! Pay digital card. Products range from single-trip and annual multi-trip plans to specialized add-ons for adventure sports, pet travel, and premium VIP services.
Product overview
GO! ASSISTANCE is a comprehensive travel assistance platform offering international travel assistance services across 10 countries with over 30,000 direct providers worldwide. The portfolio consists of core travel assistance plans (Plan 365 annual, GO! Multitrip, Plan Familiar family plan, and GO! Assistance Priority Plan), specialized add-ons (GO! Adventure for sports coverage, Pet Assistance for pet owners, and VIP GO! Experience for premium benefits), and technology features including GO! Pay digital Visa card and Doctor Online telemedicine service. The platform differentiates itself by combining direct in-destination service management with reimbursement options, providing 24/7 support with coverage up to USD 40,000 for medical emergencies, luggage protection, flight delay/cancellation coverage, and pre-existing condition coverage depending on the plan selected.
Differentiator
Problem solved
Functional benefit
Brands
- GO! Adventure: Coverage for adventure and recreational sports including skiing and hiking
- GO! Experience
- GO! Pay
- Plan 365
- GO! Multitrip
Quantifiable outcome
- Medical coverage up to USD 40,000 per emergency
- +2 more outcomes
Companies that use GO! ASSISTANCE
Customer profileNamed customers2 records
Segments4 records
GO! ASSISTANCE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GO! ASSISTANCE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Club Atlético Vélez SarsfieldflagshipOfficial sponsor of Club Atlético Vélez Sarsfield. GO! ASSISTANCE leverages this partnership for brand visibility among football fans and Argentine travelers, including deployment of mobile assistance units during World Cup 2026 events to assist Argentine fans.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GO! ASSISTANCE competitors and assessment
Company assessmentBroad incumbents
- Europ Assistance: Global travel assistance incumbent owned by Generali, providing 24/7 emergency assistance, medical case management and concierge services worldwide. Broad incumbent operating across the same emergency-assistance category but at much larger scale, including overlapping product capabilities to GO!'s core offering.
- IMG Global (International Medical Group): Global provider of travel medical insurance and assistance plans for individuals, students and expatriates with direct online purchase and 24/7 assistance. Overlaps with GO! on travel-medical product, international provider network and online consumer purchase experience.
- Travelex Insurance: Established US-focused travel insurance provider offering trip cancellation, medical and assistance products distributed online through partner channels. Comparable product set in medical/cancellation coverage with broader carrier-level distribution scale.
- April Travel Assistance (April International): International assistance and insurance group with strong presence in Latin America, Europe and Asia providing medical and travel assistance including direct-payment models. Comparable at the product/assistance level though with a wider portfolio and broader geographic footprint than GO!.
- Allianz Travel: Global travel insurance and assistance arm of Allianz, offering trip medical, cancellation and 24/7 assistance products to consumers worldwide. Large established player with overlapping product set, broader geographic reach and significantly greater capital resources than GO! ASSISTANCE.
Direct peers
- Universal Assistance: Major Latin American travel assistance provider offering medical, luggage and trip-protection products across multiple LatAm countries. Overlaps substantially with GO! on geography, customer base (outbound LatAm travelers) and provider-direct assistance model.
- Assist Card: Leading Ibero-American travel assistance brand headquartered in Argentina offering emergency medical, repatriation and direct-provider payment models across Latin America and beyond. Highly comparable direct competitor with similar home market, product set and 24/7 operations.
- IATI Seguros: Spanish travel-insurance and assistance insurtech providing online-purchase travel medical and cancellation products aimed at Spanish-speaking travelers in Europe and Latin America. Comparable digital-first GTM, Spanish-language localization and outbound-traveler focus to GO! ASSISTANCE.
Emerging players
- World Nomads: Travel insurance and assistance brand targeting adventure and long-trip travelers with online quote-and-purchase flow, similar digital direct-to-consumer GTM. Differentiated by adventure-sports focus, a meaningful adjacent segment to GO! Adventure.
Regional players
- Seguros SURA (Viajes): Latin American insurance brand offering travel assistance plans within its broader multi-line insurance portfolio, primarily serving Colombian and other Andean outbound travelers. Comparable at the travel-assistance product level within a regional multi-line insurance carrier context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GO! ASSISTANCE social profiles
Digital presenceGO! ASSISTANCE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO! ASSISTANCE leadership team
Management profileNumber of profiles
GO! ASSISTANCE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO! ASSISTANCE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO! ASSISTANCE
What does GO! ASSISTANCE do?
GO! ASSISTANCE sells international travel assistance plans that provide medical coverage, emergency services, and travel protection for travelers departing from Argentina and other served countries. The company operates its own 24/7 assistance centers and directly manages payments to a network of 30,000+ service providers across 100+ countries, eliminating reimbursement processes through tools like the GO! Pay digital card. Products range from single-trip and annual multi-trip plans to specialized add-ons for adventure sports, pet travel, and premium VIP services.
Is GO! ASSISTANCE a public or private company?
GO! ASSISTANCE is a private company. It is currently operating.
When was GO! ASSISTANCE founded?
GO! ASSISTANCE was founded in 2002. It employs 11 to 50 people.
Where is GO! ASSISTANCE based?
GO! ASSISTANCE is headquartered in Martínez, Argentina, in the Latin America region.
How does GO! ASSISTANCE make money?
One revenue line is on record: travel Assistance Plans.
Who are GO! ASSISTANCE's main competitors?
Broad incumbents on record are Europ Assistance, IMG Global (International Medical Group), Travelex Insurance, April Travel Assistance (April International) and Allianz Travel. Direct peers are Universal Assistance, Assist Card and IATI Seguros. World Nomads is listed as an emerging player. Seguros SURA (Viajes) is listed as a regional player.
Does GO! ASSISTANCE have an API?
No public API is recorded for GO! ASSISTANCE.
What industry is GO! ASSISTANCE in?
GO! ASSISTANCE's product category is Travel Assistance Services. Its primary akta.pro industry code is THALALAG, Emergency Assistance & Case Management (Medical, Security, Evacuation), with a secondary code of FSAJAJAF, Travel Assistance & Concierge Services (Non-Insurance). Its NAICS code is 561599.